Tag Archives: beauty

New! Bio Correct Multi-Action Concealer

W3LL PEOPLE Bio Correct Mutli-Action Concealer

It is finally time to introduce you to the newest member of the W3LL PEOPLE family. Our Bio Correct Multi-Action Concealer, we  couldn’t be more excited and just damn proud of this product!

This luxury mousse concealer offers high-impact coverage. As a powerful cream concealer it provides more coverage than our Narcissist Foundation  Sticks or Altruist Foundation Powder, making it the perfect companion for under-eye circles or a pesky blemish.

WP Bio Correct Multi Action Concealer Ingredients

But covering up the issue isn’t Bio Correct’s only super power. Bio Correct Multi-Action Concealer is also fortified with a kick ass blend of ingredients that will help to treat your skin while you wear it. Organic coffee beans provide the formula with a dose of caffeine that helps to depuff your skin. A unique peptide complex firms skin and improves texture. Algae extract helps make your skin brighter and more radiant while combating hyper pigmentation. Organic aloe soothes and coconut oil helps to nourish and hydrate the skin. We didn’t call it “Multi-Action” just for fun, it truly is a multi-tasking powerhouse and like all W3LL PEOPLE cosmetics, it is free from harsh artificial chemicals like parabens, propylene glycol and dimethicone.

Bio Correct Multi Action Concealer Shades


Bio Correct Multi-Action Concealer is currently available in 4 shades: Fair, Light, Medium and Medium/Dark. We know this product is going to take the green beauty world by storm and we can’t wait for you to be there for the party, #NaturalWarrior!

Share your experience with our new Bio Correct Multi-Action Concealer on Instagram by tagging @W3LLPEOPLE and #BeW3ll & #Concealer so we can see all your beautiful faces!

Bright Eyes Kit

The best natural mascara and eyeliner together in one kit! No toxins, no clumps, no smudge! | W3LL PEOPLE

We like to make things easy, and our Bright Eyes Kit makes the switch to nontoxic eye-makeup simple and pretty darn affordable (yo, it’s currently $29!). We all know that the products we put on our skin can be absorbed directly into our precious bodies (we’ll spare you the lecture), and that sentiment is even more urgent when it comes to the products you are using around your eyes.

Conventional mascaras, eyeliners and eyeshadows can contain a variety of harmful ingredients, such as parabens, aluminum powder, propylene glycol, retinyl acetate and more words that are exhausting to type. These ingredients can not only cause irritation and allergic reactions, but they can also cause biochemical or cellular level changes. What?! All from a little mascara? Yes, ma’am.

Our products are not only natural and nontoxic, but they are also powerful performers! Our formulas are thoroughly tested, because we believe that natural, safe, nontoxic cosmetics can kick the ass of any conventional beauty product and we want to prove that perfectly lined eyes and bold, fluffy lashes are attainable with natural products.

The best natural mascara and eyeliner from W3LL PEOPLE, modeled by Laura Ehlers.

Our Bright Eyes Kit contains our award-winning Expressionist Mascara and our all-natural Hypnotist Eyepencil. Our Expressionist Mascara is 100% cruelty-free, petroleum-free, paraben free, gluten-free, coal-tar free, aluminum free, fiber-free and clump-free! It is instead formulated with a dose of sunflower seed oil to help improve the overall health of your lashes. Our Hypnotist Eyepencil also ditches all those nasties, and is instead designed to be moisturizing and nourishing to the eye area.

Grab your kit, create a beautiful eye look and share it with us on Instagram with #NaturalWarrior!

 The best natural mascara and eyeliner together in one kit! No toxins, no clumps, no smudge! | W3LL PEOPLE

The Power of Green Tea

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The Power of Green Tea in Skincare | W3LL PEOPLE

Health gurus have been singing the praises of drinking green tea for years now. Guzzle it down and get glowing! While many of us have seen the benefit of incorporating a cup of green tea into our morning routine, did you know that there are also benefits to using skincare that incorporate Green Tea as an active ingredient?

