Tag Archives: Nontoxic Beauty

7 Reasons So Many Women Switch to W3LL PEOPLE Plant-based Cosmetics

w3ll-people-1000-px

W3LL PEOPLE Founders Reneé Snyder, James Walker and Shirley Pinkson.

By now we hope you’ve heard of our supercharged, plant-based, nontoxic cosmetics. But perhaps you’re still on the sideline, watching as your friends and favorite green beauty gurus flash our products on their Instgram Story, wondering if making the switch to cleaner, healthier beauty is truly for you. Our beauty dream team consists of a veteran makeup pro, wellness visionary and cosmetic dermatologist , and we developed each product to meet our high standards for health, performance and environmental impact. Read below to discover the 7 Reasons So Many Women Switch to W3LL PEOPLE Plant-based Cosmetics.

1-w3ll-people-has-plant-based-ingredients
1. Authentic, premium quality, plant-based ingredients.
We believe luxury isn’t based on arbitrary prices and empty promises, but product quality and authenticity. That’s why W3LL PEOPLE cosmetics are expertly crafted with nutrient-rich, beneficial botanicals such as green tea, turmeric, pomegranate, rosehip, and broccoli seed oil. Each is painstakingly selected and tested by W3LL PEOPLE Green Beauty Pros for purity and efficacy.

2-w3ll-people-outperforms-their-toxic-competition
2. Natural cosmetics that out-perform their toxic competition.
What we put on our body goes into our body. For W3LL PEOPLE the choice is clear: if ingredients represent potentially harmful side effects, we don’t use them. Best-sellers like The Expressionist Mascara and Bio Tint Multi-action Moisturizer with SPF 30 are just two of our award-winning, game changers that prove conventional makeup falls short by comparison. Our ingredient labels draw praise from the biggest natural beauty advocates, while makeup junkies don’t miss a thing from the toxin-laden brands they once thought couldn’t be beat. Bottom-line, we don’t use natural ingredients just because it’s the right thing to do, but because they’re better.

“Quite frankly, I was shocked to find out how excellent this mascara is. The quality is the best I’ve ever used.” – Gwen

3-hybrid-products-that-are-makeup-and-skincare-in-one
3. Hybrid products that deliver cosmetic results and skincare benefits all-in-one. 
Our entire collection is designed for the modern woman searching for simple, natural, nontoxic cosmetics that work. All W3LL PEOPLE cosmetics include rigorously-tested formulas powered by nutrient-rich, hydrating natural and organic ingredients designed to deliver effective results. This strategy creates multi-tasking beauty products that act like makeup, but provide serious skincare benefits. We know you’ll appreciate your glowing skin, and the extra space in your vanity.

4-simple-routines-that-are-packed-with-benefits
4. Less is more.
Our minimalist makeup approach drives everything about our brand, not least of which is the highly curated selection of products itself. You’ll be delighted by our foolproof, multi-tasking cosmetic essentials cleverly designed to deliver natural, flawless, glowing skin simply and easily. Give us five products and five minutes and you’re going to look like yourself, just better.

5-products-that-people-cant-stop-raving-about
5. People, Press and Pros can’t get enough.
Hundreds of thousands of ‘W3LL BEINGS’ are buzzing about their beautiful, glowing faces on social media. Checkout our #BEW3LL hashtag and you’ll see what we’re talking about. Top beauty pros are also feeling the good vibes with recognition ranging from the coveted Allure Best of Beauty Awards to Well + Good’s Must Haves and the EWG/Skin Deep’s Verified List.

“Finding a bronzer that imparts a natural-looking, sun-kissed radiance can be a challenge. So when we discovered that this one does exactly that and includes organic, good-for-your-skin ingredients, we basked in the glow. After blending a tiny amount of the loose powder onto our cheeks, forehead, and chin, the result was a no-makeup makeup luminosity that looked like our skin, only healthier.” – Allure Magazine

6-products-with-nothing-to-hide
6. Makeup with nothing to hide.
No need to scour ingredient labels over here! You can buy our products with confidence knowing our brand is built on ingredient transparency. This means you can find every single ingredient in our product on the packaging, or on our web site.This comes with a commitment to do our very best in avoiding any, and all, ingredients with a questionable track record when it comes to both sustainability and toxicity. Instead of using non-renewable petrolatum and petroleum-based ingredients like propylene glycol and dimethicone, we stick to plant-based ingredients that are safe, renewable and biodegradable. Don’t take our word for it. Our products are EWG Verified–the recognized gold standard for third party health and safety certification. Visit the W3LL PEOPLE Ingredient Page for more information, including a snapshot of the more than 1,500 nasty ingredients to which W3LL PEOPLE says buh-bye.

