Tag Archives: organic makeup

Plum Smoky Eye

W3LL Made: Creating a Plum Smoky Eye with W3LL PEOPLE's nontoxic cosmetics.

Hello Brave Beauties, it’s Shirley again with a quick tutorial and yet another incredible new product from W3LL PEOPLE to introduce you to!

I’m thrilled to reveal our Nudist Plum Eyeshadow Palette, which will be launching in the next few weeks. Our Nudist palettes each consist of 5 plant-based colors in either a Taupe or Plum range, that have a propriety blend of botanicals, giving each shade a creamy velvet texture, rich color, serious staying power and superior blendability. If you want first dibs on these incredible palettes you can click here and add your name to the waitlist. Our team will email you as soon as these babies are available!

Today I’m going to walk you through a super simple smoky eye look using the five nontoxic shades that are included in the Nudist Plum Eyeshadow Palette.

Nontoxic Tutorial: Creating a Plum Smoky Eye with W3LL PEOPLE's nontoxic cosmetics.

Start this look off by applying a base eyeshadow. This helps brighten the eye, even skin tone, and create a clean canvas that you can build upon. I used Rose Quartz, a soft delicate peony toned shade. The shadow is so silky that I used my finger to apply and blend! This helps create a natural, “lived-in” look with your base.

In the second step, I’m going to start smoking things up. To do this I’m using the Hypnotist Eyepencil in Black, which will create the perfect primer for a rich, smoky eye. You simply scribble the pencil directly onto your finger, and then gently tap it onto your upper lid similar to how you would apply a cream shadow. We’ve now created the perfect texture for the eyeshadow to adhere to. Don’t stress about achieving the most perfectly blended eye- we will be applying eyeshadow over this and it will smooth everything out.

Now it’s time to add dimension to this look. The Deep Amethyst shade in the palette is a delicate shimmering plum. It’s absolutely gorgeous! It has the perfect balance of shimmer and creaminess, creating the ideal satin texture. Press Deep Amethyst directly on top of the smoothed out black eyeliner. In doing so, you will notice that the shadow blends impeccably!  Really brightening and enlivening the darkness of the pencil.

The last step eyeshadow step is adding a pop of light! I’m simply blending in Aura, a shimmering rose, onto the inner corner of the eyelid. I love how this helps open up and brighten the eye. It glows but isn’t glittering.

Nontoxic Tutorial: Creating a Plum Smoky Eye with W3LL PEOPLE's nontoxic cosmetics.

Finish this smoky eye look with our Expressionist Mascara in Black. I chose to only focus on my upper lid, but if you love a good layer of mascara on the bottom lid- go for it!

If you’d like to convert this look into evening glam for an event or date, simply mimic the eyeshadow application on the bottom lid. Apply a thin smudged line of liner onto the bottom lash-line, and smooth it out with Deep Amethyst. Add a layer of our Expressionist Mascara, and you will instantly have the ultimate smoky eye!

Nontoxic Tutorial: Creating a Plum Smoky Eye with W3LL PEOPLE's nontoxic cosmetics.

Elevate your entire look by applying a quick swipe of highlighter and concealer. I apply a good amount of our Bio Brightener Stick to my cheekbone before I apply the Bio Correct Concealer (in Light). Once the highlighter is in place, I add a dab of concealer onto the inner half of the under-eye. I then blend both products together with my finger to create luminous coverage.

One of my makeup mantras is ‘choose your weapon’. This look clearly is about the eye, so I’m going to suggest that we keep the lips subtle with a layer of our Bio Extreme Gloss in Nudist. This gloss has natural peptides that plump the lips just enough to smooth them out and minimize fine lines, while this color adds dimension and shine without being too attention-grabbing.

You can watch me apply this entire look on our IGTV channel by clicking the link below or following us on Instagram @W3LLPEOPLE! We can’t wait to see this gorgeous look on you. Give it a try and #BEW3LL!

DISCOVER THE LATEST IN CHEMICAL FREE SPF BY W3LL PEOPLE

Have Safe Sun: The latest in chemical free SPF by W3LL PEOPLE

Are you ready to get out there and enjoy the sun without the fear of sun damage, or sunburn? Time for you to get acquainted with our SPF Dream Team! The four products above were created fo yo glow, but have the added benefit of protecting you from environmental damage. Here’s why this good-for-you collection will quickly become your trusted regimen for sun protection and repair!

