Tag Archives: Vegan Beauty

W3LL PEOPLE Studio in Austin, Texas


It’s an honor to say that W3LL PEOPLE is available coast to coast, at hundred of independent stockists, who we cherish, and also through national retailers such as Target and Whole Foods. However, our heart is in Austin, Texas, where we first set up shop, and still have roots with our W3LL PEOPLE Studio!

You’ll find our beautiful oasis of green, clean beauty at Domain Northside. As you enter the space, natural light pours in, the grounding scent of a nontoxic charcoal candle fills the air, and you are welcomed by our knowledgeable, passionate, above-and-beyond team of Green Beauty Pros.

While we celebrate our 10 year anniversary this month, we wanted to take the opportunity to introduce you to our W3LL PEOPLE Studio, the high-quality products we carry there, and the incredible team of people who are the very heart and soul of our W3LL PEOPLE team.

As part of the celebration we are offering you 10% off + FREE SHIPPING on all orders through the end of the month. That includes purchases made in Studio or over the phone (1-800-790-1563, Ext.1), so read through below to hear from this incredible team, learn about their favorite products, and then stop in or reach out to them to arrange your #GreenBeautyHaul!


We first opened our doors in Austin back in 2008, and we’re honored that we can still call Austin home and serve the community back where it all began. Nowadays you’ll find us at our beautiful, upgraded space at Domain Northside (11624 Rock Rose Avenue, Suite 100).

In the W3LL PEOPLE Studio we carry a curated collection of more than 50 brands that meet our high standards for ingredients and efficacy. Our team thoroughly reviews and approves of each of these brands personally. If it isn’t something we’d recommend to our best friend, it doesn’t make it onto our shelves!

You can find a full list of the brands carried in Studio by clicking here.

We also offer services and host events at the studio. Stop in to enjoy one-on-one makeup application lessons or learn new skills at one of our master classes taught my one of our pros. You can also book an appointment for life’s big events, using the best high performance, toxin-free products available! Our certified, professional staff will take incredible care of you. You can reserve your appointment by calling 512.379.2588, Ext.1 or emailing info@w3llpeople.com.

You can also join us for Events, such as Ladies Night (every Thursday) and special, in-store events with some of our favorite Green Beauty Innovators. You can keep tabs on upcoming events by checking our Events Page.

Our door is open 10-7 Monday-Saturday and Sundays 12-6, and our Green Beauty Pros would love to treat you to some Green Beauty TLC while you are in Austin! Stop by and say hello to our team!



Our Austin Team is led by our Studio Director, Jess Serna, who leads by example with a passion for nontoxic living, a positive energy that knows no bounds, and a wealth of knowledge that she willingly shares. We invited Jess and a few of our other Green Beauty Pros to answer a few quick questions to help you get to know them!

Name: Jess, Studio Director

1. What is the one W3LL PEOPLE product you can’t live without?

I’m OBSESSED with W3LL PEOPLE’s Nudist Multi-Use Cream Stick #11 Nude Peach! I feel like Shirley created this shade especially for me. It’s is my signature cheek color and I literally wear it every day.

2. Why are you passionate about clean beauty?

I’m a Licensed Esthetician and made a conscious decision years ago make the switch to clean beauty — and I’m so happy I did. I was pretty fed up with all of the crap that’s in conventional beauty products. It makes me feel good knowing that I’m putting clean, natural ingredients on my skin that won’t harm myself or the environment!

3. Aside from WP, what is your favorite line carried in the Studio and why?

Eek, I really can’t pick just one — I LOVE every line we carry at the studio! I will tell you that we brought in a couple of new brands that I’ve been really digging — CANNUKA and Raw Elements. CANNUKA’s skincare products contain CBD + Manuka Honey and feel amazing. Raw Elements SPF products are chemical-free, reef safe and don’t sting your eyes when you sweat.

4. What is something you do to make yourself feel W3LL?

You’ll often find me at SoulCycle — I love to dance and sweat on a bike that goes no where! ADDICTED.

Name: Ali, Assistant Manager

1. What is the one W3LL PEOPLE product you can’t live without?

Definitely the Bio Tint Multi-Action Moisturizer with SPF 30!!!! It not only feels like I am wearing nothing, but it also gives great coverage.

2. Why are you passionate about clean beauty?

Making the switch to clean beauty wasn’t even a question! I have always had sensitivity to dimethicone and silicones. When I worked for another cosmetics company, I was told I couldn’t be sensitive to those ingredients. When I found out clean beauty products didn’t contain those nasty ingredients, I knew clean beauty was for me!

3. Aside from WP, what is your favorite line carried in the Studio and why?

This is a hard question! If I had to pick one, I would have to say May Lindstrom. I love that the line uses food grade ingredients. I also love how particular May is with her ingredients and how they’re sourced. There is something for everyone and the packaging is beautiful!

4. What is something you do to make yourself feel W3LL?

The best way for me to recharge my energy is go to the beach — Ocean City, Maryland! I love the ocean and being near family.

Name: Alexis, Green Beauty Pro

1. What is the one W3LL PEOPLE product you can’t live without?

The Narcissist Foundation Stick! It gives just the right amount of coverage while making my skin look radiant.

