Tag Archives: organic cosmetics


Have Safe Sun: The latest in chemical free SPF by W3LL PEOPLE

Are you ready to get out there and enjoy the sun without the fear of sun damage, or sunburn? Time for you to get acquainted with our SPF Dream Team! The four products above were created fo yo glow, but have the added benefit of protecting you from environmental damage. Here’s why this good-for-you collection will quickly become your trusted regimen for sun protection and repair!


Did you know conventional sunscreens can contain harmful ingredients such as Avobenzone and Oxybenzone? Both of these seriously toxic ingredients have been linked to photoallergic reactions, endocrine disruption and bioaccumulation. Why battle one nasty with another nasty? No bueno. That’s why our products use the unbeatable defense power of zinc to provide a physical barrier between you and the sun.

We recommend applying our Bio Tint Multi-Action Moisturizer SPF 30 every morning. This award winning product protects your skin with SPF 30 broad spectrum protection thanks to the power of pure zinc and a host of antioxidant rich organic botanicals that hydrate, nourish and soothe.

If you want to double down on protection, add another dose of SPF by lightly buffing on a layer of our Altruist Foundation Powder SPF 15 over Bio Tint Multi-action Moisturizer. Give extra attention to areas that get targeted by the sun, such as the top of your forehead and your nose. It may also be used by itself for a solid SPF 15 which is typically plenty for work days when mainly indoors.

And don’t forget about your precious lips! They are so susceptible to sunburn and are often forgotten. Thankfully our clear Nudist Lip Butter 0 is the perfect way to look gorgeous and nourish your lips with organic rosehip oil while also shielding them from the sun with zinc’s natural, safe environmental protection.


How about sun protection that not only shields you from environmental damage but also looks great!? Instead of reapplying a cream sunscreen to your face, which can wreak havoc on your makeup application, leaving skin oily and pores clogged, simply buff another layer of our Altruist Foundation Powder SPF 15 onto skin for a quick-touch up that will reinforce the SPF benefits! Pro tip: try putting Altruist Foundation Powder into your favorite refillable brush for SPF protection on the go!


Protecting your skin from environmental damage doesn’t end when you leave the beach. Antioxidants are the secret to repairing damage that has already been done, and helping to prevent future sun damage.

Both of these products you’re wearing during the day are working triple duty. Bio Tint Multi-action Moisturizer SPF 30 and Altruist Foundation Powder SPF 15 both are chock full of anti-oxidant rich, plant-based ingredients to improve your skin quality for a flawless and radiant complexion, while defending against environmental damage.

Bio Tint is loaded with organic broccoli seed oil, rosehip oil, turmeric and bio -peptides that rejuvenate skin and boost collagen. Altruist soothes and nourishes skin with pearl powder, organic green tea, and organic aloe.

Feel like your skin could use an extra dose of antioxidant love? Meet our Bio Booster Facial Serum, which touts a 7-in-1 formula powered by organic botanicals that help repair and soothe your skin after a day in the sun! Organic Rose Hip and Pomegranate rejuvenate your skin while our powerful algae complex brightens and corrects. A long list of powerful plant-based ingredients, such as Sea Buckthorn, Broccoli Seed Oil, Jojoba and Red Raspberry further work to improve your skin’s appearance and combat breakouts. Press 2-3 drops into skin at the end of the day, remembering to treat your lips, neck and chest as well!

We know that our SPF Dream Team will have you ready for anything that summer sends your way! Share your sun-filled adventures with us on Instagram using @W3LLPEOPLE and #BEW3LL!

Lucky Magazine: Doing Your Own Wedding Makeup? Don’t Miss These 24 Expert Tips Every Bride-To-Be Should Know

Your wedding day is one of the most special, remarkable days of your life, and you’ve chosen to take the time to do your own makeup. You want to make sure you feel and look your best on this day! The folks at Lucky Magazine asked the industry’s top beauty pros for their suggestions… and our Universalist #2 Highlighting ColorStick was high on the list!

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Assuming that you’ve had tons of practice doing your own makeup on a daily basis, attempting to do it yourself on your wedding day actually isn’t that much more difficult. After all, no one knows your face better than you do, and chances are you have many of the tools and products that you need for the big day right at your fingertips—you just need to know how to use them.

I asked several industry experts to give their best pieces of advice for getting it done—including Hannah Martin, Bobbi Brown’s UK makeup artist who provided assistance to members of the Royal Wedding, as well as one of the fashion world’s key players, Fiona Stiles, who had firsthand experience doing her own wedding day makeup. If you’re considering creating your wedding beauty look on your own, prep yourself with these handy tips.

