Tag Archives: Shirley Pinkson

Eye Love You in the Nude

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The rumors are true! You may have spotted our Nudist Eyeshadow Palettes floating around Instagram, or perhaps in the natural beauty aisle at your local Target — where they were available exclusively up until now!

Today we are launching our Nudist Eyeshadow Palettes on our own channels, and are so excited for you to experience first-hand all the love, innovation, and good-for-you ingredients that we have packed into each one of these dreamy hues.

What’s different about our palettes, and why should you make the switch to nontoxic eyeshadows? Conventional eyeshadows can contain harmful preservatives such as formaldehyde, or nasty ingredients like aluminum powder or talc. Our Nudist Eyeshadow Palettes are completely safe, healthy, and nontoxic, along with being vegan, gluten-free, GMO-free, and created using sustainable energy. They are formulated using a proprietary blend of beautiful botanicals and treat your sensitive eye area to a dose of organic grapeseed oil, organic jojoba seed oil, and organic rosemary oil. Their gorgeous, good-for-you formula goes on smooth, blends easily, and never looks chalky.

Inspired by the Rocky Mountains of Northern New Mexico, the collection currently offers two palettes featuring 5 plant-based, velvety shades that are rich in color while touting serious staying power and superior blendability.

The two palettes work together to create a dreamy collection of 10 shades that work for all eye colors and complexions, to provide you with a full range of shades that create a variety of subtle and dramatic looks — all without the use parabens, sulfates, crappy fillers, or harmful ingredients.

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Our Taupe-Based Palette has gorgeous natural hues ranging from pale peach to a deep brown. The palette features the following shades: 1 -Bone, 2 – Luminaria, 3 -Saddle, 4 -Adobe, and 5 – Chile Chocolate.

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See it in action with this step-by-step tutorial and video! Watch as Shirley uses our #1 Nudist Eyeshadow Palette to create a neutral eyed look suitable for any event. Pair it with our Optimist Lipstick for a bright, bold lip!

Shirley uses three shades from the Taupe Palette – Bone, Saddle, and Luminaria – and a simple application technique to create an everyday eye look.

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Our #2 Violet-Based Palette is slightly more vibrant, with hues ranging from light blush to deep plum. The palette features the following shades: 6 -Rose Quartz, 7 – Aura, 8 – Ultraviolet, 9 – Smoky Plum, and 10 – Deep Amethyst.

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See it in action with this step-by-step tutorial and video!  In this look, Shirley will show you how to use our #2 Nudist Eyeshadow Palette to create a smoky eye that can be turned up or down depending on your mood.

She uses three shades from the #2 Nudist Palette – Rose Quartz, Deep Amethyst, and Aura – and teaches you her effortless technique for a clean smoky eye that looks perfect every time.

Pair these eye-catching palettes with our Expressionist Mascara, Expressionist Liquid Eyeliner, Expressionist Brow Gel, and Bio Correct-Multi-Action Concealer for a completely nontoxic eye look from start to finish, then share your finished looked with us on Instagram using @W3LLPEOPLE and #BEW3LL!

Plum Smoky Eye

W3LL Made: Creating a Plum Smoky Eye with W3LL PEOPLE's nontoxic cosmetics.

Hello Brave Beauties, it’s Shirley again with a quick tutorial and yet another incredible new product from W3LL PEOPLE to introduce you to!

I’m thrilled to reveal our Nudist Plum Eyeshadow Palette, which will be launching in the next few weeks. Our Nudist palettes each consist of 5 plant-based colors in either a Taupe or Plum range, that have a propriety blend of botanicals, giving each shade a creamy velvet texture, rich color, serious staying power and superior blendability. If you want first dibs on these incredible palettes you can click here and add your name to the waitlist. Our team will email you as soon as these babies are available!

Today I’m going to walk you through a super simple smoky eye look using the five nontoxic shades that are included in the Nudist Plum Eyeshadow Palette.

Nontoxic Tutorial: Creating a Plum Smoky Eye with W3LL PEOPLE's nontoxic cosmetics.

Start this look off by applying a base eyeshadow. This helps brighten the eye, even skin tone, and create a clean canvas that you can build upon. I used Rose Quartz, a soft delicate peony toned shade. The shadow is so silky that I used my finger to apply and blend! This helps create a natural, “lived-in” look with your base.

