Tag Archives: W3LL PEOPLE

Let’s Face It

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guide-to-foundation

We all dream of waking up with skin that is even-toned, supple and glowing. But between environmental factors, hormones and a little thing called life, waking up like this is easier said than done, and frequently comes with a side of toxic ingredients and pore-clogging fillers. Thanks to W3LL PEOPLE‘s collection of powerful, plant-based foundation products you can say hello to the glow you deserve, with the added benefit of knowing you are also treating your skin with a dose of powerful botanical ingredients such as aloe, pomegranate, green tea, algae, caffeine and broccoli seed oil.

The key to looking Instagram-star-flawless with minimal effort is using a product that is designed for your skin type. Skin type is determined largely by genetics, but can also be connected the climate where we live. People in cold, dry climates tend to see that reflected in their skin, while people in hot, humid climates tend to have skin that is oily.

Need help determining your skin type? The quickest and simplest way is to take a sheet of blotting paper and press into skin in various places on your face. Hold it up to light so that you can see how much oil was absorbed. If the sheet:

Has little to no oil: your skin is likely on the dry side.

Has some/a moderate amount of oil: you likely have normal/combination skin.

Is saturated with oil: you have oily skin.

Armed with that knowledge you are now ready to learn more about our products to determine which one will be the best fit for your skin type. Ready? Let’s go.

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Narcissist Foundation Stick

Our Narcissist Foundation Stick is our best-selling cream foundation. Our fans love the fast, easy application, travel-friendly portability and velvet finish.

Who it’s for: Normal, dry or mature skin. Those who love a velvety finish.

Key Ingredients: Organic oleic acid, Aloe, freshwater pearl powder, powerful algae peptide complex.

Benefits: Aloe helps sooth skin and reduce inflammation, while the seaweed peptides and algae promote a brighter, more even skin tone. Our Narcissist Stick contains organic oleic acid derived from olive oil, which helps strengthen cells as well as helping to slow the aging of skin.

Application Tips: We like to strike the stick directly onto skin in long strokes, then blend into skin using a flat foundation brush or fingertips.

Shade range: Currently available in 8 shades.

Score: has a Skin Deep score of 2 and is an EWG verified product.

Click here to shop our Narcissist Foundation Stick.

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Bio Tint Multi-Action Moisturizer with SPF 30

This award-winning liquid foundation is a great option for those with normal to dry skin, as it offers coverage along with some much-needed hydration. All skin types will love the customizable options available with our Bio Tint Multi-Action Moisturizer!

Key Ingredients: Broccoli seed oil, pomegranate, ginseng.

Benefits: Broccoli seed oil helps it blend easily while also nourishing skin. Pomegranate, ginseng and a peptide complex help improve skin tone and texture. The additional of zinc to also provides you with SPF 30 sun protection.

Great for: Normal to dry skin. Those who love a dewy finish.

Application Tips: Simply press 1-2 pumps into skin. Want an extra dewy (and extra nourishing!) serum foundation? Combine 1-2 pumps of Bio Tint with 1-2 drops of our Bio Booster Serum and blend into skin.

Shade range: Currently available in 3 shades.

Score: Has a Skin Deep score of 2.

Click here to shop our Bio Tint Multi-Action Moisturizer.

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Altruist Foundation Powder

Altruist is a next generation mineral foundation that is titanium dioxide free and is a great option for all skin types, especially those who tend to be oily.

Key Ingredients: Freshwater pearl powder, aloe, zinc.

Benefits: Pearl powder melts into skin and helps create a satin finish. Aloe soothes and zinc provides natural SPF 15 sun protection

Great for: Combination or oily skin. Those who love a satin finish and want environmental protection.

Application Tips: Buff into skin using a kabuki brush and long, downward strokes in the direction of your “peach fuzz”. This will help create a natural, flawless finish. Apply additional layers to build coverage.

Shade range: Currently available in 6 shades.

Score: Our previous formula had a Skin Deep score of 2. We are awaiting scoring on our updated + improved formula!

Click here to shop our Altruist Foundation Powder.

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Bio Base Baked Foundation

Bio Base is a simple, yet powerful foundation that combines the utility of pressed powder with the skincare benefits of a cream foundation. It is easy to apply, travel-friendly, and fool-proof.

Key Ingredients: Squalane, mica, honokiol.

Benefits: This innovative foundation is a hybrid of cream x powder. It helps skin look flawless while simultaneously nourishing it.

Great for: All skin types.

Application Tips: Can be worn wet or dry. See this blog post for application techniques.

Shade range: Currently available in 6 shades.

Score: USDA Certified Organic and EWG Verified, recommended by the EWG Skin Deep Database.

Click here to shop our Bio Base Baked Foundation.

