Tag Archives: environmentalist

WP Loves Moms

We create nontoxic cosmetics to help make healthy choices easier for mamas | W3LL PEOPLEWhen asked for images of motherhood, the soft curves of a pregnant belly often come to mind. And it’s true, although beautiful families are created in other ways, none of us would be here without that time spent in our mother’s womb, and that precious little “bump” is one of the first signs that a woman is transitioning into the role of mother.

Pregnancy can also be the first time in a woman’s life when she starts reading the ingredient labels on her favorite products and becomes aware of the fact that the products she is absorbing into her body are also being absorbed by the body of her unborn child. Yes, motherhood brings on many changes and one of them is awareness for how our choices impact our health and environment.

The beauty world is taking note, and is aware of the important role ingredients play in women’s choices. Our nontoxic Narcissist Foundation Stick was recently featured in Pregnancy & Newborn Magazine as one of the best products for moms-to-be.
W3LL PEOPLE featured in Pregnancy & Newborn Magazine as the best nontoxic foundation for moms-to-be!

Mothers want access to products that not only guarantee the healthy and safety of their children, but products that also help preserve the Earth so that those healthy, beautiful, rambunctious children have a place to call home. Our team at W3LL PEOPLE is proud to share few initiatives that help make life easier for mothers, and help preserve our Earth for the future. We have partnered with Healthy Child, Healthy World to help educate moms and moms-to-be about making clean and safe product choices, both for themselves and their children. Healthy Child, Healthy World recommends products that are cleaner and greener for your home, body and the planet to help simplify that decision. EWG’s Executive Director, Heather White, does an incredible job of explaining the importance of understanding product and ingredient safety in the video below:

Along with our work to simplify product purchasing, W3LL PEOPLE also offsets carbon emissions with the help of Carbonfund.org. Offsetting carbon emissions helps to fight global warming and contributes to cleaner energy. Carbonfund.org organizes projects relating to renewable energy, energy efficiency and reforestation. Through this program, W3LL PEOPLE is able to offset 72 tons of carbon annually, as well as providing a cosmetics collection that is completely carbon-free! We are so proud that through our creation of safe cosmetics, we are able to also help conserve our Earth for the future of our children.

Today we honor mothers and the commitment they make to providing themselves and their families with products that are safe and eco-friendly! Cheers to you, ma!

Lucky Magazine: Doing Your Own Wedding Makeup? Don’t Miss These 24 Expert Tips Every Bride-To-Be Should Know

Your wedding day is one of the most special, remarkable days of your life, and you’ve chosen to take the time to do your own makeup. You want to make sure you feel and look your best on this day! The folks at Lucky Magazine asked the industry’s top beauty pros for their suggestions… and our Universalist #2 Highlighting ColorStick was high on the list!

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Assuming that you’ve had tons of practice doing your own makeup on a daily basis, attempting to do it yourself on your wedding day actually isn’t that much more difficult. After all, no one knows your face better than you do, and chances are you have many of the tools and products that you need for the big day right at your fingertips—you just need to know how to use them.

I asked several industry experts to give their best pieces of advice for getting it done—including Hannah Martin, Bobbi Brown’s UK makeup artist who provided assistance to members of the Royal Wedding, as well as one of the fashion world’s key players, Fiona Stiles, who had firsthand experience doing her own wedding day makeup. If you’re considering creating your wedding beauty look on your own, prep yourself with these handy tips.

Read more here:http://www.luckymag.com/beauty/2014/06/how-to-do-your-own-wedding-makeup_slideshow_Steer-Clear-of-Glitter_8

The Silica Confusion

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There’s been a lot of controversy running around over the web recently regarding the safety of using Silica in our cosmetics. The vast differences in the information out there can be confusing and misleading, particularly because there are companies intentionally keeping certain information regarding silica away from inquiring customers.  Some companies have gone so far as to publicly ridicule customers who question the safety of their silica-based products, so we at W3LL PEOPLE wanted to provide you, the informed individual, an honest run-down of silica and it’s potential dangers.

So, is silica powder dangerous?  The answer is yes and no.  Some of that information out there is true.  Silica can cause scilicosis, a respiratory disease, if breathed in at large doses, or through prolonged exposure.  But we’re talking 20+ years of direct exposure, and particularly with one type of silica, crystalized silica particles, which is mainly used for pottery.

