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7 Reasons So Many Women Switch to W3LL PEOPLE Plant-based Cosmetics

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W3LL PEOPLE Founders Reneé Snyder, James Walker and Shirley Pinkson.

By now we hope you’ve heard of our supercharged, plant-based, nontoxic cosmetics. But perhaps you’re still on the sideline, watching as your friends and favorite green beauty gurus flash our products on their Instgram Story, wondering if making the switch to cleaner, healthier beauty is truly for you. Our beauty dream team consists of a veteran makeup pro, wellness visionary and cosmetic dermatologist , and we developed each product to meet our high standards for health, performance and environmental impact. Read below to discover the 7 Reasons So Many Women Switch to W3LL PEOPLE Plant-based Cosmetics.

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1. Authentic, premium quality, plant-based ingredients.
We believe luxury isn’t based on arbitrary prices and empty promises, but product quality and authenticity. That’s why W3LL PEOPLE cosmetics are expertly crafted with nutrient-rich, beneficial botanicals such as green tea, turmeric, pomegranate, rosehip, and broccoli seed oil. Each is painstakingly selected and tested by W3LL PEOPLE Green Beauty Pros for purity and efficacy.

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2. Natural cosmetics that out-perform their toxic competition.
What we put on our body goes into our body. For W3LL PEOPLE the choice is clear: if ingredients represent potentially harmful side effects, we don’t use them. Best-sellers like The Expressionist Mascara and Bio Tint Multi-action Moisturizer with SPF 30 are just two of our award-winning, game changers that prove conventional makeup falls short by comparison. Our ingredient labels draw praise from the biggest natural beauty advocates, while makeup junkies don’t miss a thing from the toxin-laden brands they once thought couldn’t be beat. Bottom-line, we don’t use natural ingredients just because it’s the right thing to do, but because they’re better.

“Quite frankly, I was shocked to find out how excellent this mascara is. The quality is the best I’ve ever used.” – Gwen

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3. Hybrid products that deliver cosmetic results and skincare benefits all-in-one. 
Our entire collection is designed for the modern woman searching for simple, natural, nontoxic cosmetics that work. All W3LL PEOPLE cosmetics include rigorously-tested formulas powered by nutrient-rich, hydrating natural and organic ingredients designed to deliver effective results. This strategy creates multi-tasking beauty products that act like makeup, but provide serious skincare benefits. We know you’ll appreciate your glowing skin, and the extra space in your vanity.

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4. Less is more.
Our minimalist makeup approach drives everything about our brand, not least of which is the highly curated selection of products itself. You’ll be delighted by our foolproof, multi-tasking cosmetic essentials cleverly designed to deliver natural, flawless, glowing skin simply and easily. Give us five products and five minutes and you’re going to look like yourself, just better.

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5. People, Press and Pros can’t get enough.
Hundreds of thousands of ‘W3LL BEINGS’ are buzzing about their beautiful, glowing faces on social media. Checkout our #BEW3LL hashtag and you’ll see what we’re talking about. Top beauty pros are also feeling the good vibes with recognition ranging from the coveted Allure Best of Beauty Awards to Well + Good’s Must Haves and the EWG/Skin Deep’s Verified List.

“Finding a bronzer that imparts a natural-looking, sun-kissed radiance can be a challenge. So when we discovered that this one does exactly that and includes organic, good-for-your-skin ingredients, we basked in the glow. After blending a tiny amount of the loose powder onto our cheeks, forehead, and chin, the result was a no-makeup makeup luminosity that looked like our skin, only healthier.” – Allure Magazine

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6. Makeup with nothing to hide.
No need to scour ingredient labels over here! You can buy our products with confidence knowing our brand is built on ingredient transparency. This means you can find every single ingredient in our product on the packaging, or on our web site.This comes with a commitment to do our very best in avoiding any, and all, ingredients with a questionable track record when it comes to both sustainability and toxicity. Instead of using non-renewable petrolatum and petroleum-based ingredients like propylene glycol and dimethicone, we stick to plant-based ingredients that are safe, renewable and biodegradable. Don’t take our word for it. Our products are EWG Verified–the recognized gold standard for third party health and safety certification. Visit the W3LL PEOPLE Ingredient Page for more information, including a snapshot of the more than 1,500 nasty ingredients to which W3LL PEOPLE says buh-bye.