Find Your Match

Now that you’ve determined your skin type and have selected the ideal type of foundation for you, it’s time to find the perfect shade. You can use our online Foundation Selector to help match your skin tone, and can also check out our #W3LLswatched feature on Instagram.

Show us how you perfect your complexion using our nontoxic, natural, good-for-you foundation products by tagging us on Instagram @W3LLPEOPLE and using #BEW3LL!

Perfectly Purple Smokey Eye Tutorial

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Looking to stand out in the crowd, Brave Beauty? Festival season is upon us, and we have to admit that we enjoy the people watching and style peeping just as much as the on-stage acts. Elevate your festival look this year with this simple twist on the smokey eye using our plant-based, non-toxic, good-for-you Hypnotist Eyepencil and Expressionist Mascara in, you guessed it…Pro Purple! Compliment with a touch of pink and glow, and you’re ready to rock the scene this season. Below are quick step by step tips to achieve the look.

1. It’s All About That Base
Did you know that our Bio Correct Multi-Action Concealer is not only amazing at concealing blemishes or under-eye circles, but is also a great eyelid primer? Swipe it from lashes to brows and tap into place with the pads of your finger.

2. Sweep it On
Next, set the entire area with our Bio Brightener Powder. This will help set the concealer and even out your skin tone. As it warms up and blends naturally into skin it offers a beautiful satin finish thanks to the crushed freshwater pearl powder!

3. Walk the Line
Use our Hypnotist Eyeliner in Plum on the eye lids starting at the lash line and coloring up to cover about half your eyelid. Don’t worry about being perfect with your lines. Next, use the basic eye brush to smoke the line out using small circular motions and working the color toward the outer corner of the eye. You’ll love that this best selling eyeliner is free of harsh adhesives, glides on effortlessly, and blends into the perfect smokey eye thanks to an all-natural formula containing jojoba oil. Blend the remaining product left on the eyeshadow brush lightly under your bottom lash line.

4. The Next Dimension
Amp up the look using our Nudist Multi-Use Powder Duo includes two powder colors that create the perfect blush and highlighter as well as gorgeous eye colors! Use Nude Blush in the crease of the eye and corners of eyes for a colorfully dramatic affect. You can pop Nude Glow onto the center of lids and underneath the brow for a sexy highlight.

5. The Show Stopper
Finish this look with two coats of our award-winning Expressionist Pro Mascara in purple! The high-tech rubber-bristled wand will help separate and lengthen lashes, while the all-natural, adhesive-free formula nourishes lashes with sunflower seed oil and adds an additional pop of purple to your look.

Now get out there, move to the music and get GLOWING! We can’t wait to see the nontoxic festival looks you create with your favorite W3LL PEOPLE products! Tag us on Instagram @W3LLPEOPLE and using #BEW3LL!

5 Simple Steps to Reading Ingredient Labels That Will Help You Detox Your Beauty For Good

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5 Tips for Understanding Ingredient Labels + FREE Cheat Sheet Download

It’s no secret that there are products on the market that contain nasty ingredients known to cause everything from allergic reactions and skin sensitivities, to larger- more long-term problems such as hormone disruption and toxicity. Many of these toxic additives are even found to contribute to the development of cancer and other harmful diseases.

When asked why they are still using products that we know can be harmful, most people point their finger at the slack of knowledge about ingredients, and not knowing what to look for as a consumer to ensure that your products are safe and healthy.

It doesn’t have to be overwhelming, and you don’t have to be fooled anymore! Our team of experts have compiled 5 SIMPLE TIPS that will make it easy for you to stroll into the beauty aisle and confidently determine which products are safe, and which ones aren’t deserving of a spot in your bathroom cupboard:

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1. Don’t judge a product by its cover.
Greenwashing is a real thing and many brands hide behind non-certified catch phrases like “organic” and “natural”. Brands like to put these words right on the front of the packaging to help you make a decision. And although this may be helpful to you as a consumer, you also need to be somewhat skeptical. Especially if it is only the words “organic” or “natural”. As our friend and green guru Paige Padgett notes in her book, The Green Beauty Rules, these words are not enough. Look for additional detail, such as cruelty-free, free of synthetics, or free of petrochemicals, and no matter what always turn the box over and look at the ingredient label to verify the quality of ingredients for yourself. Reputable brands are typically advocates for ingredient transparency. W3LL PEOPLE proves our dedication to this cause through the pioneering work we do with the Environmental Working Group, and the fact that we strive to have products that are EWG verified and USDA Certified Organic.

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2. From the top to the bottom, my friend!
Ingredients are listed in order of concentration: from highest concentration to lowest concentration. So, if a product claims to be “coconut oil based”, coconut oil should be the first thing on its ingredient label. This also means that if you’re short on time, you can focus your efforts by researching and clearing the first 3-5 ingredients on a label, which will help verify that the majority of the formula is made with safe ingredients.

