Our Story


 W3LL PEOPLE is an uncommon beauty dream team founded by an elite makeup artist, cosmetic dermatologist and treehugging entrepreneur. We're passionate about making positive choices in life, particularly when it comes to self care. Skin, our largest organ, absorbs about 80% of what we put on it. This crucial fact drives our mission to create super premium quality cosmetics without using the potentially harmful artificial chemicals found in most conventional makeup. Our modern approach to beauty is built on simplicity, authenticity and performance. We get that you want minimalist makeup, but need instant gratification. You'll find our delightfully stylish products unmatched in delivering a natural "no-makeup" look. State-of-the-art, premium non-toxic formulas effortlessly deliver flawless coverage and soothing protection that's unbelievably light. With W3LL PEOPLE you don't just look good, you feel good. Join us in our crazy beautiful dream and look naturally fabulous every step along the way.

• Beauty pro ingenuity drives product design

• Contains premium natural ingredients tested for superior performance

• Innovative botanical complexes move and breathe–no creasing or fading

• Uber hydrating formulas rich in organic aloe and precious essential oils

• No fillers, propylene glycol, petrochemicals or petroleum by-products

• Handcrafted in small batches in the USA

• Tested in the W3LL PEOPLE studio by our green beauty pros–cruelty free




Our Founders OUR FOUNDERS 

The W3LL PEOPLE Dream Team is rockin’ the cosmetics world. Makeup Guru: >Shirley Pinkson, Cosmetic Dermatologist: Reneé Snyder M.D, and Treehugger: James Walker, are taking pretty to a more positive place by>skillfully integrating artistry, technology and responsibility in one super performing package. We use only premium quality natural and organic ingredients in our makeup not just because it's the right thing to do, but because they're better.


Shirley Pinkson is an A-list beauty pro who brings an elite level of artistry and insight to the W3LL PEOPLE founding team. Her 20 year career working in leadership positions at prestigious corporations ranging from Barney’s New York to M.A.C. is most renowned for success in helping shape NARS Cosmetic into a global phenomenon. Leveraging this wealth of experience, and a demanding eye for perfection, Shirley leads W3LL PEOPLE Supernatural Makeup product development. Gifted with an uncanny beauty sensibility, Shirley delivers spot on solutions every time. Performance, simplicity and quiet confidence are the key qualities that shape her winning style. Shirley is highly sought after for her make up genius with high profile clients including Naomi Campbell and Isabella Rossellini. Shirley’s work has been featured in every facet of media ranging from print editorial work in New York Times to national TV campaigns. Shirley resides in her heart home of Brooklyn, New York with her partner and two dogs.







James Walker is the visionary and wellness fanatic behind W3LL PEOPLE. Before aspiring to become a makeup mogul, he spent over 20 years as a marketing strategist guiding branding efforts for numerous Fortune 500 companies, including Whole Foods. After making a splash on Madison Avenue as a creative director with the likes of Young and Rubicam, James returned to Austin, TX; home of his university alma mater, to co-found TKO Marketing. It was there that his passion for conscious commerce led him to the W3LL PEOPLE concept and uniting the founding team. From conception to production, James ensures W3LL PEOPLE remains true to its mission of sustainability and social responsibility. While James may leave the make up to his female counterparts, he drives W3LL PEOPLE with extraordinarily different ideas about how to make business, branding and beauty better. James balances time with his partner and two dogs between homes in his spirit center Santa Fe, NM and his glamour center Los Angeles, CA.







Reneé Snyder, M.D. is a board certified Dermatologist who brings an unprecedented level of scientific research and technology to W3LL PEOPLE. Her active participation in the American Academy of Dermatology and leadership in her own nationally recognized dermatology practice, affords W3LL PEOPLE the privilege of remaining on the forefront of medical discovery. Though Reneé enjoys leveraging the latest technological advancements to serve her clients, she is most concerned with product safety and long term health consequences. She applies the same approach in the oversight of W3LL PEOPLE product development. As a medical doctor, Reneé is commit- ted to the use of the most effective, safe and healthy ingredients in W3LL PEOPLE cosmetics. Reneé is a member of Alpha Omega Alpha and graduated Magna Cum Laude from the University of Texas Medical Branch. She completed her internship at Christus St. Joseph Hospital in Houston and her dermatology residency training at the University of Texas Medical Branch in Galveston. Reneé is a past president of the Austin Dermatology Society. She is a proud mother of three and lives in Austin, with her husband, two dogs, and five chickens.






Pure as a saint. Sexy as Sin.

At W3LL PEOPLE our cosmetics contain premium natural ingredients with an emphasis on superiot performance. There are NO harsh artificial chemicals, preservatives or petroleums, not even a little bit, ever. What our makeup does contain is an advanced botanical complex of organic aloe, organic chamomile and organic green tea. This synergistic complex provides nourishing and protecting benefits to the skin like no other makeup brand.

Thanks to our proprietary technology, we’ve harnessed the power of our superstar ingredient: organic Aloe Vera. Dubbed "the plant of immortality" by the ancient Egyptians, this therapeutic botanical is proven to help sooth, nourish, moisturize and heal the skin.
We infuse this natural wonder into practically everything we make. Think of it as a much needed antidote to the environmental damage we all face daily.