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Optimist Lipstick


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Product Description Ingredients Application Tips
4.5 / 5.0
70 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Star
Would you recommend to a friend?
Yes (63)
No (7)
Would you recommend to a friend?
Fun daytime color
Fun daytime color. Looks good with my medium-neutral skin tone, brown hair and green eyes. The formulation is great! It’s a very moisturizing lipstick!
February 17, 2020
2 months ago
Would you recommend to a friend?
New favorite
My latest purchase, Let it Go looks so natural. I also have Choose Love, but will use that more in the warmer months. The color looks great and is long-lasting.
February 12, 2020
1 month ago
Would you recommend to a friend?
Brave is a must have!
Such a rich color. Not your typical red! I love it against my dark hair, green eyes, and fair skin.
January 30, 2020
2 months ago
Would you recommend to a friend?
Love it!
Love the color, the way it goes on, and how it feels.
January 22, 2020
4 months ago
Would you recommend to a friend?
Awesome color!
The optimist lipstick in “Brave” gave me just the right pop of color that I needed to update my look. I can use less for a subtle daytime look, or apply more for a bolder nighttime glamour look!
January 5, 2020
3 months ago
Would you recommend to a friend?
Lovely color and pigment
excited to get a few more colors. Love the packaging.
December 31, 2019
3 months ago
Would you recommend to a friend?
Most perfect formula ever. Not too creamy not too dry. Perfection.
December 16, 2019
4 months ago
Would you recommend to a friend?
I met my Soulmate!
I am a golden-ish girl (use dark golden narcissist stick) with blueish-gray eyes, and the lovely peachy nude of Soulmate is a prefect match. Did I mention that it's also quite hydrating, and lasts a long time? Bonus!
December 15, 2019
3 months ago
Would you recommend to a friend?
I love it!!!
I got this in the shade Retrograde and I love it! It's so nourishing and not drying at all like a lot of other lipsticks I've tried. It's easy to apply, stays on pretty well, looks fantastic... couldn't ask for more! It's a true deep red that has kind of a casual hippie vibe.
December 13, 2019
Would you recommend to a friend?
Bummed over the color but love the product.
I recommend this lipstick however if you are looking for an orangeish red color, Brave is your color. I was thinking it would be more of a bright red but it’s more of a orange red.
User submitted image
Added Nov 25, 2019
November 25, 2019
4 months ago
Response from W3LL People
You look stunning, Marcie! Thank you for your lovely photo and review!
December 16, 2019
Mandy T
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Browse 10 questions Browse 10 questions and 64 answers
Why did you choose this?
W3LL People Store
Looking for a peachy shade :)
Harper N on Mar 23, 2020
The color looks great and I love that I'm buying toxic free makeup!
Jeanne N on Mar 8, 2020
Looking for a peachy shade :)
Harper N on Mar 23, 2020
the color is PHENOMENAL
Rachel B on Mar 21, 2020
The color looks great and I love that I'm buying toxic free makeup!
Jeanne N on Mar 8, 2020
Saw Allure reviews
Dana O on Mar 1, 2020
I am almost at the end of the one I have and it is a great color
Gabriele D on Feb 27, 2020
Hoping that the color looks as nice on me as it does on my computer screen! First time trying this product.
Barb M on Feb 23, 2020
I am using it now and and I love the color and how it feels on my lips. It lasts
Ann V on Feb 21, 2020
Trying it out, and it had good reviews
Sandy L on Feb 21, 2020
It stays on well and lasts
Brittany M on Feb 6, 2020
I have this in Choose Love and wanted another shade.
Diane C on Feb 1, 2020
I love my optimist lipstick in “soulmate” and I was going to buy another of that color but decided to try “choose love” this time.
Amanda T on Feb 1, 2020
I like this lipstick and feels good to have natural color on my lips! This is a bit dry, so I run a small amount of lip balm over it. Colors are true to the picture,
Veena Z on Jan 17, 2020
I want some color but nothing bold.
Kristi M on Dec 19, 2019
I want to try the product because it is being advertised as being long lasting, hydrating and vitamin packed. At my age, I need all the vitamins I can get.
Diomaris C on Dec 10, 2019
I loved the first Optimist Lipstick that I bought so much that I'm back for more shades!
Kate E on Dec 9, 2019
Wanted a red (clean beauty) lipstick
Nicole G on Dec 8, 2019
Wanted to try this shade since it launched — ready to try a whole new look with coral lips!
Sheryl L on Dec 8, 2019
I'm excited to try a natural lipstick that has won an Allure Beauty award!
Petrina L on Dec 7, 2019
I always try for lipstick with as many natural ingredients as possible
PATRICIA A on Dec 7, 2019
I use this daily. It is moisturizing and stays on all day!
Doris E N on Dec 6, 2019
I have the other colors and love the formula. I ordered retrograde and hope it has blue-undertones that I need in this formula.
Ethan H on Dec 6, 2019
This has received so many awards, and it comes in a difficult-to-find shade!
Bethany B on Dec 6, 2019
I have another shade and figured I would try this shade
Pamela M on Dec 6, 2019
It was on my daughter’s Christmas Wish List!
