Tag Archives: makeup

Let’s Face It

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guide-to-foundation

We all dream of waking up with skin that is even-toned, supple and glowing. But between environmental factors, hormones and a little thing called life, waking up like this is easier said than done, and frequently comes with a side of toxic ingredients and pore-clogging fillers. Thanks to W3LL PEOPLE‘s collection of powerful, plant-based foundation products you can say hello to the glow you deserve, with the added benefit of knowing you are also treating your skin with a dose of powerful botanical ingredients such as aloe, pomegranate, green tea, algae, caffeine and broccoli seed oil.

The key to looking Instagram-star-flawless with minimal effort is using a product that is designed for your skin type. Skin type is determined largely by genetics, but can also be connected the climate where we live. People in cold, dry climates tend to see that reflected in their skin, while people in hot, humid climates tend to have skin that is oily.

Need help determining your skin type? The quickest and simplest way is to take a sheet of blotting paper and press into skin in various places on your face. Hold it up to light so that you can see how much oil was absorbed. If the sheet:

Has little to no oil: your skin is likely on the dry side.

Has some/a moderate amount of oil: you likely have normal/combination skin.

Is saturated with oil: you have oily skin.

Armed with that knowledge you are now ready to learn more about our products to determine which one will be the best fit for your skin type. Ready? Let’s go.

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Narcissist Foundation Stick

Our Narcissist Foundation Stick is our best-selling cream foundation. Our fans love the fast, easy application, travel-friendly portability and velvet finish.

Who it’s for: Normal, dry or mature skin. Those who love a velvety finish.

Key Ingredients: Organic oleic acid, Aloe, freshwater pearl powder, powerful algae peptide complex.

Benefits: Aloe helps sooth skin and reduce inflammation, while the seaweed peptides and algae promote a brighter, more even skin tone. Our Narcissist Stick contains organic oleic acid derived from olive oil, which helps strengthen cells as well as helping to slow the aging of skin.

Application Tips: We like to strike the stick directly onto skin in long strokes, then blend into skin using a flat foundation brush or fingertips.

Shade range: Currently available in 8 shades.

Score: has a Skin Deep score of 2 and is an EWG verified product.

Click here to shop our Narcissist Foundation Stick.

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Bio Tint Multi-Action Moisturizer with SPF 30

This award-winning liquid foundation is a great option for those with normal to dry skin, as it offers coverage along with some much-needed hydration. All skin types will love the customizable options available with our Bio Tint Multi-Action Moisturizer!

Key Ingredients: Broccoli seed oil, pomegranate, ginseng.

Benefits: Broccoli seed oil helps it blend easily while also nourishing skin. Pomegranate, ginseng and a peptide complex help improve skin tone and texture. The additional of zinc to also provides you with SPF 30 sun protection.

Great for: Normal to dry skin. Those who love a dewy finish.

Application Tips: Simply press 1-2 pumps into skin. Want an extra dewy (and extra nourishing!) serum foundation? Combine 1-2 pumps of Bio Tint with 1-2 drops of our Bio Booster Serum and blend into skin.

Shade range: Currently available in 3 shades.

Score: Has a Skin Deep score of 2.

Click here to shop our Bio Tint Multi-Action Moisturizer.

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Altruist Foundation Powder

Altruist is a next generation mineral foundation that is titanium dioxide free and is a great option for all skin types, especially those who tend to be oily.

Key Ingredients: Freshwater pearl powder, aloe, zinc.

Benefits: Pearl powder melts into skin and helps create a satin finish. Aloe soothes and zinc provides natural SPF 15 sun protection

Great for: Combination or oily skin. Those who love a satin finish and want environmental protection.

Application Tips: Buff into skin using a kabuki brush and long, downward strokes in the direction of your “peach fuzz”. This will help create a natural, flawless finish. Apply additional layers to build coverage.

Shade range: Currently available in 6 shades.

Score: Our previous formula had a Skin Deep score of 2. We are awaiting scoring on our updated + improved formula!

Click here to shop our Altruist Foundation Powder.

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Bio Base Baked Foundation

Bio Base is a simple, yet powerful foundation that combines the utility of pressed powder with the skincare benefits of a cream foundation. It is easy to apply, travel-friendly, and fool-proof.

Key Ingredients: Squalane, mica, honokiol.

Benefits: This innovative foundation is a hybrid of cream x powder. It helps skin look flawless while simultaneously nourishing it.

Great for: All skin types.

Application Tips: Can be worn wet or dry. See this blog post for application techniques.

Shade range: Currently available in 6 shades.

Score: USDA Certified Organic and EWG Verified, recommended by the EWG Skin Deep Database.