7-products-developed-by-a-beauty-dream-team

7. Triple threat: veteran makeup pro, wellness visionary and cosmetic dermatologist.
Three brains are better than one, especially when they include expertise in artistry, social responsibility and state-of-the-art science in one chic, yet conscious package. As such, the W3LL PEOPLE founding Beauty “Dream Team” is equipped to conceive, design and produce the best cosmetics in the world. Our multi-disciplinary approach produces unusually effective products that don’t compromise on performance or health. Truly, W3LL PEOPLE represents the future. #BEW3LL

Get the Look: Amanda Seyfried

Get Amanda Seyfried's 2018 Met Gala look using all-natural, nontoxic products from W3LL PEOPLE!

When the stars took to the red carpet at the 2018 Met Gala there was an extra special guest in attendance: green beauty!

It’s an honor for us to have our products in the kit of one of green beauty’s best known celebrity makeup artists, the amazing Katey Denno, and we were thrilled to hear that she relied on our premium, non-toxic, super-charged products to complete this gorgeous look for Amanda Seyfried.

This year’s Met Gala theme was “Heavenly Bodies”, and Amanda’s ethereal gown was perfectly complemented by her angelic complexion, which Katey achieved by brushing our Narcissist Foundation Stick on as Amanda’s base, and simply blending the cream formula into her skin. She then set the look by pressing a light layer of our Bio Brightener Powder into areas where she wanted to dial back the shine, while still allowing Amanda’s naturally dewy glow to shine through.

Below is our step-by-step guide for recreating Amanda’s entire Met Gala look, from her flawless complexion to her sultry eyes and berry lips, using W3LL PEOPLE products!  

Skin
Prepare the skin by pressing 2-3 drops of our Bio Booster Facial Serum into cheeks, forehead and chin. Lightly blend in with fingertips. Bio Booster is a 7-in-1 serum that rejuvenates your skin with organic rose hip and pomegranate, while it moisturizes with jojoba, macadamia and olive oils.

Foundation
Apply our Narcissist Foundation Stick using a flat foundation brush. Start in the center of the face and work outward using long, downward strokes.  Apply our Bio Correct Multi-Action Concealer to any blemishes or dark areas that need extra coverage.

The cream texture of our Narcissist Foundation Stick will naturally warm up to skin to create a flawless finish. If you are naturally oily, setting the foundation with our Bio Brightener Powder will help ensure that the entire look wears well and lasts all day while still allowing it to look luminous and dewy.

amanda-seyfried-w-product-blog-banner

Eyes
Achieve Amanda’s sultry brown smokey eye by lining top and bottom with our Hypnotist Eyeliner in Brown. For added drama, use our Bio Bronzer Powder to smoke it out towards your temple to create a subtle smokey cat eye effect.

Make this eye look pop by brightening the brow bone and inner eye with our Bio Brightener Stick. Finish with two coats of our award-winning Expressionist Mascara for extra-long, bold lashes.

Pro tip: Our Bio Correct Multi-Action Concealer also makes a great eyelid primer if you want extra staying power!

Cheeks
For Amanda’s cherub-like glow, simply add a pop of color to cheeks using our Nudist Multi-Use Stick in Nude Berry, and blend into skin using your fingertips. A quick swipe of our Bio Brightener Stick on the cheekbone will add a perfect highlight.

Lips
We’re going to achieve Amanda’s beautiful berry lips by using the Nudist Multi-Stick in Nude Berry as a lipstick. This hydrating, multi-tasking product is perfect for big events! Just toss the tube into your clutch for touch-ups on the go.

Top this with a quick swipe of our Bio Extreme Lipgloss in Berry for a layer of shine and a bit of natural plumping power thanks to organic cinnamon and spearmint!

We love seeing the nontoxic beauty looks that you create! Share them with us on Instagram using @W3LLPEOPLE and #BEW3LL!

Be W3LL, Mama

unnamed-1

As a mother the days can be long and difficult, but man does the exhaustion seem to melt away when you feel those little hands clasp behind your neck, or while you watch your babe’s long, beautiful lashes flutter as they sleep.

One of the greatest gifts we can give our children is to take good care of ourselves. And although that isn’t always easy, especially for mothers, who seem to have a natural instinct to put everyone else first, it is so vital that we take time to find balance and make time for self love.

