Expressionist Mascara


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4.5 / 5.0
451 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Star
Would you recommend to a friend?
Yes (395)
No (46)
Would you recommend to a friend?
Love it
Threw away my old stuff, this has been a great new mascara, no complaints!
April 22, 2019
2 weeks ago
Would you recommend to a friend?
Best Natural Mascara Yet!
I have tried a few brands for a more natural mascara and this is by far the best I've tried yet. Makes your lashes long without clumping. Love it!
April 18, 2019
Would you recommend to a friend?
the best mascara
I had lash extensions for a few months, and this mascara is the closest I've gotten to having super long lashes that look like extensions. It applies evenly, and stays on throughout the day without any smudging. I was gifted this product in exchange for my honest review.
March 18, 2019
Response from W3LL People
We are thrilled to hear how well it works for you, Ashley!
March 27, 2019
Gabrielle C
Would you recommend to a friend?
Really like the mascara
Really like the mascara, adds a lot of length which is something i always want in a mascara, my only issue is that it flakes a bit
March 18, 2019
1 month ago
Would you recommend to a friend?
My new favorite mascara!
I LOVE this mascara. Goes on easily, stays on all day without any flaking.
March 17, 2019
2 months ago
Would you recommend to a friend?
Best brush!!!
The brush is great! I can really separate my lashes and the product builds nicely to dramatic lashes without clumping. I have had the tube for a while now and although it takes more swipes now to get the desired effect, the mascara has not dried out. My favorite mascara, I use it every day I wear makeup.
March 16, 2019
Response from W3LL People
It is W3LL PEOPLE's mission to provide high-performance, clean makeup options for you, brave beauty!
March 27, 2019
Gabrielle C
Would you recommend to a friend?
I’ll pass
Goes on nice but within 30 minutes it was all over my under eye area like a raccoon.
March 5, 2019
3 months ago
Would you recommend to a friend?
Still Stings
I was informed that the formula changed so as to avoid stinging in the eyes (something in the preservatives) - when I washed face or cried. Alas, I tried the new formulated mascara (black) and if it gets in my eyes it still stings. Which is a total bummer because I like the way the mascara glides on to my lashes. No flakes! I do prefer to use my mascara wand (from the loreal lashout mascara) as my lashes are thin. The loreal wand (cleaned after each use) works the best for me. Just wish this W3ll People mascara formula didn't sting.
February 28, 2019
2 months ago
Would you recommend to a friend?
The BEST mascara
This really is the best mascara out there. It doesn't clump AT ALL and all my lashes stay separated effortlessly.
February 21, 2019
2 months ago
Response from W3LL People
Courtney, we are thrilled to hear that you love this product as much as we do! BE W3LL!
February 22, 2019
Gabrielle C
Would you recommend to a friend?
Great Product
I love this mascara, it doesn’t flake like other products.
October 13, 2018
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Why did you choose this?
W3LL People Store
I’ve been trying to purchase more natural and eco-friendly products.
Stacy R on Apr 22, 2019
its is the best. it never causes any allergies for my sensitive eyelids. it makes my lashes longer and it goes on very smoothly and cleanly. it's my favorite mascara. i only wish it was waterproof
Lauren G on Apr 20, 2019
I’ve been trying to purchase more natural and eco-friendly products.
Stacy R on Apr 22, 2019
Best mascara I"v tried. Really like Jane Iredale too - but this one is better
Angelica C on Apr 21, 2019
its is the best. it never causes any allergies for my sensitive eyelids. it makes my lashes longer and it goes on very smoothly and cleanly. it's my favorite mascara. i only wish it was waterproof
Lauren G on Apr 20, 2019
Because it's a staple for me and my daughter. We have been using it for years and love it.
Claudia W on Apr 20, 2019
I wanted an EWG verified/non-toxic mascara in a travel size. So hard to find. Excited to try the mini mascara.
Sherri G on Apr 20, 2019
Great coverage, lengthens, looks good and it's non-toxic!
Beth G on Apr 20, 2019
Best mascara I ever used!!! Non-irritating to my eyes. Hallelujah!!!!
Susan W on Apr 20, 2019
Like it is made without chemicals and does a good job
Janice B on Apr 19, 2019
I like this mascara! It goes on smoothly, doesn't flake off and lasts all day.
