Tag Archives: best natural makeup

WP Loves Moms

We create nontoxic cosmetics to help make healthy choices easier for mamas | W3LL PEOPLEWhen asked for images of motherhood, the soft curves of a pregnant belly often come to mind. And it’s true, although beautiful families are created in other ways, none of us would be here without that time spent in our mother’s womb, and that precious little “bump” is one of the first signs that a woman is transitioning into the role of mother.

Pregnancy can also be the first time in a woman’s life when she starts reading the ingredient labels on her favorite products and becomes aware of the fact that the products she is absorbing into her body are also being absorbed by the body of her unborn child. Yes, motherhood brings on many changes and one of them is awareness for how our choices impact our health and environment.

The beauty world is taking note, and is aware of the important role ingredients play in women’s choices. Our nontoxic Narcissist Foundation Stick was recently featured in Pregnancy & Newborn Magazine as one of the best products for moms-to-be.
W3LL PEOPLE featured in Pregnancy & Newborn Magazine as the best nontoxic foundation for moms-to-be!

Mothers want access to products that not only guarantee the healthy and safety of their children, but products that also help preserve the Earth so that those healthy, beautiful, rambunctious children have a place to call home. Our team at W3LL PEOPLE is proud to share few initiatives that help make life easier for mothers, and help preserve our Earth for the future. We have partnered with Healthy Child, Healthy World to help educate moms and moms-to-be about making clean and safe product choices, both for themselves and their children. Healthy Child, Healthy World recommends products that are cleaner and greener for your home, body and the planet to help simplify that decision. EWG’s Executive Director, Heather White, does an incredible job of explaining the importance of understanding product and ingredient safety in the video below:

Along with our work to simplify product purchasing, W3LL PEOPLE also offsets carbon emissions with the help of Carbonfund.org. Offsetting carbon emissions helps to fight global warming and contributes to cleaner energy. Carbonfund.org organizes projects relating to renewable energy, energy efficiency and reforestation. Through this program, W3LL PEOPLE is able to offset 72 tons of carbon annually, as well as providing a cosmetics collection that is completely carbon-free! We are so proud that through our creation of safe cosmetics, we are able to also help conserve our Earth for the future of our children.

Today we honor mothers and the commitment they make to providing themselves and their families with products that are safe and eco-friendly! Cheers to you, ma!

W3LL PEOPLE Launches in Whole Foods Market® Midwest 

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Whole Foods Market Midwest Becomes the Exclusive Retailer for W3LL PEOPLE Products in Illinois, Michigan, Minnesota, Missouri, Nebraska and Wisconsin

W3LL PEOPLE is thrilled to announce the launch of its luxurious, nontoxic, high-performance makeup at 18 Whole Foods Market Midwest stores, following the company’s hugely successful launch at the Whole Foods Market Global flagship store in Austin, Texas last month. The addition of W3LL PEOPLE products to Whole Foods Market Midwest stores makes the world’s leading natural and organic foods grocer the exclusive retailer for W3LL PEOPLE products in Illinois, Michigan, Minnesota, Missouri, Nebraska and Wisconsin.

W3LL PEOPLE’s modern approach to beauty is built on simplicity, authenticity and performance, and the state-of-the-art, all-natural formulas effortlessly deliver flawless coverage and soothing protection that’s unbelievably light. Building upon its breakthrough success within the prestige beauty category, W3LL PEOPLE is excited to lead the charge in the premiumization of natural beauty within the masstige channel. Partnering with Whole Foods Market provides unprecedented access to healthy, honest, high performance makeup for everyone all across the country looking to making smarter, healthier choices in their beauty routine.

“W3LL PEOPLE has happily taken on the challenge of proving that prestige beauty and wellness are not mutually exclusive,” said James Walker, co-founder of W3LL PEOPLE. “We are thrilled to be launching at 18 Whole Foods Market Midwest stores and having the company be the exclusive retailer for our clean beauty products in the area. As the go-to authority in high quality natural and organic products, Whole Foods Market is the perfect partner for W3LL PEOPLE.”

The complete list of Whole Foods Market Midwest locations that will now carry 48 natural makeup must-haves from W3LL PEOPLE includes:

Illinois

Chicago Neighborhoods

  • Edgewater – 6009 N. Broadway Ave.
  • Gold Coast – 30 W. Huron
  • Lincoln Park – 1550 N. Kingsbury St.
  • Streeterville – 255 E. Grand Ave.

