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W3LL PEOPLE Launches in Whole Foods Market® Midwest 

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Whole Foods Market Midwest Becomes the Exclusive Retailer for W3LL PEOPLE Products in Illinois, Michigan, Minnesota, Missouri, Nebraska and Wisconsin

W3LL PEOPLE is thrilled to announce the launch of its luxurious, nontoxic, high-performance makeup at 18 Whole Foods Market Midwest stores, following the company’s hugely successful launch at the Whole Foods Market Global flagship store in Austin, Texas last month. The addition of W3LL PEOPLE products to Whole Foods Market Midwest stores makes the world’s leading natural and organic foods grocer the exclusive retailer for W3LL PEOPLE products in Illinois, Michigan, Minnesota, Missouri, Nebraska and Wisconsin.

W3LL PEOPLE’s modern approach to beauty is built on simplicity, authenticity and performance, and the state-of-the-art, all-natural formulas effortlessly deliver flawless coverage and soothing protection that’s unbelievably light. Building upon its breakthrough success within the prestige beauty category, W3LL PEOPLE is excited to lead the charge in the premiumization of natural beauty within the masstige channel. Partnering with Whole Foods Market provides unprecedented access to healthy, honest, high performance makeup for everyone all across the country looking to making smarter, healthier choices in their beauty routine.

“W3LL PEOPLE has happily taken on the challenge of proving that prestige beauty and wellness are not mutually exclusive,” said James Walker, co-founder of W3LL PEOPLE. “We are thrilled to be launching at 18 Whole Foods Market Midwest stores and having the company be the exclusive retailer for our clean beauty products in the area. As the go-to authority in high quality natural and organic products, Whole Foods Market is the perfect partner for W3LL PEOPLE.”

The complete list of Whole Foods Market Midwest locations that will now carry 48 natural makeup must-haves from W3LL PEOPLE includes:

Illinois

Chicago Neighborhoods

  • Edgewater – 6009 N. Broadway Ave.
  • Gold Coast – 30 W. Huron
  • Lincoln Park – 1550 N. Kingsbury St.
  • Streeterville – 255 E. Grand Ave.

Chicago Suburbs

  • Elmhurst – 215 S. Route 83
  • Evanston – 2748 Green Bay Rd.
  • Northbrook – 840 Willow Rd.
  • Naperville – 2607 W. 75th St.
  • Schaumburg – 750 N. Martingale Rd.
  • Willowbrook – 6300 Kingery Hwy.

Michigan

  • Rochester Hills – 2918 Walton Blvd.

Minnesota

  • Edina – 7401 France Ave. S.
  • Maple Grove – 12201 Elm Creek Blvd. N.

Missouri

  • St. Louis – 4577 W. Pine Blvd, Opening May 25, 2016
  • Town and Country – 1160 Town and Country Crossing

Nebraska

  • Omaha – 10020 Regency Cir.

Wisconsin

  • Milwaukee – 2305 N. Prospect Ave.
  • Wauwatosa – 11100 Burleigh St.

In celebration of the launch, the following initiatives will take place:

  • W3LL PEOPLE Gift With Purchase at Whole Foods Market Midwest locations carrying the brand April 29 – May 1, while supplies lasts
  • W3LL PEOPLE makeup demonstrations at Whole Foods Market locations carrying the brand on April 30 and May 1, dates vary depending on location
  • Meet the Maker event with co-founder Shirley Pinkson at Whole Foods Market Kingsbury, 1550 N. Kingsbury St on May 14

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W3LL PEOPLE products will be debuting in additional Whole Foods Market regions across the country in the coming months.

Please stay tuned at www.w3llpeople.com or sign up for our emails to receive alerts about locations launching near you!

 

 

 

 

Pink Essentials

Pink Essentials Blog Image

4 Products and one beautiful makeup look featuring nontoxic, vegan, cruelty free beauty products from W3LL PEOPLE.

You’re sure to look fresh and totally rejuvenated with this simple 4-product makeup look featuring a few products from The Essentials for Spring 2016 collection! Each season, our team of experts curates a special collection of products that highlights the hottest trends in beauty. You can check out our current essentials here.

This quick look is perfect for everyday and is great when you are pressed for time. Start by neutralizing redness and covering blemishes with our new Bio Correct Multi-Action Concealer. Our Bio Correct has a mousse formula with great coverage, and is also loaded with the benefits of blue algae extract and caffeine to help depuff and smooth! Use it under your eyes to look instantly more awake and refreshed. We also recommend using a small amount across your lids as an eyelid primer (go ahead, try it, you won’t believe how well it works)! While it is still tacky buff our Elitist Eyeshadow Powder 814 from lash line to brows for a neutral, peachy eye that stays put all day long without the use of chemicals or toxic ingredients.

Now that your skin is evened out and glowing, try applying a pop of color to the apples of your cheeks using our Universalist Multi-Stick 7! Apply a quarter-sized circle of color onto the very apple of your cheeks, and then blend softly into skin using your fingertips.

Next, you’re going to put your cheek color on your eyes and your eye product on your cheeks. Are you following us? We promise, this is gorgeous (and a tip that is approved by our green beauty guru, Shirley)! Take the Universalist 7 and apply a small amount to your finger, then blend it into the crease of your eye for a very natural daytime smoky effect. Take your Elitist Eyeshadow Powder 814 and using your finger or a small brush simply place a small dot of it directly onto the apple of your cheek (it’s where the pupil of the eye and nostril meet) and then blend in lightly. It will give you an inner glow that helps you look radiant and healthy!

