Tag Archives: beauty

How W3LL PEOPLE Is Pioneering Innovative, Plant-Based Cosmetics

well-people-blog-011-2000x1087

well-people-blog-011-2000x1087

We were so honored by this recent interview shared by Thrive Market! If you’re curious about how W3LL PEOPLE came to fruition, what we identify as our mission, and what our ingredient standards are, read on! From the interview:

If you think “plant-based beauty” means sacrificing the staying power of traditional cosmetics in exchange for good-for-you ingredients, W3LL PEOPLE is about to change your mind. This green beauty brand is blazing a trail in the industry thanks to three founders—an entrepreneur, a makeup artist, and a dermatologist—who are committed to using nontoxic, renewable, and plant-based ingredients.

Click here to read the complete story over on the Thrive Market blog and #BEW3LL!

3 Green Beauty Products to Buy First

switching-to-nontoxic-makeup-w3ll-people

3 Nontoxic Beauty Products to Buy First: switching to healthy makeup | W3LL PEOPLE

Why not kick off the New Year with a refreshed beauty routine that is healthy, non-toxic, and good-for-you? Removing toxic products from your beauty routine can seem a bit daunting at first, but our goal at W3LL PEOPLE is to make clean, healthy beauty simple and hassle-free. We recommend starting slow, and replacing the items that are used most frequently, are the most toxic, or come into the most contact with your skin or sensitive areas. When asked which products to swap out first, these are the four products our experts recommend replacing ASAP:

  1. Foundation – Our skin is our largest organ, and it can quickly absorb what we put on it. One of the first products you should swap for a clean alternative is your foundation, because it typically covers the most surface area, making you most prone to toxic absorption. W3LL PEOPLE offers you four options in foundation products so that you can select the product that provides the coverage and finish you desire (left to right): Altruist Foundation Powder, Bio Base Baked Foundation Powder, Bio Tint Multi-Action Moisturizer, and Narcissist Foundation Stick. For an in-depth look at each foundation’s benefits check out our Foundation Guide. For help selecting the perfect shade, visit our Foundation Selector.3 Nontoxic Beauty Products to Buy First: switching to healthy makeup | W3LL PEOPLE
  2. Mascara – Switching to a nontoxic mascara should be a high priority for all of us. Not only do most conventional mascaras contain coal tar, but they can also contain other nasty ingredients that are drying and damaging to your natural lashes. Our Expressionist Mascara not only comes with a clean ingredient deck, but it also comes with the added benefit of plant-based ingredients like castor seed oil and sunflower seed oil, which help promote lash health and growth. We’ve combined an incredible formula with a state-of-the-art rubble-bristled wand that helps lengthen, define and curl your lashes. You won’t miss your toxic mascara for a second, we promise!3 Nontoxic Beauty Products to Buy First: switching to healthy makeup | W3LL PEOPLE
  3. Lip Products – We don’t have to remind you of how much lipstick the average woman consumes in her lifetime, do we? Okay, we’re going to: it’s upwards of 4 pounds or more! Obviously, the products that go near our mouth should be nontoxic and as close to consumable as possible. W3LL PEOPLE offers four versatile lip products that provide you with varying levels of coverage, powerful pigments, and botanical formulas that outperform their toxic competition (left to right): Bio Extreme Lipgloss (Nude Rose), Optimist Lipstick (Om Yeah), Nudist Lip Butter (Cherry), Nudist Multi-Use Stick (Nude Rose).

If you’re feeling “stuck” on where to start with your green beauty transition, we hope that this post will give you a gentle nudge in the right direction. We know that you will be blown away not only by the performance of our nontoxic products but also by the way they nourish and improve your skin, that you’ll be happy to swap out each product in your makeup bag! Make sure you’re following along with us on Instagram, @W3LLPEOPLE, this month as we share more tips and tools for making the switch to clean beauty.