Chicago Suburbs

  • Elmhurst – 215 S. Route 83
  • Evanston – 2748 Green Bay Rd.
  • Northbrook – 840 Willow Rd.
  • Naperville – 2607 W. 75th St.
  • Schaumburg – 750 N. Martingale Rd.
  • Willowbrook – 6300 Kingery Hwy.

Michigan

  • Rochester Hills – 2918 Walton Blvd.

Minnesota

  • Edina – 7401 France Ave. S.
  • Maple Grove – 12201 Elm Creek Blvd. N.

Missouri

  • St. Louis – 4577 W. Pine Blvd, Opening May 25, 2016
  • Town and Country – 1160 Town and Country Crossing

Nebraska

  • Omaha – 10020 Regency Cir.

Wisconsin

  • Milwaukee – 2305 N. Prospect Ave.
  • Wauwatosa – 11100 Burleigh St.

In celebration of the launch, the following initiatives will take place:

  • W3LL PEOPLE Gift With Purchase at Whole Foods Market Midwest locations carrying the brand April 29 – May 1, while supplies lasts
  • W3LL PEOPLE makeup demonstrations at Whole Foods Market locations carrying the brand on April 30 and May 1, dates vary depending on location
  • Meet the Maker event with co-founder Shirley Pinkson at Whole Foods Market Kingsbury, 1550 N. Kingsbury St on May 14

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W3LL PEOPLE products will be debuting in additional Whole Foods Market regions across the country in the coming months.

Please stay tuned at www.w3llpeople.com or sign up for our emails to receive alerts about locations launching near you!

 

 

 

 

Pink Essentials

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4 Products and one beautiful makeup look featuring nontoxic, vegan, cruelty free beauty products from W3LL PEOPLE.

You’re sure to look fresh and totally rejuvenated with this simple 4-product makeup look featuring a few products from The Essentials for Spring 2016 collection! Each season, our team of experts curates a special collection of products that highlights the hottest trends in beauty. You can check out our current essentials here.

This quick look is perfect for everyday and is great when you are pressed for time. Start by neutralizing redness and covering blemishes with our new Bio Correct Multi-Action Concealer. Our Bio Correct has a mousse formula with great coverage, and is also loaded with the benefits of blue algae extract and caffeine to help depuff and smooth! Use it under your eyes to look instantly more awake and refreshed. We also recommend using a small amount across your lids as an eyelid primer (go ahead, try it, you won’t believe how well it works)! While it is still tacky buff our Elitist Eyeshadow Powder 814 from lash line to brows for a neutral, peachy eye that stays put all day long without the use of chemicals or toxic ingredients.

Now that your skin is evened out and glowing, try applying a pop of color to the apples of your cheeks using our Universalist Multi-Stick 7! Apply a quarter-sized circle of color onto the very apple of your cheeks, and then blend softly into skin using your fingertips.

Next, you’re going to put your cheek color on your eyes and your eye product on your cheeks. Are you following us? We promise, this is gorgeous (and a tip that is approved by our green beauty guru, Shirley)! Take the Universalist 7 and apply a small amount to your finger, then blend it into the crease of your eye for a very natural daytime smoky effect. Take your Elitist Eyeshadow Powder 814 and using your finger or a small brush simply place a small dot of it directly onto the apple of your cheek (it’s where the pupil of the eye and nostril meet) and then blend in lightly. It will give you an inner glow that helps you look radiant and healthy!

Finish with your lips! Push your multitasking even further by using Universalist 7 as a base color on your lips, and then top it with our Bio Extreme Lipgloss in Nude Rose. Or keep it simple with just the gloss, we’ll leave that up to you! Finish the entire look with a coat of our no clump, no smear, no chemicals Expressionist Mascara!

Try out this tutorial, and then show us your finished look on Instagram by tagging @W3LLPEOPLE and #BEW3LL!

Be WELL!
W.P

4 Products and one beautiful makeup look featuring nontoxic, vegan, cruelty free beauty products from W3LL PEOPLE.

Going for the Gold

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W3LL PEOPLE launches a new shade of their nontoxic, cruelty free, vegan lipgloss! It plumps, smooths and hydrates without any nasty ingredients.

