Tag Archives: best vegan makeup

All the Fall Feels…Our W3LL Spice Fall Essentials Look

w3llspicerenee

header-19

Monday marked the first official day of fall—woot! And while we’ve been figuring out how to adjust our skincare routines with the adjusting temps, we’ve also been patiently waiting for autumn to arrive so that we can indulge in some of our favorite fall looks. Fall brings feels of warm hues and simple muted tones for everyday wear, while also deep, bold colors for when you want to up the drama. 

We called on W3LL PEOPLE co-founder and cosmetic dermatologist Dr. Reneé Snyder, to model our glowing fall look and decided to make her gorgeous eyes the focal point. Taking cues from fall foliage and that flushed glow that comes from sitting near a cozy fire, here are the makeup essentials we use to get our W3LL Spice look: 

  • Nudist Eyeshadow Palette 1
  • Hypnotist Eyeliner in brown
  • Expressionist Volumizing Mascara in black
  • Nudist Multi-Use Stick in nude peach 
  • Bio Extreme Lip Gloss in afterglow 

Our Nudist Eyeshadow Palette in 1 is the quintessential autumn palette, boasting rich, taupe-based hues that blend nicely and can create both minimal or dramatic aesthetics for the eyes.

 Our Nudist Eyeshadow Palette in 1 is the quintessential autumn palette, boasting rich, taupe-based hues that blend nicely and can create both minimal or dramatic aesthetics for the eyes. Step One: For the base, sweep the color “Bone” all over the eye. Step Two: Smudge the color “Chile” to create a bolder, more bronzed sheen where the lashes meet the eyelid. Putting such a deep hue near the eyes really makes them pop!

Step One: For the base, sweep the color “Bone” all over the eye.

Step Two: Smudge the color “Chile” to create a bolder, more bronzed sheen where the lashes meet the eyelid. Putting such a deep hue near the eyes really makes them pop!

 Step Three: Next, apply “Adobe” along the crease of the eyelid and move downwards to meet with Chile at the lash line. This soft taupe blends the other two shades together nicely for a more natural look. Step Four: Use the shade “Saddle” to tie the different shade gradients all together. Where our previous colors “Chile” and “Adobe” meet, lightly press “Saddle” across the lid and blend together until there are no defining lines of color. Want some extra sparkle for a special occasion? Pat “Luminaria” onto the brow bone and blend down.

Step Three: Next, apply “Adobe” along the crease of the eyelid and move downwards to meet with Chile at the lash line. This soft taupe blends the other two shades together nicely for a more natural look.

Step Four: Use the shade “Saddle” to tie the different shade gradients all together. Where our previous colors “Chile” and “Adobe” meet, lightly press “Saddle” across the lid and blend together until there are no defining lines of color.

Want some extra sparkle for a special occasion? Pat “Luminaria” onto the brow bone and blend down.

 Step Five: If you want a more amplified eye, apply one of our Hypnotist Eye Pencils halfway across the lower lash line and the upper lash line. Then using the W3LL PEOPLE Angled Eye Brush, blend the liner into the eye lid for a more smudged and lived-in look. We used the color brown because...fall! Step Six: More than other seasons, fall is a time to get dramatic with eyes! We love to play into this with BIG, thick lashes using our brand new Expressionist Volumizing Mascara, which gives major length and color to lashes without clumping.

Step Five: If you want a more amplified eye, apply one of our Hypnotist Eye Pencils halfway across the lower lash line and the upper lash line. Then using the W3LL PEOPLE Angled Eye Brush, blend the liner into the eye lid for a more smudged and lived-in look. We used the color brown because…fall!

Step Six: More than other seasons, fall is a time to get dramatic with eyes! We love to play into this with BIG, thick lashes using our brand new Expressionist Volumizing Mascara, which gives major length and color to lashes without clumping.

 Step Seven: Feathered, bushier brows are our favorite in the fall, mostly because it suggests that yes, it’s probably cold and we’re not focused on making sure all of our body hair—including our brows—are perfectly managed when we’re just trying to stay warm and cozy throughout the season. Lightly sweep Expressionist Brow Gel across the eyebrow in the direction it grows to create a fuller, still natural brow. Step Eight: To create that fall-flushed glow, apply our Nudist Multi-Use Cream Stick in the shade “Nude Peach” across the apples of cheeks to capture an effortless blend of soft, naturally flushed hues.

