Tag Archives: W3LL PEOPLE

How to Master Nontouring

How to Master Nontouring using Natural, Vegan, Cruelty-Free Products from W3LL PEOPLE!

Dear Face: meet nontouring. Just when you thought the 13,054th YouTube tutorial attempt was going to help you master your contouring, the beauty world says “Move over!” and introduces you to Nontouring. Thankfully this trend arrives just as we pull back the curtain on our newest, innovative creation: The Natural Contour and Highlight Duo.

Two amazing products in one easy-to-use package that is sure to make you a Nontouring pro in no time! Nontouring is the love-child of contouring and strobing, and is meant to produce a soft, lit-from-within, natural look . Our green beauty master makeup artist, Shirley Pinkson, thinks of Nontouring as instantly faking a facial. The key is to keep skin vibrant, dewy and radiant by delicately layering foundation, bronzer and highlighter.

Nontouring using our natural, vegan, cruelty-free, nontoxic cosmetics and is as simple as knowing how to swipe! All of our cream cosmetics are formulated with a powerful blend of coconut oil, organic aloe and chamomile. Our hydrating formula leaves your skin dewy while infusing it with nourishing ingredients that help treat and improve your skin’s appearance while you wear it.

How to Master Nontouring using Natural, Vegan, Cruelty-Free Products from W3LL PEOPLE!

To get your Nontour on, start by evening out your skin-tone using our Narcissist Foundation Stick. A tip from Shirley: apply Narcissist using the W3LL PEOPLE Kabuki Brush to help the finish be superbly blended, sheer and luminous. Next, add some depth to your complexion using our Bio Bronzer, included in the Natural Duo. Apply and blend using your fingertips or our Flat Foundation Brush. Avoid using Bio Bronzer it to define your nose or chisel cheekbones, and instead focus on areas that would naturally be kissed by the sun — perhaps just a touch of color on the top of your nose or center of your forehead is enough to help create the ethereal glow that Nontouring is known for.

The last two steps are the key to mastering your Nontour! For nontouring, we recommend using a cream blush that adds a hint of juicy color to cheeks. We love blending a pop of color into the apples of our cheeks using our Nudist Multi-Use Cream. Once your cheeks are poppin’, finish the look with our Bio Brightener Stick. Use it to highlight the areas of your face where light would naturally hit it — just under your brow bone, down the bridge of your nose, on the cupids bow of your lips, and if you’re feeling adventurous, highlighter on the center of the forehead or just above the arch of the brow can also create a beautiful effect.

So, there it is, a brief introduction and tutorial on Nontouring using our new Natural Contour and Highlight Duo! Plan on giving it a go? We want to see you Nontour with our natural products! Share a photo of your look with us on Instagram by tagging @W3LLPEOPLE and #BEW3LL.

How to Master Nontouring using Natural, Vegan, Cruelty-Free Products from W3LL PEOPLE! ,/div>

Bio Tint Multi-Action Moisturizer has Arrived


Hold on to your hats, ladies and gentlemen, because we are about to blow the roof off this place! Today we are unveiling a product that is more than four years in the making. One that has nearly killed us to keep under-wraps. And one that we know the green beauty world has been waiting for.

Our new Bio Tint Multi-Action Moisturizer is about to become the hero of your beauty routine. It isn’t a bb cream, cc cream, primer or lotion. It’s our Bio Tint Multi-Action Moisturizer because this product literally does it all, with a long list of healthy ingredients that nourish and benefit your skin, and a prestigious EWG-verified certification to top it off!

Like so many of our products, this one began as a mission: develop a tinted moisturizer that does not contain dimethicone or silicone, provides broad spectrum SPF protection, enhances the overall tone of the skin, and has a satin finish.

We found safe SPF 30 protection by adding 20% zinc, which is nontoxic and beneficial to the skin. We achieved the perfect skin-tinting formula through years of testing and tweaking. And we mastered the satin finish through the discovery of broccoli seed oil, which effortlessly allows Bio Tint to spread and absorb evenly on your skin. It also prevents creasing much like dimethicone or silicone would, but unlike those crappy fillers, broccoli seed oil actually benefits your skin with a healthy dose of Vitamin K.

The technology doesn’t stop with the ingredient-rich formula, baby. We also went above and beyond with the packaging, bringing you a high-tech, airless pump that puts this tinted moisturizer ahead of all competitors. Although Bio Tint comes in a simple (travel friendly!) tube, the airless pump helps deliver the perfect amount, while keeping your product fresh and free of bacteria.

We are so excited for you to try this life-changing product. We know you will be amazed by it’s ability to truly hydrate the skin, correct discoloration, provide SPF protection and still allow your radiant skin to shine through. Although we develop all of our products to be leaders in the industry, we can’t wait to watch this one revolutionize it.

Super Powers

  • High-Tech Airless Pump
  • SPF 20
  • Water Resistent
  • EWG-verified

Beneficial Ingredients

  • Broccoli Seed Oil
  • Pomegranate
  • Coconut Oil
  • Green Tea
  • Aloe
  • Ginseng Root
  • Peptide Complex
  • Algae Extract

No Nasties

  • Avobenzone
  • Oxybenzone
  • Parabens
  • DEA
  • Phenoxyethanol
  • Petrochemicals
  • Fragrance
  • Sulfate
  • Propylene
  • Glycol
  • GMOs
  • Phthalates
  • Dimethicone
  • Nano Particles
  • Mineral Oil


NEW!! Expressionist Liquid Eyeliner


New! Expressionist Liquid Liner from W3LL PEOPLE! Natural, powerful, vegan and cruelty free!

