Tag Archives: healthy skin

How W3LL PEOPLE Is Pioneering Innovative, Plant-Based Cosmetics

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We were so honored by this recent interview shared by Thrive Market! If you’re curious about how W3LL PEOPLE came to fruition, what we identify as our mission, and what our ingredient standards are, read on! From the interview:

If you think “plant-based beauty” means sacrificing the staying power of traditional cosmetics in exchange for good-for-you ingredients, W3LL PEOPLE is about to change your mind. This green beauty brand is blazing a trail in the industry thanks to three founders—an entrepreneur, a makeup artist, and a dermatologist—who are committed to using nontoxic, renewable, and plant-based ingredients.

Click here to read the complete story over on the Thrive Market blog and #BEW3LL!

DISCOVER THE LATEST IN CHEMICAL FREE SPF BY W3LL PEOPLE

Have Safe Sun: The latest in chemical free SPF by W3LL PEOPLE

Are you ready to get out there and enjoy the sun without the fear of sun damage, or sunburn? Time for you to get acquainted with our SPF Dream Team! The four products above were created fo yo glow, but have the added benefit of protecting you from environmental damage. Here’s why this good-for-you collection will quickly become your trusted regimen for sun protection and repair!

LAYER UP, BUTTERCUP

Did you know conventional sunscreens can contain harmful ingredients such as Avobenzone and Oxybenzone? Both of these seriously toxic ingredients have been linked to photoallergic reactions, endocrine disruption and bioaccumulation. Why battle one nasty with another nasty? No bueno. That’s why our products use the unbeatable defense power of zinc to provide a physical barrier between you and the sun.

We recommend applying our Bio Tint Multi-Action Moisturizer SPF 30 every morning. This award winning product protects your skin with SPF 30 broad spectrum protection thanks to the power of pure zinc and a host of antioxidant rich organic botanicals that hydrate, nourish and soothe.

If you want to double down on protection, add another dose of SPF by lightly buffing on a layer of our Altruist Foundation Powder SPF 15 over Bio Tint Multi-action Moisturizer. Give extra attention to areas that get targeted by the sun, such as the top of your forehead and your nose. It may also be used by itself for a solid SPF 15 which is typically plenty for work days when mainly indoors.

And don’t forget about your precious lips! They are so susceptible to sunburn and are often forgotten. Thankfully our clear Nudist Lip Butter 0 is the perfect way to look gorgeous and nourish your lips with organic rosehip oil while also shielding them from the sun with zinc’s natural, safe environmental protection.

TOUCH UP AND GO, GIRL

How about sun protection that not only shields you from environmental damage but also looks great!? Instead of reapplying a cream sunscreen to your face, which can wreak havoc on your makeup application, leaving skin oily and pores clogged, simply buff another layer of our Altruist Foundation Powder SPF 15 onto skin for a quick-touch up that will reinforce the SPF benefits! Pro tip: try putting Altruist Foundation Powder into your favorite refillable brush for SPF protection on the go!

REVERSE AND REPAIR

Protecting your skin from environmental damage doesn’t end when you leave the beach. Antioxidants are the secret to repairing damage that has already been done, and helping to prevent future sun damage.

Both of these products you’re wearing during the day are working triple duty. Bio Tint Multi-action Moisturizer SPF 30 and Altruist Foundation Powder SPF 15 both are chock full of anti-oxidant rich, plant-based ingredients to improve your skin quality for a flawless and radiant complexion, while defending against environmental damage.

Bio Tint is loaded with organic broccoli seed oil, rosehip oil, turmeric and bio -peptides that rejuvenate skin and boost collagen. Altruist soothes and nourishes skin with pearl powder, organic green tea, and organic aloe.

Feel like your skin could use an extra dose of antioxidant love? Meet our Bio Booster Facial Serum, which touts a 7-in-1 formula powered by organic botanicals that help repair and soothe your skin after a day in the sun! Organic Rose Hip and Pomegranate rejuvenate your skin while our powerful algae complex brightens and corrects. A long list of powerful plant-based ingredients, such as Sea Buckthorn, Broccoli Seed Oil, Jojoba and Red Raspberry further work to improve your skin’s appearance and combat breakouts. Press 2-3 drops into skin at the end of the day, remembering to treat your lips, neck and chest as well!

We know that our SPF Dream Team will have you ready for anything that summer sends your way! Share your sun-filled adventures with us on Instagram using @W3LLPEOPLE and #BEW3LL!