LAYER UP, BUTTERCUP

Did you know conventional sunscreens can contain harmful ingredients such as Avobenzone and Oxybenzone? Both of these seriously toxic ingredients have been linked to photoallergic reactions, endocrine disruption and bioaccumulation. Why battle one nasty with another nasty? No bueno. That’s why our products use the unbeatable defense power of zinc to provide a physical barrier between you and the sun.

We recommend applying our Bio Tint Multi-Action Moisturizer SPF 30 every morning. This award winning product protects your skin with SPF 30 broad spectrum protection thanks to the power of pure zinc and a host of antioxidant rich organic botanicals that hydrate, nourish and soothe.

If you want to double down on protection, add another dose of SPF by lightly buffing on a layer of our Altruist Foundation Powder SPF 15 over Bio Tint Multi-action Moisturizer. Give extra attention to areas that get targeted by the sun, such as the top of your forehead and your nose. It may also be used by itself for a solid SPF 15 which is typically plenty for work days when mainly indoors.

And don’t forget about your precious lips! They are so susceptible to sunburn and are often forgotten. Thankfully our clear Nudist Lip Butter 0 is the perfect way to look gorgeous and nourish your lips with organic rosehip oil while also shielding them from the sun with zinc’s natural, safe environmental protection.

TOUCH UP AND GO, GIRL

How about sun protection that not only shields you from environmental damage but also looks great!? Instead of reapplying a cream sunscreen to your face, which can wreak havoc on your makeup application, leaving skin oily and pores clogged, simply buff another layer of our Altruist Foundation Powder SPF 15 onto skin for a quick-touch up that will reinforce the SPF benefits! Pro tip: try putting Altruist Foundation Powder into your favorite refillable brush for SPF protection on the go!

REVERSE AND REPAIR

Protecting your skin from environmental damage doesn’t end when you leave the beach. Antioxidants are the secret to repairing damage that has already been done, and helping to prevent future sun damage.

Both of these products you’re wearing during the day are working triple duty. Bio Tint Multi-action Moisturizer SPF 30 and Altruist Foundation Powder SPF 15 both are chock full of anti-oxidant rich, plant-based ingredients to improve your skin quality for a flawless and radiant complexion, while defending against environmental damage.

Bio Tint is loaded with organic broccoli seed oil, rosehip oil, turmeric and bio -peptides that rejuvenate skin and boost collagen. Altruist soothes and nourishes skin with pearl powder, organic green tea, and organic aloe.

Feel like your skin could use an extra dose of antioxidant love? Meet our Bio Booster Facial Serum, which touts a 7-in-1 formula powered by organic botanicals that help repair and soothe your skin after a day in the sun! Organic Rose Hip and Pomegranate rejuvenate your skin while our powerful algae complex brightens and corrects. A long list of powerful plant-based ingredients, such as Sea Buckthorn, Broccoli Seed Oil, Jojoba and Red Raspberry further work to improve your skin’s appearance and combat breakouts. Press 2-3 drops into skin at the end of the day, remembering to treat your lips, neck and chest as well!

We know that our SPF Dream Team will have you ready for anything that summer sends your way! Share your sun-filled adventures with us on Instagram using @W3LLPEOPLE and #BEW3LL!

Let’s Face It

guide-to-foundation

We all dream of waking up with skin that is even-toned, supple and glowing. But between environmental factors, hormones and a little thing called life, waking up like this is easier said than done, and frequently comes with a side of toxic ingredients and pore-clogging fillers. Thanks to W3LL PEOPLE‘s collection of powerful, plant-based foundation products you can say hello to the glow you deserve, with the added benefit of knowing you are also treating your skin with a dose of powerful botanical ingredients such as aloe, pomegranate, green tea, algae, caffeine and broccoli seed oil.

The key to looking Instagram-star-flawless with minimal effort is using a product that is designed for your skin type. Skin type is determined largely by genetics, but can also be connected the climate where we live. People in cold, dry climates tend to see that reflected in their skin, while people in hot, humid climates tend to have skin that is oily.

Need help determining your skin type? The quickest and simplest way is to take a sheet of blotting paper and press into skin in various places on your face. Hold it up to light so that you can see how much oil was absorbed. If the sheet:

Has little to no oil: your skin is likely on the dry side.

Has some/a moderate amount of oil: you likely have normal/combination skin.

Is saturated with oil: you have oily skin.