‘Tis the season to be Merry + Bright and our new Bio Extreme Lipgloss in Gold helps bring the holiday cheer to your makeup routine.  This stunning gold gloss is the perfect addition to your holiday dress and new year’s eve attire! It works like magic to enhance the natural color of your lips while offering a beautiful, shimmery and glossy finish.

Our Bio Extreme Lipglosses contain an advanced formula featuring a bio active lip plumping and regenerating system that is based on state-of-the-art peptide technology. These glosses sooth and hydrate with a synergistic blend of organic aloe, coconut, and grape seed oils.

W3LL PEOPLE launches a new shade of their nontoxic, cruelty free, vegan lipgloss! It plumps, smooths and hydrates without any nasty ingredients.

This level of “lipgloss technology” is usually reserved for conventional cosmetics, but we’re always up for a challenge! We believe in the power of natural cosmetics, and that a product can be long-wearing, impactful, free of harmful ingredients and beautiful all at the same time.  We know you’ll love the way this good-for-you gloss plumps, smooths and hydrates!

Try layering our Bio Extreme Lipglosses over the top of your favorite Nudist Colorbalm or Universalist Multi-Stick to create a custom color. We love our new Bio Extreme Lipgloss in Gold layered over our Universalist Multi-Stick 5 for the ultimate holiday lip!

Show us how you’re wearing the new Bio Extreme Lipgloss in Gold with #NaturalWarrior on Instagram.

W3LL PEOPLE launches a new shade of their nontoxic, cruelty free, vegan lipgloss! It plumps, smooths and hydrates without any nasty ingredients.

W3LL DONE: Julia Roberts

W3LL DONE: Get this stunning Julia Roberts look using all-natural beauty products.We’re back with another installment of W3LL DONE, our blog feature where we show you how to get the red carpet look from your favorite A-listers, using #GreenBeauty makeup! You can get that gorgeous look without using any of the nasty chemicals or parabens found in conventional makeup and we’re here to show you how with our toxin-free cosmetics!

This month we’re featuring Julia Roberts on the October 2015 cover of Allure Magazine where our Expressionist Mascara also made a appearance as a Best Of Beauty Award Winner. Julia’s smile always steals the show, but on this cover her eyes are the main focus. We love how this neutral look gives her super bright eyes and a delicate pink lip that is so inviting and friendly.

Here’s how you can get Julia’s look with green products. To prep your face, lay a base of foundation with our easy-to-use Narcissist Foundation Stick shade 3: Medium Neutral for a weightless and balanced look with pure and organic ingredients. Effortlessly blend your makeup with a Foundation Brush. For an even more polished look, you can add a layer of Altruist Foundation Powder in your perfect shade, 14: Light Pink for Julia. To warm your complexion, blend our Bio Bronzer Stick just under the cheekbones and to get Julia’s illuminized look, brighten above the cheekbones and on the crown of the forehead with our Bio Brightener Stick, designed to add dimension to your skin without any harsh chemicals or petroleum.

For the eyes, let’s start with a neutral shadow, such as our satin Elitist Eyeshadow Powder 833: Matte Ivory – sweep from lash to brow line as a base. To add a little more color and shine, work shimmery Elitist Eyeshadow Powder 824: Gilded Green (hint hint this is a steal at half price right now) into the lid. This will create a beautiful bright eye with natural pigments. To give your eyebrows a bit more definition, try using our Capitalist Brow Powder. It comes in 3 shades and will fill your brows precisely without using any troublesome waxes or oils. Fill them naturally with our Angled Eye Brush.

Once you’ve created your eyeshadow look, use our Hypnotist Eyepencil in brown to line the eyes. Keep the line tight. You’ll want to keep your eye area free of chemicals and our natural Hypnotist Eyepencil will give you beautiful, lasting results while also nourishing the eye. Of course, finish the eye look with our 2015 Allure Best Of Beauty award-winning Expressionist Mascara to add more nourishment to your eyes and give you those beautiful, lush lashes you’re after. 

To finish the look, swipe your cheeks and lips with our Universalist Multi-Stick 7: Creamy Peony and layer a bit of Nudist Colorbalm 7: Nude onto the lips, both super hydrating formulas for luscious, beautiful color.

Trying this look for this beautiful season? We want to see a picture on Instagram, tag your pic with #W3LLDONE!

YOU'RE PRETTY.

LET'S BE FRIENDS.

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