In the second step, I’m going to start smoking things up. To do this I’m using the Hypnotist Eyepencil in Black, which will create the perfect primer for a rich, smoky eye. You simply scribble the pencil directly onto your finger, and then gently tap it onto your upper lid similar to how you would apply a cream shadow. We’ve now created the perfect texture for the eyeshadow to adhere to. Don’t stress about achieving the most perfectly blended eye- we will be applying eyeshadow over this and it will smooth everything out.

Now it’s time to add dimension to this look. The Deep Amethyst shade in the palette is a delicate shimmering plum. It’s absolutely gorgeous! It has the perfect balance of shimmer and creaminess, creating the ideal satin texture. Press Deep Amethyst directly on top of the smoothed out black eyeliner. In doing so, you will notice that the shadow blends impeccably!  Really brightening and enlivening the darkness of the pencil.

The last step eyeshadow step is adding a pop of light! I’m simply blending in Aura, a shimmering rose, onto the inner corner of the eyelid. I love how this helps open up and brighten the eye. It glows but isn’t glittering.

Nontoxic Tutorial: Creating a Plum Smoky Eye with W3LL PEOPLE's nontoxic cosmetics.

Finish this smoky eye look with our Expressionist Mascara in Black. I chose to only focus on my upper lid, but if you love a good layer of mascara on the bottom lid- go for it!

If you’d like to convert this look into evening glam for an event or date, simply mimic the eyeshadow application on the bottom lid. Apply a thin smudged line of liner onto the bottom lash-line, and smooth it out with Deep Amethyst. Add a layer of our Expressionist Mascara, and you will instantly have the ultimate smoky eye!

Nontoxic Tutorial: Creating a Plum Smoky Eye with W3LL PEOPLE's nontoxic cosmetics.

Elevate your entire look by applying a quick swipe of highlighter and concealer. I apply a good amount of our Bio Brightener Stick to my cheekbone before I apply the Bio Correct Concealer (in Light). Once the highlighter is in place, I add a dab of concealer onto the inner half of the under-eye. I then blend both products together with my finger to create luminous coverage.

One of my makeup mantras is ‘choose your weapon’. This look clearly is about the eye, so I’m going to suggest that we keep the lips subtle with a layer of our Bio Extreme Gloss in Nudist. This gloss has natural peptides that plump the lips just enough to smooth them out and minimize fine lines, while this color adds dimension and shine without being too attention-grabbing.

You can watch me apply this entire look on our IGTV channel by clicking the link below or following us on Instagram @W3LLPEOPLE! We can’t wait to see this gorgeous look on you. Give it a try and #BEW3LL!

How W3LL PEOPLE Is Pioneering Innovative, Plant-Based Cosmetics

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We were so honored by this recent interview shared by Thrive Market! If you’re curious about how W3LL PEOPLE came to fruition, what we identify as our mission, and what our ingredient standards are, read on! From the interview:

If you think “plant-based beauty” means sacrificing the staying power of traditional cosmetics in exchange for good-for-you ingredients, W3LL PEOPLE is about to change your mind. This green beauty brand is blazing a trail in the industry thanks to three founders—an entrepreneur, a makeup artist, and a dermatologist—who are committed to using nontoxic, renewable, and plant-based ingredients.

Click here to read the complete story over on the Thrive Market blog and #BEW3LL!

Nontoxic Holiday Makeup

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Hi, Brave Beauties! Shirley here from W3LL PEOPLE and today I’m going to show you one of my favorite classic holiday looks using our safe, non-toxic, cruelty-free cosmetic. This look features a bold, festive lip coupled with natural, glowing skin. W3LL PEOPLE has several incredible new products debuting in 2019, and it’s my honor to preview a couple of our new innovations during today’s tutorial.

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First, I prep my skin. I’m going to start with our Bio Booster Serum and our Bio Tint Multi-Action Moisturizer. Those of you who have attended my master classes know how much I love the way these two products work together. I’m wearing Bio Tint in Medium. Typically I would match to Light, but I like to add a little color in the winter to warm my complexion. I combine about 1 1/2 pumps of Bio Tint with 2 nourishing drops of our Bio Booster Facial Serum, mix them together in my hand, and then press gently into my skin and blend.

What this creates is a custom serum foundation that delivers a really healthy finish on the skin. Slight imperfections still peek through (embrace them!), but it creates a gorgeous no-makeup makeup look that is radiant and glowy.

