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W3LL PEOPLE Launches in Whole Foods Market® Midwest 

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Whole Foods Market Midwest Becomes the Exclusive Retailer for W3LL PEOPLE Products in Illinois, Michigan, Minnesota, Missouri, Nebraska and Wisconsin

W3LL PEOPLE is thrilled to announce the launch of its luxurious, nontoxic, high-performance makeup at 18 Whole Foods Market Midwest stores, following the company’s hugely successful launch at the Whole Foods Market Global flagship store in Austin, Texas last month. The addition of W3LL PEOPLE products to Whole Foods Market Midwest stores makes the world’s leading natural and organic foods grocer the exclusive retailer for W3LL PEOPLE products in Illinois, Michigan, Minnesota, Missouri, Nebraska and Wisconsin.

W3LL PEOPLE’s modern approach to beauty is built on simplicity, authenticity and performance, and the state-of-the-art, all-natural formulas effortlessly deliver flawless coverage and soothing protection that’s unbelievably light. Building upon its breakthrough success within the prestige beauty category, W3LL PEOPLE is excited to lead the charge in the premiumization of natural beauty within the masstige channel. Partnering with Whole Foods Market provides unprecedented access to healthy, honest, high performance makeup for everyone all across the country looking to making smarter, healthier choices in their beauty routine.

“W3LL PEOPLE has happily taken on the challenge of proving that prestige beauty and wellness are not mutually exclusive,” said James Walker, co-founder of W3LL PEOPLE. “We are thrilled to be launching at 18 Whole Foods Market Midwest stores and having the company be the exclusive retailer for our clean beauty products in the area. As the go-to authority in high quality natural and organic products, Whole Foods Market is the perfect partner for W3LL PEOPLE.”

The complete list of Whole Foods Market Midwest locations that will now carry 48 natural makeup must-haves from W3LL PEOPLE includes:

Illinois

Chicago Neighborhoods

  • Edgewater – 6009 N. Broadway Ave.
  • Gold Coast – 30 W. Huron
  • Lincoln Park – 1550 N. Kingsbury St.
  • Streeterville – 255 E. Grand Ave.

Chicago Suburbs

  • Elmhurst – 215 S. Route 83
  • Evanston – 2748 Green Bay Rd.
  • Northbrook – 840 Willow Rd.
  • Naperville – 2607 W. 75th St.
  • Schaumburg – 750 N. Martingale Rd.
  • Willowbrook – 6300 Kingery Hwy.

Michigan

  • Rochester Hills – 2918 Walton Blvd.

Minnesota

  • Edina – 7401 France Ave. S.
  • Maple Grove – 12201 Elm Creek Blvd. N.

Missouri

  • St. Louis – 4577 W. Pine Blvd, Opening May 25, 2016
  • Town and Country – 1160 Town and Country Crossing

Nebraska

  • Omaha – 10020 Regency Cir.

Wisconsin

  • Milwaukee – 2305 N. Prospect Ave.
  • Wauwatosa – 11100 Burleigh St.

In celebration of the launch, the following initiatives will take place:

  • W3LL PEOPLE Gift With Purchase at Whole Foods Market Midwest locations carrying the brand April 29 – May 1, while supplies lasts
  • W3LL PEOPLE makeup demonstrations at Whole Foods Market locations carrying the brand on April 30 and May 1, dates vary depending on location
  • Meet the Maker event with co-founder Shirley Pinkson at Whole Foods Market Kingsbury, 1550 N. Kingsbury St on May 14

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W3LL PEOPLE products will be debuting in additional Whole Foods Market regions across the country in the coming months.

Please stay tuned at www.w3llpeople.com or sign up for our emails to receive alerts about locations launching near you!

 

 

 

 

Lucky Magazine: Doing Your Own Wedding Makeup? Don’t Miss These 24 Expert Tips Every Bride-To-Be Should Know

Your wedding day is one of the most special, remarkable days of your life, and you’ve chosen to take the time to do your own makeup. You want to make sure you feel and look your best on this day! The folks at Lucky Magazine asked the industry’s top beauty pros for their suggestions… and our Universalist #2 Highlighting ColorStick was high on the list!

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Assuming that you’ve had tons of practice doing your own makeup on a daily basis, attempting to do it yourself on your wedding day actually isn’t that much more difficult. After all, no one knows your face better than you do, and chances are you have many of the tools and products that you need for the big day right at your fingertips—you just need to know how to use them.

I asked several industry experts to give their best pieces of advice for getting it done—including Hannah Martin, Bobbi Brown’s UK makeup artist who provided assistance to members of the Royal Wedding, as well as one of the fashion world’s key players, Fiona Stiles, who had firsthand experience doing her own wedding day makeup. If you’re considering creating your wedding beauty look on your own, prep yourself with these handy tips.

