Tag Archives: Cruelty Free Foundation

GET BAKED: NEW BIO BASE BAKED FOUNDATION by W3LL PEOPLE

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The reviews are in and the green beauty world is officially loving our new Bio Base Baked Foundation! We can’t wait to tell you more about these innovative new products! W3LL PEOPLE Bio Base Baked Foundation is a powerful, plant-based foundation that leaves your skin flawless and glowing with antioxidant rich ingredients like Squalane and Honokiol. Bio Base is plant based, vegan, USDA certified organic, free of GMOs, gluten, and crappy ingredients. It is a versatile foundation that combines everything you love about cream and liquid foundation into the simple, easy-to-apply, travel-friendly powder!

Because we love multi-use products and versatility, we’ve formulated Bio Base Baked Foundation to be applied either wet or dry, so that you can achieve the coverage and finish you desire! Both application processes are simple, but each produces a gorgeous and different result. See below for our simple guide to applying our Bio Base Baked Foundation.

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Bio Based Baked Foundation Dry Application
Products: Bio Base Baked Foundation and the Kabuki Brush

  1. Swirl the W3LL PEOPLE Kabuki Brush into the foundation tray.
  2. Swipe the Kabuki Brush onto the skin using broad downward  strokes.
  3. Repeat using thin layers until you have built up your desired coverage.

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Bio Base Baked Foundation Wet Application
Products: Bio Base Baked Foundation and the Flat Foundation Brush

  1. Lightly dampen a flat foundation brush and tap to get rid of excess moisture.
  2. Press the brush onto the foundation tray, gently covering the bristles with foundation.
  3. Apply to the center of face, working outward with long strokes and blending into skin with brush or fingertips.

Use the guide below to find your perfect shade of Bio Base Baked Foundation, which is currently available in a range of 6 good-for-you shades:

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Get totally baked by finishing with our Bio Baked Bronzer Powder and Bio Baked Brightening Powder to contour, highlight, and set! Bio Baked Bronzer and Bio Baked Brightener are formulated with the same high-quality ingredients to layer perfectly over your foundation continuing to amplify the high vibe coverage.

Ready for bolder beauty? Head over to W3LLPEOPLE.COM now to shop the Optimist Lipstick Collection and share your finished looks with us on Instagram using #BEW3LL and @W3LLPEOPLE.

 

W3LL PEOPLE Altruist Foundation Powder Re-Imagined

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They say good things take time. They also say if it isn’t broke, don’t fix it. Well, we’ve never really been the type to follow the rules.
Altruist Foundation Powder was among the first products we offered when we launched in 2013. Perfecting a safe, nontoxic mineral foundation powder full of good-for-you ingredients was one of our top priorities when founding W3LL PEOPLE, and we nailed it with Altruist. Our fans seemed to agree, making our Altruist Foundation Powder a cult-favorite in the green beauty community. Our inbox was filled with testimonials about how it had improved their skin and changed their life, and we never looked back.
In our tireless effort to leverage new trends and innovations, we recently remastered the Altruist with the goal of further improving it’s performance, benefits and utility.
Today we introduce you to a re-imagined Altruist Foundation Powder: she’s still the nontoxic mineral foundation you know and love, filled with the nourishing and rejuvenating properties of organic aloe, chamomile and green tea,  but with the added benefit of environmental protection from pure zinc. And, like our newly reformulated Bio Brightener Invisible Powder, Altruist now features the radiant, anti-aging benefits of luxurious, crushed freshwater pearl, making our already creamy foundation powder even more weightless, with an elegant finish that is dewy, not dry or chalky.
We also upgraded the packaging with a sexy new look AND a locking sifter seal to make the loose foundation powder travel-friendly and mess-proof for the natural beauty on the go.
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If you’ve been a long-time fan of Altruist, we feel confident saying that you are going to absolutely love the healthy skin benefits in the remastered formula!  It is quite simply the finest loose foundation on the market for achieving ultimate, natural looking coverage that feels creamy soft on the skin–without creasing or gathering. Share your experience with us on Instagram with @W3LLPEOPLE and #BEW3LL #Foundation.

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