Tag Archives: makeup

Meet the Lipstick Angels

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This week, we’re kicking off our #COLORMEBRAVE campaign, an effort to encourage all women– wherever they may be in their own personal health journeys–  to prioritize breast cancer screenings, and to recognize those who have walked through cancer themselves or know a loved one who has. This has been a cause dear to our hearts ever since we met our friend and makeup artist Renata Helfman, whose non-profit has given the idea of self-care a much deeper meaning.

For over fifteen years, Renata has worked in Los Angeles as a celebrity makeup artist and lover of all things clean beauty. Looking to expand her understanding of non-toxic beauty, Helfman began volunteering in 2011 with cancer patients at Cedars Sinai Medical Center in Los Angeles. During her time there, she quickly realized there were no wellness treatments in place at the hospital to help patients cope and to find joy in the midst of difficulty and pain. When the time came to launch her nonprofit organization, Lipstick Angels, it only made sense to stick to what she knew best — beauty.

Almost eight years later, Lipstick Angels serves around 10,000 and counting clients annually at six different comprehensive cancer centers nationwide. If you’ve ever had the opportunity to volunteer or be a part of a Lipstick Angels event, then you likely quickly realized that their services and presence aren’t what you find at a typical cancer care and awareness event. Lipstick Angels’ overarching mission is to shed light on the importance and beauty of self-care for women and men at their most vulnerable stages. The nonprofit provides patients with a wide range of educational beauty support services bedside or while they are receiving chemotherapy infusions. Their complimentary services include makeup application, hydrating facials and skincare, hand massages and aromatherapy using only natural and/or organic beauty products.
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 Over the years, Lipstick Angels has been able to create a safe and encouraging space for thousands of cancer patients, and has reminded all of us that taking the time to feel beautiful is something that everyone deserves, regardless of whether you get to care for yourself at home or in a hospital. Their personalized one-on-one beauty and skin care services give patients an opportunity to feel pampered, supported, provide time for them to learn and share from each other, and to create a peaceful and enjoyable experience that feels unique and unattached from a normal hospital stay.

Similar to Lipstick Angels’ commitment to clean beauty and service, our mission at W3LL PEOPLE renata-w3ll-people-optimist-lipstick goes far beyond the confines of  simply making you look good. Our promise since the beginning has always been to create products that encourage self-expression and creativity without jeopardizing your health or managing perceptions of what is or isn’t “beautiful”. Safe, non-toxic, beneficial ingredients are the cornerstone of each product in our collection, and our Optimist Lipsticks are no exception. Each of the 7 semi-matte shades in the collection is formulated with organic shea butter, jojoba oil, vitamins, and omega oils to ensure a long-lasting, hydrating, botanical benefits for your lips. Our products never contain parabens, dyes, fragrance, artificial preservatives, sulfates, petrochemicals, nanoparticles or any other questionable fillers or ingredients. 

Our latest collaboration has left our hearts filled with gratitude and we are so excited to share it with you, and we’re even more excited to feature  it during Breast Cancer Awareness month as a way to support and recognize all of the brave & beautiful women who have fought the battle against breast cancer.

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Meet BRAVE, a bright coral, limited-edition shade of our Optimist Lipstick! We created this fearless shade in partnership with our friends at Lipstick Angels, and we’re most excited to share that all proceeds from the sale of BRAVE will be donated to support their mission to restore and strengthen the dignity, hope, and self-esteem of cancer patients through nurturing beauty support services.

BRAVE is only available while supplies last, and we’re thrilled to offer you the opportunity to contribute to the very important work of Lipstick Angels, and to look good doing it. :) 

Our Co-founder and Clean Beauty Makeup Guru, Shirley, has created an easy, glowing look using BRAVE as the centerpiece to tie it all together:

To complete this look, we used a couple swipes of  the Narcissist Foundation Stick across the complexion to cover redness. We love this foundation stick for its versatility as a concealer, foundation, and even an eyelid primer. We followed it up with our Bio Bronzer Stick and Bio Brightener Cream Stick for a non-greasy, kissed-by-the-sun glow. After a swipe of our beloved Expressionist Pro Mascara & Brow Gel, we finished the look off with our BRAVE Lipstick. With tones of bright coral taking center stage, this lipstick is long-lasting and can easily be blended for a soft or more dramatic look depending upon how you’re feeling.

