Author Archives: W3LL PEOPLE


W3LL PEOPLE (well people) an uncommonly beautiful trio: Makeup Guru, Cosmetic Dermatologist and Treehugger. Together we combine the best in artistry, technology and social responsibility. We handcraft premium quality, natural and organic makeup that's sexy as sin, but pure as a saint.


Cream vs. Liquid Foundation


Our Narcissist Foundation Stick is an award-winning best-seller that is known to quickly convert anyone who tries it into a stick-wielding multi-tasker! Even women who have used liquid foundation their entire lives find themselves falling in love with the creamy, nutrient-rich, easy-to-apply wonder stick. So, what is it about this innovative product that our fans love?


The Narcissist Foundation Stick has an ingredient label that is worthy of a round of applause, making this product as beautiful on the inside as its innovate stick design is on the outside! This hybrid foundation will balance your skin-tone and help hide imperfections with premium plant-based ingredients that actually improve your skin while you’re wearing it.

Unlike liquid foundations that often use water or silicone-based ingredients to thin them out, the Narcissist contains nutrient-rich natural oils that create a luxurious texture. Organic aloe helps sooth skin and reduce inflammation, while seaweed promotes a brighter, even-toned complexion. Pearl powder, an ingredient that has been used in cosmetics for centuries, known for it’s ability to melt into skin and create a flawless, velvety finish, also boasts the powerful benefits of antioxidants.



You know that moment when you’re walking into your 8AM meeting and look down only to find a couple spots of liquid foundation on your blouse? Yikes, we’ve all been there! Our Narcissist Stick Foundation takes the mess out of the makeup. Easier to control and spill proof, you can literally swipe the stick directly onto your skin. Blend using fingertips, a makeup sponge or our Kabuki Brush to achieve your ideal coverage level. Dot it lightly onto blemishes or under-eye circles as a concealer, or apply it to the entire face to work your way up to a full-coverage foundation.

This ‘Mom approved’ foundation stick has the non-toxic credentials that mindful mothers love, plus the fuss-free application that can be easily applied on the go between business meetings, play dates and date nights. Let’s face it, mom or not, we’re all doing our makeup in our rear-view mirror! More, when the little one gets into our makeup bag you don’t have to call poison control. Kidding… but you can rest assured they are playing dress up with clean, good-for-you cosmetics, and you won’t find a pool of cream liquid foundation embedded into the threads of your new carpet.



Jet-setters love the portable stick design! Simply toss it in your bag for those last minute escapes and bucket list adventures, and breeze through airport security thanks to the TSA-approved cream formula that won’t take up space in your bag or leak all over your carry-on. The multi-tasking benefits will inspire you to pack less makeup, spending less time in the hotel bathroom and more time enjoying your vacation. Just drop into your cross-body travel purse as you head out the door for the perfect touch-ups before you whip out that selfie stick!

We have no doubt that one swipe of Narcissist Foundation Stick will convert you! Plus, now is the perfect time to give it a test run, since we’re offering a free Kabuki Brush with all purchases over $60 through the end of March (online only, no code required). Pick your stick and #BEW3LL!

Get the Look: Spring Awakening Makeup

6 Simple Steps for a Spring Glow! Get your glow on with our all-natural, nontoxic, vegan, cruelty-free cosmetics! | W3LL PEOPLE

We can feel spring’s arrival and our W3LL PEOPLE Green Beauty Pros Kana and Cristina are dreaming up fabulous beauty looks for a fresh new season. Today we’ll walk you through a simple makeup tutorial to awaken your look for spring!

