Tag Archives: W3LL PEOPLE

New Formula: Bio Brightener Invisible Powder

Bio Brightener Invisible Powder -  the best face powder, and it is natural, nontoxic, vegan and cruelty free!

Our fans trust us to deliver beautiful products, made with the purest and most natural ingredients that out-perform chemical-filled competitors. We appreciate being held to a high standard, because we have high standards ourselves! Our fans trust that we’ll deliver the green goodness!

We recently set out to prove that a finishing powder can set your makeup, soften fine lines and hide imperfections, while still allowing your skin to look dewy, bright and naturally radiant. We knew the research would be tedious and that it would take multiple formulas before we found the perfect blend, but today we are thrilled to introduce you to our reimagined Bio Brightener Invisible Powder!

This fan-favorite is now creamier, dreamier, and ultra fine. While it will still deliver the makeup-setting power you expect from a finishing powder, the new formula warms up to skin, allowing for a dewy finish. How exactly did we accomplish this mind-blowing combination?

As we searched the globe for the ingredient that would help this dream product come to fruition, we were introduced to freshwater pearls. Pearls are known for their healing and nurturing properties and are seen as a symbol of femininity, helping women connect to their “inner goddess”. It sounded too good to be true! But to our delight, when finely milled, pearls produce a powder that sets your foundation while still letting the natural beauty of your complexion shine through.

Sweeping our remixed Bio Brightener Invisible Powder across your cheeks for the first time is an experience you won’t soon forget. It is finer than any powder you have experienced. Its effect at first is cool and silky. It sets your foundation, guaranteeing that your makeup lasts all day and well into the evening hours. As you continue to wear it, your body heat will naturally warm up the formula, allowing the power of the pearl to shine through, literally uncovering your inner goddess.

While we are pretty excited about the powerful pearl aspect of our new formula, we can’t forget to mention another super-star ingredient, organic aloe, which you will find on ingredient labels throughout our entire collection of natural, nontoxic, cruelty-free cosmetics. Aloe is known as one of the most calming and restorative plants found in nature. We couldn’t image developing a face powder without it.

When it comes to the challenge of a reinvented face powder, we delivered! We can’t wait to get get this new baby out into the world and into the hands of our most dedicated fans. We want to be there for your first swipe as you discover the creamy magic! Show how you glow! Share your experience with us on Instagram by tagging @W3LLPEOPLE, #BEW3LL and #BrightenerPowder.

Get Nude, be happy and Win $150!

Nude Series newsletter

We believe less is more when it comes to makeup. Which is why we created the Universalist Multi-stick Nude Series. These natural looking shades are versatile, stunning…darewesay sexy…? And we want to see how you go Nude! Show us your favorite natural look using a Multi-Stick from our new collection and you could win a $150 gift card! Plus, the winner’s smiling face will make a cameo on our Instagram feed as well as the product feed at W3LLPEOPLE.com!
The new Universalist Multi-stick Nude Series lets your skin be the star. All three neutral, fresh shades are expertly designed to enhance your cheeks, lips and eyes with barely there, fresh-faced color that enhances all complexions. These creamy delicious goodies are packed with therapeutic botanicals such as green tea, aloe and chamomile, to give the effect you want while still looking and feeling bare.

What are you waiting for? Pick your stick and show us how you get Nude by sharing a picture along with the tags #BEW3LL #MULTISTICK on Instagram!

STEP ONE

Shop the nudes! Pick your favorite color from our Nude Series! Snap a selfie wearing it!
8 Nude Rose, 10 Nude Berry11 Nude Peach

WP Selfies

STEP TWO

Make sure you follow @W3LLPEOPLE on Instagram!

W3LL PEOPLE Instagram

STEP THREE

Show us how you go Nude by sharing your photo on Instagram and include:
#BEW3LL #MULTISTICK in the caption.

WP Universalist Instagram
Shop The Nudes

Sweepstakes entry 8/10/16 through 8/31/16 11:59pm. Official rules and restriction can be found here.

We think equality is beautiful.

W3LL-PEOPLE-Product Equality Image

 

W3LL PEOPLE is proud to lead a new generation of socially responsible brands focused on improved health and reduced harm. Thanks to the unmatched quality and performance of our luxurious, nontoxic, natural cosmetics we have experienced phenomenal growth since launching 2008. 

In that time we’ve had the extraordinary opportunity to touch thousands of women all across the country with mission-minded makeup. We’ve listened to their stories that range from outrageously silly to overwhelmingly gut-wrenching. These stories have moved our team. We’ve learned our Brave Beauties face a host of challenges. Some want to feel more confident in the work place, some want to invest in better self-care, some want to teach their kids good habits…and some are fighting for their lives.

This profound experience inspires our team now more than ever to take beauty to a better place–for everyone. Our name says it all, we are a brand by the people for the people. Yet, it concerns us that certain communities may be priced out of enjoying our gorgeously-good-for-you makeup. For this singular, but powerful reason, we are electing to reduce our prices. Our intent is to make our products more accessible to a larger audience, expanding our reach and the accessibility of better, healthy products.