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We love sharing new products regardless of the occasion or mission behind it, but it feels particularly special to release a shade in partnership with Lipstick Angels, and to support a nonprofit that understands that beauty should be attainable for everyone, all of the time. 

We hope you love this gorgeous Optimist Shade as much as we do and that every time you put it on you’re reminded of the work of Lipstick Angels, and all of the women and men they’ve had the opportunity to love on and support. 

Join the conversation by sharing how you wear your tube of BRAVE on Instagram by tagging @w3llpeople, @credobeauty, and @lipstickangels. Post your story using #COLORMEBRAVE and don’t forget to tag all of the amazing, beautiful and BRAVE women in your life!

Feeling inspired and want to learn more on how you can become involved? Apply here to become an Angel for Lipstick Angels.

All the Fall Feels…Our W3LL Spice Fall Essentials Look

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Monday marked the first official day of fall—woot! And while we’ve been figuring out how to adjust our skincare routines with the adjusting temps, we’ve also been patiently waiting for autumn to arrive so that we can indulge in some of our favorite fall looks. Fall brings feels of warm hues and simple muted tones for everyday wear, while also deep, bold colors for when you want to up the drama. 

We called on W3LL PEOPLE co-founder and cosmetic dermatologist Dr. Reneé Snyder, to model our glowing fall look and decided to make her gorgeous eyes the focal point. Taking cues from fall foliage and that flushed glow that comes from sitting near a cozy fire, here are the makeup essentials we use to get our W3LL Spice look: 

  • Nudist Eyeshadow Palette 1
  • Hypnotist Eyeliner in brown
  • Expressionist Volumizing Mascara in black
  • Nudist Multi-Use Stick in nude peach 
  • Bio Extreme Lip Gloss in afterglow 

Our Nudist Eyeshadow Palette in 1 is the quintessential autumn palette, boasting rich, taupe-based hues that blend nicely and can create both minimal or dramatic aesthetics for the eyes.

 Our Nudist Eyeshadow Palette in 1 is the quintessential autumn palette, boasting rich, taupe-based hues that blend nicely and can create both minimal or dramatic aesthetics for the eyes. Step One: For the base, sweep the color “Bone” all over the eye. Step Two: Smudge the color “Chile” to create a bolder, more bronzed sheen where the lashes meet the eyelid. Putting such a deep hue near the eyes really makes them pop!

Step One: For the base, sweep the color “Bone” all over the eye.

Step Two: Smudge the color “Chile” to create a bolder, more bronzed sheen where the lashes meet the eyelid. Putting such a deep hue near the eyes really makes them pop!

 Step Three: Next, apply “Adobe” along the crease of the eyelid and move downwards to meet with Chile at the lash line. This soft taupe blends the other two shades together nicely for a more natural look. Step Four: Use the shade “Saddle” to tie the different shade gradients all together. Where our previous colors “Chile” and “Adobe” meet, lightly press “Saddle” across the lid and blend together until there are no defining lines of color. Want some extra sparkle for a special occasion? Pat “Luminaria” onto the brow bone and blend down.

Step Three: Next, apply “Adobe” along the crease of the eyelid and move downwards to meet with Chile at the lash line. This soft taupe blends the other two shades together nicely for a more natural look.

Step Four: Use the shade “Saddle” to tie the different shade gradients all together. Where our previous colors “Chile” and “Adobe” meet, lightly press “Saddle” across the lid and blend together until there are no defining lines of color.

Want some extra sparkle for a special occasion? Pat “Luminaria” onto the brow bone and blend down.

 Step Five: If you want a more amplified eye, apply one of our Hypnotist Eye Pencils halfway across the lower lash line and the upper lash line. Then using the W3LL PEOPLE Angled Eye Brush, blend the liner into the eye lid for a more smudged and lived-in look. We used the color brown because...fall! Step Six: More than other seasons, fall is a time to get dramatic with eyes! We love to play into this with BIG, thick lashes using our brand new Expressionist Volumizing Mascara, which gives major length and color to lashes without clumping.