  1. Complexion Perfection: Swipe Narcissist Foundation Stick directly onto the main areas of your face, then blend outward using our Kabuki Brush, which helps deliver medium coverage with a dewy finish. Packed with ingredients like Aloe, Castor Seed Oil and Fresh Water Pearl, this feel good, creamy foundation instantly melts into skin giving it a fresh, healthy glow. Pro Tip: Use Narcississt as a concealer to add extra coverage to any trouble spots, such as the under-eye area or any blemishes.
  2. Blossom with Rose: Get a beautiful glow for springtime using by adding a little color to brighten your look using our Nudist Multi-Use Stick in Nude Rose. We’ll be using this product not only on Cristina’s cheeks, but also on her lips and eyes! This magic, multi-tasking vegan cosmetic adds gorgeous sheer, natural color to cheeks, lips, and eyes. Rich in skin soothing organic aloe and antioxidants to hydrate and improve overall skin quality. For cheeks, apply by simply tapping it along the bristles of the Kabuki Brush, and then blend into the upper cheekbone, creating a teardrop shape from the center of the cheek up toward the ear. For use on the eyes, simply rub your fingertip on the edge of the Nudist Multi-Use Stick to warm the product up, then softly blend into the crease of each eye to create dimension.
  3. Glow Baby Glow: To get Cristina glowing we’re gonna turn on the spring glow by applying our Bio Brightener Stick. Start by applying the Bio Brightener Stick directly to your cheekbones, then tap into place with your fingertips. This good-for-you highlighter not only offers the perfect amount of hydrated shimmer, but nourishes skin with green tea, olive oil and aloe! Next, apply it to to the inner corners of your eyes, as well as the center of your upper lids. Use the same technique that you used to apply your crease color to aimply tap a highlight to the center of your eyelids. Pro Tip: Amp up this look even more, you can also apply the highlight to the brow-bone and inner corners of the eyes.
  4. Set and Forget: To finish her foundation we set Cristina’s makeup by swiping in a light layer of our Bio Brightener Invisible Powder onto the entire face using your Kabuki Brush. Our Bio Brightener Invisible Powder is hypoallergenic, EWG verified and free from parabens, phthalates, sulfates fragrance, dimethicone and all other yucky stuff! Next, warm up the entire look using our Bio Bronzer Powder. This Allure Best of Beauty Winner is hailed for its universally flattering bronze shade, as well as squeaky clean ingredients. Starting at the hairline, sweeping in downward strokes around the hollows of the cheek and jawline. Pro Tip: If you’d like more drama with your eyes, try creating a light smoky eye using the Bio Bronzer Powder on the outer corners of the eyes.
  5. All Eyes On You: We once again multi-tasked by using our Hypnotist Eyepencil in brown on eyes and brows! Hynotist is formulated with jojoba oil, which helps give it a creamy texture that blends easily and looks natural. First we lightly fill in Cristina’s brows using Hypnotist and an angled liner brush, and then apply it to her lashline to help accentuate her eyes and make her lashes look thicker! Next, we apply our Allure Best of Beauty Award-Winning Expressionist Mascara to create long, fluffy lashes. Apply it first at the root of lashes, and then wiggle upward to lengthen and define.
  6. A Perfect Pout: Finish the look by applying the Nudist Multi-Use Stick in Nude Rose onto the lips for a beautiful wash of color. Pro tip: Use our Lip Brush for extra precision, and an application-to-go!

Now get out there and show off your gorgeous, naturally good-for-you beauty look! Post a photo on Instagram using #BEW3LL and tag us @W3LLPEOPLE!

3 Reasons to Love Narcissist Foundation Stick

Narcissist Foundation Stick - 3 reasons why you're going to love this cruelty-free, nontoxic, plant-based foundation stick from W3LL PEOPLE!

Our Narcissist Foundation Stick is about to replace your liquid foundation! Here are three reasons why you’re going to love this cruelty-free, nontoxic, plant-based foundation stick!

  1. An Ingredient List as Beautiful as Beautiful as You Are – With a formula that is 70% organic and EWG verified. Aloe, green tea, safflower seed oil and polypeptides come together to nourish your skin.
  2. An Innovative Design that is Easy to Use – No more messes! Our stick makes swiping and blending easy and mess-free. Plus, it’s easy to toss in your purse or luggage and is TSA approved.
  3. Buildable Coverage with a Satin Finish – The fool-proof buildable coverage of Narcissist makes it a multi-tasker that does everything from concealing a blemish to full-coverage foundation.

We are confident that one swipe of Narcissist will convert you to stick foundation forever! Head over to our website to Shop Narcissist and #BEW3LL!

Get the Look: Kesha

Create Kesha's 2018 Grammys look using all-natural, nontoxic beauty products from W3LL PEOPLE!

There were more than just a few shining moments during the Grammys on Sunday evening! The bright spot for us was seeing Kesha, in all her glory, rocking both the red carpet and the stage with a beautiful message of forgiveness and empowerment. Count us way in!

We were inspired to take a few beauty pointers from this icon and were most inspired by her brown smoky eye, extra fluffy lashes and perfectly pink lips! Follow along while we show you how to recreate this look using our plant-based, nontoxic, good-for-you cosmetics!

STEP 1: Start out by perfecting Kesha’s full-coverage look with our Narcissist Foundation Stick. Using the stick, apply it directly to skin. Start at the center of your face, then use a foundation brush and downward pressing motion to press the coverage in and blend outwards to the edges of the face.  And then dab onto any other problem areas.

