Tag Archives: Bio Brightener Stick

Get the Look: Michelle Williams




Along with some winning blunders and bloopers at the Academy Awards (and ohmygosh that ending, right?!) was the adorable fact that Michelle Williams and Emma Roberts showed up to the big event in similar dresses — both in figure flattering designs that were black on top and cream on bottom with plunging necklines. While both women looked remarkable, we couldn’t stop staring at Williams — whose look was elegant, clean and simple but showcased her best features — healthy, glowing skin and beautiful eyes.

The secret to Michelle’s natural makeup look is to keep your product list small, and opt to layer products with hydrating ingredients for skin that is dewy and glowing. To get started recreating Michelle’s look using our safe, cruelty-free, nontoxic products — our W3LL PEPOLE co-founder suggests you even out the skin tone, neutralize dark circles and quickly cover blemishes with our Bio Correct Multi-Action Concealer.

Not only does it effortlessly cover those little imperfections, Bio Correct also treats your skin with a formula that helps depuff through the use of coffee and protects skin with a dose of coconut oil and anti-aging peptides! If you prefer more coverage on top of the concealer we suggest buffing skin with our re-imagined Altruist Foundation Powder. This updated supernatural formula breathes with your skin thanks to featherlight, triple-milled pigments that are infused with organic aloe and freshwater pearl powder. This game-changing foundation warms up to your skin to provide a flawless, soft-focus finish.

Next, add a a subtle wash of creamy color to the apples of cheeks using the peachier shade from our Nudist Multi-Use Duo! Keep it subtle so that the color isn’t too overwhelming—the true secret to getting a glow like Michelle’s is with highlighter. We love our Bio Brightener Stick, which has the perfect champagne tone that looks great on every skin tone and isn’t too sparkly. The cream formula allows for a flawless blend with the foundation and blush and offers a hydrated finish. Press it onto the center of the cheeks and sweep it up around the orbital bone. But don’t feel like you have to stop there – this fan favorite is also great applied down the center of your nose, just above or below the arches of your brows, or even across your décolleté and shoulders.

To finish recreating Michelle’s look go with a sophisticated but simple eye! Start by applying a thin black line right at your lashes using our Expressionist Liquid Eyeliner. To achieve a tight line with our Expressionist Liquid Eyeliner, use only the very tip of the felt-tipped brush and dot just along the lash line. Then add a double coat of our Expressionist Mascara to get lashes that are extra lush and fluffy. To help lengthen and separate your lashes hold the rubber bristles of the Expressionist Mascara brush at the very base of your lashes and extend with long upward strokes to coat from root to tip. Now that you’re glam and glowing we hope you have somewhere fancy to go!

If you recreate this look be sure to share it with us on Instagram tagging @W3LLPEOPLE and using hashtag #BEW3LL!

Choose your Weapon

Choose Your Weapon: pair a smokey eye with a neutral lip | W3LL PEOPLE

The holidays are a great time to get festive with your makeup look. We love smokey eyes. Deep red or berry lips. False lashes. Winged liner. All of it! But remember that you don’t have to have it all to look fabulous. Our green beauty guru & co-founder, Shirley Pinkson, reminds you to choose your weapon when doing a bold makeup look. Decide which feature you want to stand out the most, and create your look around it, keeping other aspects subtle and natural.

Choose Your Weapon: pair a smokey eye with a neutral lip | W3LL PEOPLE

In this example, Shirley creates a beautiful smokey eye using our Bio Brightener Stick as a base and primer, and then working Elitist 832 across the lid. She finished the look by lining eyes with Hypnotist Eyepencil in black and two coats of our award-winning Expressionist Mascara. “The most common misconception with a smokey eye is that you need to match the intensity with the lip,” says Shirley, “and that is so not the case.” By keeping the skin clean, soft and radiant (try our Nacissist Foundation Stick for dewy coverage) and pairing it with a simple, neutral lip (like our Bio Extreme Lipgloss in Nude Rose) Shirley is able to draw attention to the eyes and make them the focal point of this holiday look. Watch the video below to see Shirley’s smokey eye technique and another great example of how to Choose your Weapon!

Fall Face Essentials

Tutorial: a beautiful fall makeup tutorial using all-natural beauty products from W3LL PEOPLE!

Have you felt it yet, #NaturalWarrior? The change of seasons is upon us and as the leaves begin to change color we find ourselves layering knits and reaching for the deep berry hues in our make-up bag. Our signature fall makeup look is fierce, and includes a dewy, hydrated complexion, simple eyes with black liner and a glimmering eyeshadow that reflects the golden leaves. The look is finished with a pop of deep berry on cheeks and lips that pulls the look together. Best of all, this look can be achieved with just 4 of our all-natural, vegan, and cruelty-free products!

Start by highlighting skin with our Bio Brightener Stick. See our video tutorial below for tips on applying this magical illuminizing product. For this look we love it applied to orbital bones and the arch of your brow. Then, sweep our Elitist Eyeshadow Powder 839 across lids to add a wash of petal pink color to lids. Elitist Eyeshadow Powder 839 is a satin, not a shimmer, so it will add radiance to your lids without too much glitter. Next, apply our Hypnotist Eyepencil to your lash line, and work down into lashes to make them look thick and lush. Our Hypnotist Eyepencil is free of the harsh chemicals and skin-aging adhesives found in most eye cosmetics, so you can be rest assured that it is doing no harm to your delicate eye area!

Tutorial: a beautiful fall makeup tutorial using all-natural beauty products from W3LL PEOPLE!

When you’ve finished with your liner it’s time to add some color. Use our Universalist Multi-Stick 5 to add a wash of creamy crimson to your cheeks and lips. Smile and pop the color directly onto the apples of your cheeks, then blend with fingers or a few buffs of your Kabuki. Our Universalist Multi-Stick can be applied directly to lips like a balm, or with the help of a lip brush.

We’d love to see you try this look out on yourself this fall. Snap a photo and tag it with #NaturalWarrior so we can applaud your fierce look!



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