The type of silica that is used in cosmetic products is limited to a different type: spherical silica, or silicone dioxide as it is also known.  This cosmetic grade mineral is where most of the confusion lies.  There is some research out there indicating that cosmetic grade silica is linked to certain forms of cancer in lab animals, and because it is the 2nd most common mineral on the planet, how are we to have any sense of control over this situation?

You definitely have choices when it comes to your face powder and silica.  The amount of silica in your product will make a significant difference.  Products with a high proportion, or that are strictly silica will put more of the mineral out into the air for you to breathe in, where as powders with less than 1% of silica kick up such a trace amount, you would literally have to go out of your way to inhale enough to be a safety concern.

At W3LL PEOPLE, we pride ourselves in keeping all of our products free of anything linked to compromising your personal health or safety, which is why our mineral powders have less than .5% silica, which is at a level that poses no threat to lung irritation, cancer, or any other ailment if inhaled.  Check that label and avoid silica proportions at over 1%, particularly those which are 100% silica!  Being informed of your options will allow you to get that flawless finish without compromising your consumer integrity!

Drama-rama

Sometimes, it’s fun to be dramatic. Don’t get us wrong, nobody likes the kind of drama the office gossip stirs up. But a little sass doesn’t have to be a bad thing, particularly when you’re in the mood for a bold look for a night out on the town. So when we’re needing a little inspiration on great ways to play with makeup, we always look to the people who play with makeup for a living: those ladies who strut the runway. Lately, we’ve seen some pretty cool trends. We wanted to share one of our favorite looks from this season’s catwalk, and give you a few tips on greening the look with our all natural makeup.

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The Mulberry Lip:

This dramatic look is all about making a statement. There’s just something in those super sexy deep burgundy lips paired with good-girl neutrals and natural facial tones. The contrast between a sweet face and a naughty mouth has never looked more provocative.

To get the look with the W3LL PEOPLE:

1. Start with the cruelty-free W3LL PEOPLE lip brush to create that precise definition.

2. Apply the luscious and organic deep plum shade of the Universalist 6, blended with the brick red of our Nudist #3.

3.Finish with the subtle gold shimmer of the Paganist #2, our newest all-natural lip gloss.

When you want to bring out your especially saucy side: Feather in just a touch of the Hypnotist Natural Eyeliner as a lip base prior to applying the color combo of the Nudist, Universalist and Paganist.

W3LL PEOPLE’s products are packed full of nourishing ingredients like jojoba and aloe, so you’re lips won’t lose their seductive luster when you’re tearing up the dance floor. Now that’s a reason vamp up for a night out! Just remember to stick with neutrals for the rest of your features to balance that amazing sexiness with your natural beauty.

Be W3LL Eco-istas!

We Always Knew You Were a Natural Hypnotist.

Let’s face it, when it comes to using eyeliner for a bold and dramatic look, nobody did it better than Ancient Egypt. Ancient Egyptians were so enamored with the idea of eye-enhancing makeup that it symbolized royalty, protection, and health with a hieroglyph of its very own. Can you say Cleopatra?

But, of course, there’s a bit of a catch. And in this case, it’s the kohl Egyptians established as the go-to ingredient in eyeliner. Sure, kohl can provide rich, saturated color, but da da da… it also provides a very unhealthy dose of lead! And, in case you’ve been too busy straightening your hair to notice, exposure to lead is associated with TONS of health problems, like death and, even worse, mood disorders.

Thanks, Ancient Egypt.

We shouldn’t be too hard on them though, they did have a pretty great sense of style. And we can’t really blame Ancient Egypt for being…ancient, can we?

But this is the 21st century ladies, and there’s just no reason looking gorgeous should cost us our physical and mental health. W3LL PEOPLE feels your pain. Maybe toxic chemicals were okay for women thousands of years ago, but we think it’s time to ask for some modern natural eye makeup. So, we did. We asked W3LL PEOPLE founder and cosmetic dermatologist Rene Snyder to help us out, and boy, did she deliver. We’re ecstatic about the design of our new organic black velvet eye-pencil, which is not only safe for your eyes, but for every last little bit of you.

We’re so entranced by our newest eyepencil that we’ve decided to call it “The Hypnotist.” We’re not saying our all natural eye pencil will make you royalty, but at least you can still be healthy when you want to look like a Queen.

Buy Now: ONLY $16.50

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