Hello, internet, can you hear us? We’re a tad bit nervous that this post might cause you to go up in flames, but try to remain calm: today we’re launching green beauty’s first-of-its-kind liquid eyeliner. Meet our Expressionist Liquid Liner in Pro Black!

We feel confident saying that this is unlike any liquid liner you have ever used. Because first of all, it actually works. It doesn’t budge. We spent the time and energy to develop a liquid liner that works without the use of chemical adhesives or heavy metals, to ensure that our liquid liner would have an ingredient list we could be proud of. One free of the shit you’ll find in conventional liners.

Our liquid liner is a game changer. Among it’s pure, plant-based ingredients you’ll find Eye Bright, a soothing ingredient that has centuries of research behind it, and of course delicious ingredients such as aloe and rosemary, a natural anti-microbial . But once you get over the shock of a liquid liner that actually works and has health benefits, we want you to also take time to appreciate the kick-ass innovation behind the brush.expressionist-liquid-liner-state-of-the-art-brush-from-w3ll-people

You’ll find this felt-tip brush to be a bit longer and a touch more firm, tapering down into an ultra-fine point. The increased length + firmness give you ultimate control and versatility. This brush will help even an eyeliner-amateur flawlessly master everything from the finest line to a thick-winged cat-eye .

So what do you say, Brave Beauty? Are you ready to experience Green Beauty’s first all-star Liquid Liner? We can’t wait for you to add our Expressionist Liquid Liner to your beauty line-up.

Keep that Glow!



We are a bit biased, but we think our Green Makeup Pro Shirley Pinkson is the absolute master of the faux glow! We’ve watched in awe time and time again as she transforms complexions to look instantly sun-kissed, dewy and natural all year long. Here’s her three-step process for perfecting the faux glow so that you can hang on to your summer color just a little bit longer.


STEP ONE: Keep It Fresh

First things first—keep your base light and sheer. Shirley strongly suggests starting with a tinted moisturizer (we’ll debut one from W3LL PEOPLE later this year!), which will give you an effortless, light look. Next, apply our Bio Bronzer Powder to make your skin look sun-kissed. Sweep the bronzer down along your cheeks and along the bridge of your nose, where the sun naturally hits your face.

STEP TWO: You Glow, Girl!

We love simplicity, and you’ll find that our Elitist 2010 Eyeshadow Powder is a multi-tasking powerhouse! This color is Shirley’s secret weapon! 2010 is a pink champagne with a satin finish, helping even skin tone on your lids while providing a beautiful sheen. Try using it as a highlighter by lightly tapping it along orbital bones, arches, and along the center of your nose. You can also mix this shade into your favorite lipgloss for added dimension. If the skin on your face or body is feeling lackluster due to the transitioning seasons, you can also try popping a bit of our Elitist 2010 into your favorite face serum or body oil for lustrous skin from head to toe.


STEP THREE: Keep it Fun!

The spirit of summer is to be fun and carefree, and we love hanging on to that by transitioning to our Blue Expressionist Mascara. Although it looks bright in the tube, it goes on as a dark navy, creating a fun, eye brightening, youthful look for fall and winter.

To finish the look we added a quick swipe of our Bio Exptreme Lipgloss in Grapefruit. This lipgloss has penetrating, nourishing hydration with organic omega oils and aloe. It is a true luxury for your lips, keeping them soothed and protected, no matter the season.

Try out this fall makeup look and share it with us on Instagram! Tag @W3LLPEOPLE and #BEW3LL and you might see your photo shared on our feed!


Help Us Defeat Cancer

In the early days, when W3LL PEOPLE was merely a concept being carefully crafted by three dreamers, the diagnosis of W3LL PEOPLE cofounder Shirley’s mother with breast cancer gave the trio even more motivation to continue pushing forward with their mission: women deserve to know what’s in the products they use. Products can perform without the use of toxic ingredients. Feeling your best shouldn’t put your health at risk.

And so the battle began, both for Shirley’s mother, who we are happy to say is a survivor, and for our beauty dream team, who took W3LL PEOPLE from merely a dream to a thriving reality. With more and more research showing the harmful effects of toxic ingredients on women’s health, we consider each toxic foundation, mascara or blush that is replaced by a safe alternative, a slap in the face of cancer. Together, we are helping kick cancer’s ass.

This October we are excited to announce a few initiatives that further our passion for this near-to-our-heart cause, because, unfortunately, we know that breast cancer hits close to home for so many of you, too. During the entire month of October we’ll be donating 100% of proceeds from our Pink Coral Universalist Multi-Stick 13 and our Natural Warrior Tee to the National Breast Cancer Foundation. As a fellow grass-roots movement, we relate to their mission, and appreciate that donations go directly to breast cancer research, providing mammograms to women in need, and helping those actively fighting the disease with various types of resources and support.











Our team is on the ground in this battle, too. This weekend our Green Beauty Pros in Austin, Texas, will participate in Run for the Cure – Austin, to help further raise funds for breast cancer. Following the event, participants will be able to stop by our W3LL PEOPLE booth and try out some of our natural, vegan, cruelty-free, nontoxic, cancer-kicking cosmetics.

If you’re in Austin, stop by! If not, shop our Pink Coral Universalist Multi-Stick 13 and Natural Warrior Tee online to help us write a big fat check to NBCF. As a team, we are truly humbled that our dream has brought us here, to a place where we can rally the troops and continue this battle. Next stop: a world without cancer. Fight on, warriors.



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