Tag Archives: Vegan Foundation

GET BAKED: NEW BIO BASE BAKED FOUNDATION by W3LL PEOPLE

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The reviews are in and the green beauty world is officially loving our new Bio Base Baked Foundation! We can’t wait to tell you more about these innovative new products! W3LL PEOPLE Bio Base Baked Foundation is a powerful, plant-based foundation that leaves your skin flawless and glowing with antioxidant rich ingredients like Squalane and Honokiol. Bio Base is plant based, vegan, USDA certified organic, free of GMOs, gluten, and crappy ingredients. It is a versatile foundation that combines everything you love about cream and liquid foundation into the simple, easy-to-apply, travel-friendly powder!

Because we love multi-use products and versatility, we’ve formulated Bio Base Baked Foundation to be applied either wet or dry, so that you can achieve the coverage and finish you desire! Both application processes are simple, but each produces a gorgeous and different result. See below for our simple guide to applying our Bio Base Baked Foundation.

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Bio Based Baked Foundation Dry Application
Products: Bio Base Baked Foundation and the Kabuki Brush

  1. Swirl the W3LL PEOPLE Kabuki Brush into the foundation tray.
  2. Swipe the Kabuki Brush onto the skin using broad downward  strokes.
  3. Repeat using thin layers until you have built up your desired coverage.

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Bio Base Baked Foundation Wet Application
Products: Bio Base Baked Foundation and the Flat Foundation Brush

  1. Lightly dampen a flat foundation brush and tap to get rid of excess moisture.
  2. Press the brush onto the foundation tray, gently covering the bristles with foundation.
  3. Apply to the center of face, working outward with long strokes and blending into skin with brush or fingertips.

Use the guide below to find your perfect shade of Bio Base Baked Foundation, which is currently available in a range of 6 good-for-you shades:

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Get totally baked by finishing with our Bio Baked Bronzer Powder and Bio Baked Brightening Powder to contour, highlight, and set! Bio Baked Bronzer and Bio Baked Brightener are formulated with the same high-quality ingredients to layer perfectly over your foundation continuing to amplify the high vibe coverage.

Ready for bolder beauty? Head over to W3LLPEOPLE.COM now to shop the Optimist Lipstick Collection and share your finished looks with us on Instagram using #BEW3LL and @W3LLPEOPLE.

 

3 Steps to Flawless Coverage

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Your time is precious and so is your counterspace. You have things to do and people to see and you need a morning routine that is fuss-free and fool-proof. Want to know how we achieve Flawless Coverage in Three Easy Steps using our nontoxic, all-natural cosmetics?

W3LL PEOPLE's plant-based, non-toxic Bio Tint Multi-Action Moisturizer

Prime, Perfect and Protect – Your skin is going to love the multi-tasking benefits of our Bio Tint Multi-Action Moisturizer. Simply blend 2-3 drops of our Bio Tint Multi-Action Moisturizer into skin to help even your skin tone, prime the skin for foundation, and add a layer of SPF 30 environmental protection. Bio Tint uses organic coconut oil, ginseng and algae to nourish skin and broccoli seed oil to smooth and prime your skin.

W3LL PEOPLE'S non-toxic, plant-based Bio Correct Multi-Action Concealer

Cover, Conceal and Correct – Our Bio-Correct Multi-Action Concealer is your secret weapon! Bio Correct provides instant and long-lasting coverage for existing blemishes, dark circles or hyper-pigmentation, while also depuffing, brightening and improving skin with a robust cocktail of organic algae, coffee, pomegranate and anti-aging peptides! Tap the whipped mousse formula into under eyes, onto sunspot and over any redness or discoloration for coverage that both covers and works to correct.  
W3LL PEOPLE'S non-toxic and plant-based Bio Brightener Invisible Powder

Buff, Beautify and Brighten – Finish by quickly buffing a light layer of our Bio Brightener Invisible Powder over your entire face using small, circular motions and a Kabuki Brush. The crushed freshwater pearl powder in our Bio Brightener Invisible Powder melts naturally into skin, creating a soft-focus finish that minimizes pores and softens fine lines while also helping create a naturally luminous glow.

