Tag Archives: Shirley Pinkson

Master Fall Makeup And Keep Summer Glowing!

fall-2017-green-beauty-makeup-look-2


fall-2017-green-beauty-makeup-look

As the seasons transition, so does the air. While it’s fun to update your fall beauty routine with new colors, we also recommend transitioning to a routine that is more hydrating and nourishing to your skin, and helps you hold on to your summer vacation glow with plant-powered products that add both color and radiance! W3LL PEOPLE Co-Founder, Shirley Pinkson, is the master of the faux glow, and today she is walking you through one of her favorite looks for Fall 2017.

STEP ONE: Prep that Glow

If you want skin that truly radiates, start your routine by gently pressing a few drops of our Bio Booster Facial Serum into skin. This 7-in-1 botanical serum strengthens skin with turmeric and seabuckthorn, repairs and rejuvenates with organic rose hip and pomegranate, brightens and corrects with algae complex, moisturizes with jojoba, macadamia and olive oil, primes and perfects skin’s surface with broccoli seed oil, soothes sensitive skin and calms rosacea with calendula and carrot seed oils, and helps combat breakouts with organic red raspberry and black cumin. Layering this onto skin before starting your makeup routine helps provide a layer of environmental protection as well as a base that nourishes your skin throughout the day.

vacation-glow-step1

STEP TWO: Keep It Fresh

The secret to a glowing look is to keep your base light and sheer. Shirley strongly suggests putting our  Bio Tint Multi-Action Moisturizer over the top of the Bio Booster Serum (or even mixing it together before applying) to help even-out your complexion while still allowing your natural glow to shine through.  Next, apply bronzer to give skin that healthy, sun-kissed glow that we all appreciate in the summer. Sweep the bronzer down along your cheeks and along the bridge of your nose, where the sun naturally hits your face. You can choose between our Bio Bronzer Stick, for a dewy kiss of color, or our Bio Bronzer Powder for the perfect matte brown glow.

STEP THREE: Amp it Up

The light, nourishing layers that you’ve applied to your skin so far should look natural, luminescent and fresh! If you feel like you could amp it up with even more glow, reach for our Bio Brightener Stick , which instantly brightens and sculpts for added glow and dimension. We like to swipe it around our orbital bones and lightly blend using our fingertips. The creamy organic formula has a weightless texture that doesn’t crease, and infuses your skin with green tea, olive oil and organic aloe.
fall-2017-green-beauty-makeup-look-2

STEP FOUR: Finishing Touches

Our lips are sensitive, and they can be one of the first indicators that fall’s dry air is wreaking havoc on your skin. We recommend keeping them supple and soft with a lip balm that is free of petroleum derivatives, harsh artificial ingredients and fragrance, such as our new and improved Nudist Lip Butters! They offer a soft wash of color combined with penetrating hydration from organic omega oils and aloe. We suggested a couple swipes of our Nude shade to finish off this perfect fall look!

Try out this fall makeup look and share it with us on Instagram! Tag @W3LLPEOPLE and #BEW3LL and you might see your photo shared on our feed!

blue

Summer Skin Essentials

w3ll-people-foundations-2

Summer Foundation: how to have flawless skin all summer long using vegan, gluten-free, cruelty-free products from W3LL PEOPLE

Summer officially arrived on June 20th, but I think many of us have been “feeling the heat” the past couple weeks!  Whether you’re a sun worshiper or shade seeker, we’ve solved the summertime sadness that can happen with your foundation. Between the heat, sun, water, sand and increased physical activity during the warm summer months, we encounter a new host of skin issues and concerns, and along with that come foundation woes. Is it clogging your pores? Does it feel heavy on your skin? Does it melt off the second you step outside? Are you using the right shade after that weekend at the beach?

If any of those sound like you, then listen up! W3LL PEOPLE‘s luxe all-natural makeup formulas are breathable with active skincare benefits perfect for solving any summer skin issues. We promise that you will love our foundations and that our collection contains the perfect summertime solution for you. We’ve designed our products to have a weightless texture and formulated them with premium quality ingredients, such as pure zinc oxide to help protect your face from UV and UVB rays. The key to foundation in the summer is picking a summer-friendly formula that’s right for you, and learning how to apply it correctly. W3LL PEOPLE co-founder and green beauty guru Shirley Pinkson shares her tips for getting a natural, summery look—and the coverage you need—without feeling weighed down.