Step Five: If you want a more amplified eye, apply one of our Hypnotist Eye Pencils halfway across the lower lash line and the upper lash line. Then using the W3LL PEOPLE Angled Eye Brush, blend the liner into the eye lid for a more smudged and lived-in look. We used the color brown because…fall!

Step Six: More than other seasons, fall is a time to get dramatic with eyes! We love to play into this with BIG, thick lashes using our brand new Expressionist Volumizing Mascara, which gives major length and color to lashes without clumping.

 Step Seven: Feathered, bushier brows are our favorite in the fall, mostly because it suggests that yes, it’s probably cold and we’re not focused on making sure all of our body hair—including our brows—are perfectly managed when we’re just trying to stay warm and cozy throughout the season. Lightly sweep Expressionist Brow Gel across the eyebrow in the direction it grows to create a fuller, still natural brow. Step Eight: To create that fall-flushed glow, apply our Nudist Multi-Use Cream Stick in the shade “Nude Peach” across the apples of cheeks to capture an effortless blend of soft, naturally flushed hues.

Step Seven: Feathered, bushier brows are our favorite in the fall, mostly because it suggests that yes, it’s probably cold and we’re not focused on making sure all of our body hair—including our brows—are perfectly managed when we’re just trying to stay warm and cozy throughout the season. Lightly sweep Expressionist Brow Gel across the eyebrow in the direction it grows to create a fuller, still natural brow.

Step Eight: To create that fall-flushed glow, apply our Nudist Multi-Use Cream Stick in the shade “Nude Peach” across the apples of cheeks to capture an effortless blend of soft, naturally flushed hues.

 Step Nine: We like to set this makeup look with our Bio Brightening Powder, which has a soft, translucent hue that creates the subtlest highlight on facial angles. So pretty outdoors in the fall sun or indoors in the candlelight of a dinner party! Step Ten: We’re back to our beloved Nudist Multi-Use Cream stick to finish the look. Take the same shade, Nude Peach, and dab it onto the lips for a flushed tone and then apply our Bio Extreme Lipgloss in the shade “Afterglow” for a soft, peachy pout. Renee’s got that Autumn glow!

Step Nine: We like to set this makeup look with our Bio Brightening Powder, which has a soft, translucent hue that creates the subtlest highlight on facial angles. So pretty outdoors in the fall sun or indoors in the candlelight of a dinner party!

Step Ten: We’re back to our beloved Nudist Multi-Use Cream stick to finish the look. Take the same shade, Nude Peach, and dab it onto the lips for a flushed tone and then apply our Bio Extreme Lipgloss in the shade “Afterglow” for a soft, peachy pout.

Renee’s got that Autumn glow!

 

Try out our W3LL Spice Look and share it with us on Instagram! Tag @W3LLPEOPLE and #BEWELL and you might see your photo shared on our feed!

Eye Love You in the Nude

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The rumors are true! You may have spotted our Nudist Eyeshadow Palettes floating around Instagram, or perhaps in the natural beauty aisle at your local Target — where they were available exclusively up until now!

Today we are launching our Nudist Eyeshadow Palettes on our own channels, and are so excited for you to experience first-hand all the love, innovation, and good-for-you ingredients that we have packed into each one of these dreamy hues.

What’s different about our palettes, and why should you make the switch to nontoxic eyeshadows? Conventional eyeshadows can contain harmful preservatives such as formaldehyde, or nasty ingredients like aluminum powder or talc. Our Nudist Eyeshadow Palettes are completely safe, healthy, and nontoxic, along with being vegan, gluten-free, GMO-free, and created using sustainable energy. They are formulated using a proprietary blend of beautiful botanicals and treat your sensitive eye area to a dose of organic grapeseed oil, organic jojoba seed oil, and organic rosemary oil. Their gorgeous, good-for-you formula goes on smooth, blends easily, and never looks chalky.

Inspired by the Rocky Mountains of Northern New Mexico, the collection currently offers two palettes featuring 5 plant-based, velvety shades that are rich in color while touting serious staying power and superior blendability.

The two palettes work together to create a dreamy collection of 10 shades that work for all eye colors and complexions, to provide you with a full range of shades that create a variety of subtle and dramatic looks — all without the use parabens, sulfates, crappy fillers, or harmful ingredients.