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3. Memorize 10 words (or store this list in your phone).
You can’t always run products through an app (although we love Think Dirty) or have uninterrupted access to an online database (we suggest EWG’s Skin Deep), and sometimes small brands or new products aren’t even listed. When that happens you’ll need to determine whether a product is safe just like the old timers did: by using your memory! Fortunately, memorizing just 10 words can help you become pretty comfortable deciphering ingredients in cosmetics:

1. Coal tar
2. Diethanolamine (DEA)
3. Formaldehyde
4. Parabens
5. Phenylenediamine (PPD)
6. Phthalates
7. Sodium lauryl (or laureth) sulphate
8. Toluene
9. Fragrance
10. Triethanolamine

We’ve put together a Cheat Sheet that you can store in your phone when you’re in a pinch! Click below to grab it!

 

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If you see any of those words on the ingredient label, it is probably a product you want to avoid.

 

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4. Beware of fragrance!
There’s an FDA loophole that allows companies to conceal a long list of chemicals, often ones containing phthalates, as “fragrance”. Fragrance, especially synthetic fragrance, is something that is good to avoid due to sensitivities, but is especially worth avoiding if a brand isn’t disclosing what, exactly, makes up the “fragrance” they list on their ingredient label. Go for brands that are fragrance free, synthetic fragrance free, or use essential oils and list what oils are in each product.

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5. Big words aren’t always bad.
Many brands follow the INCI labeling standard, which requires that you list ingredients using their scientific name. This helps a lot with consistency across the industry, but can also make for a lot of long, hard to pronounce words that can scare consumers. A lot of brands (including us!) will use both the scientific name and the common name, just to help out the consumer. For example, you’ll see Carthamus Tinctorius listed as an ingredient in some of our products. Carthamus Tinctorius is safflower seed oil, which we put in parenthesis. If the brand doesn’t translate it for you, a quick google search will help you out. That said, the use of INCI can also make it easier for brands to sneak toxic ingredients into their products — because their long, indecipherable names just blend right in! In this case, rely on our list of 10 Ingredient to Avoid that you memorized in Step 3!

Determining which products are safe and which ones are toxic doesn’t need to be time consuming or overwhelming. Arm yourself with these 5 SIMPLE TIPS and you’ll be a label reading queen in no time!

You can   find our products in the beauty aisle at Whole Foods, Target, W3LLPEOPLE.com and independent retailers nationwide, check out our locations page to find us near you and #BEW3LL!

Cream vs. Liquid Foundation

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Our Narcissist Foundation Stick is an award-winning best-seller that is known to quickly convert anyone who tries it into a stick-wielding multi-tasker! Even women who have used liquid foundation their entire lives find themselves falling in love with the creamy, nutrient-rich, easy-to-apply wonder stick. So, what is it about this innovative product that our fans love?

INGREDIENTS AS PRETTY AS YOU ARE

The Narcissist Foundation Stick has an ingredient label that is worthy of a round of applause, making this product as beautiful on the inside as its innovate stick design is on the outside! This hybrid foundation will balance your skin-tone and help hide imperfections with premium plant-based ingredients that actually improve your skin while you’re wearing it.

Unlike liquid foundations that often use water or silicone-based ingredients to thin them out, the Narcissist contains nutrient-rich natural oils that create a luxurious texture. Organic aloe helps sooth skin and reduce inflammation, while seaweed promotes a brighter, even-toned complexion. Pearl powder, an ingredient that has been used in cosmetics for centuries, known for it’s ability to melt into skin and create a flawless, velvety finish, also boasts the powerful benefits of antioxidants.

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MESS PROOF AND MOMMY APPROVED

You know that moment when you’re walking into your 8AM meeting and look down only to find a couple spots of liquid foundation on your blouse? Yikes, we’ve all been there! Our Narcissist Stick Foundation takes the mess out of the makeup. Easier to control and spill proof, you can literally swipe the stick directly onto your skin. Blend using fingertips, a makeup sponge or our Kabuki Brush to achieve your ideal coverage level. Dot it lightly onto blemishes or under-eye circles as a concealer, or apply it to the entire face to work your way up to a full-coverage foundation.

This ‘Mom approved’ foundation stick has the non-toxic credentials that mindful mothers love, plus the fuss-free application that can be easily applied on the go between business meetings, play dates and date nights. Let’s face it, mom or not, we’re all doing our makeup in our rear-view mirror! More, when the little one gets into our makeup bag you don’t have to call poison control. Kidding… but you can rest assured they are playing dress up with clean, good-for-you cosmetics, and you won’t find a pool of cream liquid foundation embedded into the threads of your new carpet.