Read more here:http://www.luckymag.com/beauty/2014/06/how-to-do-your-own-wedding-makeup_slideshow_Steer-Clear-of-Glitter_8

The Silica Confusion

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There’s been a lot of controversy running around over the web recently regarding the safety of using Silica in our cosmetics. The vast differences in the information out there can be confusing and misleading, particularly because there are companies intentionally keeping certain information regarding silica away from inquiring customers.  Some companies have gone so far as to publicly ridicule customers who question the safety of their silica-based products, so we at W3LL PEOPLE wanted to provide you, the informed individual, an honest run-down of silica and it’s potential dangers.

So, is silica powder dangerous?  The answer is yes and no.  Some of that information out there is true.  Silica can cause scilicosis, a respiratory disease, if breathed in at large doses, or through prolonged exposure.  But we’re talking 20+ years of direct exposure, and particularly with one type of silica, crystalized silica particles, which is mainly used for pottery.

The type of silica that is used in cosmetic products is limited to a different type: spherical silica, or silicone dioxide as it is also known.  This cosmetic grade mineral is where most of the confusion lies.  There is some research out there indicating that cosmetic grade silica is linked to certain forms of cancer in lab animals, and because it is the 2nd most common mineral on the planet, how are we to have any sense of control over this situation?

You definitely have choices when it comes to your face powder and silica.  The amount of silica in your product will make a significant difference.  Products with a high proportion, or that are strictly silica will put more of the mineral out into the air for you to breathe in, where as powders with less than 1% of silica kick up such a trace amount, you would literally have to go out of your way to inhale enough to be a safety concern.

At W3LL PEOPLE, we pride ourselves in keeping all of our products free of anything linked to compromising your personal health or safety, which is why our mineral powders have less than .5% silica, which is at a level that poses no threat to lung irritation, cancer, or any other ailment if inhaled.  Check that label and avoid silica proportions at over 1%, particularly those which are 100% silica!  Being informed of your options will allow you to get that flawless finish without compromising your consumer integrity!

Drama-rama

Sometimes, it’s fun to be dramatic. Don’t get us wrong, nobody likes the kind of drama the office gossip stirs up. But a little sass doesn’t have to be a bad thing, particularly when you’re in the mood for a bold look for a night out on the town. So when we’re needing a little inspiration on great ways to play with makeup, we always look to the people who play with makeup for a living: those ladies who strut the runway. Lately, we’ve seen some pretty cool trends. We wanted to share one of our favorite looks from this season’s catwalk, and give you a few tips on greening the look with our all natural makeup.

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The Mulberry Lip:

This dramatic look is all about making a statement. There’s just something in those super sexy deep burgundy lips paired with good-girl neutrals and natural facial tones. The contrast between a sweet face and a naughty mouth has never looked more provocative.

To get the look with the W3LL PEOPLE:

1. Start with the cruelty-free W3LL PEOPLE lip brush to create that precise definition.

2. Apply the luscious and organic deep plum shade of the Universalist 6, blended with the brick red of our Nudist #3.

3.Finish with the subtle gold shimmer of the Paganist #2, our newest all-natural lip gloss.

When you want to bring out your especially saucy side: Feather in just a touch of the Hypnotist Natural Eyeliner as a lip base prior to applying the color combo of the Nudist, Universalist and Paganist.

W3LL PEOPLE’s products are packed full of nourishing ingredients like jojoba and aloe, so you’re lips won’t lose their seductive luster when you’re tearing up the dance floor. Now that’s a reason vamp up for a night out! Just remember to stick with neutrals for the rest of your features to balance that amazing sexiness with your natural beauty.

Be W3LL Eco-istas!

We Always Knew You Were a Natural Hypnotist.

Let’s face it, when it comes to using eyeliner for a bold and dramatic look, nobody did it better than Ancient Egypt. Ancient Egyptians were so enamored with the idea of eye-enhancing makeup that it symbolized royalty, protection, and health with a hieroglyph of its very own. Can you say Cleopatra?

But, of course, there’s a bit of a catch. And in this case, it’s the kohl Egyptians established as the go-to ingredient in eyeliner. Sure, kohl can provide rich, saturated color, but da da da… it also provides a very unhealthy dose of lead! And, in case you’ve been too busy straightening your hair to notice, exposure to lead is associated with TONS of health problems, like death and, even worse, mood disorders.

Thanks, Ancient Egypt.

We shouldn’t be too hard on them though, they did have a pretty great sense of style. And we can’t really blame Ancient Egypt for being…ancient, can we?

But this is the 21st century ladies, and there’s just no reason looking gorgeous should cost us our physical and mental health. W3LL PEOPLE feels your pain. Maybe toxic chemicals were okay for women thousands of years ago, but we think it’s time to ask for some modern natural eye makeup. So, we did. We asked W3LL PEOPLE founder and cosmetic dermatologist Rene Snyder to help us out, and boy, did she deliver. We’re ecstatic about the design of our new organic black velvet eye-pencil, which is not only safe for your eyes, but for every last little bit of you.

We’re so entranced by our newest eyepencil that we’ve decided to call it “The Hypnotist.” We’re not saying our all natural eye pencil will make you royalty, but at least you can still be healthy when you want to look like a Queen.

Buy Now: ONLY $16.50

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