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Our Taupe-Based Palette has gorgeous natural hues ranging from pale peach to a deep brown. The palette features the following shades: 1 -Bone, 2 – Luminaria, 3 -Saddle, 4 -Adobe, and 5 – Chile Chocolate.

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See it in action with this step-by-step tutorial and video! Watch as Shirley uses our #1 Nudist Eyeshadow Palette to create a neutral eyed look suitable for any event. Pair it with our Optimist Lipstick for a bright, bold lip!

Shirley uses three shades from the Taupe Palette – Bone, Saddle, and Luminaria – and a simple application technique to create an everyday eye look.

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Our #2 Violet-Based Palette is slightly more vibrant, with hues ranging from light blush to deep plum. The palette features the following shades: 6 -Rose Quartz, 7 – Aura, 8 – Ultraviolet, 9 – Smoky Plum, and 10 – Deep Amethyst.

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See it in action with this step-by-step tutorial and video!  In this look, Shirley will show you how to use our #2 Nudist Eyeshadow Palette to create a smoky eye that can be turned up or down depending on your mood.

She uses three shades from the #2 Nudist Palette – Rose Quartz, Deep Amethyst, and Aura – and teaches you her effortless technique for a clean smoky eye that looks perfect every time.

Pair these eye-catching palettes with our Expressionist Mascara, Expressionist Liquid Eyeliner, Expressionist Brow Gel, and Bio Correct-Multi-Action Concealer for a completely nontoxic eye look from start to finish, then share your finished looked with us on Instagram using @W3LLPEOPLE and #BEW3LL!

Plum Smoky Eye

W3LL Made: Creating a Plum Smoky Eye with W3LL PEOPLE's nontoxic cosmetics.

Hello Brave Beauties, it’s Shirley again with a quick tutorial and yet another incredible new product from W3LL PEOPLE to introduce you to!

I’m thrilled to reveal our Nudist Plum Eyeshadow Palette, which will be launching in the next few weeks. Our Nudist palettes each consist of 5 plant-based colors in either a Taupe or Plum range, that have a propriety blend of botanicals, giving each shade a creamy velvet texture, rich color, serious staying power and superior blendability. If you want first dibs on these incredible palettes you can click here and add your name to the waitlist. Our team will email you as soon as these babies are available!

Today I’m going to walk you through a super simple smoky eye look using the five nontoxic shades that are included in the Nudist Plum Eyeshadow Palette.

Nontoxic Tutorial: Creating a Plum Smoky Eye with W3LL PEOPLE's nontoxic cosmetics.

Start this look off by applying a base eyeshadow. This helps brighten the eye, even skin tone, and create a clean canvas that you can build upon. I used Rose Quartz, a soft delicate peony toned shade. The shadow is so silky that I used my finger to apply and blend! This helps create a natural, “lived-in” look with your base.

In the second step, I’m going to start smoking things up. To do this I’m using the Hypnotist Eyepencil in Black, which will create the perfect primer for a rich, smoky eye. You simply scribble the pencil directly onto your finger, and then gently tap it onto your upper lid similar to how you would apply a cream shadow. We’ve now created the perfect texture for the eyeshadow to adhere to. Don’t stress about achieving the most perfectly blended eye- we will be applying eyeshadow over this and it will smooth everything out.

Now it’s time to add dimension to this look. The Deep Amethyst shade in the palette is a delicate shimmering plum. It’s absolutely gorgeous! It has the perfect balance of shimmer and creaminess, creating the ideal satin texture. Press Deep Amethyst directly on top of the smoothed out black eyeliner. In doing so, you will notice that the shadow blends impeccably!  Really brightening and enlivening the darkness of the pencil.

The last step eyeshadow step is adding a pop of light! I’m simply blending in Aura, a shimmering rose, onto the inner corner of the eyelid. I love how this helps open up and brighten the eye. It glows but isn’t glittering.

Nontoxic Tutorial: Creating a Plum Smoky Eye with W3LL PEOPLE's nontoxic cosmetics.

Finish this smoky eye look with our Expressionist Mascara in Black. I chose to only focus on my upper lid, but if you love a good layer of mascara on the bottom lid- go for it!

