FREE SHIPPING ON ORDERS OVER $35

Optimist Lipstick - Brave

$16.99

Availability: In stock

Gray ENERGY GLUTEN GMO NATURAL
Product Description Ingredients
4.5 / 5.0
38 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Star
23
12
2
1
0
Would you recommend to a friend?
Yes (35)
No (3)
Would you recommend to a friend?
Yes
Love the lipsticks
I love lipstick. These are by far my favorite lipsticks. It isn’t drying but is long lasting.
June 18, 2019
Purchased
1 month ago
Would you recommend to a friend?
Yes
Moisture and beautiful color
My lips have always been extremely dry and this lipstick seems to be somewhat better than most. I still have to put on a moisturizer before applying it which was disappointing and I wish the color lasted longer but the color is beautiful!
May 31, 2019
Purchased
1 month ago
Would you recommend to a friend?
Yes
BRAVE color
This color suits my profile: fair/gold, blue eyes, blonde. I wear a lot of peach/salmon tones as they suit my coloring, and this lipstick matches and wears well with my more peach/orange outfits.
May 31, 2019
Purchased
1 month ago
Would you recommend to a friend?
Yes
Incredibly orange!
Brave is radiantly orange! Even so, it is a flattering shade and one application lasts all day.
May 30, 2019
Purchased
1 month ago
Would you recommend to a friend?
Yes
THE best
Literally the prettiest color. I waited for this color to launch and it lived up to the the hype! It’s my first natural lipstick and it actually does last. No bleeding either—you know how some do that. It’s the freaking best. I’ll be waiting for a good nude color to come out from W3LL PEOPLE
May 24, 2019
Purchased
1 month ago
Response from W3LL People
We are thrilled to hear that you are loving our new shade Brave as much as we do! It is a stunning shade.
May 24, 2019
Gabrielle C
Would you recommend to a friend?
Yes
LOVE LOVE LOVE
This lipstick is my favorite! The color options are awesome. I bought Choose Love (a sweet pink color), and Soulmate (a lovely peachy nude). The packaging by far is my favorite part of this product. The bullet is so high tech and cool. The colors are matte with decent staying power. And the lipstick lasted me for close to two months with pretty much daily use. I do have to use a lip balm underneath to keep my lips happy, but it's no big deal for me!
April 28, 2019
Would you recommend to a friend?
No
Not Entirely Plant-Based
Nice colors, but please don’t mislead people by saying this is plant-based when it contains beeswax.
February 22, 2019
Would you recommend to a friend?
Yes
My new favorite lipstick!
I love this lipstick. It goes on smooth and has a matte finish which I really like. The case is so cool and has a small reflective piece on the end that you can use as a “mirror”. I can’t wait to try more colors. I bought choose love and it is the perfect light pink color!
February 8, 2019
Response from W3LL People
We are infatuated with the Optimist Lipstick line. Not only is does it offer a gorgeous matte finish, it provides nourishing oils and botanicals for healthy lips!
February 22, 2019
Gabrielle C
Would you recommend to a friend?
Yes
Great staying power
Gorgeous color that lasts and nourishes! Will definitely be buying additional colors.
October 15, 2018
Would you recommend to a friend?
Yes
Smooth Application, Long Lasting, Beautiful Finish
I'm so happy with my purchase of 2 of the new Optimist Lipsticks! I recently bought some lipstick from a clean competitor and these are FAR superior! I highly recommend, and I'll be getting more colors:)
October 13, 2018
Start typing your question and we'll check if it was already asked and answered. Learn More
Browse 5 questions Browse 5 questions and 43 answers
Why did you choose this?
W3LL People Store
Organic clean ingredients. Color.
Holly M on Jun 20, 2019
I tried Soulmate and am excited to try Optimist
Ingeborg A on Jun 16, 2019
Organic clean ingredients. Color.
Holly M on Jun 20, 2019
Looking for this color! Hope representation is accurate!
Patricia S on Jun 18, 2019
I tried Soulmate and am excited to try Optimist
Ingeborg A on Jun 16, 2019
I liked the color.
Tammy B on Jun 12, 2019
i loved the sample!
Marnie C on Jun 6, 2019
I LOOOOOVE WP's lipsticks, so I HAD to get this new color (especially because it's only available for a limited amount of time!)
Shanyn W on Jun 3, 2019
I don’t usually wear a bright color like this so I’m stepping out of my box. I’m excited to try it.