2. Why are you passionate about clean beauty?

Battling my own skin issues made me research the products and ingredients I was putting on my skin. It blows my mind just how many toxic ingredients are in our every day products.

3. Aside from WP, what is your favorite line carried in the Studio and why?

We carry so many amazing lines! Picking a favorite is not easy. Marie Veronique would be at the top of my list. Her products work very well with my skin and I’ve truly seen a huge difference since using her line.

4. What is something you do to make yourself feel W3LL?

Spending time with friends and family always does the trick. Also, a little retail therapy always makes me feel W3LL!

Name: Kana, Green Beauty Pro

1. What is the one W3LL PEOPLE product you can’t live without?

I could not live without my Bio Tint Multi-Action Moisturizer with SPF 30! For one, it helps smooth out my skin and two, it is one of the only foundations that doesn’t break me out! Plus I get sun protection. Wouldn’t go a day without it! Love love love!

2. Why are you passionate about clean beauty?

I love to help people and helping others looking for a healthier way of living has become a passion of mine. It feels more meaningful to me to use clean beauty on clients while making them feel pretty at the same time.

3. Aside from WP, what is your favorite line carried in the Studio and why?

That’s a tough one. But if I had to narrow it down, I would have to say Marie Veronique. Her skincare products has helped so many people such as myself with various skincare issues. She is all about healing and protecting the skin. Her products are a game changer.

4. What is something you do to make yourself feel W3LL?

I love to go hiking and finding new trails with my pup. It’s my own state of meditation and can be a great light workout! This is what helps me reboot myself for the week. We also like to go paddle boarding once in awhile.

Name: Nhung, Green Beauty Pro

1. What is the one W3LL PEOPLE product you can’t live without?

Picking just one favorite is tough, but I can’t live without the Bio Brightener Stick! I wear this every day (even to the gym!) for an all-over healthy glow. I’m known at the W3LL PEOPLE Studio for my highlight!

2. Why are you passionate about clean beauty?

I am passionate about clean beauty because when it comes to your health, I think it’s important to choose clean products to put on your skin. When I was in school for Nursing, I learned a lot about our skin physiology and your skin absorbs 60% of everything you put on it!

3. Aside from WP, what is your favorite line carried in the Studio and why?

Other than W3LL PEOPLE, my favorite line carried in the store is Tata Harper Skincare. When shopping for skincare, I’m normally drawn to skincare that helps to brighten my skin, so I love her Regenerating Cleanser for daily exfoliation and then follow up with her Illuminating Moisturizer and Illuminating Eye Cream. (You can see there is a GLOW theme here!)

4. What is something you do to make yourself feel W3LL?

To help with stress and anxiety, I make time everyday to meditate (even for 5 minutes). It helps me take things as they are, acknowledges what is in the present, and experience deep inner peace.

Be W3LL, Mama


As a mother the days can be long and difficult, but man does the exhaustion seem to melt away when you feel those little hands clasp behind your neck, or while you watch your babe’s long, beautiful lashes flutter as they sleep.

One of the greatest gifts we can give our children is to take good care of ourselves. And although that isn’t always easy, especially for mothers, who seem to have a natural instinct to put everyone else first, it is so vital that we take time to find balance and make time for self love.

While you might not yet have found time to meditate every afternoon, or attend hot yoga 3x a week, making the switch to clean, nontoxic beauty products is also a valuable act of self love, and something you can do that benefits both you and your family. That’s why this mothers day we hope you take a moment to pamper all the incredible women in your life — including yourself! 

We absorb nearly 80% of what is put on our skin. And as mothers we also transfer some of that to our children through pregnancy, breastfeeding, or just skin-to-skin contact. Making sure that the products you use are free of harmful, toxic ingredients is truly an act of self love that every mother deserves.

We know that conventional products tend to contain ingredients that can cause hormone disruption, skin sensitivities, or more serious, long-term illnesses such as cancer.  Give yourself the gift of knowing your personal care products are natural, safe, and plant-powered by making the switch to W3LL PEOPLE.

Not only are all of our products ranked a 2 or lower by the EWG (Environmental Working Group) but all of our ingredients are sustainably sourced and we give 1.5% of every sale to the EWG to help continue the work they are doing to improve product safety and ingredient transparency, an initiative that helps keep us and our earth healthy.


To celebrate and honor all the hard working W3LL mamas, we are proud to offer FREE SHIPPING on all orders May 6-13th. No code required.

Whether you are treating yourself to some of our good-for-you products, or helping a mama in your life make the switch to green beauty, we’re here to help! Here are 5 of our favorite products for moms:

  1. Narcissist Foundation Stick – this wonder stick is portable, fast, and fool-proof. It is formulated with aloe to sooth skin and algae to help brighten.
  2. Bio Booster Facial Serum – Our 7-in-1 serum makes skincare fast for busy moms. Press it into skin before bed and wake up with a glow. 
  3. Bio Correct Multi-Action Concealer – Sleep deprivation doesn’t stand a chance against our plant-powered concealer!
  4. Nudist Multi-Use Stick – Look instantly put together when you swipe our Nudist stick on cheeks, lips and eyes. 
  5. Expressionist Mascara – For the days when all your have time for are a couple swipes of our mascara, reach for our award-winning, nontoxic Expressionist!  



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