Read more here:http://www.luckymag.com/beauty/2014/06/how-to-do-your-own-wedding-makeup_slideshow_Steer-Clear-of-Glitter_8

Austin American-Statesman Style Matters Feature: W3LL PEOPLE Cosmetics Launches New Product Formulas, Colors

W3LL PEOPLE Founders

W3LL PEOPLE Founders

Almost five years ago, three University of Texas alumni came together to launch an all-natural cosmetics line. This spring W3ll People (pronounced Well People) was introduced to eight European cities with H&M’s new high fashion retail concept called & Other Stories.

“It’s been such a whirlwind and an amazing opportunity,” says co-founder James Walker. “We’re a company that cares about the way you look, but also care about the way you live.”

The W3ll People trio, made up of Walker, makeup guru Shirley Pinkson and cosmetic dermatologist Reneé Snyder, has their flagship studio in Austin but their loyal following spans across the country where their products are also available.

In May, the company will introduce Americans to some changes to the brand that are already available in Europe. W3LL PEOPLE’s new concept includes sleek, environmentally-friendly packaging and upgraded product formulas and new colors. Most of their new products will incorporate organic aloe and new colors will be introduced such as blood orange caramel and creamy crimson.

Read more: http://bit.ly/14jXgyr

A New Chapter Begins

W3LL PEOPLE proudly announces a partnership with H&M and their innovative new retail concept: & Other Stories. The stores are located in the most prestigious neighborhoods of Paris, Barcelona, Milan, Berlin, Stockholm and Copenhagen with the flagship in London. This partnership officially marks W3LL PEOPLE’s expansion into the European and Scandinavian markets. Our global domination has begun!

What’s cool about & Other Stories is that they’re all about how personal style tells a story. From a fashion perspective, they focus on the whole look by curating the best in quality jewelry, leather goods, accessories and beauty. The select brands they carry are built around authentic and inspiring stories. And what’s more inspiring than W3LL PEOPLE’s story?

The new concept debuted this March to much industry fanfare in London on legendary Regent Street.  W3LL PEOPLE’s Dynamic Trio, Shirley Pinkson, Reneé Snyder M.D., and James Walker were among the VIPs on hand to share stories, style and (thanks to the bubbly) plenty of fun. As the only all natural and organic makeup line in & Other Stories, W3LL PEOPLE, wowed press and guests with their special kind of natural awesomeness, effectively dispelling any myths that “natural” is boring.

The coup de grâce was running into one of our favorite actresses, Abigail Spencer, at the after party in the SOHO HOTEL. We traded cocktails for her favorite Nudist ColorBalm. Successful event, check.

See highlights from our jet-setting adventure below and stay tuned for more!

The W3LL PEOPLE co-founders in the spotlight at the launch event for & Other Stories

W3LL PEOPLE co-founders in the spotlight at the launch event for & Other Stories

James Walker & Shirley Pinkson in front our W3LL PEOPLE's new & Other Stories location on Regent Street

James Walker & Shirley Pinkson in front our W3LL PEOPLE's new & Other Stories location on Regent Street

W3LL PEOPLE & Abigail Spencer

Abigail Spencer and Shirley Pinkson hanging at Soho Hotel.

The Silica Confusion


There’s been a lot of controversy running around over the web recently regarding the safety of using Silica in our cosmetics. The vast differences in the information out there can be confusing and misleading, particularly because there are companies intentionally keeping certain information regarding silica away from inquiring customers.  Some companies have gone so far as to publicly ridicule customers who question the safety of their silica-based products, so we at W3LL PEOPLE wanted to provide you, the informed individual, an honest run-down of silica and it’s potential dangers.

So, is silica powder dangerous?  The answer is yes and no.  Some of that information out there is true.  Silica can cause scilicosis, a respiratory disease, if breathed in at large doses, or through prolonged exposure.  But we’re talking 20+ years of direct exposure, and particularly with one type of silica, crystalized silica particles, which is mainly used for pottery.

The type of silica that is used in cosmetic products is limited to a different type: spherical silica, or silicone dioxide as it is also known.  This cosmetic grade mineral is where most of the confusion lies.  There is some research out there indicating that cosmetic grade silica is linked to certain forms of cancer in lab animals, and because it is the 2nd most common mineral on the planet, how are we to have any sense of control over this situation?

You definitely have choices when it comes to your face powder and silica.  The amount of silica in your product will make a significant difference.  Products with a high proportion, or that are strictly silica will put more of the mineral out into the air for you to breathe in, where as powders with less than 1% of silica kick up such a trace amount, you would literally have to go out of your way to inhale enough to be a safety concern.

At W3LL PEOPLE, we pride ourselves in keeping all of our products free of anything linked to compromising your personal health or safety, which is why our mineral powders have less than .5% silica, which is at a level that poses no threat to lung irritation, cancer, or any other ailment if inhaled.  Check that label and avoid silica proportions at over 1%, particularly those which are 100% silica!  Being informed of your options will allow you to get that flawless finish without compromising your consumer integrity!



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