Dayna H on Apr 19, 2019
Non-toxic and less smudgy than other brands, but it does not last as long as other brands.
Jamie K on Apr 19, 2019
Because I want to use natural products. Despite of mix reviews,I want to try it.
Jennifer A H on Apr 16, 2019
The current one is drying out (Nu) and while I liked it, I've heard good things about this one so I thought I'd try it.
Niha R on Apr 13, 2019
I read awesome things about it. Excited to try it!!
Jennifer E on Apr 12, 2019
I absolutely love this mascara. Being a contact wearer, it is extremely gentle on my eyes. Love that I can trust these products are organically prepared!
Jeannie H on Apr 12, 2019
I am in search of a nontoxic mascara that doesn't run all over my eyes.
Melissa C on Apr 12, 2019
Curious to see how it works!
Leina F on Apr 11, 2019
I wanted a more natural mascara, something that wouldn't irritate my eyes.
CARRIE I on Apr 11, 2019
I have bought this mascara many times now and am really happy with it. It goes on smooth, doesn't clump, and lasts a long time. I definitely recommend it.
Melissa C on Apr 7, 2019
I am cleaning up my beauty products a little at a time and liked that it had the allure and elle pick stickers
Amanda S on Apr 6, 2019
Always looking for a good mascara that elongates my lashes.
Hannah K on Apr 6, 2019
What can I say, great for sensitive eyes. Just lovely!
Rebecca C on Apr 6, 2019
I already use this and love it!
E M L on Apr 5, 2019
Favorite mascara, but I don’t wear it every day so the mini size lasts me a while.
C R on Apr 4, 2019
I've heard great things and I'm in the market for a new mascara so I'm trying it out!
Tayler F on Apr 3, 2019
Natural looking and long lasting.
Robin S on Apr 1, 2019
Works great without irritating my eyes.
Christine C on Mar 31, 2019
This mascara is great! It really makes my lashes seem fuller and longer. Love it!
Debbie V on Mar 31, 2019
Best mascara that I have ever used!
Shannon K on Mar 30, 2019
Choose this Mascara based on the brush. I have very short and thin lashes, as a result of new growth after chemotherapy. Look forward to wearing mascara again!
Katie M on Mar 30, 2019
Online reviews
Rebecca G on Mar 26, 2019
Jeff A on Mar 25, 2019
I works.
Linda W on Mar 21, 2019
This is my favorite mascara. I have been using it for a couple of years. I love that it is non toxic.
Monique L on Mar 20, 2019
I've been in search of a clean-as-possible mascara for some time. I ordered this sample a couple weeks ago and have been loving it. It doesn't flake off like most and actually highlights my lashes, unlike most!
Shannon C on Mar 20, 2019
I want to find a healthier product for my skin
Lyndsay M on Mar 18, 2019
The Expressionist mascara is the best mascara I've ever used. My eyes are sensitive and this mascara doesn't bother me at all. It lasts all day and looks natural, no flaking and no smudging. I need to use gluten free cosmetics so to have this option and then have it be a great product is stress relief for me.
Tammy B on Mar 18, 2019
award winner
A J on Mar 18, 2019
Wanted to try this due to great ratings, and I love the liquid eyeliner. Hoping for the same with your mascara :)
Christine R on Mar 18, 2019
Recommended by a friend.
Jeanne M on Mar 18, 2019
Friend recommended
Sherry T on Mar 18, 2019
I love W3LL people products! They're high on the Environmental Working Group ratings and a PETA member.
Christy L on Mar 17, 2019
It goes on easy and doesn't clump.
Cordelia C on Mar 17, 2019
i've been a long-time user of this mascara - it's my go-to
Meghan K on Mar 17, 2019
I currently use it.
Carmen T on Mar 16, 2019
looking for a natural mascara. i hope it doesn't run!
Emily A on Mar 16, 2019
Non toxic
Sandra C on Mar 16, 2019
My supervisor at work recommended it. I had to tell her that I wasn't crying but that I switched to Mineral Fusion mascara and it didn't agree with my eyes. She said she used your mascara.
Cynthia M on Mar 16, 2019
This is my third tube! I love the cruelty-free formula of this mascara and it really gives me nice, natural-looking lashes with no clumps.
