Author Archives: W3LL PEOPLE

About W3LL PEOPLE

W3LL PEOPLE (well people) an uncommonly beautiful trio: Makeup Guru, Cosmetic Dermatologist and Treehugger. Together we combine the best in artistry, technology and social responsibility. We handcraft premium quality, natural and organic makeup that's sexy as sin, but pure as a saint.

W3LL PEOPLE

Q+A with the Founders of W3LL PEOPLE

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We still can’t believe that this month marks our 10 Year Anniversary! There’s no denying that green beauty is here to stay, and our founders have gotten front row seats to this revolution, so we sat down and picked their brains about their favorite moments and best pieces of advice after a decade in the industry!

See below for our Q+A Session with W3LL PEOPLE co-founders, James, Renee, and Shirley, and help us celebrate by enjoying 10% off + Free Shipping on all full-size, full-price W3LL PEOPLE products online and in-store through the end of the month! 
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Q: What is your best memory from the early days of W3LL PEOPLE?

James: The three months just before, and after, we opened the Studio. The concept was so young, unknown, exhilarating, scary. No supply chain logistic challenges to solve yet. No investors. No inventory forecasts to fret about. Just big ideas and some beautiful intentions. Back then we really had no office space. So Shirley and I would go to the Whole Foods Flagship on Lamar for “meetings.” We’d have quiet little dinners at the seafood bar in the far back of the store with folks shopping for their organic goodies sifting around us. We had wine, dreams, and tacos. Anything was possible. And it still is.

Renee: Having our families at the opening of our flagship store in Austin, Texas was a wonderful memory. Also, traveling abroad with James and Shirley has been such a bonding experience. Most fun memory is of the opening of W3LL PEOPLE in ‘& other stories’ in London.

Shirley: Honestly, everything leading up to June 28, 2008 (the day we opened the doors to our first W3LL PEOPLE Studio in Austin, Texas). James, Renee and I were driven, challenged and inspired to do good, and we were going to do it our way. You see, we are 3 friends from college with an unbreakable bond on a mission. Every late night planning, designing, and crunching numbers was made of the stuff all dreams should be made of: partnership, friendship, and positivity. Did you know that we hand poured most of W3LL PEOPLE’s makeup out of the Austin store? We’d pour makeup whenever we could to meet the following day’s sales. Late nights and early mornings in the Studio was never a chore. Nothing felt more right.

Initially, I ran the day to day business at the Studio on my own. I still carry the time I spent with our first customers close to me today.

I look back at my long after work walks around Lady Bird Lake and smile.

What do you think is a secret to W3LL PEOPLE’s success?

James: Our unique, integrated approach to beauty. Three beautiful minds are better than one; especially when they include extraordinary talents in cross-disciplinary fields that compliment one another. Basically, we’re a triple threat that can’t be stopped.

Renee: It’s definitely our friendship, but I look back and realize that the support and encouragement from family and friends has continued to fuel the project and dream. The journey to opening up a business is hard, to keep it moving forward is a passion.

Shirley: We built our brand with a bond that will exceed its lifetime. James, Renee and I have shared tremendous growth, challenges and, at times, heartache. We’ve been there for each other. And this is what fuels all that we have done and continue to do.

Any tips for going into business with friends?

James: Be calm, kind and generous with yourself. Pass it on.

Renee: Communication. Stay respectful and don’t ever be reactionary. There is no tone in text messages or emails and it’s easy to be curt and short when you’re rushed in a busy day. We all respect each other and that has fueled our friendships.

Shirley: Never lose sight of what brought you together in the first place. Be honest. Have a plan. Strategize your shared talents and put each one to work. As success and business begin to grow, always make a point to schedule time together outside of the workspace. 

Q: What has been the greatest surprise in the past ten years?

James: Ha! How profoundly difficult it is to run a natural beauty brand. Hmm. Maybe the biggest surprise is how right we were. The world needs W3LL PEOPLE. W3LL PEOPLE needs the world.

Renee: How well green beauty is growing. Our product line continues to succeed in Whole Foods and Target.

Shirley: That after 10 years we are still going… and we are better than ever.

Q: Why is green/non-toxic beauty important to you?

James: Hmm. If I’m being honest, there’s a little David vs. Goliath syndrome at play. The work of “taking on the man” and helping clean up the crap in the conventional beauty industry is definitely a huge challenge. And I love a good challenge.

Renee: What we put on our bodies makes a long-term difference on the appearance of our skin and our overall health.

Shirley: It’s the right thing to do. Period.

Q: What makes you passionate about your work?

James: On one level the simple answer is women. Helping inspire a confident grin on a woman who’s seeking to engage with life in a more mindful way… maybe a swipe of our mascara on a rushed, weekday morning helps her “gear up” to face the world with some turbo power. It’s like, wow! I get to be a part of THAT?! It’s not like we’re performing surgery, but we are touching people in a real way. That’s pretty cool. And the fact that I get to create moments like that with a team and business partners whom I deeply admire makes it even more of a true blessing.