Step Seven: Feathered, bushier brows are our favorite in the fall, mostly because it suggests that yes, it’s probably cold and we’re not focused on making sure all of our body hair—including our brows—are perfectly managed when we’re just trying to stay warm and cozy throughout the season. Lightly sweep Expressionist Brow Gel across the eyebrow in the direction it grows to create a fuller, still natural brow.

Step Eight: To create that fall-flushed glow, apply our Nudist Multi-Use Cream Stick in the shade “Nude Peach” across the apples of cheeks to capture an effortless blend of soft, naturally flushed hues.

 Step Nine: We like to set this makeup look with our Bio Brightening Powder, which has a soft, translucent hue that creates the subtlest highlight on facial angles. So pretty outdoors in the fall sun or indoors in the candlelight of a dinner party! Step Ten: We’re back to our beloved Nudist Multi-Use Cream stick to finish the look. Take the same shade, Nude Peach, and dab it onto the lips for a flushed tone and then apply our Bio Extreme Lipgloss in the shade “Afterglow” for a soft, peachy pout. Renee’s got that Autumn glow!

Step Nine: We like to set this makeup look with our Bio Brightening Powder, which has a soft, translucent hue that creates the subtlest highlight on facial angles. So pretty outdoors in the fall sun or indoors in the candlelight of a dinner party!

Step Ten: We’re back to our beloved Nudist Multi-Use Cream stick to finish the look. Take the same shade, Nude Peach, and dab it onto the lips for a flushed tone and then apply our Bio Extreme Lipgloss in the shade “Afterglow” for a soft, peachy pout.

Renee’s got that Autumn glow!

 

Try out our W3LL Spice Look and share it with us on Instagram! Tag @W3LLPEOPLE and #BEWELL and you might see your photo shared on our feed!

Eye Love You in the Nude

nudist-launch-image-2

The rumors are true! You may have spotted our Nudist Eyeshadow Palettes floating around Instagram, or perhaps in the natural beauty aisle at your local Target — where they were available exclusively up until now!

Today we are launching our Nudist Eyeshadow Palettes on our own channels, and are so excited for you to experience first-hand all the love, innovation, and good-for-you ingredients that we have packed into each one of these dreamy hues.

What’s different about our palettes, and why should you make the switch to nontoxic eyeshadows? Conventional eyeshadows can contain harmful preservatives such as formaldehyde, or nasty ingredients like aluminum powder or talc. Our Nudist Eyeshadow Palettes are completely safe, healthy, and nontoxic, along with being vegan, gluten-free, GMO-free, and created using sustainable energy. They are formulated using a proprietary blend of beautiful botanicals and treat your sensitive eye area to a dose of organic grapeseed oil, organic jojoba seed oil, and organic rosemary oil. Their gorgeous, good-for-you formula goes on smooth, blends easily, and never looks chalky.

Inspired by the Rocky Mountains of Northern New Mexico, the collection currently offers two palettes featuring 5 plant-based, velvety shades that are rich in color while touting serious staying power and superior blendability.

The two palettes work together to create a dreamy collection of 10 shades that work for all eye colors and complexions, to provide you with a full range of shades that create a variety of subtle and dramatic looks — all without the use parabens, sulfates, crappy fillers, or harmful ingredients.

one-nudist

Our Taupe-Based Palette has gorgeous natural hues ranging from pale peach to a deep brown. The palette features the following shades: 1 -Bone, 2 – Luminaria, 3 -Saddle, 4 -Adobe, and 5 – Chile Chocolate.

one-tutorial-fixed

See it in action with this step-by-step tutorial and video! Watch as Shirley uses our #1 Nudist Eyeshadow Palette to create a neutral eyed look suitable for any event. Pair it with our Optimist Lipstick for a bright, bold lip!