Armed with that knowledge you are now ready to learn more about our products to determine which one will be the best fit for your skin type. Ready? Let’s go.

narcissist-info-sheet

Narcissist Foundation Stick

Our Narcissist Foundation Stick is our best-selling cream foundation. Our fans love the fast, easy application, travel-friendly portability and velvet finish.

Who it’s for: Normal, dry or mature skin. Those who love a velvety finish.

Key Ingredients: Organic oleic acid, Aloe, freshwater pearl powder, powerful algae peptide complex.

Benefits: Aloe helps sooth skin and reduce inflammation, while the seaweed peptides and algae promote a brighter, more even skin tone. Our Narcissist Stick contains organic oleic acid derived from olive oil, which helps strengthen cells as well as helping to slow the aging of skin.

Application Tips: We like to strike the stick directly onto skin in long strokes, then blend into skin using a flat foundation brush or fingertips.

Shade range: Currently available in 8 shades.

Score: has a Skin Deep score of 2 and is an EWG verified product.

Click here to shop our Narcissist Foundation Stick.

bio-tint-info-sheet

Bio Tint Multi-Action Moisturizer with SPF 30

This award-winning liquid foundation is a great option for those with normal to dry skin, as it offers coverage along with some much-needed hydration. All skin types will love the customizable options available with our Bio Tint Multi-Action Moisturizer!

Key Ingredients: Broccoli seed oil, pomegranate, ginseng.

Benefits: Broccoli seed oil helps it blend easily while also nourishing skin. Pomegranate, ginseng and a peptide complex help improve skin tone and texture. The additional of zinc to also provides you with SPF 30 sun protection.

Great for: Normal to dry skin. Those who love a dewy finish.

Application Tips: Simply press 1-2 pumps into skin. Want an extra dewy (and extra nourishing!) serum foundation? Combine 1-2 pumps of Bio Tint with 1-2 drops of our Bio Booster Serum and blend into skin.

Shade range: Currently available in 3 shades.

Score: Has a Skin Deep score of 2.

Click here to shop our Bio Tint Multi-Action Moisturizer.

altruist-info-sheet

Altruist Foundation Powder

Altruist is a next generation mineral foundation that is titanium dioxide free and is a great option for all skin types, especially those who tend to be oily.

Key Ingredients: Freshwater pearl powder, aloe, zinc.

Benefits: Pearl powder melts into skin and helps create a satin finish. Aloe soothes and zinc provides natural SPF 15 sun protection

Great for: Combination or oily skin. Those who love a satin finish and want environmental protection.

Application Tips: Buff into skin using a kabuki brush and long, downward strokes in the direction of your “peach fuzz”. This will help create a natural, flawless finish. Apply additional layers to build coverage.

Shade range: Currently available in 6 shades.

Score: Our previous formula had a Skin Deep score of 2. We are awaiting scoring on our updated + improved formula!

Click here to shop our Altruist Foundation Powder.

bio-base-info-sheet

Bio Base Baked Foundation

Bio Base is a simple, yet powerful foundation that combines the utility of pressed powder with the skincare benefits of a cream foundation. It is easy to apply, travel-friendly, and fool-proof.

Key Ingredients: Squalane, mica, honokiol.

Benefits: This innovative foundation is a hybrid of cream x powder. It helps skin look flawless while simultaneously nourishing it.

Great for: All skin types.

Application Tips: Can be worn wet or dry. See this blog post for application techniques.

Shade range: Currently available in 6 shades.

Score: USDA Certified Organic and EWG Verified, recommended by the EWG Skin Deep Database.

Click here to shop our Bio Base Baked Foundation.

Find Your Match

Now that you’ve determined your skin type and have selected the ideal type of foundation for you, it’s time to find the perfect shade. You can use our online Foundation Selector to help match your skin tone, and can also check out our #W3LLswatched feature on Instagram.

Show us how you perfect your complexion using our nontoxic, natural, good-for-you foundation products by tagging us on Instagram @W3LLPEOPLE and using #BEW3LL!

W3LL PEOPLE for Target

W3LL PEOPLE is now available at Target! Find their natural, vegan, cruelty-free, no nasties makeup in the natural beauty aisle at your local Target store!

W3LL PEOPLE is proud to announce the launch of our luxurious, nontoxic, high performance makeup with…drum roll pleaseTarget!

Building upon our breakthrough success within the prestige beauty category, our W3LL PEOPLE team is excited to lead the charge in the premiumization of natural beauty within the masstige channel.  Partnering with Target provides unprecedented access to healthy, honest, high performance makeup for women across the USA looking to make smarter, healthier choices.