The more successful we are, the more we achieve greater cost efficiencies in manufacturing. Now we’re in a position to share the savings from higher volume production with our customer. Essentially we’re paying it forward–and it feels pretty damn good. So check out our site and visit our retailers to enjoy our premium quality products at a more affordable price. 

You’re still going to see the same delicious organic botanicals in our ingredients. You’re still going to revel in our stylish packaging. You’re still going to be wowed by the award-winning performance of our nontoxic products. All this remains untouched, but now at a better value. 

WP Testimonial

In sync with our revised pricing structure, we are forging exciting partnerships with top retailers including Birchbox, Whole Foods Market, Target, Detox Market, Credo Beauty and Pharmaca in order to make our products accessible to just about everyone, everywhere. Thanks to our inspired leadership, keen product ingenuity and tireless drive, W3LL PEOPLE is growing our community of Brave Beauties and proving that makeup doesn’t have to be harmful to be powerful. 

#BEW3LL

The W3LL PEOPLE Team

Summer Essentials Kit

Summer Essentials with Text

Summer Essentials with Text

The sun is sizzling and so is this new kit! Our team of makeup masterminds worked hard to curate a collection of summertime favorites just for you! The Summer Essentials Kit ($39.99 a $70 VALUE!) creates a simple but stunning look that is natural, nontoxic and created with ingredients that not only perform like complete rockstars, but also treat and nourish your skin!

We’ve taken our Bio Extreme Lipgloss in Peachy Pink, Bio Bronzer Stick, Purist 61 Blush Powder and Mini Bio Brightener Powder and wrapped all 4 products up in our Excursionist Makeup Bag a total value $70 for $39.99  limited edition kits that will be available for purchase only online or in our Austin Studio until they’re sold out!

Create our dewy summertime look by contouring your face with our Bio Bronzer Stick, blending into skin with the tips of your fingers. Then, add a pop of color to your cheeks with our Purist 61 blush powder, to wash the apples of your cheeks with a rosey summer glow that is infused with organic aloe, chamomile and green tea! Use our Bio Brightener Invisible Powder to provide invisible coverage and a radiant, soft-focus effect that blurs ?ne lines and softens skin imperfections to instantly create a naturally ?awless complexion with youthful glow.  Finish the look with our Bio Extreme Lipgloss in peachy pink, and enjoy the minty tingle as our state-of-the-art peptide technology smooths and plumps that pout! This little kit has everything you need to look perfectly flawless the entire summer.

Hustle over and grab your kit, put together this look and then show us how fierce you look by tagging us on Instagram with @W3LLPEOPLE and #BEW3LL!

 

WP Loves Moms

We create nontoxic cosmetics to help make healthy choices easier for mamas | W3LL PEOPLEWhen asked for images of motherhood, the soft curves of a pregnant belly often come to mind. And it’s true, although beautiful families are created in other ways, none of us would be here without that time spent in our mother’s womb, and that precious little “bump” is one of the first signs that a woman is transitioning into the role of mother.

Pregnancy can also be the first time in a woman’s life when she starts reading the ingredient labels on her favorite products and becomes aware of the fact that the products she is absorbing into her body are also being absorbed by the body of her unborn child. Yes, motherhood brings on many changes and one of them is awareness for how our choices impact our health and environment.

The beauty world is taking note, and is aware of the important role ingredients play in women’s choices. Our nontoxic Narcissist Foundation Stick was recently featured in Pregnancy & Newborn Magazine as one of the best products for moms-to-be.
W3LL PEOPLE featured in Pregnancy & Newborn Magazine as the best nontoxic foundation for moms-to-be!

Mothers want access to products that not only guarantee the healthy and safety of their children, but products that also help preserve the Earth so that those healthy, beautiful, rambunctious children have a place to call home. Our team at W3LL PEOPLE is proud to share few initiatives that help make life easier for mothers, and help preserve our Earth for the future. We have partnered with Healthy Child, Healthy World to help educate moms and moms-to-be about making clean and safe product choices, both for themselves and their children. Healthy Child, Healthy World recommends products that are cleaner and greener for your home, body and the planet to help simplify that decision. EWG’s Executive Director, Heather White, does an incredible job of explaining the importance of understanding product and ingredient safety in the video below:

Along with our work to simplify product purchasing, W3LL PEOPLE also offsets carbon emissions with the help of Carbonfund.org. Offsetting carbon emissions helps to fight global warming and contributes to cleaner energy. Carbonfund.org organizes projects relating to renewable energy, energy efficiency and reforestation. Through this program, W3LL PEOPLE is able to offset 72 tons of carbon annually, as well as providing a cosmetics collection that is completely carbon-free! We are so proud that through our creation of safe cosmetics, we are able to also help conserve our Earth for the future of our children.

Today we honor mothers and the commitment they make to providing themselves and their families with products that are safe and eco-friendly! Cheers to you, ma!

YOU'RE PRETTY.

LET'S BE FRIENDS.

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