Tag Archives: Makeup Tutorial

Plum Smoky Eye

W3LL Made: Creating a Plum Smoky Eye with W3LL PEOPLE's nontoxic cosmetics.

Hello Brave Beauties, it’s Shirley again with a quick tutorial and yet another incredible new product from W3LL PEOPLE to introduce you to!

I’m thrilled to reveal our Nudist Plum Eyeshadow Palette, which will be launching in the next few weeks. Our Nudist palettes each consist of 5 plant-based colors in either a Taupe or Plum range, that have a propriety blend of botanicals, giving each shade a creamy velvet texture, rich color, serious staying power and superior blendability. If you want first dibs on these incredible palettes you can click here and add your name to the waitlist. Our team will email you as soon as these babies are available!

Today I’m going to walk you through a super simple smoky eye look using the five nontoxic shades that are included in the Nudist Plum Eyeshadow Palette.

Nontoxic Tutorial: Creating a Plum Smoky Eye with W3LL PEOPLE's nontoxic cosmetics.

Start this look off by applying a base eyeshadow. This helps brighten the eye, even skin tone, and create a clean canvas that you can build upon. I used Rose Quartz, a soft delicate peony toned shade. The shadow is so silky that I used my finger to apply and blend! This helps create a natural, “lived-in” look with your base.

In the second step, I’m going to start smoking things up. To do this I’m using the Hypnotist Eyepencil in Black, which will create the perfect primer for a rich, smoky eye. You simply scribble the pencil directly onto your finger, and then gently tap it onto your upper lid similar to how you would apply a cream shadow. We’ve now created the perfect texture for the eyeshadow to adhere to. Don’t stress about achieving the most perfectly blended eye- we will be applying eyeshadow over this and it will smooth everything out.

Now it’s time to add dimension to this look. The Deep Amethyst shade in the palette is a delicate shimmering plum. It’s absolutely gorgeous! It has the perfect balance of shimmer and creaminess, creating the ideal satin texture. Press Deep Amethyst directly on top of the smoothed out black eyeliner. In doing so, you will notice that the shadow blends impeccably!  Really brightening and enlivening the darkness of the pencil.

The last step eyeshadow step is adding a pop of light! I’m simply blending in Aura, a shimmering rose, onto the inner corner of the eyelid. I love how this helps open up and brighten the eye. It glows but isn’t glittering.

Nontoxic Tutorial: Creating a Plum Smoky Eye with W3LL PEOPLE's nontoxic cosmetics.

Finish this smoky eye look with our Expressionist Mascara in Black. I chose to only focus on my upper lid, but if you love a good layer of mascara on the bottom lid- go for it!

If you’d like to convert this look into evening glam for an event or date, simply mimic the eyeshadow application on the bottom lid. Apply a thin smudged line of liner onto the bottom lash-line, and smooth it out with Deep Amethyst. Add a layer of our Expressionist Mascara, and you will instantly have the ultimate smoky eye!

Nontoxic Tutorial: Creating a Plum Smoky Eye with W3LL PEOPLE's nontoxic cosmetics.

Elevate your entire look by applying a quick swipe of highlighter and concealer. I apply a good amount of our Bio Brightener Stick to my cheekbone before I apply the Bio Correct Concealer (in Light). Once the highlighter is in place, I add a dab of concealer onto the inner half of the under-eye. I then blend both products together with my finger to create luminous coverage.

One of my makeup mantras is ‘choose your weapon’. This look clearly is about the eye, so I’m going to suggest that we keep the lips subtle with a layer of our Bio Extreme Gloss in Nudist. This gloss has natural peptides that plump the lips just enough to smooth them out and minimize fine lines, while this color adds dimension and shine without being too attention-grabbing.

You can watch me apply this entire look on our IGTV channel by clicking the link below or following us on Instagram @W3LLPEOPLE! We can’t wait to see this gorgeous look on you. Give it a try and #BEW3LL!

Everyday Fall Beauty 2018

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In the beauty industry the change of seasons is often associated with color, but what is often overlooked is the change in the weather and how it might impact the products you apply to your skin.