W3LL PEOPLE's 7-in-1, plant-based, vegan, non-toxic Bio Booster Facial Serum

Hydrate, Heal and Highlight –  Want to work some plant-based skincare into this get-up and glow morning routine? Simply press 2-3 drops of our Bio Booster Facial Serum into skin either before or after finishing the above steps. Applying it first will help wake skin up, prime it and allow the serum to combine with the Bio Tint for a semi-sheer serum foundation. Pressing the oil into skin as a final step will help add a beautiful glow and finish to the overall look. Bio Booster has a powerful 7-in-1 botanical formula that is loaded with good-for-you ingredients that your skin will love, such as turmeric, sea buckthorn, rose hip, pomegranate, algae, jojoba, macadamia oil, olive oil, broccoli and carrot seed oils and more! 

These three products are all you need to achieve a smooth, glowing complexion in minutes, while simultaneously providing your skin with nourishing hydration and SPF 30 protection that will shield your skin from environmental stressors throughout the day. Head to our website to shop these classics and BE W3LL!

Summer Skin Essentials

Summer Foundation: how to have flawless skin all summer long using vegan, gluten-free, cruelty-free products from W3LL PEOPLE

Summer officially arrived on June 20th, but I think many of us have been “feeling the heat” the past couple weeks!  Whether you’re a sun worshiper or shade seeker, we’ve solved the summertime sadness that can happen with your foundation. Between the heat, sun, water, sand and increased physical activity during the warm summer months, we encounter a new host of skin issues and concerns, and along with that come foundation woes. Is it clogging your pores? Does it feel heavy on your skin? Does it melt off the second you step outside? Are you using the right shade after that weekend at the beach?

If any of those sound like you, then listen up! W3LL PEOPLE‘s luxe all-natural makeup formulas are breathable with active skincare benefits perfect for solving any summer skin issues. We promise that you will love our foundations and that our collection contains the perfect summertime solution for you. We’ve designed our products to have a weightless texture and formulated them with premium quality ingredients, such as pure zinc oxide to help protect your face from UV and UVB rays. The key to foundation in the summer is picking a summer-friendly formula that’s right for you, and learning how to apply it correctly. W3LL PEOPLE co-founder and green beauty guru Shirley Pinkson shares her tips for getting a natural, summery look—and the coverage you need—without feeling weighed down.

Find Your Foundation

Our collection of good-for-you cosmetics offers three super-powered options when it comes to foundation. Our newest product, Bio Tint Multi-Action Moisturizer, is the ultimate all-natural makeup + skincare hybrid! This hydrating cream formula evens out skin-tone, offers a radiant, dewy finish, and protects your skin with SPF 30. Bio Tint is loaded with goodness: organic coconut to hydrate, broccoli seed oil for a flawless application that smooths and brightens, organic pomegranate to rejuvenate, and a state-of-the-art algae extract to combat hyper-pigmentation!

Altruist Foundation Powder has long been one of our staple products. However, this spring our fan-favorite Altruist underwent a makeover to make the formula even better! This reinvented mineral powder calms your skin with aloe and chamomile, and uses the ancient power of freshwater pearl powder to create a finish that is dewy and hydrated, never dry or chalky. The addition of non-miconized zinc oxide allows Altruist Foundation Powder to protect your skin from environmental damage.

If your skin tends to be dry, or you really appreciate makeup that lets you glow, we recommend our Narcissist Foundation Stick. This miracle formula is based on premium organic, omega rich sunflower seed oil known for it’s nourishing and healing properties. Although it’s a “cream”, it blends and breathes with skin seamlessly–even in the heat of summer. Just be sure to amp up your Bio Brightener Invisible Powder to help set the foundation while also adding a luminous highlight.

If you are new to our products and need help selecting your correct foundation shade, consult our handy Shade Selector tool.
Summer Foundation: how to have flawless skin all summer long using vegan, gluten-free, cruelty-free products from W3LL PEOPLE

Get Sun-Kissed with Bio Bronzer

Our Bio Bronzer Stick or Bio Bronzer Powder will become powerful tools in your makeup arsenal, whether you like a sun-kissed glow, or are a fervent SPF-applier! Bronzer can be used to fake a golden glow, and can also be used to slightly alter the appearance of your go-to foundation, so that it can work for you throughout the summer.

Start by deciding which product is right for you. Our Bio Bronzer Powder is great if you have oily skin, or tend to feel like your makeup moves around or disappears after several hours of wear. Our Bio Bronzer Stick offers the same flawless bronze glow (not too orange, not too glittery) in a cream formula that is perfect for achieving a dewy finish, and for helping those with dry skin infuse it with both color and hydration!

