Tag Archives: makeup

Optimist Lipstick Collection by W3LL PEOPLE

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A bold pop of lipstick is one of the most iconic looks in beauty. When paired with glowing skin and defined lashes there’s simply no stopping you from feeling like your fiercest self. W3LL PEOPLE has long dreamed of adding a good-for-you lipstick to our collection of nontoxic products, and this fall we officially launched our Optimist Lipstick Collection.

Over a series of months, our team tested and retested the formula to ensure that it could outlast it’s toxic competition, while still presenting you with the impressive ingredient deck that you’ve come to expect from our high-quality, nontoxic products.  When it comes to color, we wanted bold pigments that could wear like a long-lasting stain, while still looking and feeling like a luxe lipstick. Our Optimist Lipsticks are currently available in 6 iconic shades that were thoughtfully curated to provide you with a collection of equally loveable and wearable shades that flatter all skin tones.

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Optimist is a USDA certified organic lipstick that provides high-impact, long-lasting color, intense moisture, and a weightless semi-matte texture. Like all of our products, it has been formulated using beneficial botanical ingredients like organic aloe, organic shea, organic castor oil, organic capuacu butter, luxurious silk, and organic beeswax.

With such an incredible formula we couldn’t help but upgrade the packaging, as well. Our Optimist Lipsticks come in an innovative graphite tube that locks and opens with the press of a button, ensuring that you never end up with lipstick in your purse or makeup bag, and the mirrored end makes lipstick touch-ups on-the-go quick and effortless.

Take advantage of our Fall Beauty Box and get a full-size Optimist Lipstick in Choose Love for FREE! Spend $150 at W3LLPEOPLE.COM or at our W3LLPEOPLE Studio in Austin, Texas, and we’ll include all the products pictured below FREE with your order. No code required. Valid November 2-10, 2018 while supplies last.

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Are you ready to try a swipe of Optimist? Head over to W3LLPEOPLE.COM now to shop the entire collection and share your finished looks with us on Instagram using #BEW3LL and @W3LLPEOPLE.

GET BAKED: NEW BIO BASE BAKED FOUNDATION by W3LL PEOPLE

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bio-base-baked-foundation

The reviews are in and the green beauty world is officially loving our new Bio Base Baked Foundation! We can’t wait to tell you more about these innovative new products! W3LL PEOPLE Bio Base Baked Foundation is a powerful, plant-based foundation that leaves your skin flawless and glowing with antioxidant rich ingredients like Squalane and Honokiol. Bio Base is plant based, vegan, USDA certified organic, free of GMOs, gluten, and crappy ingredients. It is a versatile foundation that combines everything you love about cream and liquid foundation into the simple, easy-to-apply, travel-friendly powder!

Because we love multi-use products and versatility, we’ve formulated Bio Base Baked Foundation to be applied either wet or dry, so that you can achieve the coverage and finish you desire! Both application processes are simple, but each produces a gorgeous and different result. See below for our simple guide to applying our Bio Base Baked Foundation.

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Bio Based Baked Foundation Dry Application
Products: Bio Base Baked Foundation and the Kabuki Brush

  1. Swirl the W3LL PEOPLE Kabuki Brush into the foundation tray.
  2. Swipe the Kabuki Brush onto the skin using broad downward  strokes.
  3. Repeat using thin layers until you have built up your desired coverage.

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Bio Base Baked Foundation Wet Application
Products: Bio Base Baked Foundation and the Flat Foundation Brush

  1. Lightly dampen a flat foundation brush and tap to get rid of excess moisture.
  2. Press the brush onto the foundation tray, gently covering the bristles with foundation.
  3. Apply to the center of face, working outward with long strokes and blending into skin with brush or fingertips.

Use the guide below to find your perfect shade of Bio Base Baked Foundation, which is currently available in a range of 6 good-for-you shades:

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Get totally baked by finishing with our Bio Baked Bronzer Powder and Bio Baked Brightening Powder to contour, highlight, and set! Bio Baked Bronzer and Bio Baked Brightener are formulated with the same high-quality ingredients to layer perfectly over your foundation continuing to amplify the high vibe coverage.