Next up is our Bio Correct Multi-Action Concealer, which is probably the most effective piece of makeup in my routine right now. Being a proud mom and business owner equates to some pretty hefty coverage needs! Less is more- a pea-sized amount is all I need to cover both eyes. What I love about this little guy is that A) It packs in a serious amount of coverage, and B) It’s loaded with organic coffee seed oil, which is going to stimulate the complexion, calming inflammation, and diminishing any puffiness around the eyes. For the record, our Bio Tint Multi-Action Moisturizer also contains this organic coffee seed oil and it has an SPF of 30, so you’re getting both your glow and your protection with this foundation look.

When applying your concealer, make sure not to skip your eyelids. Not only does this help to instantly open and brighten your gaze, but our Bio Correct Multi-action Concealer also acts as a great eyeshadow primer.

At this point, you could leave your skin as-is. That would be my basic everyday foundation look. But, since this is a holiday look, I’m going to add a bit of extra coverage to help my makeup last well into the night. I’m going to take our NEW Bio Base Baked Foundation in Shade 4 (medium neutral), load it up onto my W3LL PEOPLE Kabuki Brush, and press it into my skin. The coverage is light to medium. It is so silky that I will use it to set my concealer and to minimize shine in my T zone. I polish my complexion using downward strokes with the Kabuki Brush to help blend and set the entire foundation.

Time to warm it up! I’m going to use our Bio Baked Bronzer and Kabuki Brush to add some subtle contouring along the perimeter of my forehead and beneath my cheekbone, essentially creating a ‘C’ shape along the edge of my face. You’ll notice that this instantly adds warmth and dimension to your skin.

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Would you like a special preview into 2019 at W3LL PEOPLE? We’ve started the buzz already, but here’s your chance to get a peek at some of the products we’re releasing in the new year, starting with our Expressionist Brow Gel (launching in February 2019!).

Start by clearing off any excess product from the brush. Apply it to brows by brushing with short, upward strokes. This is a powerful pigmented gel that acts as a brow tint and brow gel all in one. It adds just a hint of color to help your brows look fuller, and it will hold them in place all day long.

Now that you’ve met the Expressionist Brow Gel, I am also going to tease you with one more thing, our Nudist Eyeshadow Palettes, which will also be launching in early 2019. Today we’re going to create a bright-eyed look using our Nudist Taupe Palette. Next week I will be creating a sultry deep smokey eye using our Nudist Plum Palette. If you’re interested in the palette you can get first dibs when it launches by joining the waitlist

‘Bone’, a matte ivory, will be my base color. I’m going to apply this all over my eyelid. I prefer to press my shadow in which helps place it exactly where you want it.

Now, let’s add some dimension by pressing ‘Saddle‘, a warm matte tan, into our crease. I’m going to apply it by deliberately placing it into the crease of my eye. After wiping the excess color from my brush, I blend it out. You an also smooth it out with the tip of your finger to get a really natural smudged look.

Let’s add a little glow with ‘Luminaria’, a glistening champagne. This is actually my favorite color in the entire palette, I love light shades on my eyes and the way this color pops. I’m applying this to my eyelids, focusing mostly on the center and blending to the edges. Blend what’s left on the brush underneath the brows creating a soft highlight.

To further add dimension I’m going to use this illuminating bronze tone in the palette called ‘Adobe‘, which has a slight glisten to it. Once the four eyeshadow colors are in place, I use my finger to softly blend everything together.

Time for our Expressionist Liquid Eyeliner! To properly apply a tight line start by wiping any excess product off on the edge of the felt tip applicator as you extract the wand, then use the fine-pointed applicator to gently stipple the liner into the base of your lashes. It’s almost like you’re trying to dot it in between each lash hair. This technique follows your natural eye shape, makes your lashes look thicker and fuller while defining the eye. This eyeliner is built on performance and longevity, and you’ll absolutely love the way it wears.

I’m going to finish my eyes by applying our Expressionist Mascara. I think that mascara is the most magical part of any beauty routine, it just opens up the eyes and finishes the look so beautifully. I have a memorable catchphrase that I say often in my workshops, “Jiggle and Twirl”. Just nestle that wand really tight into your lashes, and then jiggle and twirl the brush all the way up to separate the lashes while delivering the perfect amount of product. I apply two coats per eye, and you’ll notice that our mascara stays malleable for a few seconds, giving you enough time to work with your lashes and apply that second coat. It doesn’t get super dry, crunchy, spidery, or flakey.

