Tag Archives: W3LL PEOPLE

Everyday Fall Beauty 2018



In the beauty industry the change of seasons is often associated with color, but what is often overlooked is the change in the weather and how it might impact the products you apply to your skin.

Our green beauty guru, Shirley Pinkson, recently debuted our new Optimist Lipstick Collection on Instagram Story, and so many of you inquired about her makeup routine that we thought it was the perfect opportunity to walk you through Shirley’s everday fall beauty routine. Shirley says of our products, “All of our W3LL PEOPLE products have been formulated to perform as hybrid makeup x skincare products, which makes them ideal when transitioning from one season to the next. Beneficial ingredients such as aloe, coconut oil, jojoba oil, calming chamomile, or brightening peptides from algae, coffee and pomegranate help support your skin so that it can look it’s very best.”


“I start with the complexion,” she continued, “It’s no secret that winter is dry, but it’s often those weeks when the humid summer air leaves and the dry fall air moves in, that we can really feel it in our skin. I help support my skin through the transition by combining 1-2 drops of our Bio Booster Facial Serum with our Bio Tint Multi-Action Moisturizer. It creates a custom serum foundation that really infuses your skin with all the good stuff — turmeric, broccoli seed oil, macadamia oil, red raspberry oil, just to name a few! —  along with a healthy glow and even skin tone! It’s truly skincare that you can wear all day.”

To finish off her complexion, Shirley sweeps our Bio Baked Bronzer from cheek to temple in a C shape for a fresh dose of warming color, and then pats the apples of her cheeks with our Nudist Multi-Use Stick in Nude Berry, her signature color!

To set the entire look, while also creating a soft focus, luminous finish, she sweeps a light layer of our Bio Baked Brightening Powder onto her entire face. Shirley explains, “A setting powder isn’t as important for me in the cooler months, which is why the Bio baked Brightening Powder is perfect. It sets your makeup to increase staying power but doesn’t make your skin matte. It allows you to keep that glowy, fresh look.”

Speaking of glowing skin, Pinkson offers up one of her pro tips, “Some people wake up with a glow. Some people don’t. Where you live, your skin type, your age, and even your hormones can impact how much of a glow your skin has naturally. There’s no shame in having to fake it, and we have the perfect product to do just that. If you want to turn up your glow even more, pop a small amount of our Bio Brightener Stick onto the peaks of your complexion (cheekbones, bridge of nose, and brow bone). Instant glow!”



Shirley is in love with every shade of our new Optimist Lipstick Collection and says she plans to make her fall and winter beauty routine all about the lips, “The Optimist isn’t just a lipstick, it’s a dose of moisture, hydration, and protection for your precious lips thanks to organic jojoba oil, aloe and cupuacu butter. It will help keep your lips soft and supple.”

She’s pairing the lipstick with understated eyes, explaining “I’m keeping things simple and bright on my eyes with just two coats of our Expressionist Mascara, and a tight line of the Expressionist Liquid Liner to define my lash-line. I then choose a long wearing, nourishing Optimist Lipstick shade that fits my mood for the day! Today I popped on Soulmate, which is a soft, understated peach. It’s one of the more subtle colors in the collection, and it perfectly compliments the color on my cheeks.”

We loved sharing Shirley’s go-to beauty routine with you and we hope that you gained some tangible tips that will help you transition your beauty routine this fall! #BEW3LL!





The reviews are in and the green beauty world is officially loving our new Bio Base Baked Foundation! We can’t wait to tell you more about these innovative new products! W3LL PEOPLE Bio Base Baked Foundation is a powerful, plant-based foundation that leaves your skin flawless and glowing with antioxidant rich ingredients like Squalane and Honokiol. Bio Base is plant based, vegan, USDA certified organic, free of GMOs, gluten, and crappy ingredients. It is a versatile foundation that combines everything you love about cream and liquid foundation into the simple, easy-to-apply, travel-friendly powder!

Because we love multi-use products and versatility, we’ve formulated Bio Base Baked Foundation to be applied either wet or dry, so that you can achieve the coverage and finish you desire! Both application processes are simple, but each produces a gorgeous and different result. See below for our simple guide to applying our Bio Base Baked Foundation.


Bio Based Baked Foundation Dry Application
Products: Bio Base Baked Foundation and the Kabuki Brush

  1. Swirl the W3LL PEOPLE Kabuki Brush into the foundation tray.
  2. Swipe the Kabuki Brush onto the skin using broad downward  strokes.
  3. Repeat using thin layers until you have built up your desired coverage.



Bio Base Baked Foundation Wet Application
Products: Bio Base Baked Foundation and the Flat Foundation Brush

  1. Lightly dampen a flat foundation brush and tap to get rid of excess moisture.
  2. Press the brush onto the foundation tray, gently covering the bristles with foundation.
  3. Apply to the center of face, working outward with long strokes and blending into skin with brush or fingertips.

Use the guide below to find your perfect shade of Bio Base Baked Foundation, which is currently available in a range of 6 good-for-you shades:


Get totally baked by finishing with our Bio Baked Bronzer Powder and Bio Baked Brightening Powder to contour, highlight, and set! Bio Baked Bronzer and Bio Baked Brightener are formulated with the same high-quality ingredients to layer perfectly over your foundation continuing to amplify the high vibe coverage.