Ready for bolder beauty? Head over to W3LLPEOPLE.COM now to shop the Optimist Lipstick Collection and share your finished looks with us on Instagram using #BEW3LL and @W3LLPEOPLE.

 

GET TOTALLY BAKED: NEW BAKED MAKEUP COLLECTION BY W3LL PEOPLE

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bio-baked-makeup-collection

 

You’ve fallen in love with our Bio Base Baked Foundation, but did you know that you can get totally baked with our Bio Baked Makeup Collection, which includes your favorite bronzer and brightener now in our innovative baked formula? Here’s our step-by-step guide to a flawless complexion using our new Bio Baked Makeup collection:

  1. Perfect your complexion by applying our Bio Base Baked Foundation. This revolutionary powder foundation can be applied either wet or dry to achieve your ideal finish.
  2. Next, apply a beautiful, natural contour to your face using our Bio Baked Bronzer, which is a universally flattering bronzer that is the perfect matte brown shade – not too orange, not too sparkly. Start in the center of your forehead and follow your hairline to sweep the bronzer down toward your temples, beneath your cheekbones, and along your jawline. Lightly sweep it in any other areas where the sun naturally hits you, such as the top of your nose.
  3. Lock in this look with our Bio Baked Brightening Powder. It can be used as an all-over setting powder for all-day wear, or by itself as a invisible foundation to create a luminous, soft focus effect. It will manage shine, minimize pores and soften imperfections for radiant results.

Are you ready to recreate this flawless look? Head over to W3LLPEOPLE.COM now to shop the entire collection and share your finished looks with us on Instagram using #BEW3LL and @W3LLPEOPLE.

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3 Steps to Flawless Coverage

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Your time is precious and so is your counterspace. You have things to do and people to see and you need a morning routine that is fuss-free and fool-proof. Want to know how we achieve Flawless Coverage in Three Easy Steps using our nontoxic, all-natural cosmetics?

W3LL PEOPLE's plant-based, non-toxic Bio Tint Multi-Action Moisturizer

Prime, Perfect and Protect – Your skin is going to love the multi-tasking benefits of our Bio Tint Multi-Action Moisturizer. Simply blend 2-3 drops of our Bio Tint Multi-Action Moisturizer into skin to help even your skin tone, prime the skin for foundation, and add a layer of SPF 30 environmental protection. Bio Tint uses organic coconut oil, ginseng and algae to nourish skin and broccoli seed oil to smooth and prime your skin.

W3LL PEOPLE'S non-toxic, plant-based Bio Correct Multi-Action Concealer

Cover, Conceal and Correct – Our Bio-Correct Multi-Action Concealer is your secret weapon! Bio Correct provides instant and long-lasting coverage for existing blemishes, dark circles or hyper-pigmentation, while also depuffing, brightening and improving skin with a robust cocktail of organic algae, coffee, pomegranate and anti-aging peptides! Tap the whipped mousse formula into under eyes, onto sunspot and over any redness or discoloration for coverage that both covers and works to correct.  
W3LL PEOPLE'S non-toxic and plant-based Bio Brightener Invisible Powder

Buff, Beautify and Brighten – Finish by quickly buffing a light layer of our Bio Brightener Invisible Powder over your entire face using small, circular motions and a Kabuki Brush. The crushed freshwater pearl powder in our Bio Brightener Invisible Powder melts naturally into skin, creating a soft-focus finish that minimizes pores and softens fine lines while also helping create a naturally luminous glow.

