Tag Archives: makeup

Eye Love You in the Nude

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The rumors are true! You may have spotted our Nudist Eyeshadow Palettes floating around Instagram, or perhaps in the natural beauty aisle at your local Target — where they were available exclusively up until now!

Today we are launching our Nudist Eyeshadow Palettes on our own channels, and are so excited for you to experience first-hand all the love, innovation, and good-for-you ingredients that we have packed into each one of these dreamy hues.

What’s different about our palettes, and why should you make the switch to nontoxic eyeshadows? Conventional eyeshadows can contain harmful preservatives such as formaldehyde, or nasty ingredients like aluminum powder or talc. Our Nudist Eyeshadow Palettes are completely safe, healthy, and nontoxic, along with being vegan, gluten-free, GMO-free, and created using sustainable energy. They are formulated using a proprietary blend of beautiful botanicals and treat your sensitive eye area to a dose of organic grapeseed oil, organic jojoba seed oil, and organic rosemary oil. Their gorgeous, good-for-you formula goes on smooth, blends easily, and never looks chalky.

Inspired by the Rocky Mountains of Northern New Mexico, the collection currently offers two palettes featuring 5 plant-based, velvety shades that are rich in color while touting serious staying power and superior blendability.

The two palettes work together to create a dreamy collection of 10 shades that work for all eye colors and complexions, to provide you with a full range of shades that create a variety of subtle and dramatic looks — all without the use parabens, sulfates, crappy fillers, or harmful ingredients.

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Our Taupe-Based Palette has gorgeous natural hues ranging from pale peach to a deep brown. The palette features the following shades: 1 -Bone, 2 – Luminaria, 3 -Saddle, 4 -Adobe, and 5 – Chile Chocolate.

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See it in action with this step-by-step tutorial and video! Watch as Shirley uses our #1 Nudist Eyeshadow Palette to create a neutral eyed look suitable for any event. Pair it with our Optimist Lipstick for a bright, bold lip!

Shirley uses three shades from the Taupe Palette – Bone, Saddle, and Luminaria – and a simple application technique to create an everyday eye look.

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Our #2 Violet-Based Palette is slightly more vibrant, with hues ranging from light blush to deep plum. The palette features the following shades: 6 -Rose Quartz, 7 – Aura, 8 – Ultraviolet, 9 – Smoky Plum, and 10 – Deep Amethyst.

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See it in action with this step-by-step tutorial and video!  In this look, Shirley will show you how to use our #2 Nudist Eyeshadow Palette to create a smoky eye that can be turned up or down depending on your mood.

She uses three shades from the #2 Nudist Palette – Rose Quartz, Deep Amethyst, and Aura – and teaches you her effortless technique for a clean smoky eye that looks perfect every time.

Pair these eye-catching palettes with our Expressionist Mascara, Expressionist Liquid Eyeliner, Expressionist Brow Gel, and Bio Correct-Multi-Action Concealer for a completely nontoxic eye look from start to finish, then share your finished looked with us on Instagram using @W3LLPEOPLE and #BEW3LL!

Plum Smoky Eye

W3LL Made: Creating a Plum Smoky Eye with W3LL PEOPLE's nontoxic cosmetics.

Hello Brave Beauties, it’s Shirley again with a quick tutorial and yet another incredible new product from W3LL PEOPLE to introduce you to!

I’m thrilled to reveal our Nudist Plum Eyeshadow Palette, which will be launching in the next few weeks. Our Nudist palettes each consist of 5 plant-based colors in either a Taupe or Plum range, that have a propriety blend of botanicals, giving each shade a creamy velvet texture, rich color, serious staying power and superior blendability. If you want first dibs on these incredible palettes you can click here and add your name to the waitlist. Our team will email you as soon as these babies are available!

Today I’m going to walk you through a super simple smoky eye look using the five nontoxic shades that are included in the Nudist Plum Eyeshadow Palette.

Nontoxic Tutorial: Creating a Plum Smoky Eye with W3LL PEOPLE's nontoxic cosmetics.

Start this look off by applying a base eyeshadow. This helps brighten the eye, even skin tone, and create a clean canvas that you can build upon. I used Rose Quartz, a soft delicate peony toned shade. The shadow is so silky that I used my finger to apply and blend! This helps create a natural, “lived-in” look with your base.

In the second step, I’m going to start smoking things up. To do this I’m using the Hypnotist Eyepencil in Black, which will create the perfect primer for a rich, smoky eye. You simply scribble the pencil directly onto your finger, and then gently tap it onto your upper lid similar to how you would apply a cream shadow. We’ve now created the perfect texture for the eyeshadow to adhere to. Don’t stress about achieving the most perfectly blended eye- we will be applying eyeshadow over this and it will smooth everything out.

