Tag Archives: eco-conscious

DISCOVER THE LATEST IN CHEMICAL FREE SPF BY W3LL PEOPLE

Have Safe Sun: The latest in chemical free SPF by W3LL PEOPLE

Are you ready to get out there and enjoy the sun without the fear of sun damage, or sunburn? Time for you to get acquainted with our SPF Dream Team! The four products above were created fo yo glow, but have the added benefit of protecting you from environmental damage. Here’s why this good-for-you collection will quickly become your trusted regimen for sun protection and repair!

LAYER UP, BUTTERCUP

Did you know conventional sunscreens can contain harmful ingredients such as Avobenzone and Oxybenzone? Both of these seriously toxic ingredients have been linked to photoallergic reactions, endocrine disruption and bioaccumulation. Why battle one nasty with another nasty? No bueno. That’s why our products use the unbeatable defense power of zinc to provide a physical barrier between you and the sun.

We recommend applying our Bio Tint Multi-Action Moisturizer SPF 30 every morning. This award winning product protects your skin with SPF 30 broad spectrum protection thanks to the power of pure zinc and a host of antioxidant rich organic botanicals that hydrate, nourish and soothe.

If you want to double down on protection, add another dose of SPF by lightly buffing on a layer of our Altruist Foundation Powder SPF 15 over Bio Tint Multi-action Moisturizer. Give extra attention to areas that get targeted by the sun, such as the top of your forehead and your nose. It may also be used by itself for a solid SPF 15 which is typically plenty for work days when mainly indoors.

And don’t forget about your precious lips! They are so susceptible to sunburn and are often forgotten. Thankfully our clear Nudist Lip Butter 0 is the perfect way to look gorgeous and nourish your lips with organic rosehip oil while also shielding them from the sun with zinc’s natural, safe environmental protection.

TOUCH UP AND GO, GIRL

How about sun protection that not only shields you from environmental damage but also looks great!? Instead of reapplying a cream sunscreen to your face, which can wreak havoc on your makeup application, leaving skin oily and pores clogged, simply buff another layer of our Altruist Foundation Powder SPF 15 onto skin for a quick-touch up that will reinforce the SPF benefits! Pro tip: try putting Altruist Foundation Powder into your favorite refillable brush for SPF protection on the go!

REVERSE AND REPAIR

Protecting your skin from environmental damage doesn’t end when you leave the beach. Antioxidants are the secret to repairing damage that has already been done, and helping to prevent future sun damage.

Both of these products you’re wearing during the day are working triple duty. Bio Tint Multi-action Moisturizer SPF 30 and Altruist Foundation Powder SPF 15 both are chock full of anti-oxidant rich, plant-based ingredients to improve your skin quality for a flawless and radiant complexion, while defending against environmental damage.

Bio Tint is loaded with organic broccoli seed oil, rosehip oil, turmeric and bio -peptides that rejuvenate skin and boost collagen. Altruist soothes and nourishes skin with pearl powder, organic green tea, and organic aloe.

Feel like your skin could use an extra dose of antioxidant love? Meet our Bio Booster Facial Serum, which touts a 7-in-1 formula powered by organic botanicals that help repair and soothe your skin after a day in the sun! Organic Rose Hip and Pomegranate rejuvenate your skin while our powerful algae complex brightens and corrects. A long list of powerful plant-based ingredients, such as Sea Buckthorn, Broccoli Seed Oil, Jojoba and Red Raspberry further work to improve your skin’s appearance and combat breakouts. Press 2-3 drops into skin at the end of the day, remembering to treat your lips, neck and chest as well!

We know that our SPF Dream Team will have you ready for anything that summer sends your way! Share your sun-filled adventures with us on Instagram using @W3LLPEOPLE and #BEW3LL!