W3LL PEOPLE's 7-in-1, plant-based, vegan, non-toxic Bio Booster Facial Serum

Hydrate, Heal and Highlight –  Want to work some plant-based skincare into this get-up and glow morning routine? Simply press 2-3 drops of our Bio Booster Facial Serum into skin either before or after finishing the above steps. Applying it first will help wake skin up, prime it and allow the serum to combine with the Bio Tint for a semi-sheer serum foundation. Pressing the oil into skin as a final step will help add a beautiful glow and finish to the overall look. Bio Booster has a powerful 7-in-1 botanical formula that is loaded with good-for-you ingredients that your skin will love, such as turmeric, sea buckthorn, rose hip, pomegranate, algae, jojoba, macadamia oil, olive oil, broccoli and carrot seed oils and more! 

These three products are all you need to achieve a smooth, glowing complexion in minutes, while simultaneously providing your skin with nourishing hydration and SPF 30 protection that will shield your skin from environmental stressors throughout the day. Head to our website to shop these classics and BE W3LL!

Get the Look: Amanda Seyfried

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Get Amanda Seyfried's 2018 Met Gala look using all-natural, nontoxic products from W3LL PEOPLE!

When the stars took to the red carpet at the 2018 Met Gala there was an extra special guest in attendance: green beauty!

It’s an honor for us to have our products in the kit of one of green beauty’s best known celebrity makeup artists, the amazing Katey Denno, and we were thrilled to hear that she relied on our premium, non-toxic, super-charged products to complete this gorgeous look for Amanda Seyfried.

This year’s Met Gala theme was “Heavenly Bodies”, and Amanda’s ethereal gown was perfectly complemented by her angelic complexion, which Katey achieved by brushing our Narcissist Foundation Stick on as Amanda’s base, and simply blending the cream formula into her skin. She then set the look by pressing a light layer of our Bio Brightener Powder into areas where she wanted to dial back the shine, while still allowing Amanda’s naturally dewy glow to shine through.

Below is our step-by-step guide for recreating Amanda’s entire Met Gala look, from her flawless complexion to her sultry eyes and berry lips, using W3LL PEOPLE products!  

Skin
Prepare the skin by pressing 2-3 drops of our Bio Booster Facial Serum into cheeks, forehead and chin. Lightly blend in with fingertips. Bio Booster is a 7-in-1 serum that rejuvenates your skin with organic rose hip and pomegranate, while it moisturizes with jojoba, macadamia and olive oils.

Foundation
Apply our Narcissist Foundation Stick using a flat foundation brush. Start in the center of the face and work outward using long, downward strokes.  Apply our Bio Correct Multi-Action Concealer to any blemishes or dark areas that need extra coverage.

The cream texture of our Narcissist Foundation Stick will naturally warm up to skin to create a flawless finish. If you are naturally oily, setting the foundation with our Bio Brightener Powder will help ensure that the entire look wears well and lasts all day while still allowing it to look luminous and dewy.

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Eyes
Achieve Amanda’s sultry brown smokey eye by lining top and bottom with our Hypnotist Eyeliner in Brown. For added drama, use our Bio Bronzer Powder to smoke it out towards your temple to create a subtle smokey cat eye effect.

Make this eye look pop by brightening the brow bone and inner eye with our Bio Brightener Stick. Finish with two coats of our award-winning Expressionist Mascara for extra-long, bold lashes.

Pro tip: Our Bio Correct Multi-Action Concealer also makes a great eyelid primer if you want extra staying power!

Cheeks
For Amanda’s cherub-like glow, simply add a pop of color to cheeks using our Nudist Multi-Use Stick in Nude Berry, and blend into skin using your fingertips. A quick swipe of our Bio Brightener Stick on the cheekbone will add a perfect highlight.

Lips
We’re going to achieve Amanda’s beautiful berry lips by using the Nudist Multi-Stick in Nude Berry as a lipstick. This hydrating, multi-tasking product is perfect for big events! Just toss the tube into your clutch for touch-ups on the go.

Top this with a quick swipe of our Bio Extreme Lipgloss in Berry for a layer of shine and a bit of natural plumping power thanks to organic cinnamon and spearmint!

We love seeing the nontoxic beauty looks that you create! Share them with us on Instagram using @W3LLPEOPLE and #BEW3LL!

YOU'RE PRETTY.

LET'S BE FRIENDS.

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