Author Archives: W3LL PEOPLE


W3LL PEOPLE (well people) an uncommonly beautiful trio: Makeup Guru, Cosmetic Dermatologist and Treehugger. Together we combine the best in artistry, technology and social responsibility. We handcraft premium quality, natural and organic makeup that's sexy as sin, but pure as a saint.


Go Green for the Holidays with W3LL PEOPLE

Green gift guide: nontoxic gifts for the holidays | W3LL PEOPLE

Join our team of green beauty gurus as we help you check off some of the people on your holiday shopping list! We’re picking out one item from our W3LL PEOPLE Collection and one item from our W3LL PEOPLE Studio in Austin, Texas, which carries over 50 of our most-loved green beauty brands, hand-selected by our team of experts.

We hope this little guide helps you discover some of the healthy, non-toxic, eco-conscious products that you can put under the tree this holiday season. Our W3LL PEOPLE products are available online, the other incredible brands mentioned can be purchased by calling our W3LL PEOPLE Studio (800-790-1563, ext. 1), where one of our green beauty pros will be happy to help you place your order.

To kick off your holiday shopping we’re offering 25% off your entire order, plus free shipping on all orders through November 26th, online and in store. Not code required. Read to get green gifting?! Let’s go.

Green gift guide: nontoxic gifts for the holidays | W3LL PEOPLE

01 | Inevitably one of the top people on most of our lists is our mama, and rightfully so. She deserves the very best, which is why this year we’re treating our leading ladies to a tube of our exceptionally gorgeous Optimist Lipsticks. Not only will she be pleased-as-punch by the powerful pigment, but the locking tube and mirrored cap will leave her quite impressed with your gift giving skills (you got ’em from your mama).

02 | Pair the lipstick with a product that is sure to make her feel extra-loved, such as Tata Harper’s Elixir Vitae. This supernatural treatment targets severe wrinkles to restore the look of youthful plumpness and will have your mom singing your praises whenever she catches a glimpse of her glow.

Elixir Vitae retails for $400 and is available for purchase at our W3LL PEOPLE Studio (800-790-1563, ext. 1).

Green gift guide: nontoxic gifts for the holidays | W3LL PEOPLE

03 | You spent your teenage years fighting and sharing nothing, but now you have plenty to share, like favorite beauty products and incredible skincare finds. Treat your sister to some of your favorites this holiday season. The W3LL PEOPLE Nudist Multi-Use Powder Duo ($24.99) offers a universally flattering blush + highlighter, for a lit-from-within glow that will last her all of 2019.

04 | Pair it with a good-for-you serum to help nourish and protect her skin, such as Marie Veronique’s Vitamins C + E + Ferulic Serum. This anti-oxidant rich serum helps promote a radiant complexion while providing environmental protection. Sisters don’t let sisters use crappy skincare, am I right?

Vitamins C + E + Ferulic Serum retails for $90 and is available for purchase at our W3LL PEOPLE Studio (800-790-1563, ext. 1).

Green gift guide: nontoxic gifts for the holidays | W3LL PEOPLE

05 | She’s been there for you since before you knew what green beauty even was. Tell her you love her with any shade of our Bio Extreme Lipgloss! Just like your friendship, this gloss has two sides: a good-for-you formula that soothes and nourishes, and a sexy, state-of-the-art peptide complex that will plump up lips just-a-little-bit.

06 | Pair it with a signature scent that is nontoxic, vegan, and environmentally friendly such as Ellis Brooklyn’s Sci Fi. This incredible scent has hints of bergamot, bitter orange, green tea, freesia, cashmere and vanilla. A sophisticated scent for a sophisticated friendship!

Sci Fi retails for $100 and is available for purchase at our W3LL PEOPLE Studio (800-790-1563, ext. 1).

Green gift guide: nontoxic gifts for the holidays | W3LL PEOPLE

07 | What do you buy for the person who is already well-stocked with nontoxic products and knows it all when it comes to clean living? Our best-selling, award-winning Expressionist Mascara ($21.99) is the way to any green beauty snobs heart. If the EWG Verified formula isn’t enough to impress her, the rubber-bristled wand will surely put you at the top of her nice list.

08 | Pair it with another industry favorite with a cult following, such as The Honey Mud by May Lindstrom. This jar of magic combines raw honey, white halloysite clay, silver, and aromatic plant oil that will treat your health nut friend to an addictive ritual that she’ll forever thank you for.

The Honey Mud retails for $90 and is available for purchase at our W3LL PEOPLE Studio (800-790-1563, ext. 1).

Green gift guide: nontoxic gifts for the holidays | W3LL PEOPLE

09 | We have a green beauty product for everyone on your list, including the man in your life. Our Bio Booster Facial Serum ($28.99) will not only keep his skin fresh, hydrated, and glowing (hey, boys like to glow, too!) but also doubles as a fantastic beard or mustache oil with a light, unisex scent of jojoba, black cumin, and red raspberry.