Now it’s time to add dimension to this look. The Deep Amethyst shade in the palette is a delicate shimmering plum. It’s absolutely gorgeous! It has the perfect balance of shimmer and creaminess, creating the ideal satin texture. Press Deep Amethyst directly on top of the smoothed out black eyeliner. In doing so, you will notice that the shadow blends impeccably!  Really brightening and enlivening the darkness of the pencil.

The last step eyeshadow step is adding a pop of light! I’m simply blending in Aura, a shimmering rose, onto the inner corner of the eyelid. I love how this helps open up and brighten the eye. It glows but isn’t glittering.

Nontoxic Tutorial: Creating a Plum Smoky Eye with W3LL PEOPLE's nontoxic cosmetics.

Finish this smoky eye look with our Expressionist Mascara in Black. I chose to only focus on my upper lid, but if you love a good layer of mascara on the bottom lid- go for it!

If you’d like to convert this look into evening glam for an event or date, simply mimic the eyeshadow application on the bottom lid. Apply a thin smudged line of liner onto the bottom lash-line, and smooth it out with Deep Amethyst. Add a layer of our Expressionist Mascara, and you will instantly have the ultimate smoky eye!

Nontoxic Tutorial: Creating a Plum Smoky Eye with W3LL PEOPLE's nontoxic cosmetics.

Elevate your entire look by applying a quick swipe of highlighter and concealer. I apply a good amount of our Bio Brightener Stick to my cheekbone before I apply the Bio Correct Concealer (in Light). Once the highlighter is in place, I add a dab of concealer onto the inner half of the under-eye. I then blend both products together with my finger to create luminous coverage.

One of my makeup mantras is ‘choose your weapon’. This look clearly is about the eye, so I’m going to suggest that we keep the lips subtle with a layer of our Bio Extreme Gloss in Nudist. This gloss has natural peptides that plump the lips just enough to smooth them out and minimize fine lines, while this color adds dimension and shine without being too attention-grabbing.

You can watch me apply this entire look on our IGTV channel by clicking the link below or following us on Instagram @W3LLPEOPLE! We can’t wait to see this gorgeous look on you. Give it a try and #BEW3LL!

3 Green Beauty Products to Buy First

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3 Nontoxic Beauty Products to Buy First: switching to healthy makeup | W3LL PEOPLE

Why not kick off the New Year with a refreshed beauty routine that is healthy, non-toxic, and good-for-you? Removing toxic products from your beauty routine can seem a bit daunting at first, but our goal at W3LL PEOPLE is to make clean, healthy beauty simple and hassle-free. We recommend starting slow, and replacing the items that are used most frequently, are the most toxic, or come into the most contact with your skin or sensitive areas. When asked which products to swap out first, these are the four products our experts recommend replacing ASAP:

  1. Foundation – Our skin is our largest organ, and it can quickly absorb what we put on it. One of the first products you should swap for a clean alternative is your foundation, because it typically covers the most surface area, making you most prone to toxic absorption. W3LL PEOPLE offers you four options in foundation products so that you can select the product that provides the coverage and finish you desire (left to right): Altruist Foundation Powder, Bio Base Baked Foundation Powder, Bio Tint Multi-Action Moisturizer, and Narcissist Foundation Stick. For an in-depth look at each foundation’s benefits check out our Foundation Guide. For help selecting the perfect shade, visit our Foundation Selector.3 Nontoxic Beauty Products to Buy First: switching to healthy makeup | W3LL PEOPLE
  2. Mascara – Switching to a nontoxic mascara should be a high priority for all of us. Not only do most conventional mascaras contain coal tar, but they can also contain other nasty ingredients that are drying and damaging to your natural lashes. Our Expressionist Mascara not only comes with a clean ingredient deck, but it also comes with the added benefit of plant-based ingredients like castor seed oil and sunflower seed oil, which help promote lash health and growth. We’ve combined an incredible formula with a state-of-the-art rubble-bristled wand that helps lengthen, define and curl your lashes. You won’t miss your toxic mascara for a second, we promise!3 Nontoxic Beauty Products to Buy First: switching to healthy makeup | W3LL PEOPLE
  3. Lip Products – We don’t have to remind you of how much lipstick the average woman consumes in her lifetime, do we? Okay, we’re going to: it’s upwards of 4 pounds or more! Obviously, the products that go near our mouth should be nontoxic and as close to consumable as possible. W3LL PEOPLE offers four versatile lip products that provide you with varying levels of coverage, powerful pigments, and botanical formulas that outperform their toxic competition (left to right): Bio Extreme Lipgloss (Nude Rose), Optimist Lipstick (Om Yeah), Nudist Lip Butter (Cherry), Nudist Multi-Use Stick (Nude Rose).