Target is bringing on W3LL PEOPLE to offer sophisticated, state-of-the-art cosmetics with advanced performance in their top store locations. You will find W3LL PEOPLE rolling out in select stores across the country this month! You can visit the W3LL PEOPLE Stockists page to see a complete list of stockists from coast to coast! 

W3LL PEOPLE happily takes on the challenge of proving that prestige beauty and wellness are not mutually exclusive. As the powerhouse retailer known for discovering new, better-for-you products, Target is the perfect partner for us.” boasts W3LL PEOPLE co-founder James Walker.

wp-4-targt-banner

“We are proud to lead a new generation of socially responsible brands focused on improved health and reduced harm. Now we have the extraordinary opportunity to touch thousands of women all across the country with our luxurious, nontoxic, natural cosmetics.” beams W3LL PEOPLE co-founder Shirley Pinkson.

To celebrate this dream collaboration we will be giving away a $500 Target Shopping Spree on Instagram! Make sure you’re following us there so you don’t miss the official announcement or contest guidelines! We’ll be announcing it mid-February with a winner selected on March 3rd!

Grab your cart and start shopping our vegan, cruelty-free, no-nasties beauty products! Choose from a curated selection of our natural beauty must-haves ranging from our cult favorite mascara to our new game changing tinted moisturizer and liquid eyeliner, available now at a Target near you (see the complete list, here)!

W3LL DONE: Jennifer Lawrence

W3LL DONE: Get this beautiful Jennifer Lawrence look using all-natural beauty products from W3LL PEOPLE.

Are you picking up on what we’re layin’ down, #NaturalWarrior? We’re all about pink right now and it’s probably obvious that our team is currently obsessing over the hue. As we shared in our recent W3LL TIP, pink cosmetics have the power to make you look instantly radiant and healthy. Pink lips and cheeks are a sign of well-being, vitality and youth. All of those sound like things I’d like to radiate out into the universe. How about you?

Pink is the focus of The Essentials, our seasonal round-up of products curated by our team of green beauty pros to help you easily create a beautiful and on-trend look. The Essentials Collection contains all the products you need from start to finish, and creates a look that is very similar to the look Jennifer Lawrence is wearing at the Mockingjay Part II Photocall in Paris, above. Here is how we would recreate her look the #GreenBeauty way using items from The Essentials:

Start the look by evening out the complexion. Use our new Bio Correct Multi-Action Concealer on blemishes, undereye circles or on areas with redness or hyper pigmentation. You’ll find that the mousse formula provides instant coverage, and that the beneficial ingredients such as caffeine and algae help to depuff and instantly remove redness. Next, contour cheekbones and add a pop of healthy color back into the face with Bio Bronzer Powder.

Now it’s time to have fun with color. For the cheeks, choose between Universalist 7, if you prefer a cream formula, or Purist 61, if you like to work with powder. Gently work the color into the apples of your cheeks and then lightly sweep our Bio Brightening Powder over entire face to set the look.

Next, make your eyes pop with a beautiful matte peach eye just like Jennifer’s. Start by applying Bio Correct Multi-Action Concealer to lids as an eyelid primer. We know, it’s a concealer—but it’s a multi-action concealer, and this is one of it’s many super powers! Next, gently press Elitist Eyeshadow Powder 814 onto lids from lashes up to your brow. Once the shadow is done line your top lashes with our Hypnotist Eyepencil in Plum. You can keep the line clean, or blend it slightly upwards to create a daytime smoky eye. Finish with our award-winning Expressionist Mascara to thicken and lengthen lashes without the harsh chemicals found in conventional mascaras.

Complete the look with a beautiful pink lip! If you prefer a gloss we recommend our Bio Extreme Lipgloss in Nude Rose. If a balm is more your style, go with our Nudist Colorbalm 8, which washes lips in a beautiful shade of bright pink. If you like to live dangerously we recommend layering the Bio Extreme Lipgloss in Nude Rose over the Nudist Colobalm 8. This will give you the rich color of the balm, but the beautiful sheen and plumping effect of the gloss.

We would love to see you recreate this look using The Essentials! Share it with us on Instagram with @W3LLPEOPLE and #BEW3LL and you might find yourself featured on our account!

YOU'RE PRETTY.

LET'S BE FRIENDS.

Subscribe to W3LL PEOPLE email updates and receive 10% off your first order.

  • Product Updates
  • Events
  • Exclusive Deals