WP Loves Moms

We create nontoxic cosmetics to help make healthy choices easier for mamas | W3LL PEOPLEWhen asked for images of motherhood, the soft curves of a pregnant belly often come to mind. And it’s true, although beautiful families are created in other ways, none of us would be here without that time spent in our mother’s womb, and that precious little “bump” is one of the first signs that a woman is transitioning into the role of mother.

Pregnancy can also be the first time in a woman’s life when she starts reading the ingredient labels on her favorite products and becomes aware of the fact that the products she is absorbing into her body are also being absorbed by the body of her unborn child. Yes, motherhood brings on many changes and one of them is awareness for how our choices impact our health and environment.

The beauty world is taking note, and is aware of the important role ingredients play in women’s choices. Our nontoxic Narcissist Foundation Stick was recently featured in Pregnancy & Newborn Magazine as one of the best products for moms-to-be.
W3LL PEOPLE featured in Pregnancy & Newborn Magazine as the best nontoxic foundation for moms-to-be!

Mothers want access to products that not only guarantee the healthy and safety of their children, but products that also help preserve the Earth so that those healthy, beautiful, rambunctious children have a place to call home. Our team at W3LL PEOPLE is proud to share few initiatives that help make life easier for mothers, and help preserve our Earth for the future. We have partnered with Healthy Child, Healthy World to help educate moms and moms-to-be about making clean and safe product choices, both for themselves and their children. Healthy Child, Healthy World recommends products that are cleaner and greener for your home, body and the planet to help simplify that decision. EWG’s Executive Director, Heather White, does an incredible job of explaining the importance of understanding product and ingredient safety in the video below:

Along with our work to simplify product purchasing, W3LL PEOPLE also offsets carbon emissions with the help of Carbonfund.org. Offsetting carbon emissions helps to fight global warming and contributes to cleaner energy. Carbonfund.org organizes projects relating to renewable energy, energy efficiency and reforestation. Through this program, W3LL PEOPLE is able to offset 72 tons of carbon annually, as well as providing a cosmetics collection that is completely carbon-free! We are so proud that through our creation of safe cosmetics, we are able to also help conserve our Earth for the future of our children.

Today we honor mothers and the commitment they make to providing themselves and their families with products that are safe and eco-friendly! Cheers to you, ma!

Lucky Magazine: Doing Your Own Wedding Makeup? Don’t Miss These 24 Expert Tips Every Bride-To-Be Should Know

Your wedding day is one of the most special, remarkable days of your life, and you’ve chosen to take the time to do your own makeup. You want to make sure you feel and look your best on this day! The folks at Lucky Magazine asked the industry’s top beauty pros for their suggestions… and our Universalist #2 Highlighting ColorStick was high on the list!

Screen Shot 2014-07-02 at 2.02.05 PM

Assuming that you’ve had tons of practice doing your own makeup on a daily basis, attempting to do it yourself on your wedding day actually isn’t that much more difficult. After all, no one knows your face better than you do, and chances are you have many of the tools and products that you need for the big day right at your fingertips—you just need to know how to use them.

I asked several industry experts to give their best pieces of advice for getting it done—including Hannah Martin, Bobbi Brown’s UK makeup artist who provided assistance to members of the Royal Wedding, as well as one of the fashion world’s key players, Fiona Stiles, who had firsthand experience doing her own wedding day makeup. If you’re considering creating your wedding beauty look on your own, prep yourself with these handy tips.

Read more here:http://www.luckymag.com/beauty/2014/06/how-to-do-your-own-wedding-makeup_slideshow_Steer-Clear-of-Glitter_8

The Silica Confusion

altruist

There’s been a lot of controversy running around over the web recently regarding the safety of using Silica in our cosmetics. The vast differences in the information out there can be confusing and misleading, particularly because there are companies intentionally keeping certain information regarding silica away from inquiring customers.  Some companies have gone so far as to publicly ridicule customers who question the safety of their silica-based products, so we at W3LL PEOPLE wanted to provide you, the informed individual, an honest run-down of silica and it’s potential dangers.