Ready for bolder beauty? Head over to W3LLPEOPLE.COM now to shop the Optimist Lipstick Collection and share your finished looks with us on Instagram using #BEW3LL and @W3LLPEOPLE.






You’ve fallen in love with our Bio Base Baked Foundation, but did you know that you can get totally baked with our Bio Baked Makeup Collection, which includes your favorite bronzer and brightener now in our innovative baked formula? Here’s our step-by-step guide to a flawless complexion using our new Bio Baked Makeup collection:

  1. Perfect your complexion by applying our Bio Base Baked Foundation. This revolutionary powder foundation can be applied either wet or dry to achieve your ideal finish.
  2. Next, apply a beautiful, natural contour to your face using our Bio Baked Bronzer, which is a universally flattering bronzer that is the perfect matte brown shade – not too orange, not too sparkly. Start in the center of your forehead and follow your hairline to sweep the bronzer down toward your temples, beneath your cheekbones, and along your jawline. Lightly sweep it in any other areas where the sun naturally hits you, such as the top of your nose.
  3. Lock in this look with our Bio Baked Brightening Powder. It can be used as an all-over setting powder for all-day wear, or by itself as a invisible foundation to create a luminous, soft focus effect. It will manage shine, minimize pores and soften imperfections for radiant results.

Are you ready to recreate this flawless look? Head over to W3LLPEOPLE.COM now to shop the entire collection and share your finished looks with us on Instagram using #BEW3LL and @W3LLPEOPLE.


The Right Way to Wear Bronzer



Want to see a wizard at work? Pour yourself another cup of coffee and then head over to Camille Styles to watch our green guru, Shirley Pinkson, create two custom looks for contributing writer Tara Thompson Rasmus!

Shirley shares all of her expert tips for mastering bronzer along with two tutorials for complete beauty looks, transforming Tara’s polished daytime look into something more dramatic for the evening. Shirley uses only our natural, nontoxic, plant-based cosmetics to complete the stunning transformations, and if you look closely you just might spy some new products, coming soon from W3LL PEOPLE (one of them is already live on our website, check it out!).

Find the full article, The Right Way to Wear Bronzer, from Day to Night, at Camille Styles and #BEW3LL!


W3LL PEOPLE Studio in Austin, Texas



It’s an honor to say that W3LL PEOPLE is available coast to coast, at hundred of independent stockists, who we cherish, and also through national retailers such as Target and Whole Foods. However, our heart is in Austin, Texas, where we first set up shop, and still have roots with our W3LL PEOPLE Studio!

You’ll find our beautiful oasis of green, clean beauty at Domain Northside. As you enter the space, natural light pours in, the grounding scent of a nontoxic charcoal candle fills the air, and you are welcomed by our knowledgeable, passionate, above-and-beyond team of Green Beauty Pros.

While we celebrate our 10 year anniversary this month, we wanted to take the opportunity to introduce you to our W3LL PEOPLE Studio, the high-quality products we carry there, and the incredible team of people who are the very heart and soul of our W3LL PEOPLE team.

As part of the celebration we are offering you 10% off + FREE SHIPPING on all orders through the end of the month. That includes purchases made in Studio or over the phone (1-800-790-1563, Ext.1), so read through below to hear from this incredible team, learn about their favorite products, and then stop in or reach out to them to arrange your #GreenBeautyHaul!


We first opened our doors in Austin back in 2008, and we’re honored that we can still call Austin home and serve the community back where it all began. Nowadays you’ll find us at our beautiful, upgraded space at Domain Northside (11624 Rock Rose Avenue, Suite 100).

In the W3LL PEOPLE Studio we carry a curated collection of more than 50 brands that meet our high standards for ingredients and efficacy. Our team thoroughly reviews and approves of each of these brands personally. If it isn’t something we’d recommend to our best friend, it doesn’t make it onto our shelves!

You can find a full list of the brands carried in Studio by clicking here.

We also offer services and host events at the studio. Stop in to enjoy one-on-one makeup application lessons or learn new skills at one of our master classes taught my one of our pros. You can also book an appointment for life’s big events, using the best high performance, toxin-free products available! Our certified, professional staff will take incredible care of you. You can reserve your appointment by calling 512.379.2588, Ext.1 or emailing info@w3llpeople.com.

You can also join us for Events, such as Ladies Night (every Thursday) and special, in-store events with some of our favorite Green Beauty Innovators. You can keep tabs on upcoming events by checking our Events Page.

Our door is open 10-7 Monday-Saturday and Sundays 12-6, and our Green Beauty Pros would love to treat you to some Green Beauty TLC while you are in Austin! Stop by and say hello to our team!



Our Austin Team is led by our Studio Director, Jess Serna, who leads by example with a passion for nontoxic living, a positive energy that knows no bounds, and a wealth of knowledge that she willingly shares. We invited Jess and a few of our other Green Beauty Pros to answer a few quick questions to help you get to know them!