Jennifer C on Mar 15, 2019
Because I love it! It's my favorite mascara I've ever owned and I'll never buy another brand.
Catherine L on Mar 15, 2019
It is my favorite mascara
Mark on Mar 15, 2019
Best mascara I"v tried. Really like Jane Iredale too - but this one is better
Angelica C on Apr 21, 2019
Because it's a staple for me and my daughter. We have been using it for years and love it.
Claudia W on Apr 20, 2019
What materials are the containers of your brand made of? Mascara just an example.
A shopper on Jan 21, 2019
How many millilitres or fluid ounces are in the full size expressionist mascara?
Elizabeth S on Apr 15, 2019
Expressionist Mascara is rated 4.5 out of 5 by 459.
Rated 4 out of 5 by from No clumping! I have switched all of my makeup products to non-toxic and was happy to find this mascara. It glides on with no clumping. My eyelashes just look fuller and longer, not like I am wearing mascara, which is perfect for me. I hold the wand on my lashes for a few seconds at the end of the swipe to make them look like they have been slightly curled. The only reason I did not give 5 stars...I notice a little shadow of black under my eye by the end of my workday. I tried only putting 1 layer of mascara on my top lashes to see if it would solve the problem, but I still see a slight shadow. I really like this mascara and will continue using it.
Date published: 2017-07-14
Rated 5 out of 5 by from THE BEST ALL NATURAL MASCARA EVER PERIOD.... I purchased this mascara about a month or two ago and this is by far the best all natural mascara I have ever used! I am a total glam girl and I only use all natural and organic products and this product earns every star I gave it! You will not be disappointed! Truly the best!!!!
Date published: 2016-02-20
Rated 5 out of 5 by from Love Healthy Lashes! I have become a minimalist when it comes to skincare to keep my skin as natural and healthy as possible (along with slowly changing my diet). This brand is perfect for someone like me who uses basics daily (chap stick, blush, mascara, and sometimes illuminator/highlighter). I have tested two other brands that are natural, and this one did not clump or dry out like the other ones did. It looks nice and is not too bad to clean off. It also does not weigh my lashes down like other brands which is really bad for your lashes in the long run. I just received my second one which is brown instead of black to try for my blue eyes and fair skin.
Date published: 2016-10-05
Rated 4 out of 5 by from On my third tube already! I started experimenting with W3ll people’s mascara not long after they released it and let me tell you... they have definitely made some improvements. I really really really like this mascara. It performs well, doesn’t irritate my eyes and has awesome ingredients. I can do just a couple swipes for a natural look or a few coats for a more dramatic look. The only reason I didn’t give it 5 stars is because it transfers a bit, but if that’s the only downside, I’m fine with it! When I’m getting ready to leave the house, I apply their concealer, mascara, cream blush, and a bit of bio brightening highlight. They all work perfectly together! Keep up the amazing work W3ll people :)
Date published: 2018-09-17
Rated 5 out of 5 by from It doesn't smudge! I'm new to this line but I've been happy w/ everything I have tried so far with this being one of my absolute favorites! It doesn't smudge or run into my eyes like the other natural mascaras I've used( which burns). I have not had any irritation what so ever or itching which I always have. It doesn't clump keeping a wonderful consistency that's easy to apply and literally lasts all day. If you are unsure about what products to try first make this a definite because you will not be disappointed. It goes on beatifully without any harsh chemicals lasting all day and is easy to remove when washing your makeup off. Great product!!!
Date published: 2016-12-14
Rated 5 out of 5 by from really like this mascara! I promise you I have tried every mascara on the market... especially the very high end mascara's. This mascara is my new "fav"! It surprising becasue at a glance it looks very basic, so I had no expectation. To my surprise it really did the job lengthening, separating, and thickening my adequate lashes. I have used it for about 2 weeks... and each day I apply it I am pleased. Some of my very favorite mascara's have been benefit, Make Up Forever smoky lash, Armani, and YSL. However, Im going to be using the mascara from Well Beauty because the results are wonderful, application very easy, and washes off nicely at night,
Date published: 2017-02-03
Rated 3 out of 5 by from it burns your eyes.. but otherwise fantastic! I ordered this mascara after seeing it on another website which rates products based on how natural and safe they are. This mascara got a perfect score so I ordered it and traded it out for my drugstore mascara. Beautiful dark pigment, no clumps, made my already long lashes look extra long and smooth... But as soon as it gets in to your eyes, wether its from crying or not being careful when washing it off, there is a painful burning sensation that will not go away until you thoroughly rinse your eyes. Its such a shame because it really is a beautiful product, though I'm not really sure how something so natural and toxin free could make my eyes burn so bad. I still wear it (mostly because it was relatively expensive), I just have to immediately dab tears away on the off occasion that I get teary eyed from the wind or whatever, and make sure to remove with makeup remover before washing my face.
