Tag Archives: W3LL PEOPLE

NEW!! Expressionist Liquid Eyeliner

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New! Expressionist Liquid Liner from W3LL PEOPLE! Natural, powerful, vegan and cruelty free!

Hello, internet, can you hear us? We’re a tad bit nervous that this post might cause you to go up in flames, but try to remain calm: today we’re launching green beauty’s first-of-its-kind liquid eyeliner. Meet our Expressionist Liquid Liner in Pro Black!

We feel confident saying that this is unlike any liquid liner you have ever used. Because first of all, it actually works. It doesn’t budge. We spent the time and energy to develop a liquid liner that works without the use of chemical adhesives or heavy metals, to ensure that our liquid liner would have an ingredient list we could be proud of. One free of the shit you’ll find in conventional liners.

Our liquid liner is a game changer. Among it’s pure, plant-based ingredients you’ll find Eye Bright, a soothing ingredient that has centuries of research behind it, and of course delicious ingredients such as aloe and rosemary, a natural anti-microbial . But once you get over the shock of a liquid liner that actually works and has health benefits, we want you to also take time to appreciate the kick-ass innovation behind the brush.expressionist-liquid-liner-state-of-the-art-brush-from-w3ll-people

You’ll find this felt-tip brush to be a bit longer and a touch more firm, tapering down into an ultra-fine point. The increased length + firmness give you ultimate control and versatility. This brush will help even an eyeliner-amateur flawlessly master everything from the finest line to a thick-winged cat-eye .

So what do you say, Brave Beauty? Are you ready to experience Green Beauty’s first all-star Liquid Liner? We can’t wait for you to add our Expressionist Liquid Liner to your beauty line-up.

Keep that Glow!

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We are a bit biased, but we think our Green Makeup Pro Shirley Pinkson is the absolute master of the faux glow! We’ve watched in awe time and time again as she transforms complexions to look instantly sun-kissed, dewy and natural all year long. Here’s her three-step process for perfecting the faux glow so that you can hang on to your summer color just a little bit longer.

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STEP ONE: Keep It Fresh

First things first—keep your base light and sheer. Shirley strongly suggests starting with a tinted moisturizer (we’ll debut one from W3LL PEOPLE later this year!), which will give you an effortless, light look. Next, apply our Bio Bronzer Powder to make your skin look sun-kissed. Sweep the bronzer down along your cheeks and along the bridge of your nose, where the sun naturally hits your face.

STEP TWO: You Glow, Girl!

We love simplicity, and you’ll find that our Elitist 2010 Eyeshadow Powder is a multi-tasking powerhouse! This color is Shirley’s secret weapon! 2010 is a pink champagne with a satin finish, helping even skin tone on your lids while providing a beautiful sheen. Try using it as a highlighter by lightly tapping it along orbital bones, arches, and along the center of your nose. You can also mix this shade into your favorite lipgloss for added dimension. If the skin on your face or body is feeling lackluster due to the transitioning seasons, you can also try popping a bit of our Elitist 2010 into your favorite face serum or body oil for lustrous skin from head to toe.

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STEP THREE: Keep it Fun!

The spirit of summer is to be fun and carefree, and we love hanging on to that by transitioning to our Blue Expressionist Mascara. Although it looks bright in the tube, it goes on as a dark navy, creating a fun, eye brightening, youthful look for fall and winter.

To finish the look we added a quick swipe of our Bio Exptreme Lipgloss in Grapefruit. This lipgloss has penetrating, nourishing hydration with organic omega oils and aloe. It is a true luxury for your lips, keeping them soothed and protected, no matter the season.

Try out this fall makeup look and share it with us on Instagram! Tag @W3LLPEOPLE and #BEW3LL and you might see your photo shared on our feed!

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Help Us Defeat Cancer

In the early days, when W3LL PEOPLE was merely a concept being carefully crafted by three dreamers, the diagnosis of W3LL PEOPLE cofounder Shirley’s mother with breast cancer gave the trio even more motivation to continue pushing forward with their mission: women deserve to know what’s in the products they use. Products can perform without the use of toxic ingredients. Feeling your best shouldn’t put your health at risk.

And so the battle began, both for Shirley’s mother, who we are happy to say is a survivor, and for our beauty dream team, who took W3LL PEOPLE from merely a dream to a thriving reality. With more and more research showing the harmful effects of toxic ingredients on women’s health, we consider each toxic foundation, mascara or blush that is replaced by a safe alternative, a slap in the face of cancer. Together, we are helping kick cancer’s ass.

This October we are excited to announce a few initiatives that further our passion for this near-to-our-heart cause, because, unfortunately, we know that breast cancer hits close to home for so many of you, too. During the entire month of October we’ll be donating 100% of proceeds from our Pink Coral Universalist Multi-Stick 13 and our Natural Warrior Tee to the National Breast Cancer Foundation. As a fellow grass-roots movement, we relate to their mission, and appreciate that donations go directly to breast cancer research, providing mammograms to women in need, and helping those actively fighting the disease with various types of resources and support.