Our green beauty guru, Shirley Pinkson, recently debuted our new Optimist Lipstick Collection on Instagram Story, and so many of you inquired about her makeup routine that we thought it was the perfect opportunity to walk you through Shirley’s everday fall beauty routine. Shirley says of our products, “All of our W3LL PEOPLE products have been formulated to perform as hybrid makeup x skincare products, which makes them ideal when transitioning from one season to the next. Beneficial ingredients such as aloe, coconut oil, jojoba oil, calming chamomile, or brightening peptides from algae, coffee and pomegranate help support your skin so that it can look it’s very best.”

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“I start with the complexion,” she continued, “It’s no secret that winter is dry, but it’s often those weeks when the humid summer air leaves and the dry fall air moves in, that we can really feel it in our skin. I help support my skin through the transition by combining 1-2 drops of our Bio Booster Facial Serum with our Bio Tint Multi-Action Moisturizer. It creates a custom serum foundation that really infuses your skin with all the good stuff — turmeric, broccoli seed oil, macadamia oil, red raspberry oil, just to name a few! —  along with a healthy glow and even skin tone! It’s truly skincare that you can wear all day.”

To finish off her complexion, Shirley sweeps our Bio Baked Bronzer from cheek to temple in a C shape for a fresh dose of warming color, and then pats the apples of her cheeks with our Nudist Multi-Use Stick in Nude Berry, her signature color!

To set the entire look, while also creating a soft focus, luminous finish, she sweeps a light layer of our Bio Baked Brightening Powder onto her entire face. Shirley explains, “A setting powder isn’t as important for me in the cooler months, which is why the Bio baked Brightening Powder is perfect. It sets your makeup to increase staying power but doesn’t make your skin matte. It allows you to keep that glowy, fresh look.”

Speaking of glowing skin, Pinkson offers up one of her pro tips, “Some people wake up with a glow. Some people don’t. Where you live, your skin type, your age, and even your hormones can impact how much of a glow your skin has naturally. There’s no shame in having to fake it, and we have the perfect product to do just that. If you want to turn up your glow even more, pop a small amount of our Bio Brightener Stick onto the peaks of your complexion (cheekbones, bridge of nose, and brow bone). Instant glow!”

 

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Shirley is in love with every shade of our new Optimist Lipstick Collection and says she plans to make her fall and winter beauty routine all about the lips, “The Optimist isn’t just a lipstick, it’s a dose of moisture, hydration, and protection for your precious lips thanks to organic jojoba oil, aloe and cupuacu butter. It will help keep your lips soft and supple.”

She’s pairing the lipstick with understated eyes, explaining “I’m keeping things simple and bright on my eyes with just two coats of our Expressionist Mascara, and a tight line of the Expressionist Liquid Liner to define my lash-line. I then choose a long wearing, nourishing Optimist Lipstick shade that fits my mood for the day! Today I popped on Soulmate, which is a soft, understated peach. It’s one of the more subtle colors in the collection, and it perfectly compliments the color on my cheeks.”

We loved sharing Shirley’s go-to beauty routine with you and we hope that you gained some tangible tips that will help you transition your beauty routine this fall! #BEW3LL!

 

Get the Look: Amanda Seyfried

Get Amanda Seyfried's 2018 Met Gala look using all-natural, nontoxic products from W3LL PEOPLE!

When the stars took to the red carpet at the 2018 Met Gala there was an extra special guest in attendance: green beauty!

It’s an honor for us to have our products in the kit of one of green beauty’s best known celebrity makeup artists, the amazing Katey Denno, and we were thrilled to hear that she relied on our premium, non-toxic, super-charged products to complete this gorgeous look for Amanda Seyfried.

This year’s Met Gala theme was “Heavenly Bodies”, and Amanda’s ethereal gown was perfectly complemented by her angelic complexion, which Katey achieved by brushing our Narcissist Foundation Stick on as Amanda’s base, and simply blending the cream formula into her skin. She then set the look by pressing a light layer of our Bio Brightener Powder into areas where she wanted to dial back the shine, while still allowing Amanda’s naturally dewy glow to shine through.