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WANDERLUST INSPIRED

Jet-setters love the portable stick design! Simply toss it in your bag for those last minute escapes and bucket list adventures, and breeze through airport security thanks to the TSA-approved cream formula that won’t take up space in your bag or leak all over your carry-on. The multi-tasking benefits will inspire you to pack less makeup, spending less time in the hotel bathroom and more time enjoying your vacation. Just drop into your cross-body travel purse as you head out the door for the perfect touch-ups before you whip out that selfie stick!

We have no doubt that one swipe of Narcissist Foundation Stick will convert you! Plus, now is the perfect time to give it a test run, since we’re offering a free Kabuki Brush with all purchases over $60 through the end of March (online only, no code required). Pick your stick and #BEW3LL!

Get the Look: Spring Awakening Makeup

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6 Simple Steps for a Spring Glow! Get your glow on with our all-natural, nontoxic, vegan, cruelty-free cosmetics! | W3LL PEOPLE

We can feel spring’s arrival and our W3LL PEOPLE Green Beauty Pros Kana and Cristina are dreaming up fabulous beauty looks for a fresh new season. Today we’ll walk you through a simple makeup tutorial to awaken your look for spring!

  1. Complexion Perfection: Swipe Narcissist Foundation Stick directly onto the main areas of your face, then blend outward using our Kabuki Brush, which helps deliver medium coverage with a dewy finish. Packed with ingredients like Aloe, Castor Seed Oil and Fresh Water Pearl, this feel good, creamy foundation instantly melts into skin giving it a fresh, healthy glow. Pro Tip: Use Narcississt as a concealer to add extra coverage to any trouble spots, such as the under-eye area or any blemishes.
  2. Blossom with Rose: Get a beautiful glow for springtime using by adding a little color to brighten your look using our Nudist Multi-Use Stick in Nude Rose. We’ll be using this product not only on Cristina’s cheeks, but also on her lips and eyes! This magic, multi-tasking vegan cosmetic adds gorgeous sheer, natural color to cheeks, lips, and eyes. Rich in skin soothing organic aloe and antioxidants to hydrate and improve overall skin quality. For cheeks, apply by simply tapping it along the bristles of the Kabuki Brush, and then blend into the upper cheekbone, creating a teardrop shape from the center of the cheek up toward the ear. For use on the eyes, simply rub your fingertip on the edge of the Nudist Multi-Use Stick to warm the product up, then softly blend into the crease of each eye to create dimension.
  3. Glow Baby Glow: To get Cristina glowing we’re gonna turn on the spring glow by applying our Bio Brightener Stick. Start by applying the Bio Brightener Stick directly to your cheekbones, then tap into place with your fingertips. This good-for-you highlighter not only offers the perfect amount of hydrated shimmer, but nourishes skin with green tea, olive oil and aloe! Next, apply it to to the inner corners of your eyes, as well as the center of your upper lids. Use the same technique that you used to apply your crease color to aimply tap a highlight to the center of your eyelids. Pro Tip: Amp up this look even more, you can also apply the highlight to the brow-bone and inner corners of the eyes.
  4. Set and Forget: To finish her foundation we set Cristina’s makeup by swiping in a light layer of our Bio Brightener Invisible Powder onto the entire face using your Kabuki Brush. Our Bio Brightener Invisible Powder is hypoallergenic, EWG verified and free from parabens, phthalates, sulfates fragrance, dimethicone and all other yucky stuff! Next, warm up the entire look using our Bio Bronzer Powder. This Allure Best of Beauty Winner is hailed for its universally flattering bronze shade, as well as squeaky clean ingredients. Starting at the hairline, sweeping in downward strokes around the hollows of the cheek and jawline. Pro Tip: If you’d like more drama with your eyes, try creating a light smoky eye using the Bio Bronzer Powder on the outer corners of the eyes.
  5. All Eyes On You: We once again multi-tasked by using our Hypnotist Eyepencil in brown on eyes and brows! Hynotist is formulated with jojoba oil, which helps give it a creamy texture that blends easily and looks natural. First we lightly fill in Cristina’s brows using Hypnotist and an angled liner brush, and then apply it to her lashline to help accentuate her eyes and make her lashes look thicker! Next, we apply our Allure Best of Beauty Award-Winning Expressionist Mascara to create long, fluffy lashes. Apply it first at the root of lashes, and then wiggle upward to lengthen and define.
  6. A Perfect Pout: Finish the look by applying the Nudist Multi-Use Stick in Nude Rose onto the lips for a beautiful wash of color. Pro tip: Use our Lip Brush for extra precision, and an application-to-go!

Now get out there and show off your gorgeous, naturally good-for-you beauty look! Post a photo on Instagram using #BEW3LL and tag us @W3LLPEOPLE!

YOU'RE PRETTY.

LET'S BE FRIENDS.

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