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If you know me, you know that mascara and blush are my two most sacred products. I simply don’t feel alive without blush, and our Nudist Multi-Use Powder Duo delivers a gorgeous, universally flattering shade of warm coral along with a beautiful golden highlighter. I used our Flat Foundation Brush to apply the coral shade to the apples of my cheeks and then gently blend.

Now we’re going to highlight with the golden shade from the Nudist Multi-Use Powder Duo. This shade is super versatile…a good rule of thumb is to apply it where sunlight would naturally hit your face. I’m going to apply it onto the tops of my cheekbones, bridge of my nose, and center of my forehead. Then I wipe off my brush and use it to blend the glow right into my skin. Our highlighter is different from our Bio Brightener Cream. It’s a powder instead of a cream, but it’s also a little warmer and golden, versus Bio Brightener which is a little cooler. Depending on your complexion and which tones you prefer, you might want to highlight with the Bio Brightener Stick instead.

The final piece of our holiday look is our Optimist Lipstick in Retrograde. If this gorgeous shade of red isn’t enough to win you over, the locking, mirrored tube will surely impress you. Retrograde is the most neutral, wearable red. It has a blue, yet warm undertone and a lot of depth, almost like an oxblood. You can apply our Optimist Lipstick directly to lips for a classic, semi-matte lipstick look, or apply it with a Lipstick Brush and blot it off to wear it as a stain. This is really the finishing touch on this holiday look!

This holiday look that can be easily transformed from day to night. Follow this tutorial for the skin, eyes, and cheeks but use a neutral Optimist Lip Shade like Let it Go for daytime. When you are ready to take it up a notch, switch to Retrograde!

Thanks for spending the morning with me and following along as I created this nontoxic holiday look. Sending warm holiday wishes to you + yours from our entire team at W3LL PEOPLE!

before-and-after

This holiday look that can be easily transformed from day to night. Stop before the lipstick and you’ll have a great look for the office, then throw on your Optimist Lipstick before you head out to that holiday party and you’re ready to roll.

Thanks for following along as I created this nontoxic holiday look. Sending warm holiday wishes to you + yours from our entire team at W3LL PEOPLE!

Optimist Lipstick Collection by W3LL PEOPLE

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A bold pop of lipstick is one of the most iconic looks in beauty. When paired with glowing skin and defined lashes there’s simply no stopping you from feeling like your fiercest self. W3LL PEOPLE has long dreamed of adding a good-for-you lipstick to our collection of nontoxic products, and this fall we officially launched our Optimist Lipstick Collection.

Over a series of months, our team tested and retested the formula to ensure that it could outlast it’s toxic competition, while still presenting you with the impressive ingredient deck that you’ve come to expect from our high-quality, nontoxic products.  When it comes to color, we wanted bold pigments that could wear like a long-lasting stain, while still looking and feeling like a luxe lipstick. Our Optimist Lipsticks are currently available in 6 iconic shades that were thoughtfully curated to provide you with a collection of equally loveable and wearable shades that flatter all skin tones.

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Optimist is a USDA certified organic lipstick that provides high-impact, long-lasting color, intense moisture, and a weightless semi-matte texture. Like all of our products, it has been formulated using beneficial botanical ingredients like organic aloe, organic shea, organic castor oil, organic capuacu butter, luxurious silk, and organic beeswax.

With such an incredible formula we couldn’t help but upgrade the packaging, as well. Our Optimist Lipsticks come in an innovative graphite tube that locks and opens with the press of a button, ensuring that you never end up with lipstick in your purse or makeup bag, and the mirrored end makes lipstick touch-ups on-the-go quick and effortless.

Take advantage of our Fall Beauty Box and get a full-size Optimist Lipstick in Choose Love for FREE! Spend $150 at W3LLPEOPLE.COM or at our W3LLPEOPLE Studio in Austin, Texas, and we’ll include all the products pictured below FREE with your order. No code required. Valid November 2-10, 2018 while supplies last.

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Are you ready to try a swipe of Optimist? Head over to W3LLPEOPLE.COM now to shop the entire collection and share your finished looks with us on Instagram using #BEW3LL and @W3LLPEOPLE.

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