Find Your Foundation

Our collection of good-for-you cosmetics offers three super-powered options when it comes to foundation. Our newest product, Bio Tint Multi-Action Moisturizer, is the ultimate all-natural makeup + skincare hybrid! This hydrating cream formula evens out skin-tone, offers a radiant, dewy finish, and protects your skin with SPF 30. Bio Tint is loaded with goodness: organic coconut to hydrate, broccoli seed oil for a flawless application that smooths and brightens, organic pomegranate to rejuvenate, and a state-of-the-art algae extract to combat hyper-pigmentation!

Altruist Foundation Powder has long been one of our staple products. However, this spring our fan-favorite Altruist underwent a makeover to make the formula even better! This reinvented mineral powder calms your skin with aloe and chamomile, and uses the ancient power of freshwater pearl powder to create a finish that is dewy and hydrated, never dry or chalky. The addition of non-miconized zinc oxide allows Altruist Foundation Powder to protect your skin from environmental damage.

If your skin tends to be dry, or you really appreciate makeup that lets you glow, we recommend our Narcissist Foundation Stick. This miracle formula is based on premium organic, omega rich sunflower seed oil known for it’s nourishing and healing properties. Although it’s a “cream”, it blends and breathes with skin seamlessly–even in the heat of summer. Just be sure to amp up your Bio Brightener Invisible Powder to help set the foundation while also adding a luminous highlight.

If you are new to our products and need help selecting your correct foundation shade, consult our handy Shade Selector tool.
Summer Foundation: how to have flawless skin all summer long using vegan, gluten-free, cruelty-free products from W3LL PEOPLE

Get Sun-Kissed with Bio Bronzer

Our Bio Bronzer Stick or Bio Bronzer Powder will become powerful tools in your makeup arsenal, whether you like a sun-kissed glow, or are a fervent SPF-applier! Bronzer can be used to fake a golden glow, and can also be used to slightly alter the appearance of your go-to foundation, so that it can work for you throughout the summer.

Start by deciding which product is right for you. Our Bio Bronzer Powder is great if you have oily skin, or tend to feel like your makeup moves around or disappears after several hours of wear. Our Bio Bronzer Stick offers the same flawless bronze glow (not too orange, not too glittery) in a cream formula that is perfect for achieving a dewy finish, and for helping those with dry skin infuse it with both color and hydration!

To “faux the glow”, simply swipe your Bio Bronzer of choice anywhere on your face where the sun would naturally hit it. Your approach should be slightly different from your contouring routine, since you aren’t trying to shape or slip the face, but are simply trying to create the illusion of having spent the day outside. We recommend applying Bio Bronzer to the the crown of your head near the hairline, lightly along your nose and underneath the apex of your cheek bone. Blend the bronzer out accordingly to create a natural-looking summertime glow.

If you did get a weekend out in the sunshine (lucky you!) and you wake up Monday feeling like your go-to foundation shade is looking just slightly chalky on your skin, don’t fret! Bio Bronzer can again come to the rescue to help adjust your foundation by 1-2 shades. Simply mix a small amount of Bio Bronzer Powder into your powder foundation to help darken the shade and add a natural golden undertone. Or, try layering our Bio Bronzer Stick lightly over your favorite cream foundation to help infuse color back into the skin. If you are very fair skinned you might want to try this trick with our Bio Bronzer Powder combined 50/50 with a translucent powder, such as our Bio Brightener Invisible Powder.

Use the Right Tools for Coverage

Sticky, sweaty fingers are not the ideal foundation applicators for obvious reasons. Instead, after moisturizing or priming skin, use the W3LL PEOPLE Foundation Brush to apply the Narcissist Foundation Stick. Blend the creamy formula into your skin to conceal blemishes, reduce redness, and even tone, and tap the brush under your eyes to minimize dark circles. To apply our Altruist Foundation Powder try our Kabuki Brush.