10 | Cologne is sexier when it’s nontoxic! Cuddle up to Molecule’s 02 cologne, which has a sweet, earthy, musky scent that lingers and intoxicates with their signature aroma-molecule formula.

Molecule 02 retails for $150 and is available for purchase at our W3LL PEOPLE Studio (800-790-1563, ext. 1).

We’re hoping this green beauty gift guide gave you some inspiration as you begin your holiday shopping. Be sure to follow us on Instagram @W3LLPEOPLE for more holiday cheer, and share your holiday haul with us using #BEW3LL!

Optimist Lipstick Collection by W3LL PEOPLE


A bold pop of lipstick is one of the most iconic looks in beauty. When paired with glowing skin and defined lashes there’s simply no stopping you from feeling like your fiercest self. W3LL PEOPLE has long dreamed of adding a good-for-you lipstick to our collection of nontoxic products, and this fall we officially launched our Optimist Lipstick Collection.

Over a series of months, our team tested and retested the formula to ensure that it could outlast it’s toxic competition, while still presenting you with the impressive ingredient deck that you’ve come to expect from our high-quality, nontoxic products.  When it comes to color, we wanted bold pigments that could wear like a long-lasting stain, while still looking and feeling like a luxe lipstick. Our Optimist Lipsticks are currently available in 6 iconic shades that were thoughtfully curated to provide you with a collection of equally loveable and wearable shades that flatter all skin tones.


Optimist is a USDA certified organic lipstick that provides high-impact, long-lasting color, intense moisture, and a weightless semi-matte texture. Like all of our products, it has been formulated using beneficial botanical ingredients like organic aloe, organic shea, organic castor oil, organic capuacu butter, luxurious silk, and organic beeswax.

With such an incredible formula we couldn’t help but upgrade the packaging, as well. Our Optimist Lipsticks come in an innovative graphite tube that locks and opens with the press of a button, ensuring that you never end up with lipstick in your purse or makeup bag, and the mirrored end makes lipstick touch-ups on-the-go quick and effortless.

Take advantage of our Fall Beauty Box and get a full-size Optimist Lipstick in Choose Love for FREE! Spend $150 at W3LLPEOPLE.COM or at our W3LLPEOPLE Studio in Austin, Texas, and we’ll include all the products pictured below FREE with your order. No code required. Valid November 2-10, 2018 while supplies last.


Are you ready to try a swipe of Optimist? Head over to W3LLPEOPLE.COM now to shop the entire collection and share your finished looks with us on Instagram using #BEW3LL and @W3LLPEOPLE.

Everyday Fall Beauty 2018


In the beauty industry the change of seasons is often associated with color, but what is often overlooked is the change in the weather and how it might impact the products you apply to your skin.

Our green beauty guru, Shirley Pinkson, recently debuted our new Optimist Lipstick Collection on Instagram Story, and so many of you inquired about her makeup routine that we thought it was the perfect opportunity to walk you through Shirley’s everday fall beauty routine. Shirley says of our products, “All of our W3LL PEOPLE products have been formulated to perform as hybrid makeup x skincare products, which makes them ideal when transitioning from one season to the next. Beneficial ingredients such as aloe, coconut oil, jojoba oil, calming chamomile, or brightening peptides from algae, coffee and pomegranate help support your skin so that it can look it’s very best.”


“I start with the complexion,” she continued, “It’s no secret that winter is dry, but it’s often those weeks when the humid summer air leaves and the dry fall air moves in, that we can really feel it in our skin. I help support my skin through the transition by combining 1-2 drops of our Bio Booster Facial Serum with our Bio Tint Multi-Action Moisturizer. It creates a custom serum foundation that really infuses your skin with all the good stuff — turmeric, broccoli seed oil, macadamia oil, red raspberry oil, just to name a few! —  along with a healthy glow and even skin tone! It’s truly skincare that you can wear all day.”

To finish off her complexion, Shirley sweeps our Bio Baked Bronzer from cheek to temple in a C shape for a fresh dose of warming color, and then pats the apples of her cheeks with our Nudist Multi-Use Stick in Nude Berry, her signature color!

To set the entire look, while also creating a soft focus, luminous finish, she sweeps a light layer of our Bio Baked Brightening Powder onto her entire face. Shirley explains, “A setting powder isn’t as important for me in the cooler months, which is why the Bio baked Brightening Powder is perfect. It sets your makeup to increase staying power but doesn’t make your skin matte. It allows you to keep that glowy, fresh look.”

