Tag Archives: W3LL PEOPLE for Target

W3LL PEOPLE for Target

W3LL PEOPLE is now available at Target! Find their natural, vegan, cruelty-free, no nasties makeup in the natural beauty aisle at your local Target store!

W3LL PEOPLE is proud to announce the launch of our luxurious, nontoxic, high performance makeup with…drum roll pleaseTarget!

Building upon our breakthrough success within the prestige beauty category, our W3LL PEOPLE team is excited to lead the charge in the premiumization of natural beauty within the masstige channel.  Partnering with Target provides unprecedented access to healthy, honest, high performance makeup for women across the USA looking to make smarter, healthier choices.

Target is bringing on W3LL PEOPLE to offer sophisticated, state-of-the-art cosmetics with advanced performance in their top store locations. You will find W3LL PEOPLE rolling out in select stores across the country this month! You can visit the W3LL PEOPLE Stockists page to see a complete list of stockists from coast to coast! 

W3LL PEOPLE happily takes on the challenge of proving that prestige beauty and wellness are not mutually exclusive. As the powerhouse retailer known for discovering new, better-for-you products, Target is the perfect partner for us.” boasts W3LL PEOPLE co-founder James Walker.


“We are proud to lead a new generation of socially responsible brands focused on improved health and reduced harm. Now we have the extraordinary opportunity to touch thousands of women all across the country with our luxurious, nontoxic, natural cosmetics.” beams W3LL PEOPLE co-founder Shirley Pinkson.

To celebrate this dream collaboration we will be giving away a $500 Target Shopping Spree on Instagram! Make sure you’re following us there so you don’t miss the official announcement or contest guidelines! We’ll be announcing it mid-February with a winner selected on March 3rd!

Grab your cart and start shopping our vegan, cruelty-free, no-nasties beauty products! Choose from a curated selection of our natural beauty must-haves ranging from our cult favorite mascara to our new game changing tinted moisturizer and liquid eyeliner, available now at a Target near you (see the complete list, here)!

We think equality is beautiful.

W3LL-PEOPLE-Product Equality Image


W3LL PEOPLE is proud to lead a new generation of socially responsible brands focused on improved health and reduced harm. Thanks to the unmatched quality and performance of our luxurious, nontoxic, natural cosmetics we have experienced phenomenal growth since launching 2008. 

In that time we’ve had the extraordinary opportunity to touch thousands of women all across the country with mission-minded makeup. We’ve listened to their stories that range from outrageously silly to overwhelmingly gut-wrenching. These stories have moved our team. We’ve learned our Brave Beauties face a host of challenges. Some want to feel more confident in the work place, some want to invest in better self-care, some want to teach their kids good habits…and some are fighting for their lives.

This profound experience inspires our team now more than ever to take beauty to a better place–for everyone. Our name says it all, we are a brand by the people for the people. Yet, it concerns us that certain communities may be priced out of enjoying our gorgeously-good-for-you makeup. For this singular, but powerful reason, we are electing to reduce our prices. Our intent is to make our products more accessible to a larger audience, expanding our reach and the accessibility of better, healthy products.

The more successful we are, the more we achieve greater cost efficiencies in manufacturing. Now we’re in a position to share the savings from higher volume production with our customer. Essentially we’re paying it forward–and it feels pretty damn good. So check out our site and visit our retailers to enjoy our premium quality products at a more affordable price. 

You’re still going to see the same delicious organic botanicals in our ingredients. You’re still going to revel in our stylish packaging. You’re still going to be wowed by the award-winning performance of our nontoxic products. All this remains untouched, but now at a better value. 

WP Testimonial

In sync with our revised pricing structure, we are forging exciting partnerships with top retailers including Birchbox, Whole Foods Market, Target, Detox Market, Credo Beauty and Pharmaca in order to make our products accessible to just about everyone, everywhere. Thanks to our inspired leadership, keen product ingenuity and tireless drive, W3LL PEOPLE is growing our community of Brave Beauties and proving that makeup doesn’t have to be harmful to be powerful. 





Subscribe to W3LL PEOPLE email updates and receive 10% off your first order.

  • Product Updates
  • Events
  • Exclusive Deals