Tag Archives: green beauty

Q+A with the Founders of W3LL PEOPLE

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We still can’t believe that this month marks our 10 Year Anniversary! There’s no denying that green beauty is here to stay, and our founders have gotten front row seats to this revolution, so we sat down and picked their brains about their favorite moments and best pieces of advice after a decade in the industry!

See below for our Q+A Session with W3LL PEOPLE co-founders, James, Renee, and Shirley, and help us celebrate by enjoying 10% off + Free Shipping on all full-size, full-price W3LL PEOPLE products online and in-store through the end of the month! 
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Q: What is your best memory from the early days of W3LL PEOPLE?

James: The three months just before, and after, we opened the Studio. The concept was so young, unknown, exhilarating, scary. No supply chain logistic challenges to solve yet. No investors. No inventory forecasts to fret about. Just big ideas and some beautiful intentions. Back then we really had no office space. So Shirley and I would go to the Whole Foods Flagship on Lamar for “meetings.” We’d have quiet little dinners at the seafood bar in the far back of the store with folks shopping for their organic goodies sifting around us. We had wine, dreams, and tacos. Anything was possible. And it still is.

Renee: Having our families at the opening of our flagship store in Austin, Texas was a wonderful memory. Also, traveling abroad with James and Shirley has been such a bonding experience. Most fun memory is of the opening of W3LL PEOPLE in ‘& other stories’ in London.

Shirley: Honestly, everything leading up to June 28, 2008 (the day we opened the doors to our first W3LL PEOPLE Studio in Austin, Texas). James, Renee and I were driven, challenged and inspired to do good, and we were going to do it our way. You see, we are 3 friends from college with an unbreakable bond on a mission. Every late night planning, designing, and crunching numbers was made of the stuff all dreams should be made of: partnership, friendship, and positivity. Did you know that we hand poured most of W3LL PEOPLE’s makeup out of the Austin store? We’d pour makeup whenever we could to meet the following day’s sales. Late nights and early mornings in the Studio was never a chore. Nothing felt more right.

Initially, I ran the day to day business at the Studio on my own. I still carry the time I spent with our first customers close to me today.

I look back at my long after work walks around Lady Bird Lake and smile.

What do you think is a secret to W3LL PEOPLE’s success?

James: Our unique, integrated approach to beauty. Three beautiful minds are better than one; especially when they include extraordinary talents in cross-disciplinary fields that compliment one another. Basically, we’re a triple threat that can’t be stopped.

Renee: It’s definitely our friendship, but I look back and realize that the support and encouragement from family and friends has continued to fuel the project and dream. The journey to opening up a business is hard, to keep it moving forward is a passion.

Shirley: We built our brand with a bond that will exceed its lifetime. James, Renee and I have shared tremendous growth, challenges and, at times, heartache. We’ve been there for each other. And this is what fuels all that we have done and continue to do.

Any tips for going into business with friends?

James: Be calm, kind and generous with yourself. Pass it on.

Renee: Communication. Stay respectful and don’t ever be reactionary. There is no tone in text messages or emails and it’s easy to be curt and short when you’re rushed in a busy day. We all respect each other and that has fueled our friendships.

Shirley: Never lose sight of what brought you together in the first place. Be honest. Have a plan. Strategize your shared talents and put each one to work. As success and business begin to grow, always make a point to schedule time together outside of the workspace. 

Q: What has been the greatest surprise in the past ten years?

James: Ha! How profoundly difficult it is to run a natural beauty brand. Hmm. Maybe the biggest surprise is how right we were. The world needs W3LL PEOPLE. W3LL PEOPLE needs the world.

Renee: How well green beauty is growing. Our product line continues to succeed in Whole Foods and Target.

Shirley: That after 10 years we are still going… and we are better than ever.

Q: Why is green/non-toxic beauty important to you?

James: Hmm. If I’m being honest, there’s a little David vs. Goliath syndrome at play. The work of “taking on the man” and helping clean up the crap in the conventional beauty industry is definitely a huge challenge. And I love a good challenge.