While you might not yet have found time to meditate every afternoon, or attend hot yoga 3x a week, making the switch to clean, nontoxic beauty products is also a valuable act of self love, and something you can do that benefits both you and your family. That’s why this mothers day we hope you take a moment to pamper all the incredible women in your life — including yourself! 

We absorb nearly 80% of what is put on our skin. And as mothers we also transfer some of that to our children through pregnancy, breastfeeding, or just skin-to-skin contact. Making sure that the products you use are free of harmful, toxic ingredients is truly an act of self love that every mother deserves.

We know that conventional products tend to contain ingredients that can cause hormone disruption, skin sensitivities, or more serious, long-term illnesses such as cancer.  Give yourself the gift of knowing your personal care products are natural, safe, and plant-powered by making the switch to W3LL PEOPLE.

Not only are all of our products ranked a 2 or lower by the EWG (Environmental Working Group) but all of our ingredients are sustainably sourced and we give 1.5% of every sale to the EWG to help continue the work they are doing to improve product safety and ingredient transparency, an initiative that helps keep us and our earth healthy.

unnamed

To celebrate and honor all the hard working W3LL mamas, we are proud to offer FREE SHIPPING on all orders May 6-13th. No code required.

Whether you are treating yourself to some of our good-for-you products, or helping a mama in your life make the switch to green beauty, we’re here to help! Here are 5 of our favorite products for moms:

  1. Narcissist Foundation Stick – this wonder stick is portable, fast, and fool-proof. It is formulated with aloe to sooth skin and algae to help brighten.
  2. Bio Booster Facial Serum – Our 7-in-1 serum makes skincare fast for busy moms. Press it into skin before bed and wake up with a glow. 
  3. Bio Correct Multi-Action Concealer – Sleep deprivation doesn’t stand a chance against our plant-powered concealer!
  4. Nudist Multi-Use Stick – Look instantly put together when you swipe our Nudist stick on cheeks, lips and eyes. 
  5. Expressionist Mascara – For the days when all your have time for are a couple swipes of our mascara, reach for our award-winning, nontoxic Expressionist!  

5 STEPS TO HYDRATED WINTER BEAUTY

Beauty Tutorial: 5 products and 5 simple steps for a hydrated winter beauty look using natural, vegan, cruelty-free products from W3LL PEOPLE!

While we love the arrival of winter and all the joys that come with the season, the dry winter air does a great job of zapping the moisture from our skin! That’s why when the temperature drops, our beauty routine gets ultra-hydrated!

We combine two of our favorite products to create a super-charged base that helps seal in moisture, even out skin-tone, and protect skin from the harshest winter elements. Then we layer on some of our favorite cream-based products to add to our luminous glow and keep skin looking supple and glowing all day long. Follow along below for our 5 product, 5 step, 100% hydrated winter beauty look!

  1. Begin by combining a dime-size amount of Bio Tint Multi-Action Moisturizer and 1-2 drops of our Bio Booster Facial Serum in the palm of your hand. Gently mix until combined, and then press into your face and neck, blending where necessary with the tips of your fingers. The Bio Booster Serum uses broccoli seed oil to help prime the skin, while its jojoba, macadamia and olive oils moisturize! Our Bio-Tint offers medium coverage and the natural protection of SPF 30!
  2. Next, add a contour and highlight to your skin using our Natural Highlight an Contour Duo, which is formulated to absorb excess oil, while the cream-based formula keeps your overall look luminous and hydrated! Sweep the bronzer under cheekbones and alongside your nose.
  3. The last step for the complexion is to highlight the peaks of your face by pressing the duo’s highlighter onto orbital bones, the center of your nose, and peak of your lips. This is the product that can help restore glow to dull winter skin!
  4. We love the way our Nudist  Multi-Use Cream Stick in Nude Rose gives a natural, wintery flush to the face! This multi-tasker can be used on cheeks, eyes and lips, and for this look we recommend using it to add a pop of color to all three! Apply it to the apples of your cheeks for a “just came in from sledding” glow!
  5. Finish this wintery look with two coats of our award-winning Expressionist Mascara. Press the wand into the base of your lashes and extend upward, allowing the state-of-art rubber-bristled wand to help separate, lengthen and curl your lashes!

We love this quick, simple look for everyday of the week in the winter! Not only does it look gorgeous, but the products are designed to moisturize your skin while also protecting it from further damage or dryness. Try out this tutorial and share your final look with us on Instagram by tagging @W3LLPEOPLE with tag #BEW3LL!

YOU'RE PRETTY.

LET'S BE FRIENDS.

Subscribe to W3LL PEOPLE email updates and receive 10% off your first order.

  • Product Updates
  • Events
  • Exclusive Deals