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7. Triple threat: veteran makeup pro, wellness visionary and cosmetic dermatologist.
Three brains are better than one, especially when they include expertise in artistry, social responsibility and state-of-the-art science in one chic, yet conscious package. As such, the W3LL PEOPLE founding Beauty “Dream Team” is equipped to conceive, design and produce the best cosmetics in the world. Our multi-disciplinary approach produces unusually effective products that don’t compromise on performance or health. Truly, W3LL PEOPLE represents the future. #BEW3LL

Perfectly Purple Smokey Eye Tutorial

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Looking to stand out in the crowd, Brave Beauty? Festival season is upon us, and we have to admit that we enjoy the people watching and style peeping just as much as the on-stage acts. Elevate your festival look this year with this simple twist on the smokey eye using our plant-based, non-toxic, good-for-you Hypnotist Eyepencil and Expressionist Mascara in, you guessed it…Pro Purple! Compliment with a touch of pink and glow, and you’re ready to rock the scene this season. Below are quick step by step tips to achieve the look.

1. It’s All About That Base
Did you know that our Bio Correct Multi-Action Concealer is not only amazing at concealing blemishes or under-eye circles, but is also a great eyelid primer? Swipe it from lashes to brows and tap into place with the pads of your finger.

2. Sweep it On
Next, set the entire area with our Bio Brightener Powder. This will help set the concealer and even out your skin tone. As it warms up and blends naturally into skin it offers a beautiful satin finish thanks to the crushed freshwater pearl powder!

3. Walk the Line
Use our Hypnotist Eyeliner in Plum on the eye lids starting at the lash line and coloring up to cover about half your eyelid. Don’t worry about being perfect with your lines. Next, use the basic eye brush to smoke the line out using small circular motions and working the color toward the outer corner of the eye. You’ll love that this best selling eyeliner is free of harsh adhesives, glides on effortlessly, and blends into the perfect smokey eye thanks to an all-natural formula containing jojoba oil. Blend the remaining product left on the eyeshadow brush lightly under your bottom lash line.

4. The Next Dimension
Amp up the look using our Nudist Multi-Use Powder Duo includes two powder colors that create the perfect blush and highlighter as well as gorgeous eye colors! Use Nude Blush in the crease of the eye and corners of eyes for a colorfully dramatic affect. You can pop Nude Glow onto the center of lids and underneath the brow for a sexy highlight.

5. The Show Stopper
Finish this look with two coats of our award-winning Expressionist Pro Mascara in purple! The high-tech rubber-bristled wand will help separate and lengthen lashes, while the all-natural, adhesive-free formula nourishes lashes with sunflower seed oil and adds an additional pop of purple to your look.

Now get out there, move to the music and get GLOWING! We can’t wait to see the nontoxic festival looks you create with your favorite W3LL PEOPLE products! Tag us on Instagram @W3LLPEOPLE and using #BEW3LL!

5 Simple Steps to Reading Ingredient Labels That Will Help You Detox Your Beauty For Good

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5 Tips for Understanding Ingredient Labels + FREE Cheat Sheet Download

It’s no secret that there are products on the market that contain nasty ingredients known to cause everything from allergic reactions and skin sensitivities, to larger- more long-term problems such as hormone disruption and toxicity. Many of these toxic additives are even found to contribute to the development of cancer and other harmful diseases.

When asked why they are still using products that we know can be harmful, most people point their finger at the slack of knowledge about ingredients, and not knowing what to look for as a consumer to ensure that your products are safe and healthy.

