A beautiful thing happens when you coat your lashes with a wash of color. If done right, colored mascara should enhance your natural eye color, making your iris look more vivid and bright, but it can enhance your entire look and is an fun way to freshen your beauty routine for spring!
All four of these beautiful mascaras are 100% cruelty-free, petroleum-free, paraben-free, gluten-free, coal tar-free, aluminum-free, fiber-free, and clump-free! Unlike conventional mascaras, ours nourishes your lashes with a synergistic botanical blend while hyper pure mineral pigments create bold color!
Our Beauty guidelines suggest that purples and plums will make blue or green eyes look more vivid and vibrant, while blue mascara will bring out the gold highlights in brown or hazel eyes. The brown formula works for everyone, is a softer option than black, and is rumored to help you look younger and fresher! But we love to break the rules, so we encourage you to try out whichever color looks the most appealing to you—-each one looks beautiful on any eye color!
Which Expressionist Mascara will transform your look this spring? Show us how you are wearing them on Instagram by tagging @W3LLPEOPLE and #BEW3LL #Mascara!
I don’t claim to be great at everything, but I do think that if there’s one thing I’m pretty great at, it’s living with intention. Intentional living has helped me feel fulfilled, has helped me find my purpose, and has helped me find joy and value in every experience – big, small, happy or sad – and as the final days of the year approach, and we embark on a fresh year ahead, I’ve found myself taking note of the places, people, experiences and moments that make me feel my finest.
I feel at my finest when I am feeding my son a nutritious, plant-based meal. It isn’t always easy, but I have no shame in relying on meal services (my favorite is Green Chef). I love to blend any leftovers and use ice-cube trays to freeze them into perfectly portioned servings for my little man.
Another mom trick I have up my sleeve? The Baby Center App. It quickly and efficiently answers any question I have ever had about motherhood, babyhood and beyond, and I also love the updates it provides on his age and growth.
Although my world can feel like it revolves around him (who can blame me!), I know how important it is to prioritize self-care so that I can be at my finest for myself, my family, and my work. Below are a few additional resources that keep me going, glowing and growing:
The EWG Skin Deep Database – Understanding ingredient labels is vital, but can be time-consuming and confusing. EWG’s online database provides you with extensive information about the ingredients in your favorite products, and their visual ranking and scoring system makes it easy for you to identify safe, healthy products, and ones you should probably avoid.
WELL + GOOD – I try not to spend too much time surfing the web, but one site that I never regret reading through is WELL + GOOD. It’s a treasure chest of information if you are interested in well living. Their recent round-up of Top Trends for 2018 had me full of anticipation for what’s to come this year!
Mindbody- It’s so easy to avoid popping into a fitness class, booking that massage, or going to a meditation session during a business trip simply because it seems inconvenient or you’re too busy. But I’ve discovered an app that has made it incredibly simple. Mindbody helps you book your favorite fitness, wellness and beauty services in just a few quick clicks on your smartphone. It works in cities across the country, which is great for those of us who are always on the go!
The Green Beauty Rules – I also feel at my finest when I am learning. There is value in understanding ingredients, how to decipher the labels on your favorite products, and how to identify safe products for yourself, your home, and your family. One of my favorite books is Paige Padgett’s “Green Beauty Rules“. She simplifies complex information and gives you actionable steps to clean up your beauty routine. Plus, we could probably all use a little more time for slowing down, setting aside technology and reading an actual book, don’t you think?
These are things that I incorporate into my life in order to be at my finest. What would make it onto your list? What are the things that make you feel valued? Important? Smart? Empowered? Beautiful? What are the experiences that you reflect on and feel your heart swell with happiness or pride? I’m at my finest when I am educating a client on safe, effective products. I’m at my finest when I am spending quality time with my family. I’m at my finest when I’m covered in my favorite body oil or swiping on my favorite lip balm. I’m at my finest discovering new things with the people I love.
While we love the arrival of winter and all the joys that come with the season, the dry winter air does a great job of zapping the moisture from our skin! That’s why when the temperature drops, our beauty routine gets ultra-hydrated!
We combine two of our favorite products to create a super-charged base that helps seal in moisture, even out skin-tone, and protect skin from the harshest winter elements. Then we layer on some of our favorite cream-based products to add to our luminous glow and keep skin looking supple and glowing all day long. Follow along below for our 5 product, 5 step, 100% hydrated winter beauty look!