Shirley uses three shades from the Taupe Palette – Bone, Saddle, and Luminaria – and a simple application technique to create an everyday eye look.

two-nudist

Our #2 Violet-Based Palette is slightly more vibrant, with hues ranging from light blush to deep plum. The palette features the following shades: 6 -Rose Quartz, 7 – Aura, 8 – Ultraviolet, 9 – Smoky Plum, and 10 – Deep Amethyst.

two-tutorial

See it in action with this step-by-step tutorial and video!  In this look, Shirley will show you how to use our #2 Nudist Eyeshadow Palette to create a smoky eye that can be turned up or down depending on your mood.

She uses three shades from the #2 Nudist Palette – Rose Quartz, Deep Amethyst, and Aura – and teaches you her effortless technique for a clean smoky eye that looks perfect every time.

Pair these eye-catching palettes with our Expressionist Mascara, Expressionist Liquid Eyeliner, Expressionist Brow Gel, and Bio Correct-Multi-Action Concealer for a completely nontoxic eye look from start to finish, then share your finished looked with us on Instagram using @W3LLPEOPLE and #BEW3LL!

The Right Way to Wear Bronzer

products_4

products_4

Want to see a wizard at work? Pour yourself another cup of coffee and then head over to Camille Styles to watch our green guru, Shirley Pinkson, create two custom looks for contributing writer Tara Thompson Rasmus!

Shirley shares all of her expert tips for mastering bronzer along with two tutorials for complete beauty looks, transforming Tara’s polished daytime look into something more dramatic for the evening. Shirley uses only our natural, nontoxic, plant-based cosmetics to complete the stunning transformations, and if you look closely you just might spy some new products, coming soon from W3LL PEOPLE (one of them is already live on our website, check it out!).

Find the full article, The Right Way to Wear Bronzer, from Day to Night, at Camille Styles and #BEW3LL!

wp-x-cs

Q+A with the Founders of W3LL PEOPLE

founders-of-w3ll-people

q-a-with-the-founders-of-w3ll-people-on-their-10-year-anniversary

We still can’t believe that this month marks our 10 Year Anniversary! There’s no denying that green beauty is here to stay, and our founders have gotten front row seats to this revolution, so we sat down and picked their brains about their favorite moments and best pieces of advice after a decade in the industry!

See below for our Q+A Session with W3LL PEOPLE co-founders, James, Renee, and Shirley, and help us celebrate by enjoying 10% off + Free Shipping on all full-size, full-price W3LL PEOPLE products online and in-store through the end of the month! 
founders-of-w3ll-people
Q: What is your best memory from the early days of W3LL PEOPLE?

James: The three months just before, and after, we opened the Studio. The concept was so young, unknown, exhilarating, scary. No supply chain logistic challenges to solve yet. No investors. No inventory forecasts to fret about. Just big ideas and some beautiful intentions. Back then we really had no office space. So Shirley and I would go to the Whole Foods Flagship on Lamar for “meetings.” We’d have quiet little dinners at the seafood bar in the far back of the store with folks shopping for their organic goodies sifting around us. We had wine, dreams, and tacos. Anything was possible. And it still is.

Renee: Having our families at the opening of our flagship store in Austin, Texas was a wonderful memory. Also, traveling abroad with James and Shirley has been such a bonding experience. Most fun memory is of the opening of W3LL PEOPLE in ‘& other stories’ in London.

Shirley: Honestly, everything leading up to June 28, 2008 (the day we opened the doors to our first W3LL PEOPLE Studio in Austin, Texas). James, Renee and I were driven, challenged and inspired to do good, and we were going to do it our way. You see, we are 3 friends from college with an unbreakable bond on a mission. Every late night planning, designing, and crunching numbers was made of the stuff all dreams should be made of: partnership, friendship, and positivity. Did you know that we hand poured most of W3LL PEOPLE’s makeup out of the Austin store? We’d pour makeup whenever we could to meet the following day’s sales. Late nights and early mornings in the Studio was never a chore. Nothing felt more right.

Initially, I ran the day to day business at the Studio on my own. I still carry the time I spent with our first customers close to me today.

I look back at my long after work walks around Lady Bird Lake and smile.

What do you think is a secret to W3LL PEOPLE’s success?

James: Our unique, integrated approach to beauty. Three beautiful minds are better than one; especially when they include extraordinary talents in cross-disciplinary fields that compliment one another. Basically, we’re a triple threat that can’t be stopped.