Finish with your lips! Push your multitasking even further by using Universalist 7 as a base color on your lips, and then top it with our Bio Extreme Lipgloss in Nude Rose. Or keep it simple with just the gloss, we’ll leave that up to you! Finish the entire look with a coat of our no clump, no smear, no chemicals Expressionist Mascara!

Try out this tutorial, and then show us your finished look on Instagram by tagging @W3LLPEOPLE and #BEW3LL!

Be WELL!
W.P

4 Products and one beautiful makeup look featuring nontoxic, vegan, cruelty free beauty products from W3LL PEOPLE.

Swatched Purist 62

W3LL PEOPLE Purist No 62 - a beautiful satin coral blush that is nontoxic, vegan and cruelty-free.

Each season our team of green beauty pros creates an Essentials Collection. These products create a makeup  look that highlights the seasons biggest beauty trends and our current obsessions to help you create a new look without all the guesswork. Our fall/winter look highlight luminous, dewy skin, dark lips and cheeks that have been kissed with just the right amount of color. Nothing takes the edge off those mean winter winds like a pop of pretty pink on your cheeks – get the right blush and you can mimic the cold winters flattering flush.

WP SWATCHED 62 MODEL SHOT

Our current Essentials Collection can be found here and the look centers around our Purist Blush Powder 62, a satin coral. Purist 62 is delicate and offers a subtle and natural pop of peach. We suggest smiling into the mirror and buffing Purist 62 into the very apple of your cheeks, then topping with Realist Invisible Setting Powder to help the color look muted and soft, as if you are glowing from within! But that’s not only the thing that makes Purist 62 one of our favorite product selections for winter. It is formulated with a potent infusion of green tea, aloe and chamomile that helps to soothe skin and protect it from winter’s elements.

Our experts have paired Purist 62 with the perfect lip + eye colors, so head over to our current Essentials Collection to shop all of the products.

W3LL PEOPLE Purist No 62 - a beautiful satin coral blush that is nontoxic, vegan and cruelty-free.

W3LL PEOPLE SWATCHED 62 Fall and Winter Essentials Makeup Look - nontoxic, vegan, cruelty-free!

Natural Contour Kit

W3LL PEOPLE's Natural Contour Kit - products that are loaded with aloe, green tea and chamomile so that they treat you skin while you wear it.

Contouring can work some serious magic. It gives your face a healthy glow and can help you achieve the overall look you desire by making cheekbones pop or helping features look thinner or longer. With our easy-to-use cream-based products, you can effortlessly contour without spending half your morning doing it. Magic!

Although there are different methods and degrees of contouring, here at W3LL PEOPLE we use contouring to define our best features while creating a dewy and ethereal glow. There’s no shame in using makeup to make you feel like your best self, but don’t go overboard or try to completely alter the shape of your chin or nose with shading, you’re beautiful just the way you are, #NaturalWarrior!

W3LL PEOPLE's Natural Contour Kit - products that are loaded with aloe, green tea and chamomile so that they treat you skin while you wear it.

Our Natural Contour Kit provides you with two of our cult-classic products: our Bio Brightener Stick and our Bio Bronzer Stick. These nontoxic cream formulas are packed with good-for-you ingredients such as aloe, green tea and chamomile, so they not only contour, but they also treat and protect! The Bio Bronzer Stick melts into skin so that any added definition and shape blends into your skin and looks completely natural while the Bio Brightener Stick pairs perfectly and adds a subtle, candlelit glow that appears to illuminate from the inside out!

How do you contour with your W3LL PEOPLE products? Show us on Instagram with #NaturalWarrior!

W3LL PEOPLE's Natural Contour Kit - products that are loaded with aloe, green tea and chamomile so that they treat you skin while you wear it.

Choose your Weapon

Choose Your Weapon: pair a smokey eye with a neutral lip | W3LL PEOPLE

The holidays are a great time to get festive with your makeup look. We love smokey eyes. Deep red or berry lips. False lashes. Winged liner. All of it! But remember that you don’t have to have it all to look fabulous. Our green beauty guru & co-founder, Shirley Pinkson, reminds you to choose your weapon when doing a bold makeup look. Decide which feature you want to stand out the most, and create your look around it, keeping other aspects subtle and natural.

Choose Your Weapon: pair a smokey eye with a neutral lip | W3LL PEOPLE

In this example, Shirley creates a beautiful smokey eye using our Bio Brightener Stick as a base and primer, and then working Elitist 832 across the lid. She finished the look by lining eyes with Hypnotist Eyepencil in black and two coats of our award-winning Expressionist Mascara. “The most common misconception with a smokey eye is that you need to match the intensity with the lip,” says Shirley, “and that is so not the case.” By keeping the skin clean, soft and radiant (try our Nacissist Foundation Stick for dewy coverage) and pairing it with a simple, neutral lip (like our Bio Extreme Lipgloss in Nude Rose) Shirley is able to draw attention to the eyes and make them the focal point of this holiday look. Watch the video below to see Shirley’s smokey eye technique and another great example of how to Choose your Weapon!

YOU'RE PRETTY.

LET'S BE FRIENDS.

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