Begin by combining a dime-size amount of Bio Tint Multi-Action Moisturizer and 1-2 drops of our Bio Booster Facial Serum in the palm of your hand. Gently mix until combined, and then press into your face and neck, blending where necessary with the tips of your fingers. The Bio Booster Serum uses broccoli seed oil to help prime the skin, while its jojoba, macadamia and olive oils moisturize! Our Bio-Tint offers medium coverage and the natural protection of SPF 30!
Next, add a contour and highlight to your skin using our Natural Highlight an Contour Duo, which is formulated to absorb excess oil, while the cream-based formula keeps your overall look luminous and hydrated! Sweep the bronzer under cheekbones and alongside your nose.
The last step for the complexion is to highlight the peaks of your face by pressing the duo’s highlighter onto orbital bones, the center of your nose, and peak of your lips. This is the product that can help restore glow to dull winter skin!
We love the way our Nudist Multi-Use Cream Stick in Nude Rose gives a natural, wintery flush to the face! This multi-tasker can be used on cheeks, eyes and lips, and for this look we recommend using it to add a pop of color to all three! Apply it to the apples of your cheeks for a “just came in from sledding” glow!
Finish this wintery look with two coats of our award-winning Expressionist Mascara. Press the wand into the base of your lashes and extend upward, allowing the state-of-art rubber-bristled wand to help separate, lengthen and curl your lashes!
We love this quick, simple look for everyday of the week in the winter! Not only does it look gorgeous, but the products are designed to moisturize your skin while also protecting it from further damage or dryness. Try out this tutorial and share your final look with us on Instagram by tagging @W3LLPEOPLE with tag #BEW3LL!
We’re embracing the arrival of cooler temps and the sound of crunching leaves, so we decided to overhaul our go-to beauty routine with some fall feels, too! Check out this simple makeup tutorial created by our team of green beauty pros to accomplish the look above.
Step 1: Set the scene for this look by prepping your skin. Make sure it is clean, exfoliated and moisturized. We recommend pressing a couple drops of our Bio Booster Facial Serum into skin to help awaken your complexion and provide a supple, hydrated base.
Step 2: Hide blemishes and erase any discoloration by applying our Narcissist Foundation Stick to face using fingertips, which helps warm up this cream foundation so that it blends effortlessly into your skin. To even-out and brighten the under-eye area, we recommend applying our Bio Correct Multi-Action Concealer. Match it to your skin-tone for natural coverage, or go one shade lighter if you’d like your eyes to look brighter and more awake.
Step 3: Apply our perfectly formulated Bio Bronzer Powder (never too orange or too brown) to your face for a hint of summer color no matter the season! Our pro tip is to apply this Allure Best of Beauty Award Winning bronzer where the sun normally hits your face: focus on the top of your forehead, along your cheekbones and lightly beneath the jawline.
To get the perfectly fall cheek color seen above, we’ve combined two of our Nudist Multi-Use Cream Sticks, Nude Rose and Nude Berry! They are each beautiful on their own, but together they create a beautiful tawny mauve that adds the perfect punch of fall color. Simply combine the two shades on the back of your hand, press into the apples of your cheeks and gently blend up and back. Our Nudist Multi-Use Cream Sticks not only add sheer, vegan color, but they infuse your skin with organic aloe and antioxidants. Plus, they can be used on cheeks as well as eyes and lips.
Step 4: Next, add dimension and radiance to your face using our Bio Brightener Stick. This “magic wand” helps create a hydrated, happy, youthful glow with just a few swipes! For this look we applied Bio Brightener to the very tops of the cheekbones, sweeping upward toward the orbital bone.
To set under-eye concealer and add a bonus pop of brightness, gently set the area by sweeping a light layer of our Bio Brightener Invisible Powder beneath eyes. You can gently tap it into place using the pads of your fingers. This universal powder adjusts to suit any skin-tone, and instantly brightens and illuminates your skin with an infusion of crushed freshwater pearl powder.
Step 5: For the eyes we are keeping things simple. We started by applying our Hypnotist Eyepencil in brown to the lash line, keeping it tight, and then smudging it outwards along the lash line. Not only does this boldly frame the eyes, but by gently pressing the liner into the lashes, it helps them look naturally thicker and more lush. To add warmth to the eyes and make them pop, sweep our Bio Bronzer Powder into the crease of your eye. Bonus! Our Hypnotist Eyepencil in brown can multi-task as a great natural, nontoxic, universal eyebrow pencil! Gently brush it into brows to fill in any sparse areas or provide more shape.