The Silica Confusion

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There’s been a lot of controversy running around over the web recently regarding the safety of using Silica in our cosmetics. The vast differences in the information out there can be confusing and misleading, particularly because there are companies intentionally keeping certain information regarding silica away from inquiring customers.  Some companies have gone so far as to publicly ridicule customers who question the safety of their silica-based products, so we at W3LL PEOPLE wanted to provide you, the informed individual, an honest run-down of silica and it’s potential dangers.

So, is silica powder dangerous?  The answer is yes and no.  Some of that information out there is true.  Silica can cause scilicosis, a respiratory disease, if breathed in at large doses, or through prolonged exposure.  But we’re talking 20+ years of direct exposure, and particularly with one type of silica, crystalized silica particles, which is mainly used for pottery.

The type of silica that is used in cosmetic products is limited to a different type: spherical silica, or silicone dioxide as it is also known.  This cosmetic grade mineral is where most of the confusion lies.  There is some research out there indicating that cosmetic grade silica is linked to certain forms of cancer in lab animals, and because it is the 2nd most common mineral on the planet, how are we to have any sense of control over this situation?

You definitely have choices when it comes to your face powder and silica.  The amount of silica in your product will make a significant difference.  Products with a high proportion, or that are strictly silica will put more of the mineral out into the air for you to breathe in, where as powders with less than 1% of silica kick up such a trace amount, you would literally have to go out of your way to inhale enough to be a safety concern.

At W3LL PEOPLE, we pride ourselves in keeping all of our products free of anything linked to compromising your personal health or safety, which is why our mineral powders have less than .5% silica, which is at a level that poses no threat to lung irritation, cancer, or any other ailment if inhaled.  Check that label and avoid silica proportions at over 1%, particularly those which are 100% silica!  Being informed of your options will allow you to get that flawless finish without compromising your consumer integrity!

We Always Knew You Were a Natural Hypnotist.

Let’s face it, when it comes to using eyeliner for a bold and dramatic look, nobody did it better than Ancient Egypt. Ancient Egyptians were so enamored with the idea of eye-enhancing makeup that it symbolized royalty, protection, and health with a hieroglyph of its very own. Can you say Cleopatra?

But, of course, there’s a bit of a catch. And in this case, it’s the kohl Egyptians established as the go-to ingredient in eyeliner. Sure, kohl can provide rich, saturated color, but da da da… it also provides a very unhealthy dose of lead! And, in case you’ve been too busy straightening your hair to notice, exposure to lead is associated with TONS of health problems, like death and, even worse, mood disorders.

Thanks, Ancient Egypt.

We shouldn’t be too hard on them though, they did have a pretty great sense of style. And we can’t really blame Ancient Egypt for being…ancient, can we?

But this is the 21st century ladies, and there’s just no reason looking gorgeous should cost us our physical and mental health. W3LL PEOPLE feels your pain. Maybe toxic chemicals were okay for women thousands of years ago, but we think it’s time to ask for some modern natural eye makeup. So, we did. We asked W3LL PEOPLE founder and cosmetic dermatologist Rene Snyder to help us out, and boy, did she deliver. We’re ecstatic about the design of our new organic black velvet eye-pencil, which is not only safe for your eyes, but for every last little bit of you.

We’re so entranced by our newest eyepencil that we’ve decided to call it “The Hypnotist.” We’re not saying our all natural eye pencil will make you royalty, but at least you can still be healthy when you want to look like a Queen.

Buy Now: ONLY $16.50

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Refinery29’s Feature Interview with Our Very Own, Shirley Pinkson

Rumor Has It: We Break Down The Reality (& Dangers) Of Mineral Makeup


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There’s been a lot of chatter lately about mineral makeup and its possible dangers. Long thought of to be a safe alternative to chemical-laden cosmetics, this perfect-blend alternative is suddenly coming under serious scrutiny. Many scientists are raising concerns about the effects of inhaling loose powder foundations, specifically mica, and lung damage.

We wanted to see if there was any validity to these rumors, so we caught up with makeup artist and W3ll People co-founder Shirley Pinkson to help separate fact from fiction. Check out this Q&A to find out if mineral makeup is really as safe as it claims.

From your perspective, is loose mineral makeup hazardous to your health?
“First off, it’s worth noting there are an alarming number of potential toxins the average person inhales on a daily basis. They come from our air, our water, our food, and even our cosmetics. That said, taking a look at cosmetics is no different than taking a look at what’s in your energy bar.

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