Renee: What we put on our bodies makes a long-term difference on the appearance of our skin and our overall health.

Shirley: It’s the right thing to do. Period.

Q: What makes you passionate about your work?

James: On one level the simple answer is women. Helping inspire a confident grin on a woman who’s seeking to engage with life in a more mindful way… maybe a swipe of our mascara on a rushed, weekday morning helps her “gear up” to face the world with some turbo power. It’s like, wow! I get to be a part of THAT?! It’s not like we’re performing surgery, but we are touching people in a real way. That’s pretty cool. And the fact that I get to create moments like that with a team and business partners whom I deeply admire makes it even more of a true blessing.

Renee: Seeing results in the products made and being able to utilize organic aloe and other essential oils excites me. I’m so pleased with our product line, I think it’s the best.

Shirley: Every person I touch makes me passionate about what I do.
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Q: What is the ONE WP product you can’t live without?

James: Our Bio Tint Multi-action Moisturizer with SPF 30. We spent five painstaking years to develop this all-in-one natural wonder. We became obsessed with creating a clean BB cream with a luxurious texture, semi-matte payoff, legit coverage, pure zinc sun protection, and an age-defying cocktail of organic botanicals, herbs, and adaptogens that would make any beauty junkie swoon. And we actually did it. Boom.

Renee: Our award-winning Expressionist Mascara. I can use it on my eyelashes and I dab a bit on my eyebrows to fill them in. This instantly wakes up my eyes.

Shirley: Nudist Multi-use Stick in Nude Rose. Gotta have my blush!

Q: What about W3LL PEOPLE makes you the proudest?

James: Gosh. That may be the toughest question. I participated in a clean beauty forum recently with Credo and EWG. I asked if we had any W3LL PEOPLE women in the audience loving the brand. I got a cheering ovation. I felt incredulous and pretty darn proud.

Renee: I’m clearly going to say the product line, but I realize that I am lucky and blessed to have found two wonderful people to share this remarkable journey with.

Shirley: Our commitment to evolve and grow. We are consistently challenging ourselves to be better.

Q: What is your biggest dream for the future of W3LL PEOPLE?

James: Using the success we have gained as a brand to take it to the next level. In a weird way that means going back to that simple place where anything is possible. And now we have resources to make those new ideas possible. That excites me. So better buckle up, cuz I’m ready to take W3LL PEOPLE on a bumpy beautiful ride.

Renee: I’m excited to see the company continue to grow and continue to innovate in the world of clean beauty.

Shirley: Ultimate accessibility. For everyone.

Q: What’s your greatest hope for the future of Green Beauty?

James: That Green Beauty simply becomes Beauty. This is already happening.

Renee: That more people will begin to understand and realize the toxic load of chemicals to the body with repeated use of common products that contain harmful chemicals. It’s important to begin to understand that the choices of what to put IN our body are as important as what we put ON our bodies.

Shirley: That Green beauty is ALL beauty.

Q: Aside from clean beauty products, what else makes you feel W3LL?

James: When I’m mostly quiet and feel dialed into my true self. JAMES = W3LL. Most likely simply sitting on my front porch listening to the neighborhood with my dogs, or taking a hike in the foothills of my ranch just north of Santa Fe.

Renee: I am grounded by my family and my friends who support us as a team. They nourish my soul.

Shirley: Time with my beautiful wife and son.

Doesn’t reading this just make you love this trio even more? Our entire team is so inspired by them daily, and thankful to be led by people who are filled with good intentions and positive vibes. Thank you for reading, and for helping us continue to celebrate! Check out our recent blog post, 10 Years of Being W3LL, for more about our anniversary.

I’m At My Finest

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I don’t claim to be great at everything, but I do think that if there’s one thing I’m pretty great at, it’s living with intention. Intentional living has helped me feel fulfilled, has helped me find my purpose, and has helped me find joy and value in every experience – big, small, happy or sad –  and as the final days of the year approach, and we embark on a fresh year ahead, I’ve found myself  taking note of the places, people, experiences and moments that make me feel my finest.