Renee: It’s definitely our friendship, but I look back and realize that the support and encouragement from family and friends has continued to fuel the project and dream. The journey to opening up a business is hard, to keep it moving forward is a passion.

Shirley: We built our brand with a bond that will exceed its lifetime. James, Renee and I have shared tremendous growth, challenges and, at times, heartache. We’ve been there for each other. And this is what fuels all that we have done and continue to do.

Any tips for going into business with friends?

James: Be calm, kind and generous with yourself. Pass it on.

Renee: Communication. Stay respectful and don’t ever be reactionary. There is no tone in text messages or emails and it’s easy to be curt and short when you’re rushed in a busy day. We all respect each other and that has fueled our friendships.

Shirley: Never lose sight of what brought you together in the first place. Be honest. Have a plan. Strategize your shared talents and put each one to work. As success and business begin to grow, always make a point to schedule time together outside of the workspace. 

Q: What has been the greatest surprise in the past ten years?

James: Ha! How profoundly difficult it is to run a natural beauty brand. Hmm. Maybe the biggest surprise is how right we were. The world needs W3LL PEOPLE. W3LL PEOPLE needs the world.

Renee: How well green beauty is growing. Our product line continues to succeed in Whole Foods and Target.

Shirley: That after 10 years we are still going… and we are better than ever.

Q: Why is green/non-toxic beauty important to you?

James: Hmm. If I’m being honest, there’s a little David vs. Goliath syndrome at play. The work of “taking on the man” and helping clean up the crap in the conventional beauty industry is definitely a huge challenge. And I love a good challenge.

Renee: What we put on our bodies makes a long-term difference on the appearance of our skin and our overall health.

Shirley: It’s the right thing to do. Period.

Q: What makes you passionate about your work?

James: On one level the simple answer is women. Helping inspire a confident grin on a woman who’s seeking to engage with life in a more mindful way… maybe a swipe of our mascara on a rushed, weekday morning helps her “gear up” to face the world with some turbo power. It’s like, wow! I get to be a part of THAT?! It’s not like we’re performing surgery, but we are touching people in a real way. That’s pretty cool. And the fact that I get to create moments like that with a team and business partners whom I deeply admire makes it even more of a true blessing.

Renee: Seeing results in the products made and being able to utilize organic aloe and other essential oils excites me. I’m so pleased with our product line, I think it’s the best.

Shirley: Every person I touch makes me passionate about what I do.
james-must-have renee-must-haveshirley-must-have
Q: What is the ONE WP product you can’t live without?

James: Our Bio Tint Multi-action Moisturizer with SPF 30. We spent five painstaking years to develop this all-in-one natural wonder. We became obsessed with creating a clean BB cream with a luxurious texture, semi-matte payoff, legit coverage, pure zinc sun protection, and an age-defying cocktail of organic botanicals, herbs, and adaptogens that would make any beauty junkie swoon. And we actually did it. Boom.

Renee: Our award-winning Expressionist Mascara. I can use it on my eyelashes and I dab a bit on my eyebrows to fill them in. This instantly wakes up my eyes.

Shirley: Nudist Multi-use Stick in Nude Rose. Gotta have my blush!

Q: What about W3LL PEOPLE makes you the proudest?

James: Gosh. That may be the toughest question. I participated in a clean beauty forum recently with Credo and EWG. I asked if we had any W3LL PEOPLE women in the audience loving the brand. I got a cheering ovation. I felt incredulous and pretty darn proud.

Renee: I’m clearly going to say the product line, but I realize that I am lucky and blessed to have found two wonderful people to share this remarkable journey with.

Shirley: Our commitment to evolve and grow. We are consistently challenging ourselves to be better.

Q: What is your biggest dream for the future of W3LL PEOPLE?

James: Using the success we have gained as a brand to take it to the next level. In a weird way that means going back to that simple place where anything is possible. And now we have resources to make those new ideas possible. That excites me. So better buckle up, cuz I’m ready to take W3LL PEOPLE on a bumpy beautiful ride.

Renee: I’m excited to see the company continue to grow and continue to innovate in the world of clean beauty.

Shirley: Ultimate accessibility. For everyone.