To “faux the glow”, simply swipe your Bio Bronzer of choice anywhere on your face where the sun would naturally hit it. Your approach should be slightly different from your contouring routine, since you aren’t trying to shape or slip the face, but are simply trying to create the illusion of having spent the day outside. We recommend applying Bio Bronzer to the the crown of your head near the hairline, lightly along your nose and underneath the apex of your cheek bone. Blend the bronzer out accordingly to create a natural-looking summertime glow.

If you did get a weekend out in the sunshine (lucky you!) and you wake up Monday feeling like your go-to foundation shade is looking just slightly chalky on your skin, don’t fret! Bio Bronzer can again come to the rescue to help adjust your foundation by 1-2 shades. Simply mix a small amount of Bio Bronzer Powder into your powder foundation to help darken the shade and add a natural golden undertone. Or, try layering our Bio Bronzer Stick lightly over your favorite cream foundation to help infuse color back into the skin. If you are very fair skinned you might want to try this trick with our Bio Bronzer Powder combined 50/50 with a translucent powder, such as our Bio Brightener Invisible Powder.

Use the Right Tools for Coverage

Sticky, sweaty fingers are not the ideal foundation applicators for obvious reasons. Instead, after moisturizing or priming skin, use the W3LL PEOPLE Foundation Brush to apply the Narcissist Foundation Stick. Blend the creamy formula into your skin to conceal blemishes, reduce redness, and even tone, and tap the brush under your eyes to minimize dark circles. To apply our Altruist Foundation Powder try our Kabuki Brush.

Get a Sheer, Luminous Finish

To create that healthy, radiant look, dust on a layer of our must-have Bio Brightener Invisible Powder with the Kabuki Brush. This weightless clear powder is packed with delicious organic and natural actives like crushed fresh water pearl. Yeah, its amazing. And if we still haven’t convinced you that foundation is indeed a fit for summer, the Bio Brightener Invisible Powder can be your hero! Used by itself it acts like a clear foundation. It will minimize pores, even skin tone and create an age-defying soft focus effect. Bonus: it helps manage excess oil and shine while creating a gorgeous, youthful glow on the skin. Be sure to lightly spritz the complexion one final time to complete your gorgeousness. That final spritz will help blend, even and set our gorgeously good for you makeup.

 How do you wear your W3LL PEOPLE products? Show us on Instagram @W3LLPEOPLE and tag your photos with #BEW3LL

W3LL PEOPLE Altruist Foundation Powder Re-Imagined

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They say good things take time. They also say if it isn’t broke, don’t fix it. Well, we’ve never really been the type to follow the rules.
Altruist Foundation Powder was among the first products we offered when we launched in 2013. Perfecting a safe, nontoxic mineral foundation powder full of good-for-you ingredients was one of our top priorities when founding W3LL PEOPLE, and we nailed it with Altruist. Our fans seemed to agree, making our Altruist Foundation Powder a cult-favorite in the green beauty community. Our inbox was filled with testimonials about how it had improved their skin and changed their life, and we never looked back.
In our tireless effort to leverage new trends and innovations, we recently remastered the Altruist with the goal of further improving it’s performance, benefits and utility.
Today we introduce you to a re-imagined Altruist Foundation Powder: she’s still the nontoxic mineral foundation you know and love, filled with the nourishing and rejuvenating properties of organic aloe, chamomile and green tea,  but with the added benefit of environmental protection from pure zinc. And, like our newly reformulated Bio Brightener Invisible Powder, Altruist now features the radiant, anti-aging benefits of luxurious, crushed freshwater pearl, making our already creamy foundation powder even more weightless, with an elegant finish that is dewy, not dry or chalky.
We also upgraded the packaging with a sexy new look AND a locking sifter seal to make the loose foundation powder travel-friendly and mess-proof for the natural beauty on the go.
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If you’ve been a long-time fan of Altruist, we feel confident saying that you are going to absolutely love the healthy skin benefits in the remastered formula!  It is quite simply the finest loose foundation on the market for achieving ultimate, natural looking coverage that feels creamy soft on the skin–without creasing or gathering. Share your experience with us on Instagram with @W3LLPEOPLE and #BEW3LL #Foundation.

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