I feel at my finest when I am feeding my son a nutritious, plant-based meal. It isn’t always easy, but I have no shame in relying on meal services (my favorite is Green Chef). I love to blend any leftovers and use ice-cube trays to freeze them into perfectly portioned servings for my little man.

Another mom trick I have up my sleeve? The Baby Center App. It quickly and efficiently answers any question I have ever had about motherhood, babyhood and beyond, and I also love the updates it provides on his age and growth.

Although my world can feel like it revolves around him (who can blame me!), I know how important it is to prioritize self-care so that I can be at my finest for myself, my family, and my work. Below are a few additional resources that keep me going, glowing and growing:

The EWG Skin Deep Database – Understanding ingredient labels is vital, but can be time-consuming and confusing. EWG’s online database provides you with extensive information about the ingredients in your favorite products, and their visual ranking and scoring system makes it easy for you to identify safe, healthy products, and ones you should probably avoid.

WELL + GOOD – I try not to spend too much time surfing the web, but one site that I never regret reading through is WELL + GOOD. It’s a treasure chest of information if you are interested in well living. Their recent round-up of Top Trends for 2018 had me full of anticipation for what’s to come this year!

Mindbody- It’s so easy to avoid popping into a fitness class, booking that massage, or going to a meditation session during a business trip simply because it seems inconvenient or you’re too busy.  But I’ve discovered an app that has made it incredibly simple. Mindbody helps you book your favorite fitness, wellness and beauty services in just a few quick clicks on your smartphone. It works in cities across the country, which is great for those of us who are always on the go!

The Green Beauty Rules – I also feel at my finest when I am learning. There is value in understanding ingredients, how to decipher the labels on your favorite products, and how to identify safe products for yourself, your home, and your family. One of my favorite books is Paige Padgett’s “Green Beauty Rules“. She simplifies complex information and gives you actionable steps to clean up your beauty routine. Plus, we could probably all use a little more time for slowing down, setting aside technology and reading an actual book, don’t you think?

These are things that I incorporate into my life in order to be at my finest. What would make it onto your list? What are the things that make you feel valued? Important? Smart? Empowered? Beautiful? What are the experiences that you reflect on and feel your heart swell with happiness or pride? I’m at my finest when I am educating a client on safe, effective products. I’m at my finest when I am spending quality time with my family. I’m at my finest when I’m covered in my favorite body oil or swiping on my favorite lip balm. I’m at my finest discovering new things with the people I love.bew3ll-shirley-signature

Dump Your Junk

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Dump Your Junk: how to upgrade your beauty and skincare routine to products that are safe, healthy and natural | W3LL PEOPLE

If you’ve been telling yourself that you’ll make the switch to nontoxic beauty products there is no better time than this week! Honor mother earth on Earth Day by making a commitment to products that are healthier for you, and her. To get you started, we rounded up some of our favorite green beauty tips to help you officially Dump Your Junk and make the switch to safer products. So, empty your drawers, vanity and makeup bag and read onto to discover how easy it is to adopt a green, clean, nontoxic routine!

Dump Your Junk: how to upgrade your beauty and skincare routine to products that are safe, healthy and natural | W3LL PEOPLE

Beauty starts from within, so we’d be remiss if we didn’t mention the importance of health from the inside, out. Our Austin team is blessed to be neighbors with Juice Society. Their high-quality, organic, cold pressed juices  help keep our skin glowing and our immune systems strong. We love that they create a plant-based product that is sustainably sourced. If you aren’t in Austin we are willing to bet that there is a fresh juice place near you. Check one out, and drink up!