Annie T on Jun 1, 2019
Color
alba h on May 30, 2019
Love a lipstick that would be safe enough to eat and it’s gluten free.
Justine B on May 29, 2019
Integrity Botanicals review
Kaylee K on May 26, 2019
trying it
Gabrielle P on May 20, 2019
the color is amazing and i'm switching to non-toxic products for my face
Stephanie S on May 19, 2019
Because I am a lipstick junkie and the Optimists lipsticks are BY FAR the best I have in my collection. I have every single shade.
Mimi R on May 18, 2019
I love the color plus I want to show support for the BRAVE cause.
Arlen F on May 17, 2019
Read about it in Instyle Magazine and it seems that every lipstick I try dries out my lips; I'm hoping this one is different.
Paula Z on May 17, 2019
I have buy these lipsticks and I was skeptical about how good they would be but they are amazing. They last long and feels great.
Jose G on May 16, 2019
Maybe because its safe
Danah A on May 15, 2019
I need a beautiful bold red for summer and kept seeimg W3LL PEOPLE post about it!
Alyssa S. on May 14, 2019
Trying to find the right color.
Up North Lady on May 12, 2019
I already have one of your lipsticks, and I love it. I needed a lighter shade and this color looked perfect.
Arden L on May 8, 2019
Why did I choose this lipstick? Well (1) it's non-toxic, (2) I prefer a polished, non-makeup look, yet I'm of that age where a color boost lends an overall brightening effect. From what I saw on the lipstick video (see blog), this appears to be a well-balanced color with enough saturation to deliver what I hope to achieve, without my looking "done." Fingers crossed ;-) Plus, I've fallen hard for the W3llpeople concealer, so it's time for me to explore other W3llpeople products.
Dale L on May 3, 2019
Love the container enough that I just had to try the lipstick!
Cara C on Apr 30, 2019
I want clean makeup and my estitician recommended your line
Marly P on Apr 30, 2019
I needed a more neutral lipstick.
Michelle A on Mar 23, 2019
Read about it, use other W3ll people products. Wanted to try it. Picky about ingredients.
JENNIFER H on Mar 22, 2019
Because it's made of natural products
Namrata O on Mar 17, 2019
looked most flattering to my skin tone
Meghan K on Mar 17, 2019
Looks like a good natural lipstick. I like natural looking earth tones matte finish.
ann l on Mar 10, 2019
I am looking for a soft pink lipstick that lasts and has a good ingredients
Rosemary V on Mar 9, 2019
I wanted something hydrating and creamy with great color
Tara K on Mar 8, 2019
Like matte
M E C on Mar 7, 2019
I love nudes but I also like a bold so I got a mixture of both.
Vialda P M on Feb 28, 2019
Love long wearing matte formula.
Cheryl G on Feb 28, 2019
Looking forward to trying this, colors are gorgeous!
Giovanna A on Feb 7, 2019
It is an everyday color for me
George S on Feb 2, 2019
Subtle color, good reviews, long wear, nourishing
Jen O on Jan 29, 2019
I'm anxious to try this lipstick. I follow you on Instagram and love how the tube locks and Ive tried your other lipsticks and like how they feel.
Regina R on Jan 26, 2019
Looking for this color! Hope representation is accurate!
Patricia S on Jun 18, 2019
I liked the color.
Tammy B on Jun 12, 2019
I like a raspberry color, not too dark. Which color would you recommend?
Louise H on Mar 2, 2019
BEST ANSWER: I have them all excep thtIf you are into beautiful bright I recommend Brave. It’s a great summer color. I also like soulmate [a peach pink] and Choose Love [a baby pink] as neutrals – a bit more fun than a simple tan color.e two darkest ones. All the l
Which of these colors are warm colors, preferably medium to darker shade?
midwestg on Apr 15, 2019
BEST ANSWER: Om Yeah its a great rose burgendy in my option. Great on wam skin tones.
I usually wear a warm peach color. Which of the Optimist lipstick would be suitable?
Julie L on Mar 1, 2019
BEST ANSWER: The closet to a peach in Soulmate. It is a peach baby pink. I wouldn’t consider it warm. It does look nice on my medium tan complexion.
Are there color descriptions and/or other pictures of the colors? Kind of ridiculous not to have better swatches of the colors. Thanks!
Sydney on May 29, 2019
BEST ANSWER: I have all but 3 of them and have seen teh other in stores at Whoefoods. The colors on the site are true in person. Soulmate and Choose Love are a bit lighter when on a warm medium tan complexion.