Date published: 2016-11-26
Rated 5 out of 5 by from No clumps! I feel so fortunate to have found this mascara! I rarely like most brands of mascara whether healthy or not due to having clumps and a mess applying it. I love this mascara for two reasons. 1. It's got a fantastic brush and doesn't clump- this saves time and irritation applying it. 2. It is healthy and doesn't have all the junk. I have "issues" with my eyes, but this mascara has not bothered me at all! Occasionally I'll get minimal smudging during a long day but I just wipe my finger under the eye. I take the traveller size to work if I'm going out in the evening and apply some more.
Date published: 2016-02-20
Rated 5 out of 5 by from Great Healthy Alternative I was looking for better mascara and this one got a 1 on EWG, so I checked the reviews and reluctantly bought it. (I had bought other "healthy" mascaras that burned my eyes) It takes slightly longer to dry, and like every mascara the first time you use it does not reflect how it will apply after a few uses. Its amazing!! At first it really gave only length and I looked like I was wearing false eyelashes, but now it also gives fullness and it is no different then the toxic mascara I wore before hand! Thank you W3ll People!
Date published: 2016-05-02
Rated 4 out of 5 by from best non toxic mascara I purchased this product after doing an internet search for non toxic mascara. There seemed to be good reviews online for the product so I decided to try it. I used it a few times before I decided I liked it. It doesn't go on as smoothly as other mascaras and I need two or three coats over my blonde lashes before I feel like it shows up and that's the reason for 4 stars, along with the price. What I really like about it though is that it stays put all day, it doesn't make my lashes sticky and it does well with sweat and mascara running down my face. It comes off easily with my regular cleanser and I have not had a problem with using it with my contact lenses either. I would definitely purchase again.
Date published: 2016-07-23
Rated 4 out of 5 by from Pretty, but not exactly what I expected So I really have nothing bad to say about the Expressionist mascara. It has staying power, and appears to lengthen and thicken my lashes especially if I apply more than one coat; plus it's clean and I love that. The only reason I didn't give it 5 stars is because I ordered the blue, thinking it'd be a fun, springy pop of color, but it isn't. It looks almost electric on the wand just out of the tube, but on my lashes you wouldn't know it was blue at all. That was so strange to me, but yeah, it definitely looks black on. Besides that, it's a great product that I'll likely buy again...though maybe a different color :)
Date published: 2017-04-27
Rated 5 out of 5 by from Wonderful Natural Mascara I'm in the process of switching all of my beauty products over to natural. I did a lot of research on different mascaras before settling on this one, and I could not be happier. This mascara goes on beautifully; there is no clumping and each lash is defined. What I love most about it is how my lashes still feel soft when I'm wearing the mascara. It also washes off easily, but not too easily. I haven't tested how waterproof it is. Loving this product!
Date published: 2017-07-08
Rated 5 out of 5 by from No clumps! I've slowly been transitioning to natural makeup and this mascara was my first purchase. W3ll People was highly recommended all over the internet so I gave it a try even though it's a tad pricey in my opinion. The brush is stiff but not to the point that it hurts your eyelid and the bristles are short which helps me along my waterline/corners. I also like that you can build it to suit the look you're trying to achieve. One swipe The formula stays put even through a dreadfully muggy Texas summer but washes off effortlessly at night. And seriously, no clumps. Ever!
Date published: 2017-08-02
Rated 1 out of 5 by from Not for me I purchased this about a month and I'm not a fan.. I thought that since it didn't include many harsh ingredients that it'd be a better alternative but it does nothing for my lashes The wand does not work for me and just helps spread mascara on and below my eye. I personally want a mascara that lifts, separates, and adds length to my lashes but the only think it did was droop them.. I wouldn't be so picky but I paid 26 dollars for the dang thing!! I expected so much more and I can get a better performance from an $11 cvs mascara. Don't be suckered into buying it because of the positive mistake.