Nontoxic Holiday Makeup

nontoxic-holiday-makeup-with-w3ll-people

nontoxic-holiday-makeup-with-w3ll-people

Hi, Brave Beauties! Shirley here from W3LL PEOPLE and today I’m going to show you one of my favorite classic holiday looks using our safe, non-toxic, cruelty-free cosmetic. This look features a bold, festive lip coupled with natural, glowing skin. W3LL PEOPLE has several incredible new products debuting in 2019, and it’s my honor to preview a couple of our new innovations during today’s tutorial.

complexion

First, I prep my skin. I’m going to start with our Bio Booster Serum and our Bio Tint Multi-Action Moisturizer. Those of you who have attended my master classes know how much I love the way these two products work together. I’m wearing Bio Tint in Medium. Typically I would match to Light, but I like to add a little color in the winter to warm my complexion. I combine about 1 1/2 pumps of Bio Tint with 2 nourishing drops of our Bio Booster Facial Serum, mix them together in my hand, and then press gently into my skin and blend.

What this creates is a custom serum foundation that delivers a really healthy finish on the skin. Slight imperfections still peek through (embrace them!), but it creates a gorgeous no-makeup makeup look that is radiant and glowy.

Next up is our Bio Correct Multi-Action Concealer, which is probably the most effective piece of makeup in my routine right now. Being a proud mom and business owner equates to some pretty hefty coverage needs! Less is more- a pea-sized amount is all I need to cover both eyes. What I love about this little guy is that A) It packs in a serious amount of coverage, and B) It’s loaded with organic coffee seed oil, which is going to stimulate the complexion, calming inflammation, and diminishing any puffiness around the eyes. For the record, our Bio Tint Multi-Action Moisturizer also contains this organic coffee seed oil and it has an SPF of 30, so you’re getting both your glow and your protection with this foundation look.

When applying your concealer, make sure not to skip your eyelids. Not only does this help to instantly open and brighten your gaze, but our Bio Correct Multi-action Concealer also acts as a great eyeshadow primer.

At this point, you could leave your skin as-is. That would be my basic everyday foundation look. But, since this is a holiday look, I’m going to add a bit of extra coverage to help my makeup last well into the night. I’m going to take our NEW Bio Base Baked Foundation in Shade 4 (medium neutral), load it up onto my W3LL PEOPLE Kabuki Brush, and press it into my skin. The coverage is light to medium. It is so silky that I will use it to set my concealer and to minimize shine in my T zone. I polish my complexion using downward strokes with the Kabuki Brush to help blend and set the entire foundation.

Time to warm it up! I’m going to use our Bio Baked Bronzer and Kabuki Brush to add some subtle contouring along the perimeter of my forehead and beneath my cheekbone, essentially creating a ‘C’ shape along the edge of my face. You’ll notice that this instantly adds warmth and dimension to your skin.

eyes

Would you like a special preview into 2019 at W3LL PEOPLE? We’ve started the buzz already, but here’s your chance to get a peek at some of the products we’re releasing in the new year, starting with our Expressionist Brow Gel (launching in February 2019!).

Start by clearing off any excess product from the brush. Apply it to brows by brushing with short, upward strokes. This is a powerful pigmented gel that acts as a brow tint and brow gel all in one. It adds just a hint of color to help your brows look fuller, and it will hold them in place all day long.

Now that you’ve met the Expressionist Brow Gel, I am also going to tease you with one more thing, our Nudist Eyeshadow Palettes, which will also be launching in early 2019. Today we’re going to create a bright-eyed look using our Nudist Taupe Palette. Next week I will be creating a sultry deep smokey eye using our Nudist Plum Palette. If you’re interested in the palette you can get first dibs when it launches by joining the waitlist

‘Bone’, a matte ivory, will be my base color. I’m going to apply this all over my eyelid. I prefer to press my shadow in which helps place it exactly where you want it.

Now, let’s add some dimension by pressing ‘Saddle‘, a warm matte tan, into our crease. I’m going to apply it by deliberately placing it into the crease of my eye. After wiping the excess color from my brush, I blend it out. You an also smooth it out with the tip of your finger to get a really natural smudged look.