Below is our step-by-step guide for recreating Amanda’s entire Met Gala look, from her flawless complexion to her sultry eyes and berry lips, using W3LL PEOPLE products!  

Skin
Prepare the skin by pressing 2-3 drops of our Bio Booster Facial Serum into cheeks, forehead and chin. Lightly blend in with fingertips. Bio Booster is a 7-in-1 serum that rejuvenates your skin with organic rose hip and pomegranate, while it moisturizes with jojoba, macadamia and olive oils.

Foundation
Apply our Narcissist Foundation Stick using a flat foundation brush. Start in the center of the face and work outward using long, downward strokes.  Apply our Bio Correct Multi-Action Concealer to any blemishes or dark areas that need extra coverage.

The cream texture of our Narcissist Foundation Stick will naturally warm up to skin to create a flawless finish. If you are naturally oily, setting the foundation with our Bio Brightener Powder will help ensure that the entire look wears well and lasts all day while still allowing it to look luminous and dewy.

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Eyes
Achieve Amanda’s sultry brown smokey eye by lining top and bottom with our Hypnotist Eyeliner in Brown. For added drama, use our Bio Bronzer Powder to smoke it out towards your temple to create a subtle smokey cat eye effect.

Make this eye look pop by brightening the brow bone and inner eye with our Bio Brightener Stick. Finish with two coats of our award-winning Expressionist Mascara for extra-long, bold lashes.

Pro tip: Our Bio Correct Multi-Action Concealer also makes a great eyelid primer if you want extra staying power!

Cheeks
For Amanda’s cherub-like glow, simply add a pop of color to cheeks using our Nudist Multi-Use Stick in Nude Berry, and blend into skin using your fingertips. A quick swipe of our Bio Brightener Stick on the cheekbone will add a perfect highlight.

Lips
We’re going to achieve Amanda’s beautiful berry lips by using the Nudist Multi-Stick in Nude Berry as a lipstick. This hydrating, multi-tasking product is perfect for big events! Just toss the tube into your clutch for touch-ups on the go.

Top this with a quick swipe of our Bio Extreme Lipgloss in Berry for a layer of shine and a bit of natural plumping power thanks to organic cinnamon and spearmint!

We love seeing the nontoxic beauty looks that you create! Share them with us on Instagram using @W3LLPEOPLE and #BEW3LL!

Perfectly Purple Smokey Eye Tutorial

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Looking to stand out in the crowd, Brave Beauty? Festival season is upon us, and we have to admit that we enjoy the people watching and style peeping just as much as the on-stage acts. Elevate your festival look this year with this simple twist on the smokey eye using our plant-based, non-toxic, good-for-you Hypnotist Eyepencil and Expressionist Mascara in, you guessed it…Pro Purple! Compliment with a touch of pink and glow, and you’re ready to rock the scene this season. Below are quick step by step tips to achieve the look.

1. It’s All About That Base
Did you know that our Bio Correct Multi-Action Concealer is not only amazing at concealing blemishes or under-eye circles, but is also a great eyelid primer? Swipe it from lashes to brows and tap into place with the pads of your finger.

2. Sweep it On
Next, set the entire area with our Bio Brightener Powder. This will help set the concealer and even out your skin tone. As it warms up and blends naturally into skin it offers a beautiful satin finish thanks to the crushed freshwater pearl powder!

3. Walk the Line
Use our Hypnotist Eyeliner in Plum on the eye lids starting at the lash line and coloring up to cover about half your eyelid. Don’t worry about being perfect with your lines. Next, use the basic eye brush to smoke the line out using small circular motions and working the color toward the outer corner of the eye. You’ll love that this best selling eyeliner is free of harsh adhesives, glides on effortlessly, and blends into the perfect smokey eye thanks to an all-natural formula containing jojoba oil. Blend the remaining product left on the eyeshadow brush lightly under your bottom lash line.