Date published: 2017-04-04
Rated 1 out of 5 by from Favorite non-toxic mascara yet allergic to it I love using this mascara, and it is my favorite non-toxic mascara I have found so far. It worked so well with my long, thin eyelashes--giving them volume and accentuating their length. However, I tried it for several months, and my allergic reaction to it never went away (burning, red, irritated, watery eyes). I am very disappointed because these makeup products are supposed to contain safe ingredients. I was so excited to find W3LL People, but every product I have tried from W3LL People has given me an allergic reaction except for the Nudist Lip Butter.
Date published: 2017-12-29
Rated 3 out of 5 by from Gets the job done Overall it is a good mascara. It is pretty standard and gets the job done. I was stoked to find a brand that has clean ingredients, and was willing to give this a try. The reasons I would give this 3 stars is because it smudges suuuuuper easily, which is frustrating if you want to wear it all day without re-application or without having to check your make up frequently. I also wish that it gave my eyebrows a little more volume, but like I said, it's pretty standard. I would really love to see W3LL PEOPLE put out more mascara products with different levels of volume. I would definitely try them out!
Date published: 2018-08-07
Rated 5 out of 5 by from No raccoon look! Great mascara! I've been using this for a month or so and I really like it a lot. I've tried MANY natural mascaras and they usually really under-perform when compared to other non-natural brands. This one is great for lengthening and thickening and it doesn't flake or smudge. I found with other brands I tried the effect of the mascara wasn't very good, and I'd end up looking like a raccoon because it smudged. Not so with this one! Very nice and I will purchase again.
Date published: 2016-03-06
Rated 5 out of 5 by from Finally, a natural mascara that works! I've tried my share of natural/organic mascara and this is the absolute best! Most that I've tried either don't do anything or they run down your face at the sight of a water drop or they start to flake and look like someone sprinkled pepper down your cheeks. W3ll People has somehow combined the staying power of traditional mascara with the beauty of natural/organic ingredients. This mascara went on with NO clumps and I could layer it for a more dramatic lash when I wanted. It also withstood a hot, humid, sweaty Texas day. That makes it gold in my book! You will not be disappointed!!!!
Date published: 2017-07-09
Rated 5 out of 5 by from Ahmazing! Thank you, thank you W3llpeople, for this mascara. I think trying to find the “one” mascara that works for you is like trying to finding the perfect pair of jeans. I’ve been on the hunt for a clean mascara, and I believe I found it. It’s glossy black, lengthens, separates, does NOT clump, and so far, no smudging, that’s huge for me. This is like a bonus, since there’s no clumping, you do not get that goopy mess on the top of the tube. If your looking for a clean mascara, or just mascara, give this one a go.
Date published: 2018-05-08
Rated 5 out of 5 by from My new go to mascara I've recently switched all my make up to natural based products. I went onto the W3ll website to order some foundation, and though I was happy with the mascara I had been using, I thought I'd order some of this to try.!! It doesn't clump, lengthens my lashes, is wet enough to get the little baby lashes and still has enough body to do a really great job! It doesn't flake and just when I was kicking around the idea of lash extensions again, I am enjoying luxious looking natural ones now. Despite trying pretty much every brand of mascara before, I cannot stop raving about this to my girl tribe. And no, I haven't been paid or received anything to leave this review, I just love it that much!
Date published: 2017-08-03
Rated 4 out of 5 by from Non-irritating I have been looking for a natural non-irritating mascara and this is it. It is smooth and silky and easy to apply. If it stayed "as is" right after applying, I would have given it 5 stars to be sure. But it does tend to wear off a bit during the day and smudges under the eye a bit. But so do other irritating mascaras. My eyes are less dry and red, which is a big plus. So just dust a bit of translucent powder under your lower lashes to lessen the smudging and you will be very happy with this mascara.
Date published: 2016-05-15
Rated 5 out of 5 by from My favourite mascara ever! i've been using this since i got it in my not hbox about two years ago and have loved it so much ever since... I've tried other mascaras from drugstore to high end and find that none of them flatter my eyelashes as much as these ones... they coat my lashes easily, they make them look way longer and it is very easy to remove at the end of the night. I've concluded that this is hands down my favourite mascara and will continue to buy this. They've changed the packaging from being all matte white to a new grey metal looking tube and it is still great. very much love this formula!