It doesn’t have to be overwhelming, and you don’t have to be fooled anymore! Our team of experts have compiled 5 SIMPLE TIPS that will make it easy for you to stroll into the beauty aisle and confidently determine which products are safe, and which ones aren’t deserving of a spot in your bathroom cupboard:

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1. Don’t judge a product by its cover.
Greenwashing is a real thing and many brands hide behind non-certified catch phrases like “organic” and “natural”. Brands like to put these words right on the front of the packaging to help you make a decision. And although this may be helpful to you as a consumer, you also need to be somewhat skeptical. Especially if it is only the words “organic” or “natural”. As our friend and green guru Paige Padgett notes in her book, The Green Beauty Rules, these words are not enough. Look for additional detail, such as cruelty-free, free of synthetics, or free of petrochemicals, and no matter what always turn the box over and look at the ingredient label to verify the quality of ingredients for yourself. Reputable brands are typically advocates for ingredient transparency. W3LL PEOPLE proves our dedication to this cause through the pioneering work we do with the Environmental Working Group, and the fact that we strive to have products that are EWG verified and USDA Certified Organic.

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2. From the top to the bottom, my friend!
Ingredients are listed in order of concentration: from highest concentration to lowest concentration. So, if a product claims to be “coconut oil based”, coconut oil should be the first thing on its ingredient label. This also means that if you’re short on time, you can focus your efforts by researching and clearing the first 3-5 ingredients on a label, which will help verify that the majority of the formula is made with safe ingredients.

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3. Memorize 10 words (or store this list in your phone).
You can’t always run products through an app (although we love Think Dirty) or have uninterrupted access to an online database (we suggest EWG’s Skin Deep), and sometimes small brands or new products aren’t even listed. When that happens you’ll need to determine whether a product is safe just like the old timers did: by using your memory! Fortunately, memorizing just 10 words can help you become pretty comfortable deciphering ingredients in cosmetics:

1. Coal tar
2. Diethanolamine (DEA)
3. Formaldehyde
4. Parabens
5. Phenylenediamine (PPD)
6. Phthalates
7. Sodium lauryl (or laureth) sulphate
8. Toluene
9. Fragrance
10. Triethanolamine

We’ve put together a Cheat Sheet that you can store in your phone when you’re in a pinch! Click below to grab it!

 

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If you see any of those words on the ingredient label, it is probably a product you want to avoid.

 

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4. Beware of fragrance!
There’s an FDA loophole that allows companies to conceal a long list of chemicals, often ones containing phthalates, as “fragrance”. Fragrance, especially synthetic fragrance, is something that is good to avoid due to sensitivities, but is especially worth avoiding if a brand isn’t disclosing what, exactly, makes up the “fragrance” they list on their ingredient label. Go for brands that are fragrance free, synthetic fragrance free, or use essential oils and list what oils are in each product.

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5. Big words aren’t always bad.
Many brands follow the INCI labeling standard, which requires that you list ingredients using their scientific name. This helps a lot with consistency across the industry, but can also make for a lot of long, hard to pronounce words that can scare consumers. A lot of brands (including us!) will use both the scientific name and the common name, just to help out the consumer. For example, you’ll see Carthamus Tinctorius listed as an ingredient in some of our products. Carthamus Tinctorius is safflower seed oil, which we put in parenthesis. If the brand doesn’t translate it for you, a quick google search will help you out. That said, the use of INCI can also make it easier for brands to sneak toxic ingredients into their products — because their long, indecipherable names just blend right in! In this case, rely on our list of 10 Ingredient to Avoid that you memorized in Step 3!

Determining which products are safe and which ones are toxic doesn’t need to be time consuming or overwhelming. Arm yourself with these 5 SIMPLE TIPS and you’ll be a label reading queen in no time!

You can   find our products in the beauty aisle at Whole Foods, Target, W3LLPEOPLE.com and independent retailers nationwide, check out our locations page to find us near you and #BEW3LL!

Master Fall Makeup And Keep Summer Glowing!

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As the seasons transition, so does the air. While it’s fun to update your fall beauty routine with new colors, we also recommend transitioning to a routine that is more hydrating and nourishing to your skin, and helps you hold on to your summer vacation glow with plant-powered products that add both color and radiance! W3LL PEOPLE Co-Founder, Shirley Pinkson, is the master of the faux glow, and today she is walking you through one of her favorite looks for Fall 2017.