4. The Next Dimension
Amp up the look using our Nudist Multi-Use Powder Duo includes two powder colors that create the perfect blush and highlighter as well as gorgeous eye colors! Use Nude Blush in the crease of the eye and corners of eyes for a colorfully dramatic affect. You can pop Nude Glow onto the center of lids and underneath the brow for a sexy highlight.

5. The Show Stopper
Finish this look with two coats of our award-winning Expressionist Pro Mascara in purple! The high-tech rubber-bristled wand will help separate and lengthen lashes, while the all-natural, adhesive-free formula nourishes lashes with sunflower seed oil and adds an additional pop of purple to your look.

Now get out there, move to the music and get GLOWING! We can’t wait to see the nontoxic festival looks you create with your favorite W3LL PEOPLE products! Tag us on Instagram @W3LLPEOPLE and using #BEW3LL!

Get the Look: Kesha

Create Kesha's 2018 Grammys look using all-natural, nontoxic beauty products from W3LL PEOPLE!

There were more than just a few shining moments during the Grammys on Sunday evening! The bright spot for us was seeing Kesha, in all her glory, rocking both the red carpet and the stage with a beautiful message of forgiveness and empowerment. Count us way in!

We were inspired to take a few beauty pointers from this icon and were most inspired by her brown smoky eye, extra fluffy lashes and perfectly pink lips! Follow along while we show you how to recreate this look using our plant-based, nontoxic, good-for-you cosmetics!

STEP 1: Start out by perfecting Kesha’s full-coverage look with our Narcissist Foundation Stick. Using the stick, apply it directly to skin. Start at the center of your face, then use a foundation brush and downward pressing motion to press the coverage in and blend outwards to the edges of the face.  And then dab onto any other problem areas.

STEP 2: Correct any dark circles or blemishes (we all gottem), using our Bio Correct Concealer. This power-packed natural wonder provides serious coverage, but also helps de-puff, brighten and improve skin’s texture. Focus on the inner corners of the eyes, where it is usually the darkest, then blend outwards across the under-eye area.

STEP 3: Apply a light layer of our Altruist Mineral Powder to help set the base and make this look full-coverage and matte. You can also swipe a small amount across your lids to help even out eyelid color and prep them for eye makeup.

If you are oily, rely on our Realist Setting Powder to set those areas and help absorb oil throughout the day. Simply dust a layer onto your T-zone or any other areas that tend to be more oily.  Oily lids sometimes, too? Dust a bit across your eyelids if you have creasing problems and press some under the lashline to help prevent smudging from eyeliner or mascara!

STEP 4: Use our Bio Bronzer Powder to help get Kesha’s simple, smoky eye. Focus it in the crease of the eye and use circular motions to blend the color. Then use the tip of your eye brush to gently press color into the lower lashline.

Use the edge and not the tip of our Hypnotist Eyepencil in brown to do short thin strokes on the lash line (halfway across the lid) then get a basic eye brush to diffuse the color. Go from the outer corners to the inner corner. Use this same technique on the lower lash line. You can also use our Hypnotist Eyepencil in brown to fill in and shape your brows!

STEP 5: To achieve Kesha’s fully defined lash look, swipe on a few of our Expressionist Mascara Black! Make sure to go with the natural flare of the lashes (outer corner: pull towards the ears, inner corners: pull towards the nose), then use the tip of the mascara wand to define the lower lashes. The state-of-the-art rubber-bristled wand has little teeth that will help apply without getting too clumpy. If you prefer the doll-like effect of Kesha’s lashes, you can use fingers to gently pinch them together for a chunkier look.

STEP 6: Grand finale! Finish this look with our Nudist Multi Use Stick in Nude Berry #10. Use a foundation brush to apply this cream blush onto the center of the cheek and pull back to the cheek bones. Diffuse any color using the clean side of the brush or the tip of the brush.

For your pout, grab a lip brush for a more precise application and apply the Nudist Multi-Use Stick in Nude Berry #10! It’s a multi-tasking product that adds color to cheeks, eyes and lips!

Recreate the look yourself and share it with us on Instagram @W3LLPEOPLE with hashtag #BEW3LL for a chance to be featured!

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