Get a Sheer, Luminous Finish

To create that healthy, radiant look, dust on a layer of our must-have Bio Brightener Invisible Powder with the Kabuki Brush. This weightless clear powder is packed with delicious organic and natural actives like crushed fresh water pearl. Yeah, its amazing. And if we still haven’t convinced you that foundation is indeed a fit for summer, the Bio Brightener Invisible Powder can be your hero! Used by itself it acts like a clear foundation. It will minimize pores, even skin tone and create an age-defying soft focus effect. Bonus: it helps manage excess oil and shine while creating a gorgeous, youthful glow on the skin. Be sure to lightly spritz the complexion one final time to complete your gorgeousness. That final spritz will help blend, even and set our gorgeously good for you makeup.

 How do you wear your W3LL PEOPLE products? Show us on Instagram @W3LLPEOPLE and tag your photos with #BEW3LL

W3LL Tip #4

W3LL TIP - reasons to love our all natural, non toxic, vegan makeup!

Nothing freshens up your face like a pop of pink on your cheeks or lips and our green beauty pros know it! This month we are offering an exclusive kit featuring some of our favorite pink products. Our Pretty in Pink Kit  includes our Universalist MutliStick 7 (travel size), our Nudist Colorbalm 8 (full size), our Elitist Eyeshadow #814 (full size) and the Excursionist Makeup Bag.

This little kit will have you feeling pretty in seconds, naturally and without artificial preservatives, parabens, chemicals, dyes, or any other bad mojo! We’ve asked Shirley, our green beauty guru, to weigh in with her tips for maximizing this kit. Shirley’s says:

  1. Rosey, pink hues instantly brighten and enliven the complexion. Period. They make you look radiant and healthy.
  2. Universalist 7’s creamy formula allows YOU to be in control of how much blush you apply. Apply with your fingers to truly warm the color into the skin. Use our Bio Brightener Stick to highlight after applying cheek color. It will diffuse and soften the effect.
  3. Don’t be afraid of a little shimmer. Lightly dust Elitist 814 in Sparkling Salmon onto the round of the cheek (when looking forward, it’s where the pupil of the eye and nostril meet). Don’t be afraid of a little shimmer. Matte eye and cheek shades flatten the complexion, while shimmer reflects light off of the complexion creating dimension.

Ready to give the Pretty in Pink Kit a try? Grab one before they’re gone and share your look with us on Instagram with @W3LLPEOPLE, #NaturalWarrior and #BeW3LL.

W3LL TIP - reasons to love our all natural, non toxic, vegan makeup!

W3LL Tip No. 2

W3LL Tip No 2 Post Image

This month’s W3LL Tip is all about beating the heat! It’s no secret that achieving and maintaining perfect makeup in intense heat or humidity can require an application trick or two, so we tapped into our resident Green Beauty Pro, Shirley Pinkson, to find out how she uses our Realist Invisible Setting Powder to keep smudges, smears and sweaty mishaps at bay for herself and her clients.

Shirley loves using Realist as a powerful “setting” force against summer’s fiercest conditions. “First off,”, says Shirley, “Realist Invisible Setting Powder makes an amazing primer for those with oily skin or those of us existing in humid conditions. Gently buff it into your skin before applying our Altruist Foundation Powder and you’ll notice that your foundation lasts significantly longer.”

Read more ...

Austin American-Statesman Style Matters Feature: W3LL PEOPLE Cosmetics Launches New Product Formulas, Colors

W3LL PEOPLE Founders

W3LL PEOPLE Founders

Almost five years ago, three University of Texas alumni came together to launch an all-natural cosmetics line. This spring W3ll People (pronounced Well People) was introduced to eight European cities with H&M’s new high fashion retail concept called & Other Stories.

“It’s been such a whirlwind and an amazing opportunity,” says co-founder James Walker. “We’re a company that cares about the way you look, but also care about the way you live.”

The W3ll People trio, made up of Walker, makeup guru Shirley Pinkson and cosmetic dermatologist Reneé Snyder, has their flagship studio in Austin but their loyal following spans across the country where their products are also available.

In May, the company will introduce Americans to some changes to the brand that are already available in Europe. W3LL PEOPLE’s new concept includes sleek, environmentally-friendly packaging and upgraded product formulas and new colors. Most of their new products will incorporate organic aloe and new colors will be introduced such as blood orange caramel and creamy crimson.

Read more: http://bit.ly/14jXgyr

YOU'RE PRETTY.

LET'S BE FRIENDS.

Subscribe to W3LL PEOPLE email updates and receive 10% off your first order.

  • Product Updates
  • Events
  • Exclusive Deals