STEP ONE: Prep that Glow

If you want skin that truly radiates, start your routine by gently pressing a few drops of our Bio Booster Facial Serum into skin. This 7-in-1 botanical serum strengthens skin with turmeric and seabuckthorn, repairs and rejuvenates with organic rose hip and pomegranate, brightens and corrects with algae complex, moisturizes with jojoba, macadamia and olive oil, primes and perfects skin’s surface with broccoli seed oil, soothes sensitive skin and calms rosacea with calendula and carrot seed oils, and helps combat breakouts with organic red raspberry and black cumin. Layering this onto skin before starting your makeup routine helps provide a layer of environmental protection as well as a base that nourishes your skin throughout the day.

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STEP TWO: Keep It Fresh

The secret to a glowing look is to keep your base light and sheer. Shirley strongly suggests putting our  Bio Tint Multi-Action Moisturizer over the top of the Bio Booster Serum (or even mixing it together before applying) to help even-out your complexion while still allowing your natural glow to shine through.  Next, apply bronzer to give skin that healthy, sun-kissed glow that we all appreciate in the summer. Sweep the bronzer down along your cheeks and along the bridge of your nose, where the sun naturally hits your face. You can choose between our Bio Bronzer Stick, for a dewy kiss of color, or our Bio Bronzer Powder for the perfect matte brown glow.

STEP THREE: Amp it Up

The light, nourishing layers that you’ve applied to your skin so far should look natural, luminescent and fresh! If you feel like you could amp it up with even more glow, reach for our Bio Brightener Stick , which instantly brightens and sculpts for added glow and dimension. We like to swipe it around our orbital bones and lightly blend using our fingertips. The creamy organic formula has a weightless texture that doesn’t crease, and infuses your skin with green tea, olive oil and organic aloe.
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STEP FOUR: Finishing Touches

Our lips are sensitive, and they can be one of the first indicators that fall’s dry air is wreaking havoc on your skin. We recommend keeping them supple and soft with a lip balm that is free of petroleum derivatives, harsh artificial ingredients and fragrance, such as our new and improved Nudist Lip Butters! They offer a soft wash of color combined with penetrating hydration from organic omega oils and aloe. We suggested a couple swipes of our Nude shade to finish off this perfect fall look!

Try out this fall makeup look and share it with us on Instagram! Tag @W3LLPEOPLE and #BEW3LL and you might see your photo shared on our feed!

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Summer Skin Essentials

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Summer Foundation: how to have flawless skin all summer long using vegan, gluten-free, cruelty-free products from W3LL PEOPLE

Summer officially arrived on June 20th, but I think many of us have been “feeling the heat” the past couple weeks!  Whether you’re a sun worshiper or shade seeker, we’ve solved the summertime sadness that can happen with your foundation. Between the heat, sun, water, sand and increased physical activity during the warm summer months, we encounter a new host of skin issues and concerns, and along with that come foundation woes. Is it clogging your pores? Does it feel heavy on your skin? Does it melt off the second you step outside? Are you using the right shade after that weekend at the beach?

If any of those sound like you, then listen up! W3LL PEOPLE‘s luxe all-natural makeup formulas are breathable with active skincare benefits perfect for solving any summer skin issues. We promise that you will love our foundations and that our collection contains the perfect summertime solution for you. We’ve designed our products to have a weightless texture and formulated them with premium quality ingredients, such as pure zinc oxide to help protect your face from UV and UVB rays. The key to foundation in the summer is picking a summer-friendly formula that’s right for you, and learning how to apply it correctly. W3LL PEOPLE co-founder and green beauty guru Shirley Pinkson shares her tips for getting a natural, summery look—and the coverage you need—without feeling weighed down.

Find Your Foundation

Our collection of good-for-you cosmetics offers three super-powered options when it comes to foundation. Our newest product, Bio Tint Multi-Action Moisturizer, is the ultimate all-natural makeup + skincare hybrid! This hydrating cream formula evens out skin-tone, offers a radiant, dewy finish, and protects your skin with SPF 30. Bio Tint is loaded with goodness: organic coconut to hydrate, broccoli seed oil for a flawless application that smooths and brightens, organic pomegranate to rejuvenate, and a state-of-the-art algae extract to combat hyper-pigmentation!