Dump Your Junk: how to upgrade your beauty and skincare routine to products that are safe, healthy and natural | W3LL PEOPLE

Glowing skin is always in. Having skin that not only looks healthy but is healthy is largely dependent on a dependable, effective skincare routine. We are longtime fans of Osmia Organics. Just like your favorite W3LL PEOPLE cosmetics, all of Osmia’s products are free of parabens, phthalates, sulfates, petrochemicals, and synthetic color or fragrance. We love the gentle cleansing (and natural, clean smell) of their Rose Clay Facial Soap, a must have for any eco-beauty bag.  The kaolin clay in this cleanser instantly hydrates and helps heal the skin. At night, follow it with their Active Gel Toner, and then layer the Restore Facial Serum over the top. In the morning, start the day right with a light layer of their Purely Simple Face Cream before our nontoxic beauty products.

Now that you’re radiating health from the inside out, it’s time to enhance your natural beauty using a few of our supercharged, plant-based cosmetics! The full line is EWG verified, so you can feel confident your making a truly qualified choice.

Start with a good foundation. Don’t be shy, when it comes to making the switch to safer beauty, foundation is one of the most important steps, but often one that women hesitate to make. We all have our favorite foundations and switching to something new can be difficult. Not only do you need to find a formula that works for you, but also the perfect shade. We’ve created our Foundation Selector to help make the process easy. Foundation is a product that most people apply to their entire face so finding a product that is healthy, nontoxic and also treats your skin with botanical ingredients is key. Our Altruist Foundation Powder has been re-formulated to treat your skin while you wear it, with an combination of green tea, freshwater pearl powder and aloe. Plus, a dose of zinc helps protect your precious skin from environmental damages. If you’re a cream foundation loyalist, try the Narcissist Foundation Stick. Packed with nourishing plant based botanicals, our new breakthrough formula delivers a weightless, satin, soft-focus finish while balancing skin tone and diminishing imperfections.

Dump Your Junk: how to upgrade your beauty and skincare routine to products that are safe, healthy and natural | W3LL PEOPLE

 

Take your foundation up a notch by adding an effortless contour using our Natural Highlight + Contour Duo. Sweep the cream bronzer under your cheekbones, jawline and along the sides of your nose to instantly shape and add sun-kissed color (see our tutorial on Nontouring for even more tips). Next, get your glow on by adding a pop of luminous shine using our cream Brightener. Apply it to the very center of your cheeks, your orbital bones, or even above the arch of your brows for a radiant glow! If you’d like to add an additional pop of color we recommend our Nudist Multi-Use Cream Stick (pictured here in Nude Peach) to add a pop of color to the apples of your cheeks.

We know our skin absorbs the products we put on it, but don’t forget about the products you put near your precious eyes (those are important!) or on your lips (which usually end up being consumed). Perfecting a clean eye look is easy with our Expressionist Liquid Eyeliner, and award-winning Expressionist Mascara. This dream team provides you with the long-lasting performance you expect, the lush lashes you desire, and an ingredient list that is free of coal tar or skin aging adhesives. Finish your nontoxic, cruelty-free beauty beauty routine with a quick swipe of our Nudist Colrobalm. The love child of a lip stick and a lip balm, The Nudist gives lips a subtle boost of color and shine plus penetrating, nourishing hydration. Rich in organic omega oils and aloe, this luxury lip treat leaves stressed lips soothed, supple and protected!

Ready to make the switch to #BEW3LL? We’re here to help with 25% OFF  W3LL PEOPLE Cosmetics Friday, April 21st – Sunday, April 23rd, at both Austin Studios and on W3LLPEOPLE.com!

If you’re in the Austin area,  join us on Earth Day (Saturday, April 22nd) at one, or both, of our W3LL PEOPLE Studio locations. We’ll be hosting an exclusive MEET THE MAKER EVENT featuring a clean beauty mixer and consults with W3LL PEOPLE Co-Founder Shirley Pinkson and Dr. Sarah Villafrank, the founder of Osmia Organics. Get all the details and sign up for a personal consultation with the founder here.

Share your upgraded beauty routine with us on Instagram at @W3LLPEOPLE!

Bio Tint Multi-Action Moisturizer has Arrived

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Hold on to your hats, ladies and gentlemen, because we are about to blow the roof off this place! Today we are unveiling a product that is more than four years in the making. One that has nearly killed us to keep under-wraps. And one that we know the green beauty world has been waiting for.