Let’s add a little glow with ‘Luminaria’, a glistening champagne. This is actually my favorite color in the entire palette, I love light shades on my eyes and the way this color pops. I’m applying this to my eyelids, focusing mostly on the center and blending to the edges. Blend what’s left on the brush underneath the brows creating a soft highlight.

To further add dimension I’m going to use this illuminating bronze tone in the palette called ‘Adobe‘, which has a slight glisten to it. Once the four eyeshadow colors are in place, I use my finger to softly blend everything together.

Time for our Expressionist Liquid Eyeliner! To properly apply a tight line start by wiping any excess product off on the edge of the felt tip applicator as you extract the wand, then use the fine-pointed applicator to gently stipple the liner into the base of your lashes. It’s almost like you’re trying to dot it in between each lash hair. This technique follows your natural eye shape, makes your lashes look thicker and fuller while defining the eye. This eyeliner is built on performance and longevity, and you’ll absolutely love the way it wears.

I’m going to finish my eyes by applying our Expressionist Mascara. I think that mascara is the most magical part of any beauty routine, it just opens up the eyes and finishes the look so beautifully. I have a memorable catchphrase that I say often in my workshops, “Jiggle and Twirl”. Just nestle that wand really tight into your lashes, and then jiggle and twirl the brush all the way up to separate the lashes while delivering the perfect amount of product. I apply two coats per eye, and you’ll notice that our mascara stays malleable for a few seconds, giving you enough time to work with your lashes and apply that second coat. It doesn’t get super dry, crunchy, spidery, or flakey.

cheeks-and-lips

If you know me, you know that mascara and blush are my two most sacred products. I simply don’t feel alive without blush, and our Nudist Multi-Use Powder Duo delivers a gorgeous, universally flattering shade of warm coral along with a beautiful golden highlighter. I used our Flat Foundation Brush to apply the coral shade to the apples of my cheeks and then gently blend.

Now we’re going to highlight with the golden shade from the Nudist Multi-Use Powder Duo. This shade is super versatile…a good rule of thumb is to apply it where sunlight would naturally hit your face. I’m going to apply it onto the tops of my cheekbones, bridge of my nose, and center of my forehead. Then I wipe off my brush and use it to blend the glow right into my skin. Our highlighter is different from our Bio Brightener Cream. It’s a powder instead of a cream, but it’s also a little warmer and golden, versus Bio Brightener which is a little cooler. Depending on your complexion and which tones you prefer, you might want to highlight with the Bio Brightener Stick instead.

The final piece of our holiday look is our Optimist Lipstick in Retrograde. If this gorgeous shade of red isn’t enough to win you over, the locking, mirrored tube will surely impress you. Retrograde is the most neutral, wearable red. It has a blue, yet warm undertone and a lot of depth, almost like an oxblood. You can apply our Optimist Lipstick directly to lips for a classic, semi-matte lipstick look, or apply it with a Lipstick Brush and blot it off to wear it as a stain. This is really the finishing touch on this holiday look!

This holiday look that can be easily transformed from day to night. Follow this tutorial for the skin, eyes, and cheeks but use a neutral Optimist Lip Shade like Let it Go for daytime. When you are ready to take it up a notch, switch to Retrograde!

Thanks for spending the morning with me and following along as I created this nontoxic holiday look. Sending warm holiday wishes to you + yours from our entire team at W3LL PEOPLE!

before-and-after

This holiday look that can be easily transformed from day to night. Stop before the lipstick and you’ll have a great look for the office, then throw on your Optimist Lipstick before you head out to that holiday party and you’re ready to roll.

Thanks for following along as I created this nontoxic holiday look. Sending warm holiday wishes to you + yours from our entire team at W3LL PEOPLE!

Everyday Fall Beauty 2018

shirley-fall-makeup-look

fall-beauty-with-shirley-pinkson

In the beauty industry the change of seasons is often associated with color, but what is often overlooked is the change in the weather and how it might impact the products you apply to your skin.