Name: Jess, Studio Director

1. What is the one W3LL PEOPLE product you can’t live without?

I’m OBSESSED with W3LL PEOPLE’s Nudist Multi-Use Cream Stick #11 Nude Peach! I feel like Shirley created this shade especially for me. It’s is my signature cheek color and I literally wear it every day.

2. Why are you passionate about clean beauty?

I’m a Licensed Esthetician and made a conscious decision years ago make the switch to clean beauty — and I’m so happy I did. I was pretty fed up with all of the crap that’s in conventional beauty products. It makes me feel good knowing that I’m putting clean, natural ingredients on my skin that won’t harm myself or the environment!

3. Aside from WP, what is your favorite line carried in the Studio and why?

Eek, I really can’t pick just one — I LOVE every line we carry at the studio! I will tell you that we brought in a couple of new brands that I’ve been really digging — CANNUKA and Raw Elements. CANNUKA’s skincare products contain CBD + Manuka Honey and feel amazing. Raw Elements SPF products are chemical-free, reef safe and don’t sting your eyes when you sweat.

4. What is something you do to make yourself feel W3LL?

You’ll often find me at SoulCycle — I love to dance and sweat on a bike that goes no where! ADDICTED.

Name: Ali, Assistant Manager

1. What is the one W3LL PEOPLE product you can’t live without?

Definitely the Bio Tint Multi-Action Moisturizer with SPF 30!!!! It not only feels like I am wearing nothing, but it also gives great coverage.

2. Why are you passionate about clean beauty?

Making the switch to clean beauty wasn’t even a question! I have always had sensitivity to dimethicone and silicones. When I worked for another cosmetics company, I was told I couldn’t be sensitive to those ingredients. When I found out clean beauty products didn’t contain those nasty ingredients, I knew clean beauty was for me!

3. Aside from WP, what is your favorite line carried in the Studio and why?

This is a hard question! If I had to pick one, I would have to say May Lindstrom. I love that the line uses food grade ingredients. I also love how particular May is with her ingredients and how they’re sourced. There is something for everyone and the packaging is beautiful!

4. What is something you do to make yourself feel W3LL?

The best way for me to recharge my energy is go to the beach — Ocean City, Maryland! I love the ocean and being near family.

Name: Alexis, Green Beauty Pro

1. What is the one W3LL PEOPLE product you can’t live without?

The Narcissist Foundation Stick! It gives just the right amount of coverage while making my skin look radiant.

2. Why are you passionate about clean beauty?

Battling my own skin issues made me research the products and ingredients I was putting on my skin. It blows my mind just how many toxic ingredients are in our every day products.

3. Aside from WP, what is your favorite line carried in the Studio and why?

We carry so many amazing lines! Picking a favorite is not easy. Marie Veronique would be at the top of my list. Her products work very well with my skin and I’ve truly seen a huge difference since using her line.

4. What is something you do to make yourself feel W3LL?

Spending time with friends and family always does the trick. Also, a little retail therapy always makes me feel W3LL!

Name: Kana, Green Beauty Pro

1. What is the one W3LL PEOPLE product you can’t live without?

I could not live without my Bio Tint Multi-Action Moisturizer with SPF 30! For one, it helps smooth out my skin and two, it is one of the only foundations that doesn’t break me out! Plus I get sun protection. Wouldn’t go a day without it! Love love love!

2. Why are you passionate about clean beauty?

I love to help people and helping others looking for a healthier way of living has become a passion of mine. It feels more meaningful to me to use clean beauty on clients while making them feel pretty at the same time.

3. Aside from WP, what is your favorite line carried in the Studio and why?

That’s a tough one. But if I had to narrow it down, I would have to say Marie Veronique. Her skincare products has helped so many people such as myself with various skincare issues. She is all about healing and protecting the skin. Her products are a game changer.

4. What is something you do to make yourself feel W3LL?

I love to go hiking and finding new trails with my pup. It’s my own state of meditation and can be a great light workout! This is what helps me reboot myself for the week. We also like to go paddle boarding once in awhile.

Name: Nhung, Green Beauty Pro

1. What is the one W3LL PEOPLE product you can’t live without?

Picking just one favorite is tough, but I can’t live without the Bio Brightener Stick! I wear this every day (even to the gym!) for an all-over healthy glow. I’m known at the W3LL PEOPLE Studio for my highlight!

2. Why are you passionate about clean beauty?

I am passionate about clean beauty because when it comes to your health, I think it’s important to choose clean products to put on your skin. When I was in school for Nursing, I learned a lot about our skin physiology and your skin absorbs 60% of everything you put on it!

3. Aside from WP, what is your favorite line carried in the Studio and why?

Other than W3LL PEOPLE, my favorite line carried in the store is Tata Harper Skincare. When shopping for skincare, I’m normally drawn to skincare that helps to brighten my skin, so I love her Regenerating Cleanser for daily exfoliation and then follow up with her Illuminating Moisturizer and Illuminating Eye Cream. (You can see there is a GLOW theme here!)

4. What is something you do to make yourself feel W3LL?

To help with stress and anxiety, I make time everyday to meditate (even for 5 minutes). It helps me take things as they are, acknowledges what is in the present, and experience deep inner peace.



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