Click here to shop our Bio Base Baked Foundation.

Find Your Match

Now that you’ve determined your skin type and have selected the ideal type of foundation for you, it’s time to find the perfect shade. You can use our online Foundation Selector to help match your skin tone, and can also check out our #W3LLswatched feature on Instagram.

Show us how you perfect your complexion using our nontoxic, natural, good-for-you foundation products by tagging us on Instagram @W3LLPEOPLE and using #BEW3LL!

Narcissist Foundation Stick

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If last week’s Cream vs Liquid Foundation post didn’t convert you to our Narcissist Foundation Stick, this week’s Q + A session with our green beauty pros, Ali and Jess, certainly will! In this week’s introductory video this green beauty dream team will answer your most frequently asked questions and show off some of their skills!


The questions they’ll answer are:

Ali and Jess will also demonstrate their favorite methods for applying either a light to medium or a medium to full coverage look using our Narcissist Foundation Stick! You’ll love that they achieve these stunning looks using our plant-based cosmetics and just one beauty tool! Ali and Jess will flawlessly apply everything from concealer, cream foundation, setting powder, contouring and even blush using our Kabuki Brush!

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So grab your iced green tea, sit back, and relax while Ali and Jess answer your questions and show you how the pros do it! Then head over to W3LLPEOPLE.com and grab your FREE Kabuki!

Bridal Beauty Using Natural Makeup from W3LL PEOPLE

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Bridal Makeup: create a natural, healthy and nontoxic wedding day looking using products from W3LL PEOPLE.

You’ve said yes-to-the-dress, sampled the cake and booked the photographer, so now it’s time that we sit down and talk about you, m’dear!

Your wedding will be one of the most remembered and talked about days of your life. The photos will grace your memory, Facebook page and walls for years to come, so it’s no wonder that we put tremendous pressure on ourselves to look our best when we say “I do”. Unfortunately a lot of these practices come with a hefty list of toxic ingredients in tow. Professional manicures, loads of hairspray, spray tans and even your makeup products can come with harsh ingredients.

Bridal Makeup: create a natural, healthy and nontoxic wedding day looking using products from W3LL PEOPLE.

Most brides are concerned about performance and long-wear when it comes to their wedding day look. Rest assured, your wedding day makeup look can be glamorous, high-performing, and good-for you! Today we’re showing you our go-to look for green beauty brides!

Bridal Makeup: create a natural, healthy and nontoxic wedding day looking using products from W3LL PEOPLE.

We start this look with our Altruist Foundation Powder. For most brides, especially summer brides, powder foundation will offer a photo-ready finish that lasts all day. Our Altruist Foundation Powder is infused with freshwater pearl powder, which allows this creamy powder to warm up and melt into your skin offering a dewy, satin finish that helps absorb excess shine throughout the day. Your makeup will look hydrated and flawless, but never too dry or matte.

Next, we transform you into an iconic Blushing Bride with a simple swipe of our Nudist Multi-Use Cream Stick in Nude Rose. Simply swipe the stick onto the apples of your cheeks and blend upward for a wash of soft color that looks natural and timeless. The Nudist Multi-Use Cream Stick can also be used on lips and eyes! Try applying it to lips for a perfect wedding day pout!

We will finish our green beauty bride with two coats of our Expressionist Mascara in black. Most brides will find themselves reaching for a waterproof mascara, especially if they plan to shed a tear (or just full-out ugly cry, no judgement here!). But our advice is to instead rely on a healthy, nontoxic formula that is gentle on both eyes and lashes. Keep a tissue handy, and if you tear up or cry, gently press the tissue against your eye to absorb the tears before they turn into running streaks. Non-waterproof mascara can easily be reapplied, so that your lashes look fresh and full, versus waterproof mascara that will likely clump your lashes together or get spidery if reapplied.

Bridal Makeup: create a natural, healthy and nontoxic wedding day looking using products from W3LL PEOPLE.

To take the look from everyday to “the best day of your life” apply a highlighter. Not only will it add dimension and a lit-from-within, ethereal glow, but highlighter looks beautiful in photos! Simply apply a swipe of our Bio Brightener Stick to the apples of your cheeks and around your orbital bone.

Those four products are all you need to create a beautiful, natural look! Stop there, or finish with these additional suggestions to increase the glam:

  1. Swipe your lips with our Bio Extreme Lipgloss, which naturally plumps lips and fills in fine lines.
  2. Line your eyes with our Hypnotist Eye Pencil for a more defined eye, or smudge the line for a perfect little daytime smoky eye.
Bridal Beauty: creating a perfect wedding day looking using natural, clean, vegan products from W3LL PEOPLE!