As an ingredient in skincare, green tea has potent anti-inflammatory properties that can clear up redness and reduce puffiness. The active ingredients in green tea have also been known to prevent collagen breakdown and reduce UV damage to skin. Our very own board-certified dermatologist and co-founder, Renee Snyder, in a interview with Women’s Health noted that  it is the catechins (antioxidants that may prevent cell damage) in green tea that help in decreasing inflammation associated with aging, as well as protect against sunburns and potentially long-term UV damage. The anti-oxidant properties of tea have been shown to be effective both through oral consumption or when applied topically.

We believe that your beauty products shouldn’t just help you look good, they should do good, too. That’s why all of the powder and stick products at W3LL PEOPLE are formulated with the power of green tea infused into them. Our proprietary herbal blend is a combination of green tea, organic aloe and chamomile so that it treats, soothes and protects your skin as you wear it.

Pictured is our Purist Blush Powder 62, a product featured in our fall/winter Essentials collection. Our Essentials are a collection of products that are hand-picked by our team of artists to help you create a beautiful look for the season. Warm up to this beautiful satin coral pink blush and give your skin the gift of green tea!

The Power of Green Tea in Skincare | W3LL PEOPLE

Natural Contour Kit

W3LL PEOPLE's Natural Contour Kit - products that are loaded with aloe, green tea and chamomile so that they treat you skin while you wear it.

Contouring can work some serious magic. It gives your face a healthy glow and can help you achieve the overall look you desire by making cheekbones pop or helping features look thinner or longer. With our easy-to-use cream-based products, you can effortlessly contour without spending half your morning doing it. Magic!

Although there are different methods and degrees of contouring, here at W3LL PEOPLE we use contouring to define our best features while creating a dewy and ethereal glow. There’s no shame in using makeup to make you feel like your best self, but don’t go overboard or try to completely alter the shape of your chin or nose with shading, you’re beautiful just the way you are, #NaturalWarrior!

W3LL PEOPLE's Natural Contour Kit - products that are loaded with aloe, green tea and chamomile so that they treat you skin while you wear it.

Our Natural Contour Kit provides you with two of our cult-classic products: our Bio Brightener Stick and our Bio Bronzer Stick. These nontoxic cream formulas are packed with good-for-you ingredients such as aloe, green tea and chamomile, so they not only contour, but they also treat and protect! The Bio Bronzer Stick melts into skin so that any added definition and shape blends into your skin and looks completely natural while the Bio Brightener Stick pairs perfectly and adds a subtle, candlelit glow that appears to illuminate from the inside out!

How do you contour with your W3LL PEOPLE products? Show us on Instagram with #NaturalWarrior!

W3LL PEOPLE's Natural Contour Kit - products that are loaded with aloe, green tea and chamomile so that they treat you skin while you wear it.

Choose your Weapon

Choose Your Weapon: pair a smokey eye with a neutral lip | W3LL PEOPLE

The holidays are a great time to get festive with your makeup look. We love smokey eyes. Deep red or berry lips. False lashes. Winged liner. All of it! But remember that you don’t have to have it all to look fabulous. Our green beauty guru & co-founder, Shirley Pinkson, reminds you to choose your weapon when doing a bold makeup look. Decide which feature you want to stand out the most, and create your look around it, keeping other aspects subtle and natural.

Choose Your Weapon: pair a smokey eye with a neutral lip | W3LL PEOPLE

In this example, Shirley creates a beautiful smokey eye using our Bio Brightener Stick as a base and primer, and then working Elitist 832 across the lid. She finished the look by lining eyes with Hypnotist Eyepencil in black and two coats of our award-winning Expressionist Mascara. “The most common misconception with a smokey eye is that you need to match the intensity with the lip,” says Shirley, “and that is so not the case.” By keeping the skin clean, soft and radiant (try our Nacissist Foundation Stick for dewy coverage) and pairing it with a simple, neutral lip (like our Bio Extreme Lipgloss in Nude Rose) Shirley is able to draw attention to the eyes and make them the focal point of this holiday look. Watch the video below to see Shirley’s smokey eye technique and another great example of how to Choose your Weapon!



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