Q: What’s your greatest hope for the future of Green Beauty?

James: That Green Beauty simply becomes Beauty. This is already happening.

Renee: That more people will begin to understand and realize the toxic load of chemicals to the body with repeated use of common products that contain harmful chemicals. It’s important to begin to understand that the choices of what to put IN our body are as important as what we put ON our bodies.

Shirley: That Green beauty is ALL beauty.

Q: Aside from clean beauty products, what else makes you feel W3LL?

James: When I’m mostly quiet and feel dialed into my true self. JAMES = W3LL. Most likely simply sitting on my front porch listening to the neighborhood with my dogs, or taking a hike in the foothills of my ranch just north of Santa Fe.

Renee: I am grounded by my family and my friends who support us as a team. They nourish my soul.

Shirley: Time with my beautiful wife and son.

Doesn’t reading this just make you love this trio even more? Our entire team is so inspired by them daily, and thankful to be led by people who are filled with good intentions and positive vibes. Thank you for reading, and for helping us continue to celebrate! Check out our recent blog post, 10 Years of Being W3LL, for more about our anniversary.

3 Steps to Flawless Coverage

flawless-coverage

model

Your time is precious and so is your counterspace. You have things to do and people to see and you need a morning routine that is fuss-free and fool-proof. Want to know how we achieve Flawless Coverage in Three Easy Steps using our nontoxic, all-natural cosmetics?

W3LL PEOPLE's plant-based, non-toxic Bio Tint Multi-Action Moisturizer

Prime, Perfect and Protect – Your skin is going to love the multi-tasking benefits of our Bio Tint Multi-Action Moisturizer. Simply blend 2-3 drops of our Bio Tint Multi-Action Moisturizer into skin to help even your skin tone, prime the skin for foundation, and add a layer of SPF 30 environmental protection. Bio Tint uses organic coconut oil, ginseng and algae to nourish skin and broccoli seed oil to smooth and prime your skin.

W3LL PEOPLE'S non-toxic, plant-based Bio Correct Multi-Action Concealer

Cover, Conceal and Correct – Our Bio-Correct Multi-Action Concealer is your secret weapon! Bio Correct provides instant and long-lasting coverage for existing blemishes, dark circles or hyper-pigmentation, while also depuffing, brightening and improving skin with a robust cocktail of organic algae, coffee, pomegranate and anti-aging peptides! Tap the whipped mousse formula into under eyes, onto sunspot and over any redness or discoloration for coverage that both covers and works to correct.  
W3LL PEOPLE'S non-toxic and plant-based Bio Brightener Invisible Powder

Buff, Beautify and Brighten – Finish by quickly buffing a light layer of our Bio Brightener Invisible Powder over your entire face using small, circular motions and a Kabuki Brush. The crushed freshwater pearl powder in our Bio Brightener Invisible Powder melts naturally into skin, creating a soft-focus finish that minimizes pores and softens fine lines while also helping create a naturally luminous glow.

W3LL PEOPLE's 7-in-1, plant-based, vegan, non-toxic Bio Booster Facial Serum

Hydrate, Heal and Highlight –  Want to work some plant-based skincare into this get-up and glow morning routine? Simply press 2-3 drops of our Bio Booster Facial Serum into skin either before or after finishing the above steps. Applying it first will help wake skin up, prime it and allow the serum to combine with the Bio Tint for a semi-sheer serum foundation. Pressing the oil into skin as a final step will help add a beautiful glow and finish to the overall look. Bio Booster has a powerful 7-in-1 botanical formula that is loaded with good-for-you ingredients that your skin will love, such as turmeric, sea buckthorn, rose hip, pomegranate, algae, jojoba, macadamia oil, olive oil, broccoli and carrot seed oils and more! 

These three products are all you need to achieve a smooth, glowing complexion in minutes, while simultaneously providing your skin with nourishing hydration and SPF 30 protection that will shield your skin from environmental stressors throughout the day. Head to our website to shop these classics and BE W3LL!

YOU'RE PRETTY.

LET'S BE FRIENDS.

Subscribe to W3LL PEOPLE email updates and receive 10% off your first order.

  • Product Updates
  • Events
  • Exclusive Deals