Tag Archives: W3LL PEOPLE

Going Green is Beautiful.

…It’s a known fact. We absorb 80% of what we put on our skin. Here is another fact: the average woman uses 12 cosmetic products a day. Many of those products are reapplied throughout the day, creating and building quite a daily dose of a chemical cocktail. We ingest an average of 4 pounds of lipstick in a lifetime! Over the years, this can take a toll on your health and environment.

Trust me, we don’t want to send anyone into a panic over a simple lipstick application. It is only lipstick. What you can do is start making a difference now. W3LL PEOPLE offers these simple solutions:

  1. As you run out of your current conventional cosmetic, replace it with toxin free choices
  2. Learn to read labels. If the first 5 ingredients are not natural, or pronounceable, the chances of the product being skin safe are slim.
  3. Say no to artificial fragrance. Artificial fragrances, which frequently contain phthalates, can also trigger allergic reactions and other health problems.
  4. Avoid petrochemicals. A nonrenewable and environmentally unfriendly resource, petroleum barely belongs in your car, let alone on your skin. Identify it on labels as petrolatum, mineral oil, and paraffin.
  5. Say no to parabens. Parabens can mimic the hormone estrogen, which is known to play a role in the development of breast cancers.
  6. Choose recyclable packaging. You are doing our planet a big favor here.

W3LL PEOPLE is happy to help green you make up bag and the environment with our toxin free, eco-beauty choices. Our goodness is a click, call or visit away :)

W3LL Gets Back to Nature

W3LL PEOPLE James Walker, and Shirley Pinkson get a dose of nature on a recent trip to Taos, New Mexico.

…not only did we get a dose of Mother Nature white water rafting on the Rio Grande, we were able to see first hand her contribution to the W3LL Cosmetic. Our cosmetics are designed and manufactured in awe inspiring Taos. James and I observed the production of The Narcissist, spernatural foundation stick, which launches this July.

W3LL people James Walker, Shirley Pinkson and friend, Marc Trujillo

Sophie Uliano Gets W3LL

W3LL PEOPLE shared a Gorgeously Green moment with Sophie Uliano at The Crossings in Austin, Tx on May 31st. We introduced her fabulous green gathering to the W3LL Cosmetic line, as well as had the honor of doing Sophie’s makeup prior to the event. See what Sophie has to say about W3LL PEOPLE in her Gorgeously Green blog!


Natural vs. Chemical Sun Protection

We can all agree that nothing feels better or energizes better than the warmth of the sun. The good news is that we should get up to 15 minutes of sun per day to maintain healthy Vitamin D levels for healthy bones and teeth. The bad news is that more time in the sun leads to premature aging and skin cancer. This is why UVA protection is imperative. These are the rays that actually penetrate the skin’s outer most layer damaging collagen, and elastin fibers.

Chemical vs. Natural Sunscreens:

Natural sunscreens use a physical barrier such as zinc oxide or titanium oxide to block UV rays. Natural sunscreens are generally less irritating and less allergenic, as chemical agents are often irritating to the skin and toxic to the body. Chemical sunscreens actually absorb UV rays and neutralise them in the skin tissues. Unfortunately, chemical sunscreens are prevalent in cosmetics and skin care.

The agents used to neutralize the UV rays can actually be carcinogenic. Look out for sunscreen agents such as octyl-methoxycinnamate, octyl-dimethyl-PABA, benzophenone-3, homosalate, and 4-methyl-benzylidene camphor. The higher the SPF, the more toxic the sunscreen. Natural sunscreens are physical blocks that sit on the skin and do not need to be reapplied. Chemical sunscreens, however, rely on the chemical properties and thus need reapplying every few hours as the ingredients become inactive… let’s think twice about that one.

Natural sunscreen agents that use zinc and titanium minerals are better for both health and beauty. Titanium, when used for sunscreen purposes, is coated so that it does not penetrate the skin but rather performs as a shield. Zinc, as well as its sunscreen benefits, has other benefits such as anti viral and healing properties, which is of enormous benefit to the skin. It is anti-inflammatory, making it good for sensitive skin, and anti-bacterial, making it good for acne-prone skin. Many chemical sunscreens clog the pores, while natural sunscreens actually soothe, nourish and protect the skin.

The Value of SPF

SPF is defined as how long the sunscreen is active for in terms of how long it takes a person to burn. For example: if it takes you five minutes to burn without wearing sunscreen, then it will take you 75 minutes to burn when wearing SPF 15. (burn time X SPF # = sunscreen duration). It is often times marketed that a higher SPF value provides better protection from the sun, when in fact there is a very small difference between SPF 15 and SPF 30. The UV filtration of a SPF 15 is 96% while the UV filtration of SPF 30 is only 2% more at 98%.


Makeup Guru, Shirley Pinkson and Stylist Diva, Holly DearShirley Pinkson and James Walker join Dear Clark, at their lifestyle studio to launch an exclusive distribution of W3LL PEOPLE 100% non toxic, 100% kara rich cosmetics in the Big D.



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