STEP 2: Correct any dark circles or blemishes (we all gottem), using our Bio Correct Concealer. This power-packed natural wonder provides serious coverage, but also helps de-puff, brighten and improve skin’s texture. Focus on the inner corners of the eyes, where it is usually the darkest, then blend outwards across the under-eye area.

STEP 3: Apply a light layer of our Altruist Mineral Powder to help set the base and make this look full-coverage and matte. You can also swipe a small amount across your lids to help even out eyelid color and prep them for eye makeup.

If you are oily, rely on our Realist Setting Powder to set those areas and help absorb oil throughout the day. Simply dust a layer onto your T-zone or any other areas that tend to be more oily.  Oily lids sometimes, too? Dust a bit across your eyelids if you have creasing problems and press some under the lashline to help prevent smudging from eyeliner or mascara!

STEP 4: Use our Bio Bronzer Powder to help get Kesha’s simple, smoky eye. Focus it in the crease of the eye and use circular motions to blend the color. Then use the tip of your eye brush to gently press color into the lower lashline.

Use the edge and not the tip of our Hypnotist Eyepencil in brown to do short thin strokes on the lash line (halfway across the lid) then get a basic eye brush to diffuse the color. Go from the outer corners to the inner corner. Use this same technique on the lower lash line. You can also use our Hypnotist Eyepencil in brown to fill in and shape your brows!

STEP 5: To achieve Kesha’s fully defined lash look, swipe on a few of our Expressionist Mascara Black! Make sure to go with the natural flare of the lashes (outer corner: pull towards the ears, inner corners: pull towards the nose), then use the tip of the mascara wand to define the lower lashes. The state-of-the-art rubber-bristled wand has little teeth that will help apply without getting too clumpy. If you prefer the doll-like effect of Kesha’s lashes, you can use fingers to gently pinch them together for a chunkier look.

STEP 6: Grand finale! Finish this look with our Nudist Multi Use Stick in Nude Berry #10. Use a foundation brush to apply this cream blush onto the center of the cheek and pull back to the cheek bones. Diffuse any color using the clean side of the brush or the tip of the brush.

For your pout, grab a lip brush for a more precise application and apply the Nudist Multi-Use Stick in Nude Berry #10! It’s a multi-tasking product that adds color to cheeks, eyes and lips!

Recreate the look yourself and share it with us on Instagram @W3LLPEOPLE with hashtag #BEW3LL for a chance to be featured!

Expressionist Pro Blue and Purple Sale

W3LL PEOPLE Expressionist Mascara - 100% cruelty-free, petroleum-free, paraben-free, gluten-free, coal tar-free, aluminum-free, fiber-free, and clump-free!

A beautiful thing happens when you coat your lashes with a wash of color. If done right, colored mascara should enhance your natural eye color, making your iris look more vivid and bright, but it can enhance your entire look and is an fun way to freshen your beauty routine for spring!

Our series of Expressionist Mascara includes Pro BluePro Brown, and Pro Purple. Like our fan-favorite Expressionist Mascara Pro Black, our colorful new additions are formulated without harsh artificial chemicals or petroleum derivatives. Right now Pro Blue and Pro Purple are 50% off! The discount is taken at checkout and there is no code require.

All four of these beautiful mascaras are 100% cruelty-free, petroleum-free, paraben-free, gluten-free, coal tar-free, aluminum-free, fiber-free, and clump-free! Unlike conventional mascaras, ours nourishes your lashes with a synergistic botanical blend while hyper pure mineral pigments create bold color!

New colored mascara from W3LL PEOPLE! Nontoxic, cruelty-free, petroleum-free, paraben-free, smudge-free and loaded with mineral pigments for bold color!

Our Beauty guidelines suggest that purples and plums will make blue or green eyes look more vivid and vibrant, while blue mascara will bring out the gold highlights in brown or hazel eyes. The brown formula works for everyone, is a softer option than black, and is rumored to help you look younger and fresher! But we love to break the rules, so we encourage you to try out whichever color looks the most appealing to you—-each one looks beautiful on any eye color!

Which Expressionist Mascara will transform your look this spring? Show us how you are wearing them on Instagram by tagging @W3LLPEOPLE and #BEW3LL #Mascara!

New colored mascara from W3LL PEOPLE! Nontoxic, cruelty-free, petroleum-free, paraben-free, smudge-free and loaded with mineral pigments for bold color!



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