Date published: 2017-03-24
Rated 5 out of 5 by from This Mascara Y'all I am absolutely in LOVE with this mascara. Nothing compares, it is one of my favorite products they have and every time they have a sale, I stock up because I know I will use it forever. Similar to finding a natural deodorant, you just can't find a natural mascara that works as well as this one. I have tried at least 6 brands and have always gone back to my walgreen's mascara until I found this one. I am so thankful to have found a toxin free mascara that I love! Thank you W3LL people!!
Date published: 2016-03-02
Rated 5 out of 5 by from All-Purpose Mascara I originally got this mascara in a Birchbox as a sample size, but quickly used that and came to get a full-sized one, because I loved it! It's very black, making my lashes look inky black. Plus, I can layer coats without it getting clumpy or spidery. One coat makes me look natural and fresh faced, or two or three makes me ready for a night out. Either way, my eyes stand out. Plus the ingredients make me feel even better about putting this near my eyes. Love this mascara!
Date published: 2016-05-24
Rated 5 out of 5 by from Never buying another mascara! I got a sample of this mascara in my Birchbox, and I stopped using my full size mascara from a different brand to use the little one I received. I used it for almost 2 months - so it's very long lasting! I then bought a new one from W3LL PEOPLE, and I haven't turned back. The mascara does not chip, and it doesn't leave dark smudges under my eyes. It also it's very dark, and it goes on easily. I'm very, very pleased with the mascara; I'm never buying a different brand!
Date published: 2016-02-16
Rated 5 out of 5 by from Best Mascara! I began using this mascara last year-2017-because I wanted to move my cosmetics to a more natural/organic choice. Quite frankly, I was shocked to find how excellent this mascara is! The quality is the best I've ever used (even compared to the most high-end brands). There is zero irritation and flaking. I receive compliments on how long/pretty my eyelashes look regularly (and my eyelashes aren't long naturally). I will never change mascara. I am using this for life! :) Thanks W3ll People for making such a great quality mascara with zero worries about toxicity!
Date published: 2018-03-12
Rated 5 out of 5 by from Achieve your best lashes with this mascara! When I was laid off from my job, I stopped wearing makeup save for special occasions. After several months, I noticed my eyelashes, which overall have always been pretty average in length and fullness, really filling out and growing longer! I realized all the harsh ingredients in typical mascaras were to blame for my sub-par lashes... Needless to say I sighed a breath of relief after applying Expressionist Mascara knowing my lashes would remain naturally longer and fuller because of the amazing and beneficial ingredients! It doesn't smudge and the texture is beautiful! My eye lashes have literally never looked better than when I wear this mascara and I can rest easy knowing they'll stay that way. Thanks W3LL PEOPLE! xx
Date published: 2016-10-07
Rated 4 out of 5 by from Toxic-free with color options I tried the full size because minis were not available. Was looking for a toxic free replacement to my blue mascara from Benefit "They're Real" line. Happy to see W3LL People offered both blue and purple options, I decided to test the blue. Didn't experience tearing up, as noted in several other reviews. Didn't crumble off too much (I forget and rub my eyes a lot so there are a few stray flakes around my eye during the course of the day). I was just very sad that the blue color is not as vibrant as the one from Benefit. This hue is definitely much more subdued and I didn't get any compliments about wearing blue mascara as I typically do when I wore the one from Benefit. Objectively there is nothing wrong with this product.
Date published: 2018-10-31
Rated 3 out of 5 by from A little disappointed... I love this company and have been impressed by most of their products, but this mascara was somewhat disappointing. In less than an hour, I have flakes and smudges underneath my eyes. Other reviews suggest using powder to prevent this and I intend to give that a shot, but I wish I could skip this step as I don't like using a ton of makeup in the first place. Keep doing what you're doing, W3LL PEOPLE, but maybe consider a new formula for your mascara. :(
Date published: 2016-12-11
Rated 1 out of 5 by from Negative Other than the fact that it's supposed to be better for you, I did not like this mascara. It was very dry and when I did finally get some mascara on the wand, it was very thin and did nothing for my lashes. I will not be purchasing this product again.
Date published: 2016-06-25
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