Get the Look: Michelle Williams

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Along with some winning blunders and bloopers at the Academy Awards (and ohmygosh that ending, right?!) was the adorable fact that Michelle Williams and Emma Roberts showed up to the big event in similar dresses — both in figure flattering designs that were black on top and cream on bottom with plunging necklines. While both women looked remarkable, we couldn’t stop staring at Williams — whose look was elegant, clean and simple but showcased her best features — healthy, glowing skin and beautiful eyes.

The secret to Michelle’s natural makeup look is to keep your product list small, and opt to layer products with hydrating ingredients for skin that is dewy and glowing. To get started recreating Michelle’s look using our safe, cruelty-free, nontoxic products — our W3LL PEPOLE co-founder suggests you even out the skin tone, neutralize dark circles and quickly cover blemishes with our Bio Correct Multi-Action Concealer.

Not only does it effortlessly cover those little imperfections, Bio Correct also treats your skin with a formula that helps depuff through the use of coffee and protects skin with a dose of coconut oil and anti-aging peptides! If you prefer more coverage on top of the concealer we suggest buffing skin with our re-imagined Altruist Foundation Powder. This updated supernatural formula breathes with your skin thanks to featherlight, triple-milled pigments that are infused with organic aloe and freshwater pearl powder. This game-changing foundation warms up to your skin to provide a flawless, soft-focus finish.

Next, add a a subtle wash of creamy color to the apples of cheeks using the peachier shade from our Nudist Multi-Use Duo! Keep it subtle so that the color isn’t too overwhelming—the true secret to getting a glow like Michelle’s is with highlighter. We love our Bio Brightener Stick, which has the perfect champagne tone that looks great on every skin tone and isn’t too sparkly. The cream formula allows for a flawless blend with the foundation and blush and offers a hydrated finish. Press it onto the center of the cheeks and sweep it up around the orbital bone. But don’t feel like you have to stop there – this fan favorite is also great applied down the center of your nose, just above or below the arches of your brows, or even across your décolleté and shoulders.

To finish recreating Michelle’s look go with a sophisticated but simple eye! Start by applying a thin black line right at your lashes using our Expressionist Liquid Eyeliner. To achieve a tight line with our Expressionist Liquid Eyeliner, use only the very tip of the felt-tipped brush and dot just along the lash line. Then add a double coat of our Expressionist Mascara to get lashes that are extra lush and fluffy. To help lengthen and separate your lashes hold the rubber bristles of the Expressionist Mascara brush at the very base of your lashes and extend with long upward strokes to coat from root to tip. Now that you’re glam and glowing we hope you have somewhere fancy to go!

If you recreate this look be sure to share it with us on Instagram tagging @W3LLPEOPLE and using hashtag #BEW3LL!

W3LL PEOPLE Altruist Foundation Powder Re-Imagined

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They say good things take time. They also say if it isn’t broke, don’t fix it. Well, we’ve never really been the type to follow the rules.
Altruist Foundation Powder was among the first products we offered when we launched in 2013. Perfecting a safe, nontoxic mineral foundation powder full of good-for-you ingredients was one of our top priorities when founding W3LL PEOPLE, and we nailed it with Altruist. Our fans seemed to agree, making our Altruist Foundation Powder a cult-favorite in the green beauty community. Our inbox was filled with testimonials about how it had improved their skin and changed their life, and we never looked back.
In our tireless effort to leverage new trends and innovations, we recently remastered the Altruist with the goal of further improving it’s performance, benefits and utility.
Today we introduce you to a re-imagined Altruist Foundation Powder: she’s still the nontoxic mineral foundation you know and love, filled with the nourishing and rejuvenating properties of organic aloe, chamomile and green tea,  but with the added benefit of environmental protection from pure zinc. And, like our newly reformulated Bio Brightener Invisible Powder, Altruist now features the radiant, anti-aging benefits of luxurious, crushed freshwater pearl, making our already creamy foundation powder even more weightless, with an elegant finish that is dewy, not dry or chalky.
We also upgraded the packaging with a sexy new look AND a locking sifter seal to make the loose foundation powder travel-friendly and mess-proof for the natural beauty on the go.
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If you’ve been a long-time fan of Altruist, we feel confident saying that you are going to absolutely love the healthy skin benefits in the remastered formula!  It is quite simply the finest loose foundation on the market for achieving ultimate, natural looking coverage that feels creamy soft on the skin–without creasing or gathering. Share your experience with us on Instagram with @W3LLPEOPLE and #BEW3LL #Foundation.

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