If you’re feeling “stuck” on where to start with your green beauty transition, we hope that this post will give you a gentle nudge in the right direction. We know that you will be blown away not only by the performance of our nontoxic products but also by the way they nourish and improve your skin, that you’ll be happy to swap out each product in your makeup bag! Make sure you’re following along with us on Instagram, @W3LLPEOPLE, this month as we share more tips and tools for making the switch to clean beauty.

Optimist Lipstick Collection by W3LL PEOPLE

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A bold pop of lipstick is one of the most iconic looks in beauty. When paired with glowing skin and defined lashes there’s simply no stopping you from feeling like your fiercest self. W3LL PEOPLE has long dreamed of adding a good-for-you lipstick to our collection of nontoxic products, and this fall we officially launched our Optimist Lipstick Collection.

Over a series of months, our team tested and retested the formula to ensure that it could outlast it’s toxic competition, while still presenting you with the impressive ingredient deck that you’ve come to expect from our high-quality, nontoxic products.  When it comes to color, we wanted bold pigments that could wear like a long-lasting stain, while still looking and feeling like a luxe lipstick. Our Optimist Lipsticks are currently available in 6 iconic shades that were thoughtfully curated to provide you with a collection of equally loveable and wearable shades that flatter all skin tones.

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Optimist is a USDA certified organic lipstick that provides high-impact, long-lasting color, intense moisture, and a weightless semi-matte texture. Like all of our products, it has been formulated using beneficial botanical ingredients like organic aloe, organic shea, organic castor oil, organic capuacu butter, luxurious silk, and organic beeswax.

With such an incredible formula we couldn’t help but upgrade the packaging, as well. Our Optimist Lipsticks come in an innovative graphite tube that locks and opens with the press of a button, ensuring that you never end up with lipstick in your purse or makeup bag, and the mirrored end makes lipstick touch-ups on-the-go quick and effortless.

Take advantage of our Fall Beauty Box and get a full-size Optimist Lipstick in Choose Love for FREE! Spend $150 at W3LLPEOPLE.COM or at our W3LLPEOPLE Studio in Austin, Texas, and we’ll include all the products pictured below FREE with your order. No code required. Valid November 2-10, 2018 while supplies last.

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Are you ready to try a swipe of Optimist? Head over to W3LLPEOPLE.COM now to shop the entire collection and share your finished looks with us on Instagram using #BEW3LL and @W3LLPEOPLE.

GET BAKED: NEW BIO BASE BAKED FOUNDATION by W3LL PEOPLE

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The reviews are in and the green beauty world is officially loving our new Bio Base Baked Foundation! We can’t wait to tell you more about these innovative new products! W3LL PEOPLE Bio Base Baked Foundation is a powerful, plant-based foundation that leaves your skin flawless and glowing with antioxidant rich ingredients like Squalane and Honokiol. Bio Base is plant based, vegan, USDA certified organic, free of GMOs, gluten, and crappy ingredients. It is a versatile foundation that combines everything you love about cream and liquid foundation into the simple, easy-to-apply, travel-friendly powder!

Because we love multi-use products and versatility, we’ve formulated Bio Base Baked Foundation to be applied either wet or dry, so that you can achieve the coverage and finish you desire! Both application processes are simple, but each produces a gorgeous and different result. See below for our simple guide to applying our Bio Base Baked Foundation.

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Bio Based Baked Foundation Dry Application
Products: Bio Base Baked Foundation and the Kabuki Brush

  1. Swirl the W3LL PEOPLE Kabuki Brush into the foundation tray.
  2. Swipe the Kabuki Brush onto the skin using broad downward  strokes.
  3. Repeat using thin layers until you have built up your desired coverage.

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Bio Base Baked Foundation Wet Application
Products: Bio Base Baked Foundation and the Flat Foundation Brush

  1. Lightly dampen a flat foundation brush and tap to get rid of excess moisture.
  2. Press the brush onto the foundation tray, gently covering the bristles with foundation.
  3. Apply to the center of face, working outward with long strokes and blending into skin with brush or fingertips.

Use the guide below to find your perfect shade of Bio Base Baked Foundation, which is currently available in a range of 6 good-for-you shades:

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Get totally baked by finishing with our Bio Baked Bronzer Powder and Bio Baked Brightening Powder to contour, highlight, and set! Bio Baked Bronzer and Bio Baked Brightener are formulated with the same high-quality ingredients to layer perfectly over your foundation continuing to amplify the high vibe coverage.

Ready for bolder beauty? Head over to W3LLPEOPLE.COM now to shop the Optimist Lipstick Collection and share your finished looks with us on Instagram using #BEW3LL and @W3LLPEOPLE.

 

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