Our green beauty guru, Shirley Pinkson, recently debuted our new Optimist Lipstick Collection on Instagram Story, and so many of you inquired about her makeup routine that we thought it was the perfect opportunity to walk you through Shirley’s everday fall beauty routine. Shirley says of our products, “All of our W3LL PEOPLE products have been formulated to perform as hybrid makeup x skincare products, which makes them ideal when transitioning from one season to the next. Beneficial ingredients such as aloe, coconut oil, jojoba oil, calming chamomile, or brightening peptides from algae, coffee and pomegranate help support your skin so that it can look it’s very best.”

w3ll-people-fall-complexion-must-haves

“I start with the complexion,” she continued, “It’s no secret that winter is dry, but it’s often those weeks when the humid summer air leaves and the dry fall air moves in, that we can really feel it in our skin. I help support my skin through the transition by combining 1-2 drops of our Bio Booster Facial Serum with our Bio Tint Multi-Action Moisturizer. It creates a custom serum foundation that really infuses your skin with all the good stuff — turmeric, broccoli seed oil, macadamia oil, red raspberry oil, just to name a few! —  along with a healthy glow and even skin tone! It’s truly skincare that you can wear all day.”

To finish off her complexion, Shirley sweeps our Bio Baked Bronzer from cheek to temple in a C shape for a fresh dose of warming color, and then pats the apples of her cheeks with our Nudist Multi-Use Stick in Nude Berry, her signature color!

To set the entire look, while also creating a soft focus, luminous finish, she sweeps a light layer of our Bio Baked Brightening Powder onto her entire face. Shirley explains, “A setting powder isn’t as important for me in the cooler months, which is why the Bio baked Brightening Powder is perfect. It sets your makeup to increase staying power but doesn’t make your skin matte. It allows you to keep that glowy, fresh look.”

Speaking of glowing skin, Pinkson offers up one of her pro tips, “Some people wake up with a glow. Some people don’t. Where you live, your skin type, your age, and even your hormones can impact how much of a glow your skin has naturally. There’s no shame in having to fake it, and we have the perfect product to do just that. If you want to turn up your glow even more, pop a small amount of our Bio Brightener Stick onto the peaks of your complexion (cheekbones, bridge of nose, and brow bone). Instant glow!”

 

w3ll-people-fall-finishing-touches

Shirley is in love with every shade of our new Optimist Lipstick Collection and says she plans to make her fall and winter beauty routine all about the lips, “The Optimist isn’t just a lipstick, it’s a dose of moisture, hydration, and protection for your precious lips thanks to organic jojoba oil, aloe and cupuacu butter. It will help keep your lips soft and supple.”

She’s pairing the lipstick with understated eyes, explaining “I’m keeping things simple and bright on my eyes with just two coats of our Expressionist Mascara, and a tight line of the Expressionist Liquid Liner to define my lash-line. I then choose a long wearing, nourishing Optimist Lipstick shade that fits my mood for the day! Today I popped on Soulmate, which is a soft, understated peach. It’s one of the more subtle colors in the collection, and it perfectly compliments the color on my cheeks.”

We loved sharing Shirley’s go-to beauty routine with you and we hope that you gained some tangible tips that will help you transition your beauty routine this fall! #BEW3LL!

 

The Right Way to Wear Bronzer

products_4

products_4

Want to see a wizard at work? Pour yourself another cup of coffee and then head over to Camille Styles to watch our green guru, Shirley Pinkson, create two custom looks for contributing writer Tara Thompson Rasmus!

Shirley shares all of her expert tips for mastering bronzer along with two tutorials for complete beauty looks, transforming Tara’s polished daytime look into something more dramatic for the evening. Shirley uses only our natural, nontoxic, plant-based cosmetics to complete the stunning transformations, and if you look closely you just might spy some new products, coming soon from W3LL PEOPLE (one of them is already live on our website, check it out!).

Find the full article, The Right Way to Wear Bronzer, from Day to Night, at Camille Styles and #BEW3LL!

wp-x-cs

YOU'RE PRETTY.

LET'S BE FRIENDS.

Subscribe to W3LL PEOPLE email updates and receive 10% off your first order.

  • Product Updates
  • Events
  • Exclusive Deals