Tag Archives: wellness

Guide to Looking Good at New Beauty in Fred Segal Santa Monica, CA

W3LL PEOPLE at New Beauty Fred Segal

W3LL PEOPLE at New Beauty Fred Segal

Chalkboard Magazine features a fresh before-and-after look from the W3LL PEOPLE organic beauty pros–one of the latest natural brands to hit Fred Segal! Study closely and get gorgeous.

WE RECENTLY JOINED the beauty gurus from all-natural W3LL PEOPLE as they celebrated their launch inside one of our favorite beauty shops, Fred Segal’s New Beauty! Founded by three friends with the dream of providing natural cosmetics that perform just as well as their conventional counterparts, W3LL PEOPLE is creating dream products like the Narcissist foundation/concealer stick, a giant color crayon that goes on smooth and luminous, and adds the benefits of pure aloe right into the skin. We love knowing that skin is getting a dose of soothing aloe, green tea and chamomile throughout the day, rather than the average dose of parabens and petrochemicals!

We asked co-founder and makeup guru Shirley Pinkson to create a fresh look exclusively for Chalkboard readers. In this before and after, we watched, Pressed Juicery aloe h20s in hand, as Shirley worked her magic with these clean products to stunning effect. Here’s the all-natural tutorial. Study closely and get gorgeous!

See the rest of the article at Chalkboard:


Refinery29’s Feature Interview with Our Very Own, Shirley Pinkson

Rumor Has It: We Break Down The Reality (& Dangers) Of Mineral Makeup


There’s been a lot of chatter lately about mineral makeup and its possible dangers. Long thought of to be a safe alternative to chemical-laden cosmetics, this perfect-blend alternative is suddenly coming under serious scrutiny. Many scientists are raising concerns about the effects of inhaling loose powder foundations, specifically mica, and lung damage.

We wanted to see if there was any validity to these rumors, so we caught up with makeup artist and W3ll People co-founder Shirley Pinkson to help separate fact from fiction. Check out this Q&A to find out if mineral makeup is really as safe as it claims.

From your perspective, is loose mineral makeup hazardous to your health?
“First off, it’s worth noting there are an alarming number of potential toxins the average person inhales on a daily basis. They come from our air, our water, our food, and even our cosmetics. That said, taking a look at cosmetics is no different than taking a look at what’s in your energy bar.

Read more ...

Be Bold. Be Adventurous. Be Protected.

Feel free to enjoy the great outdoors knowing your protected from the summer sun and damaging UV rays. With nourishing organic aloe and all-natural ingredients, W3LL PEOPLE Altruist Mineral Foundation offers powerful performance for age defying beauty. So you can save the ‘harsh’ for your breakup–not your makeup!

Altruist Mineral Foundation $30

9 Sheer, Natural, Skin Perfecting Shades

available online, or in-store: 512.366.7963


Sneak Peak: W3LL PEOPLE on Location

This past Monday we were on location at Cochiti Pueblo, NM shooting for the new W3LL PEOPLE eco-tastic beauty campaign! We had a great day with Photographer Julien McRoberts and our gorgeous, fresh faced W3LL Beauties. The shoot went so well we couldn’t help but give you a sneak peak.


Stay Tuned for the W3LL PEOPLE Spring 2012 Campaign!

Will You Be Our Valentine!

Valentine’s Day is sure to be muy caliente with this spicy gift just for you!

Now thru February 15th, every order of $75 or more will receive a delicious box of all-natural, artisanal, Chile cream chocolates from local Santa Fe chocolatier, Señor Murphy. It’s just our way of showing you the love.

Senor Murphy Chocolate Chile Creams

While supplies last. Order Now! Available online or in-store 512.366.7963



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