Tag Archives: smokey eye

Choose your Weapon

Choose Your Weapon: pair a smokey eye with a neutral lip | W3LL PEOPLE

The holidays are a great time to get festive with your makeup look. We love smokey eyes. Deep red or berry lips. False lashes. Winged liner. All of it! But remember that you don’t have to have it all to look fabulous. Our green beauty guru & co-founder, Shirley Pinkson, reminds you to choose your weapon when doing a bold makeup look. Decide which feature you want to stand out the most, and create your look around it, keeping other aspects subtle and natural.

Choose Your Weapon: pair a smokey eye with a neutral lip | W3LL PEOPLE

In this example, Shirley creates a beautiful smokey eye using our Bio Brightener Stick as a base and primer, and then working Elitist 832 across the lid. She finished the look by lining eyes with Hypnotist Eyepencil in black and two coats of our award-winning Expressionist Mascara. “The most common misconception with a smokey eye is that you need to match the intensity with the lip,” says Shirley, “and that is so not the case.” By keeping the skin clean, soft and radiant (try our Nacissist Foundation Stick for dewy coverage) and pairing it with a simple, neutral lip (like our Bio Extreme Lipgloss in Nude Rose) Shirley is able to draw attention to the eyes and make them the focal point of this holiday look. Watch the video below to see Shirley’s smokey eye technique and another great example of how to Choose your Weapon!

Fall’s Ultimate Accessory: The Smokey Eye

The Beauty Department at Ivanka Trump enlisted our very own W3LL PEOPLE co-founder and Green Makeup Pro Shirley Pinkson to teach them a look that is appropriate for work, and that can be easily transitioned to evening with a few quick updates. Shirley knows fall is all about the smokey eye. She is also an expert at achieving a slept-in-look so you don’t look like you spent hours doing it. The best part of a smokey eye—aside from the fact that it’s undeniably sexy—is that it’s all you need. Shirley’s favorite part of this all eye look is that you can choose your weapon between a eye or a lip look without doing both.


Before Work you can create the base for this fabulous look.

STEP ONE: Line Your Eyes

Using W3LL PEOPLE Hypnotist Eyeliner in black, draw a line along your upper lashes. Flick it out at the outer corners to create a little wing.

STEP TWO: Keep The Rest Of Your Face Neutral

Give your face a subtle wash of color by dabbing W3LL PEOPLE Universalist Multi-Stick: 9 in Nude Flush on your lips and cheeks with your fingertips.


After work you can take your eyes to the next level.

STEP THREE: Smudge Your Liner

Use your fingertip to smudge the “wing” inward, toward the center of your lid.

STEP FOUR: Add Eyeshadow

Press W3LL PEOPLE Elitist Eyeshadow 88 in Sparkling Plum on top of the smudged liner with a brush. Keep it restricted to the lower part of the upper lid, near the lash-line. then, use what’s left on your brush and smudge it under your eye.

Images courtesy of Ivanka Trump
Photographer: Nathan Lraxberger
Model: Tova Wåhlin, Trump Models
Hair: Glamsquad



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