Our new Bio Tint Multi-Action Moisturizer is about to become the hero of your beauty routine. It isn’t a bb cream, cc cream, primer or lotion. It’s our Bio Tint Multi-Action Moisturizer because this product literally does it all, with a long list of healthy ingredients that nourish and benefit your skin, and a prestigious EWG-verified certification to top it off!

Like so many of our products, this one began as a mission: develop a tinted moisturizer that does not contain dimethicone or silicone, provides broad spectrum SPF protection, enhances the overall tone of the skin, and has a satin finish.

We found safe SPF 30 protection by adding 20% zinc, which is nontoxic and beneficial to the skin. We achieved the perfect skin-tinting formula through years of testing and tweaking. And we mastered the satin finish through the discovery of broccoli seed oil, which effortlessly allows Bio Tint to spread and absorb evenly on your skin. It also prevents creasing much like dimethicone or silicone would, but unlike those crappy fillers, broccoli seed oil actually benefits your skin with a healthy dose of Vitamin K.

The technology doesn’t stop with the ingredient-rich formula, baby. We also went above and beyond with the packaging, bringing you a high-tech, airless pump that puts this tinted moisturizer ahead of all competitors. Although Bio Tint comes in a simple (travel friendly!) tube, the airless pump helps deliver the perfect amount, while keeping your product fresh and free of bacteria.

We are so excited for you to try this life-changing product. We know you will be amazed by it’s ability to truly hydrate the skin, correct discoloration, provide SPF protection and still allow your radiant skin to shine through. Although we develop all of our products to be leaders in the industry, we can’t wait to watch this one revolutionize it.

Super Powers

  • High-Tech Airless Pump
  • SPF 20
  • Water Resistent
  • EWG-verified

Beneficial Ingredients

  • Broccoli Seed Oil
  • Pomegranate
  • Coconut Oil
  • Green Tea
  • Aloe
  • Ginseng Root
  • Peptide Complex
  • Algae Extract

No Nasties

  • Avobenzone
  • Oxybenzone
  • Parabens
  • DEA
  • Phenoxyethanol
  • Petrochemicals
  • Fragrance
  • Sulfate
  • Propylene
  • Glycol
  • GMOs
  • Phthalates
  • Dimethicone
  • Nano Particles
  • Mineral Oil

 

Get Nude, be happy and Win $150!

Nude Series newsletter

We believe less is more when it comes to makeup. Which is why we created the Universalist Multi-stick Nude Series. These natural looking shades are versatile, stunning…darewesay sexy…? And we want to see how you go Nude! Show us your favorite natural look using a Multi-Stick from our new collection and you could win a $150 gift card! Plus, the winner’s smiling face will make a cameo on our Instagram feed as well as the product feed at W3LLPEOPLE.com!
The new Universalist Multi-stick Nude Series lets your skin be the star. All three neutral, fresh shades are expertly designed to enhance your cheeks, lips and eyes with barely there, fresh-faced color that enhances all complexions. These creamy delicious goodies are packed with therapeutic botanicals such as green tea, aloe and chamomile, to give the effect you want while still looking and feeling bare.

What are you waiting for? Pick your stick and show us how you get Nude by sharing a picture along with the tags #BEW3LL #MULTISTICK on Instagram!

STEP ONE

Shop the nudes! Pick your favorite color from our Nude Series! Snap a selfie wearing it!
8 Nude Rose, 10 Nude Berry11 Nude Peach

WP Selfies

STEP TWO

Make sure you follow @W3LLPEOPLE on Instagram!

W3LL PEOPLE Instagram

STEP THREE

Show us how you go Nude by sharing your photo on Instagram and include:
#BEW3LL #MULTISTICK in the caption.

WP Universalist Instagram
Shop The Nudes

Sweepstakes entry 8/10/16 through 8/31/16 11:59pm. Official rules and restriction can be found here.

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