Tag Archives: cruelty-free

Going for the Gold

W3LL PEOPLE launches a new shade of their nontoxic, cruelty free, vegan lipgloss! It plumps, smooths and hydrates without any nasty ingredients.

‘Tis the season to be Merry + Bright and our new Bio Extreme Lipgloss in Gold helps bring the holiday cheer to your makeup routine.  This stunning gold gloss is the perfect addition to your holiday dress and new year’s eve attire! It works like magic to enhance the natural color of your lips while offering a beautiful, shimmery and glossy finish.

Our Bio Extreme Lipglosses contain an advanced formula featuring a bio active lip plumping and regenerating system that is based on state-of-the-art peptide technology. These glosses sooth and hydrate with a synergistic blend of organic aloe, coconut, and grape seed oils.

W3LL PEOPLE launches a new shade of their nontoxic, cruelty free, vegan lipgloss! It plumps, smooths and hydrates without any nasty ingredients.

This level of “lipgloss technology” is usually reserved for conventional cosmetics, but we’re always up for a challenge! We believe in the power of natural cosmetics, and that a product can be long-wearing, impactful, free of harmful ingredients and beautiful all at the same time.  We know you’ll love the way this good-for-you gloss plumps, smooths and hydrates!

Try layering our Bio Extreme Lipglosses over the top of your favorite Nudist Colorbalm or Universalist Multi-Stick to create a custom color. We love our new Bio Extreme Lipgloss in Gold layered over our Universalist Multi-Stick 5 for the ultimate holiday lip!

Show us how you’re wearing the new Bio Extreme Lipgloss in Gold with #NaturalWarrior on Instagram.

W3LL PEOPLE launches a new shade of their nontoxic, cruelty free, vegan lipgloss! It plumps, smooths and hydrates without any nasty ingredients.


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New York Fashion Week usually means that models are caked in chemical-laden cosmetic, but W3LL PEOPLE had the privilege of creating some clean, truly bespoke (and kick ass, if we do say so ourselves) looks for designers who are doing big things in the realm of sustainable and luxurious fashion. Want a peek at the action? Check out our video redux to see what it’s really like behind-the-scenes of New York’s most fashion-forward week.

W3LL PEOPLE teamed up with green warriors like Mordechai Alvow, founder of Yarok Haircare, to create stunning looks that are as kind to the models as they are the planet. Read more to find out how to replicate these fresh faces.

The Show: LITKE

Behind the Brand: LITKE’s designs blend classic minimalism and eccentric tailoring with a sense of excitement, unique, globally-inspired details, and unorthodox shapes in sustainable materials, making for clothes that are both innovative and timeless.

The Collection: “The inspiration for SS15 was The Happy Island (1972) by Superstudio, an idyllic imaginary world of blue sky and jump-ropes, all superimposed onto an endlessly perfect grid plane.” – LITKE

The Runway Look: W3LL PEOPLE master makeup artist and founder, Shirley Pinkson created a glowing, transparent, undeniably feminine look that echoed the energetic and playful designs of the LITKE SS15 collection. Complexions were kept clean, ethereal, and luminous.

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Get the Look: Using your fingers, dab Universalist Color Stick 5 gently on lips and cheeks, warming the color in to the skin to create a blended sheer stain that mimics a youthful flush. Finish the look with a dusting of Bio Brightener Powder to set and illuminate and a slick of Bio Extreme Lipgloss in Clear Natural for juicy sheen.

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The Show: Christina Yi

Behind the Brand: Christina Yi’s designs are textural, sumptuous, and uniquely blend the fantastical with the austere, the embellished with the simplistic.


The Collection: Inspired by archaeological response to the discovery of Egyptian pyramids in the 1900’s, The Bone Collector SS15 collection resurrects the power of organic beauty and symbology and merges it effortlessly with a contemporary and structured look.

The Runway Look: Shirley created a mesmerizing ‘hunting’ gaze on the eyes of both the male and female models. Complexions had a satin, neutral, and contoured finish. The eyes were heavily smoked out on the bottom only for added focus and intensity. Winged liner kicked out past the edge of the top lash line and touch of gold was added to the inner eye, near the tear duct. The look was inspired by the Egyptian Eye of Horus, which signifies power and opulence.


Get the Look: This look can be more sparingly emulated to create a captivating everyday look. With a precision brush, like our Tapered Angle Eye Brush, smudge Elitist Mineral Shadow in 825 at the bottom lash line and kick out slightly and with less intensity beyond the lash line. Line the entire eye with our award-winning Hypnotist Black Eyeliner and blend over slightly with your brush. Finish the look with a dab of Elitist Mineral Shadow in 812 and 83 blended together near the tear duct to create an ethereal accent.

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