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Our team is on the ground in this battle, too. This weekend our Green Beauty Pros in Austin, Texas, will participate in Run for the Cure – Austin, to help further raise funds for breast cancer. Following the event, participants will be able to stop by our W3LL PEOPLE booth and try out some of our natural, vegan, cruelty-free, nontoxic, cancer-kicking cosmetics.

If you’re in Austin, stop by! If not, shop our Pink Coral Universalist Multi-Stick 13 and Natural Warrior Tee online to help us write a big fat check to NBCF. As a team, we are truly humbled that our dream has brought us here, to a place where we can rally the troops and continue this battle. Next stop: a world without cancer. Fight on, warriors.

New Formula: Bio Brightener Invisible Powder

Bio Brightener Invisible Powder -  the best face powder, and it is natural, nontoxic, vegan and cruelty free!

Our fans trust us to deliver beautiful products, made with the purest and most natural ingredients that out-perform chemical-filled competitors. We appreciate being held to a high standard, because we have high standards ourselves! Our fans trust that we’ll deliver the green goodness!

We recently set out to prove that a finishing powder can set your makeup, soften fine lines and hide imperfections, while still allowing your skin to look dewy, bright and naturally radiant. We knew the research would be tedious and that it would take multiple formulas before we found the perfect blend, but today we are thrilled to introduce you to our reimagined Bio Brightener Invisible Powder!

This fan-favorite is now creamier, dreamier, and ultra fine. While it will still deliver the makeup-setting power you expect from a finishing powder, the new formula warms up to skin, allowing for a dewy finish. How exactly did we accomplish this mind-blowing combination?

As we searched the globe for the ingredient that would help this dream product come to fruition, we were introduced to freshwater pearls. Pearls are known for their healing and nurturing properties and are seen as a symbol of femininity, helping women connect to their “inner goddess”. It sounded too good to be true! But to our delight, when finely milled, pearls produce a powder that sets your foundation while still letting the natural beauty of your complexion shine through.

Sweeping our remixed Bio Brightener Invisible Powder across your cheeks for the first time is an experience you won’t soon forget. It is finer than any powder you have experienced. Its effect at first is cool and silky. It sets your foundation, guaranteeing that your makeup lasts all day and well into the evening hours. As you continue to wear it, your body heat will naturally warm up the formula, allowing the power of the pearl to shine through, literally uncovering your inner goddess.

While we are pretty excited about the powerful pearl aspect of our new formula, we can’t forget to mention another super-star ingredient, organic aloe, which you will find on ingredient labels throughout our entire collection of natural, nontoxic, cruelty-free cosmetics. Aloe is known as one of the most calming and restorative plants found in nature. We couldn’t image developing a face powder without it.

When it comes to the challenge of a reinvented face powder, we delivered! We can’t wait to get get this new baby out into the world and into the hands of our most dedicated fans. We want to be there for your first swipe as you discover the creamy magic! Show how you glow! Share your experience with us on Instagram by tagging @W3LLPEOPLE, #BEW3LL and #BrightenerPowder.

Get Nude, be happy and Win $150!

Nude Series newsletter

We believe less is more when it comes to makeup. Which is why we created the Universalist Multi-stick Nude Series. These natural looking shades are versatile, stunning…darewesay sexy…? And we want to see how you go Nude! Show us your favorite natural look using a Multi-Stick from our new collection and you could win a $150 gift card! Plus, the winner’s smiling face will make a cameo on our Instagram feed as well as the product feed at W3LLPEOPLE.com!
The new Universalist Multi-stick Nude Series lets your skin be the star. All three neutral, fresh shades are expertly designed to enhance your cheeks, lips and eyes with barely there, fresh-faced color that enhances all complexions. These creamy delicious goodies are packed with therapeutic botanicals such as green tea, aloe and chamomile, to give the effect you want while still looking and feeling bare.

What are you waiting for? Pick your stick and show us how you get Nude by sharing a picture along with the tags #BEW3LL #MULTISTICK on Instagram!

STEP ONE

Shop the nudes! Pick your favorite color from our Nude Series! Snap a selfie wearing it!
8 Nude Rose, 10 Nude Berry11 Nude Peach

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STEP TWO

Make sure you follow @W3LLPEOPLE on Instagram!

W3LL PEOPLE Instagram

STEP THREE

Show us how you go Nude by sharing your photo on Instagram and include:
#BEW3LL #MULTISTICK in the caption.

WP Universalist Instagram
Shop The Nudes

Sweepstakes entry 8/10/16 through 8/31/16 11:59pm. Official rules and restriction can be found here.

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