Speaking of glowing skin, Pinkson offers up one of her pro tips, “Some people wake up with a glow. Some people don’t. Where you live, your skin type, your age, and even your hormones can impact how much of a glow your skin has naturally. There’s no shame in having to fake it, and we have the perfect product to do just that. If you want to turn up your glow even more, pop a small amount of our Bio Brightener Stick onto the peaks of your complexion (cheekbones, bridge of nose, and brow bone). Instant glow!”



Shirley is in love with every shade of our new Optimist Lipstick Collection and says she plans to make her fall and winter beauty routine all about the lips, “The Optimist isn’t just a lipstick, it’s a dose of moisture, hydration, and protection for your precious lips thanks to organic jojoba oil, aloe and cupuacu butter. It will help keep your lips soft and supple.”

She’s pairing the lipstick with understated eyes, explaining “I’m keeping things simple and bright on my eyes with just two coats of our Expressionist Mascara, and a tight line of the Expressionist Liquid Liner to define my lash-line. I then choose a long wearing, nourishing Optimist Lipstick shade that fits my mood for the day! Today I popped on Soulmate, which is a soft, understated peach. It’s one of the more subtle colors in the collection, and it perfectly compliments the color on my cheeks.”

We loved sharing Shirley’s go-to beauty routine with you and we hope that you gained some tangible tips that will help you transition your beauty routine this fall! #BEW3LL!




The reviews are in and the green beauty world is officially loving our new Bio Base Baked Foundation! We can’t wait to tell you more about these innovative new products! W3LL PEOPLE Bio Base Baked Foundation is a powerful, plant-based foundation that leaves your skin flawless and glowing with antioxidant rich ingredients like Squalane and Honokiol. Bio Base is plant based, vegan, USDA certified organic, free of GMOs, gluten, and crappy ingredients. It is a versatile foundation that combines everything you love about cream and liquid foundation into the simple, easy-to-apply, travel-friendly powder!

Because we love multi-use products and versatility, we’ve formulated Bio Base Baked Foundation to be applied either wet or dry, so that you can achieve the coverage and finish you desire! Both application processes are simple, but each produces a gorgeous and different result. See below for our simple guide to applying our Bio Base Baked Foundation.


Bio Based Baked Foundation Dry Application
Products: Bio Base Baked Foundation and the Kabuki Brush

  1. Swirl the W3LL PEOPLE Kabuki Brush into the foundation tray.
  2. Swipe the Kabuki Brush onto the skin using broad downward  strokes.
  3. Repeat using thin layers until you have built up your desired coverage.



Bio Base Baked Foundation Wet Application
Products: Bio Base Baked Foundation and the Flat Foundation Brush

  1. Lightly dampen a flat foundation brush and tap to get rid of excess moisture.
  2. Press the brush onto the foundation tray, gently covering the bristles with foundation.
  3. Apply to the center of face, working outward with long strokes and blending into skin with brush or fingertips.

Use the guide below to find your perfect shade of Bio Base Baked Foundation, which is currently available in a range of 6 good-for-you shades:


Get totally baked by finishing with our Bio Baked Bronzer Powder and Bio Baked Brightening Powder to contour, highlight, and set! Bio Baked Bronzer and Bio Baked Brightener are formulated with the same high-quality ingredients to layer perfectly over your foundation continuing to amplify the high vibe coverage.

Ready for bolder beauty? Head over to W3LLPEOPLE.COM now to shop the Optimist Lipstick Collection and share your finished looks with us on Instagram using #BEW3LL and @W3LLPEOPLE.





You’ve fallen in love with our Bio Base Baked Foundation, but did you know that you can get totally baked with our Bio Baked Makeup Collection, which includes your favorite bronzer and brightener now in our innovative baked formula? Here’s our step-by-step guide to a flawless complexion using our new Bio Baked Makeup collection:

  1. Perfect your complexion by applying our Bio Base Baked Foundation. This revolutionary powder foundation can be applied either wet or dry to achieve your ideal finish.
  2. Next, apply a beautiful, natural contour to your face using our Bio Baked Bronzer, which is a universally flattering bronzer that is the perfect matte brown shade – not too orange, not too sparkly. Start in the center of your forehead and follow your hairline to sweep the bronzer down toward your temples, beneath your cheekbones, and along your jawline. Lightly sweep it in any other areas where the sun naturally hits you, such as the top of your nose.
  3. Lock in this look with our Bio Baked Brightening Powder. It can be used as an all-over setting powder for all-day wear, or by itself as a invisible foundation to create a luminous, soft focus effect. It will manage shine, minimize pores and soften imperfections for radiant results.

Are you ready to recreate this flawless look? Head over to W3LLPEOPLE.COM now to shop the entire collection and share your finished looks with us on Instagram using #BEW3LL and @W3LLPEOPLE.




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