Altruist Foundation Powder has long been one of our staple products. However, this spring our fan-favorite Altruist underwent a makeover to make the formula even better! This reinvented mineral powder calms your skin with aloe and chamomile, and uses the ancient power of freshwater pearl powder to create a finish that is dewy and hydrated, never dry or chalky. The addition of non-miconized zinc oxide allows Altruist Foundation Powder to protect your skin from environmental damage.

If your skin tends to be dry, or you really appreciate makeup that lets you glow, we recommend our Narcissist Foundation Stick. This miracle formula is based on premium organic, omega rich sunflower seed oil known for it’s nourishing and healing properties. Although it’s a “cream”, it blends and breathes with skin seamlessly–even in the heat of summer. Just be sure to amp up your Bio Brightener Invisible Powder to help set the foundation while also adding a luminous highlight.

If you are new to our products and need help selecting your correct foundation shade, consult our handy Shade Selector tool.
Summer Foundation: how to have flawless skin all summer long using vegan, gluten-free, cruelty-free products from W3LL PEOPLE

Get Sun-Kissed with Bio Bronzer

Our Bio Bronzer Stick or Bio Bronzer Powder will become powerful tools in your makeup arsenal, whether you like a sun-kissed glow, or are a fervent SPF-applier! Bronzer can be used to fake a golden glow, and can also be used to slightly alter the appearance of your go-to foundation, so that it can work for you throughout the summer.

Start by deciding which product is right for you. Our Bio Bronzer Powder is great if you have oily skin, or tend to feel like your makeup moves around or disappears after several hours of wear. Our Bio Bronzer Stick offers the same flawless bronze glow (not too orange, not too glittery) in a cream formula that is perfect for achieving a dewy finish, and for helping those with dry skin infuse it with both color and hydration!

To “faux the glow”, simply swipe your Bio Bronzer of choice anywhere on your face where the sun would naturally hit it. Your approach should be slightly different from your contouring routine, since you aren’t trying to shape or slip the face, but are simply trying to create the illusion of having spent the day outside. We recommend applying Bio Bronzer to the the crown of your head near the hairline, lightly along your nose and underneath the apex of your cheek bone. Blend the bronzer out accordingly to create a natural-looking summertime glow.

If you did get a weekend out in the sunshine (lucky you!) and you wake up Monday feeling like your go-to foundation shade is looking just slightly chalky on your skin, don’t fret! Bio Bronzer can again come to the rescue to help adjust your foundation by 1-2 shades. Simply mix a small amount of Bio Bronzer Powder into your powder foundation to help darken the shade and add a natural golden undertone. Or, try layering our Bio Bronzer Stick lightly over your favorite cream foundation to help infuse color back into the skin. If you are very fair skinned you might want to try this trick with our Bio Bronzer Powder combined 50/50 with a translucent powder, such as our Bio Brightener Invisible Powder.

Use the Right Tools for Coverage

Sticky, sweaty fingers are not the ideal foundation applicators for obvious reasons. Instead, after moisturizing or priming skin, use the W3LL PEOPLE Foundation Brush to apply the Narcissist Foundation Stick. Blend the creamy formula into your skin to conceal blemishes, reduce redness, and even tone, and tap the brush under your eyes to minimize dark circles. To apply our Altruist Foundation Powder try our Kabuki Brush.

Get a Sheer, Luminous Finish

To create that healthy, radiant look, dust on a layer of our must-have Bio Brightener Invisible Powder with the Kabuki Brush. This weightless clear powder is packed with delicious organic and natural actives like crushed fresh water pearl. Yeah, its amazing. And if we still haven’t convinced you that foundation is indeed a fit for summer, the Bio Brightener Invisible Powder can be your hero! Used by itself it acts like a clear foundation. It will minimize pores, even skin tone and create an age-defying soft focus effect. Bonus: it helps manage excess oil and shine while creating a gorgeous, youthful glow on the skin. Be sure to lightly spritz the complexion one final time to complete your gorgeousness. That final spritz will help blend, even and set our gorgeously good for you makeup.

 How do you wear your W3LL PEOPLE products? Show us on Instagram @W3LLPEOPLE and tag your photos with #BEW3LL

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