We like to make things easy, and our Bright Eyes Kit makes the switch to nontoxic eye-makeup simple and pretty darn affordable (yo, it’s currently $29!). We all know that the products we put on our skin can be absorbed directly into our precious bodies (we’ll spare you the lecture), and that sentiment is even more urgent when it comes to the products you are using around your eyes.
Conventional mascaras, eyeliners and eyeshadows can contain a variety of harmful ingredients, such as parabens, aluminum powder, propylene glycol, retinyl acetate and more words that are exhausting to type. These ingredients can not only cause irritation and allergic reactions, but they can also cause biochemical or cellular level changes. What?! All from a little mascara? Yes, ma’am.
Our products are not only natural and nontoxic, but they are also powerful performers! Our formulas are thoroughly tested, because we believe that natural, safe, nontoxic cosmetics can kick the ass of any conventional beauty product and we want to prove that perfectly lined eyes and bold, fluffy lashes are attainable with natural products.
Our Bright Eyes Kit contains our award-winning Expressionist Mascara and our all-natural Hypnotist Eyepencil. Our Expressionist Mascara is 100% cruelty-free, petroleum-free, paraben free, gluten-free, coal-tar free, aluminum free, fiber-free and clump-free! It is instead formulated with a dose of sunflower seed oil to help improve the overall health of your lashes. Our Hypnotist Eyepencil also ditches all those nasties, and is instead designed to be moisturizing and nourishing to the eye area.
Health gurus have been singing the praises of drinking green tea for years now. Guzzle it down and get glowing! While many of us have seen the benefit of incorporating a cup of green tea into our morning routine, did you know that there are also benefits to using skincare that incorporate Green Tea as an active ingredient?
As an ingredient in skincare, green tea has potent anti-inflammatory properties that can clear up redness and reduce puffiness. The active ingredients in green tea have also been known to prevent collagen breakdown and reduce UV damage to skin. Our very own board-certified dermatologist and co-founder, Renee Snyder, in a interview with Women’s Health noted that it is the catechins (antioxidants that may prevent cell damage) in green tea that help in decreasing inflammation associated with aging, as well as protect against sunburns and potentially long-term UV damage. The anti-oxidant properties of tea have been shown to be effective both through oral consumption or when applied topically.
We believe that your beauty products shouldn’t just help you look good, they should do good, too. That’s why all of the powder and stick products at W3LL PEOPLE are formulated with the power of green tea infused into them. Our proprietary herbal blend is a combination of green tea, organic aloe and chamomile so that it treats, soothes and protects your skin as you wear it.
Pictured is our Purist Blush Powder 62, a product featured in our fall/winter Essentials collection. Our Essentials are a collection of products that are hand-picked by our team of artists to help you create a beautiful look for the season. Warm up to this beautiful satin coral pink blush and give your skin the gift of green tea!
Contouring can work some serious magic. It gives your face a healthy glow and can help you achieve the overall look you desire by making cheekbones pop or helping features look thinner or longer. With our easy-to-use cream-based products, you can effortlessly contour without spending half your morning doing it. Magic!
Although there are different methods and degrees of contouring, here at W3LL PEOPLE we use contouring to define our best features while creating a dewy and ethereal glow. There’s no shame in using makeup to make you feel like your best self, but don’t go overboard or try to completely alter the shape of your chin or nose with shading, you’re beautiful just the way you are, #NaturalWarrior!
Our Natural Contour Kit provides you with two of our cult-classic products: our Bio Brightener Stick and our Bio Bronzer Stick. These nontoxic cream formulas are packed with good-for-you ingredients such as aloe, green tea and chamomile, so they not only contour, but they also treat and protect! The Bio Bronzer Stick melts into skin so that any added definition and shape blends into your skin and looks completely natural while the Bio Brightener Stick pairs perfectly and adds a subtle, candlelit glow that appears to illuminate from the inside out!
The holidays are a great time to get festive with your makeup look. We love smokey eyes. Deep red or berry lips. False lashes. Winged liner. All of it! But remember that you don’t have to have it all to look fabulous. Our green beauty guru & co-founder, Shirley Pinkson, reminds you to choose your weapon when doing a bold makeup look. Decide which feature you want to stand out the most, and create your look around it, keeping other aspects subtle and natural.
In this example, Shirley creates a beautiful smokey eye using our Bio Brightener Stick as a base and primer, and then working Elitist 832 across the lid. She finished the look by lining eyes with Hypnotist Eyepencil in black and two coats of our award-winning Expressionist Mascara. “The most common misconception with a smokey eye is that you need to match the intensity with the lip,” says Shirley, “and that is so not the case.” By keeping the skin clean, soft and radiant (try our Nacissist Foundation Stick for dewy coverage) and pairing it with a simple, neutral lip (like our Bio Extreme Lipgloss in Nude Rose) Shirley is able to draw attention to the eyes and make them the focal point of this holiday look. Watch the video below to see Shirley’s smokey eye technique and another great example of how to Choose your Weapon!
‘Tis the season to be Merry + Bright and our new Bio Extreme Lipgloss in Gold helps bring the holiday cheer to your makeup routine. This stunning gold gloss is the perfect addition to your holiday dress and new year’s eve attire! It works like magic to enhance the natural color of your lips while offering a beautiful, shimmery and glossy finish.
Our Bio Extreme Lipglosses contain an advanced formula featuring a bio active lip plumping and regenerating system that is based on state-of-the-art peptide technology. These glosses sooth and hydrate with a synergistic blend of organic aloe, coconut, and grape seed oils.
This level of “lipgloss technology” is usually reserved for conventional cosmetics, but we’re always up for a challenge! We believe in the power of natural cosmetics, and that a product can be long-wearing, impactful, free of harmful ingredients and beautiful all at the same time. We know you’ll love the way this good-for-you gloss plumps, smooths and hydrates!