If you’d like an eye look that is slightly more dramatic, you can layer our Expressionist Liquid Eyeliner near the lashline at this point. It will help define eyes, and the simple addition of a winged end can help eyes appear bigger. Finish eyes with two coats of our Expressionst Mascara in Black (or try plum for an adventurous fall twist), use the rubber-bristled brush to work the mascara down into lashes, and then lift them upwards and outwards to lengthen and separate. If you tend to have straight lashes, and would like to provide them with natural lift and curl, try gently pressing your lashes upward while the mascara is still damp.
Step 6: Now for the grand finale: your lips! This rich color helps them stand out in a big way, but the routine is pretty simple! Simply coat your lips with our Nudist Lip Butter in Fig for a wash of rich, burgundy color. These soothing lip quenchers are our favorite product for fall and winter, because they help infuse your lips with penetrating, nourishing hydration thanks to a formula that is rich in carrot seed oil, aloe, omegas and chamomile.
ADDED BONUS:For the entire month of October receive a FREE Nudist Lip Butter #2 in Fig with the purchase of any full-size product online or in-store. Cannot be combined with any other offer, restrictions may apply.
That’s it! A simple routine with a palette that is sure to compliment your coziest sweaters, and one that you can feel good about thanks to ingredients that are natural, clean and good for you! Try out this fall makeup look and share it with us on Instagram! Tag @W3LLPEOPLE and #BEW3LL and you might see your photo shared on our feed!
As the seasons transition, so does the air. While it’s fun to update your fall beauty routine with new colors, we also recommend transitioning to a routine that is more hydrating and nourishing to your skin, and helps you hold on to your summer vacation glow with plant-powered products that add both color and radiance! W3LL PEOPLE Co-Founder, Shirley Pinkson, is the master of the faux glow, and today she is walking you through one of her favorite looks for Fall 2017.
STEP ONE: Prep that Glow
If you want skin that truly radiates, start your routine by gently pressing a few drops of our Bio Booster Facial Serum into skin. This 7-in-1 botanical serum strengthens skin with turmeric and seabuckthorn, repairs and rejuvenates with organic rose hip and pomegranate, brightens and corrects with algae complex, moisturizes with jojoba, macadamia and olive oil, primes and perfects skin’s surface with broccoli seed oil, soothes sensitive skin and calms rosacea with calendula and carrot seed oils, and helps combat breakouts with organic red raspberry and black cumin. Layering this onto skin before starting your makeup routine helps provide a layer of environmental protection as well as a base that nourishes your skin throughout the day.
STEP TWO: Keep It Fresh
The secret to a glowing look is to keep your base light and sheer. Shirley strongly suggests putting our Bio Tint Multi-Action Moisturizer over the top of the Bio Booster Serum (or even mixing it together before applying) to help even-out your complexion while still allowing your natural glow to shine through. Next, apply bronzer to give skin that healthy, sun-kissed glow that we all appreciate in the summer. Sweep the bronzer down along your cheeks and along the bridge of your nose, where the sun naturally hits your face. You can choose between our Bio Bronzer Stick, for a dewy kiss of color, or our Bio Bronzer Powder for the perfect matte brown glow.
STEP THREE: Amp it Up
The light, nourishing layers that you’ve applied to your skin so far should look natural, luminescent and fresh! If you feel like you could amp it up with even more glow, reach for our Bio Brightener Stick , which instantly brightens and sculpts for added glow and dimension. We like to swipe it around our orbital bones and lightly blend using our fingertips. The creamy organic formula has a weightless texture that doesn’t crease, and infuses your skin with green tea, olive oil and organic aloe.
STEP FOUR: Finishing Touches
Our lips are sensitive, and they can be one of the first indicators that fall’s dry air is wreaking havoc on your skin. We recommend keeping them supple and soft with a lip balm that is free of petroleum derivatives, harsh artificial ingredients and fragrance, such as our new and improved Nudist Lip Butters! They offer a soft wash of color combined with penetrating hydration from organic omega oils and aloe. We suggested a couple swipes of our Nude shade to finish off this perfect fall look!
Try out this fall makeup look and share it with us on Instagram! Tag @W3LLPEOPLE and #BEW3LL and you might see your photo shared on our feed!