If you’d like to convert this look into evening glam for an event or date, simply mimic the eyeshadow application on the bottom lid. Apply a thin smudged line of liner onto the bottom lash-line, and smooth it out with Deep Amethyst. Add a layer of our Expressionist Mascara, and you will instantly have the ultimate smoky eye!

Nontoxic Tutorial: Creating a Plum Smoky Eye with W3LL PEOPLE's nontoxic cosmetics.

Elevate your entire look by applying a quick swipe of highlighter and concealer. I apply a good amount of our Bio Brightener Stick to my cheekbone before I apply the Bio Correct Concealer (in Light). Once the highlighter is in place, I add a dab of concealer onto the inner half of the under-eye. I then blend both products together with my finger to create luminous coverage.

One of my makeup mantras is ‘choose your weapon’. This look clearly is about the eye, so I’m going to suggest that we keep the lips subtle with a layer of our Bio Extreme Gloss in Nudist. This gloss has natural peptides that plump the lips just enough to smooth them out and minimize fine lines, while this color adds dimension and shine without being too attention-grabbing.

You can watch me apply this entire look on our IGTV channel by clicking the link below or following us on Instagram @W3LLPEOPLE! We can’t wait to see this gorgeous look on you. Give it a try and #BEW3LL!

3 Green Beauty Products to Buy First

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3 Nontoxic Beauty Products to Buy First: switching to healthy makeup | W3LL PEOPLE

Why not kick off the New Year with a refreshed beauty routine that is healthy, non-toxic, and good-for-you? Removing toxic products from your beauty routine can seem a bit daunting at first, but our goal at W3LL PEOPLE is to make clean, healthy beauty simple and hassle-free. We recommend starting slow, and replacing the items that are used most frequently, are the most toxic, or come into the most contact with your skin or sensitive areas. When asked which products to swap out first, these are the four products our experts recommend replacing ASAP:

  1. Foundation – Our skin is our largest organ, and it can quickly absorb what we put on it. One of the first products you should swap for a clean alternative is your foundation, because it typically covers the most surface area, making you most prone to toxic absorption. W3LL PEOPLE offers you four options in foundation products so that you can select the product that provides the coverage and finish you desire (left to right): Altruist Foundation Powder, Bio Base Baked Foundation Powder, Bio Tint Multi-Action Moisturizer, and Narcissist Foundation Stick. For an in-depth look at each foundation’s benefits check out our Foundation Guide. For help selecting the perfect shade, visit our Foundation Selector.3 Nontoxic Beauty Products to Buy First: switching to healthy makeup | W3LL PEOPLE
  2. Mascara – Switching to a nontoxic mascara should be a high priority for all of us. Not only do most conventional mascaras contain coal tar, but they can also contain other nasty ingredients that are drying and damaging to your natural lashes. Our Expressionist Mascara not only comes with a clean ingredient deck, but it also comes with the added benefit of plant-based ingredients like castor seed oil and sunflower seed oil, which help promote lash health and growth. We’ve combined an incredible formula with a state-of-the-art rubble-bristled wand that helps lengthen, define and curl your lashes. You won’t miss your toxic mascara for a second, we promise!3 Nontoxic Beauty Products to Buy First: switching to healthy makeup | W3LL PEOPLE
  3. Lip Products – We don’t have to remind you of how much lipstick the average woman consumes in her lifetime, do we? Okay, we’re going to: it’s upwards of 4 pounds or more! Obviously, the products that go near our mouth should be nontoxic and as close to consumable as possible. W3LL PEOPLE offers four versatile lip products that provide you with varying levels of coverage, powerful pigments, and botanical formulas that outperform their toxic competition (left to right): Bio Extreme Lipgloss (Nude Rose), Optimist Lipstick (Om Yeah), Nudist Lip Butter (Cherry), Nudist Multi-Use Stick (Nude Rose).

If you’re feeling “stuck” on where to start with your green beauty transition, we hope that this post will give you a gentle nudge in the right direction. We know that you will be blown away not only by the performance of our nontoxic products but also by the way they nourish and improve your skin, that you’ll be happy to swap out each product in your makeup bag! Make sure you’re following along with us on Instagram, @W3LLPEOPLE, this month as we share more tips and tools for making the switch to clean beauty.

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