Susan O on Nov 25, 2019
Tried at whole foods, the color is perfect for me. Whole foods was out of color 3
Helen P on Nov 23, 2019
I am searching for a lipstick that doesn't make my lips dry up or the skin around my mouth break out. Hope this will be the ticket.
Susan P on Nov 22, 2019
I previously purchased Choose Love and enjoy it so much I wanted to have a second color.
Pamela L on Nov 22, 2019
the color is really pretty
Gabriela P on Nov 21, 2019
Looking for a longwear moisturizing lipstick
Emily C on Nov 20, 2019
I wanted to try out a new non toxic lipstick.I have heard a lot of good things about this new item. I purchased the color brave because i love a good red lipstick and i liked the name. :)
Marcie D on Nov 14, 2019
Supporter of lipstick angels and allure 2019 winner for clean beauty
Phoebe Estelle M on Nov 5, 2019
Love the color. Was recommended
Lynda S on Nov 5, 2019
need some new colors
simone m on Nov 5, 2019
Looking for natural but bright color with natural ingredients
deborah c on Nov 4, 2019
Non toxic lip stick
Rutmailyn R on Nov 3, 2019
I want clean products in my lips and I like this color.
Miguelina H on Nov 3, 2019
Soulmate looks like the peach color that I need. A bit concerned that it could look too dry on my lips, but maybe with a bit of gloss this will be perfect.
Nancy M on Nov 2, 2019
I received sample in Detox Box and liked it (Choose Love) color
Helene D on Nov 2, 2019
Kyla V on Oct 31, 2019
trying something new!
Michaela H on Oct 30, 2019
we received wonderful encouraging sweet care from Lipstick Angels and so... we would like to try this -- I love the feeling and optimism.
Kathleen M. W on Oct 29, 2019
I like Choose Love color and wanted a natural soft color to try. Plus Shirley says to use it on the cheeks too-so I want to try this on my cheeks and then use Afterglow on my lips. I though it would look so soft and pretty. Hope I am right!
Rhonda on Oct 28, 2019
Thought I would try lipstick because I like the concealer, ingredients and the color of these lipsticks!
Kathleen R on Oct 26, 2019
I really like that 100% of the proceeds from Brave are going to Lipstick Angels! Thank you!!
Annette L on Oct 25, 2019
Can't wait to try this!
Regina P on Oct 21, 2019
Always looking for a great red lipstick
Ethel E on Oct 21, 2019
Love the color and the non toxic ingredients.
brenda l b on Oct 20, 2019
Have ordered in the past and really loved it.
Nicole S on Oct 17, 2019
i am looking for an orange or saffron lipstick this looks close
susan m on Oct 17, 2019
need a darker color
Gabrielle P on Oct 17, 2019
the color is PHENOMENAL
Rachel B on Mar 21, 2020
Saw Allure reviews
Dana O on Mar 1, 2020
I like a raspberry color, not too dark. Which color would you recommend?
Louise H on Mar 2, 2019
BEST ANSWER: I have them all excep thtIf you are into beautiful bright I recommend Brave. It’s a great summer color. I also like soulmate [a peach pink] and Choose Love [a baby pink] as neutrals – a bit more fun than a simple tan color.e two darkest ones. All the l
Which of these colors are warm colors, preferably medium to darker shade?
midwestg on Apr 15, 2019
BEST ANSWER: Om Yeah its a great rose burgendy in my option. Great on wam skin tones.
Are there color descriptions and/or other pictures of the colors? Kind of ridiculous not to have better swatches of the colors. Thanks!
Sydney on May 29, 2019
BEST ANSWER: I have all but 3 of them and have seen teh other in stores at Whoefoods. The colors on the site are true in person. Soulmate and Choose Love are a bit lighter when on a warm medium tan complexion.
Are the dyes used Carmine free? I have an allergy.
Wendy J on Oct 24, 2019
BEST ANSWER: BRAVE is the only shade of the Optimist Semi-Matte Lipsticks that contains carmine.
I usually wear a warm peach color. Which of the Optimist lipstick would be suitable?
Julie L on Mar 1, 2019
BEST ANSWER: The closet to a peach in Soulmate. It is a peach baby pink. I wouldn’t consider it warm. It does look nice on my medium tan complexion.
How do I open this lipstick? I push the top and 1/2 inch pops out, but then what?
Lynda S on Nov 11, 2019
BEST ANSWER: Not sure I understand your question - once you push the top the lipstick comes out and you can roll it up to the amount you want. If it doesn't do that maybe you have a defective one that does not open correctly.
Is there plastic in the packaging for this lipstick?
Raychel U on Jan 22, 2020
BEST ANSWER: Yes, it is all plastic. It looks like metal but it is plastic.
Do these lipsticks contain sesame?
Sara W on Dec 11, 2019
BEST ANSWER: The Optimist Lipsticks do not contain sesame.
Is there soy in this?
Ajaisj on Oct 21, 2019
BEST ANSWER: Hi Brave Beauty! There is no soy in the Optimist Lipsticks.