So, is silica powder dangerous?  The answer is yes and no.  Some of that information out there is true.  Silica can cause scilicosis, a respiratory disease, if breathed in at large doses, or through prolonged exposure.  But we’re talking 20+ years of direct exposure, and particularly with one type of silica, crystalized silica particles, which is mainly used for pottery.

The type of silica that is used in cosmetic products is limited to a different type: spherical silica, or silicone dioxide as it is also known.  This cosmetic grade mineral is where most of the confusion lies.  There is some research out there indicating that cosmetic grade silica is linked to certain forms of cancer in lab animals, and because it is the 2nd most common mineral on the planet, how are we to have any sense of control over this situation?

You definitely have choices when it comes to your face powder and silica.  The amount of silica in your product will make a significant difference.  Products with a high proportion, or that are strictly silica will put more of the mineral out into the air for you to breathe in, where as powders with less than 1% of silica kick up such a trace amount, you would literally have to go out of your way to inhale enough to be a safety concern.

At W3LL PEOPLE, we pride ourselves in keeping all of our products free of anything linked to compromising your personal health or safety, which is why our mineral powders have less than .5% silica, which is at a level that poses no threat to lung irritation, cancer, or any other ailment if inhaled.  Check that label and avoid silica proportions at over 1%, particularly those which are 100% silica!  Being informed of your options will allow you to get that flawless finish without compromising your consumer integrity!

W3LL Kiss and Tell: Five Surprising Ingredients Found Hiding in Lipstick

DSC05928-ForWeb

Fashion mavens around the world have long relied on lipstick to add that special burst of color to their overall makeup look. What you may not know is that the lipsticks you use every day are often packed with surprisingly harmful ingredients. If you’ve already made the switch to natural eye makeup and organic foundation, do yourself a favor and add natural lipstick to your list.

The following five lipstick ingredients may surprise even the most informed fashionistas. Remember to keep these nasty ingredients and their equally nasty side effects in mind the next time you hit the cosmetics aisle. You can avoid these hidden ingredients by choosing all-natural makeup instead of conventional brands.

Triclosan: Research released in the United Kingdom has linked triclosan, used as a preservative in many cosmetics, to heart and muscle problems. Many health experts also note that triclosan can cause bacteria to become highly resistant to antibiotics, aiding in the growth of so-called “super bugs” that are difficult for the body to battle.

Red Dyes and Cadmium: D&C Red 36 and D&C Red 22 Aluminum Lake are long-standing lipstick staples. However, these bright red dyes have been linked to a wide variety of health problems. Many red lipsticks also include cadmium, a heavy metal that is considered toxic.

Methylparaben
: This preservative, which has been banned in the European Union, has been linked to cancer and endocrine system problems. It is widely used in cosmetics in the U.S.

Propylparaben: This ingredient has also been linked to endocrine system problems and some types of cancer. It can also irritate the skin, leading some consumers to suffer from serious allergic reactions.

Retinyl Palmitate: While this ingredient touts itself as a synthetic form of vitamin A, it has been linked to fertility problems. Many health professionals believe that this chemical is particularly harmful for pregnant women.

Lead: It doesn’t get much worse for your well being than lead. Lead is a widely known neurotoxin that can cause mental and behavioral deterioration through regular exposure. Ordinary, store-bought leading brands of lipstick typically contain elevated levels of lead, and daily use of these products can jeopardize your health. Check out the FDA’s list of lipsticks containing lead.

With W3LL PEOPLE’s all-natural makeup products, you’ll never have to worry about whether you’re applying harmful chemicals to your skin. We choose ingredients with care, creating a cosmetic line where beauty and nature coexist.

lipsShop our full line of toxin-free, kiss worthy lip products: CLICK HERE

YOU'RE PRETTY.

LET'S BE FRIENDS.

Subscribe to W3LL PEOPLE email updates and receive 10% off your first order.

  • Product Updates
  • Events
  • Exclusive Deals