Renee: Seeing results in the products made and being able to utilize organic aloe and other essential oils excites me. I’m so pleased with our product line, I think it’s the best.

Shirley: Every person I touch makes me passionate about what I do.
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Q: What is the ONE WP product you can’t live without?

James: Our Bio Tint Multi-action Moisturizer with SPF 30. We spent five painstaking years to develop this all-in-one natural wonder. We became obsessed with creating a clean BB cream with a luxurious texture, semi-matte payoff, legit coverage, pure zinc sun protection, and an age-defying cocktail of organic botanicals, herbs, and adaptogens that would make any beauty junkie swoon. And we actually did it. Boom.

Renee: Our award-winning Expressionist Mascara. I can use it on my eyelashes and I dab a bit on my eyebrows to fill them in. This instantly wakes up my eyes.

Shirley: Nudist Multi-use Stick in Nude Rose. Gotta have my blush!

Q: What about W3LL PEOPLE makes you the proudest?

James: Gosh. That may be the toughest question. I participated in a clean beauty forum recently with Credo and EWG. I asked if we had any W3LL PEOPLE women in the audience loving the brand. I got a cheering ovation. I felt incredulous and pretty darn proud.

Renee: I’m clearly going to say the product line, but I realize that I am lucky and blessed to have found two wonderful people to share this remarkable journey with.

Shirley: Our commitment to evolve and grow. We are consistently challenging ourselves to be better.

Q: What is your biggest dream for the future of W3LL PEOPLE?

James: Using the success we have gained as a brand to take it to the next level. In a weird way that means going back to that simple place where anything is possible. And now we have resources to make those new ideas possible. That excites me. So better buckle up, cuz I’m ready to take W3LL PEOPLE on a bumpy beautiful ride.

Renee: I’m excited to see the company continue to grow and continue to innovate in the world of clean beauty.

Shirley: Ultimate accessibility. For everyone.

Q: What’s your greatest hope for the future of Green Beauty?

James: That Green Beauty simply becomes Beauty. This is already happening.

Renee: That more people will begin to understand and realize the toxic load of chemicals to the body with repeated use of common products that contain harmful chemicals. It’s important to begin to understand that the choices of what to put IN our body are as important as what we put ON our bodies.

Shirley: That Green beauty is ALL beauty.

Q: Aside from clean beauty products, what else makes you feel W3LL?

James: When I’m mostly quiet and feel dialed into my true self. JAMES = W3LL. Most likely simply sitting on my front porch listening to the neighborhood with my dogs, or taking a hike in the foothills of my ranch just north of Santa Fe.

Renee: I am grounded by my family and my friends who support us as a team. They nourish my soul.

Shirley: Time with my beautiful wife and son.

Doesn’t reading this just make you love this trio even more? Our entire team is so inspired by them daily, and thankful to be led by people who are filled with good intentions and positive vibes. Thank you for reading, and for helping us continue to celebrate! Check out our recent blog post, 10 Years of Being W3LL, for more about our anniversary.

10 Years of Being W3LL

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The “3” in W3LL PEOPLE represents the beauty brand’s three founders—a unique trio made up of an elite makeup artist, a board certified dermatologist, and a tree-hugging entrepreneur who joined forces to change the beauty biz for the better.

Let us set the scene for you. The new millennium has arrived. James Walker has moved back to Austin, TX from Manhattan to start up a strategic marketing firm focused on the new cultural zeitgeist: sustainable living. You may have heard about one of his first Texas clients making big waves in wellness: Whole Foods Market. In the process of getting smarter about ingredient health and safety for Whole Foods, James listened to discerning customers seeking healthier choices, particularly in beauty. It quickly became apparent that the natural beauty playing field was lackluster…at best.

The information James learned in his research regarding common ingredients going into conventional personal care products was disturbing. This revelation regarding the ugly side of beauty, amplified by the lack of any real government oversight, compelled James. And a big, beautiful idea was born. Imagine a cosmetic line with all the sex appeal and performance of conventional brands, but with authentic quality and virtuous intentions.

James quickly enlisted the support of his two besties from college, Shirley Pinkson and Renee Snyder. Now the trio consisted of an eco-friendly marketing expert, a celebrity makeup artist who was conducting global training for the cosmetic giant, NARS, and Renee Snyder, MD, a board certified dermatologist with A-list clientele and a finger on the pulse of cutting-edge dermatological research. This beauty dream team knew that they had the education, experience, and credentials to make beautiful things happen, but they also knew that developing products that would meet their high standards for ingredients, environmental impact, and performance would be a challenge. And boy were they right.

The ambitious trio found that the ‘good for you’ cosmetics available in health stores left a lot to be desired. A beautiful ingredient story does not always deliver performance that can go toe-to-toe with its conventional competitors. After two years of painstaking research, countless hours in development, and investing virtually their entire savings, these three soon-to-be green beauty innovators launched their very own beauty brand in 2008. And that, my friends, is the story of how W3LL PEOPLE was born!

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Fast forward to July, 2008, and James, Renee, and Shirley are standing in front of the doors to W3LL PEOPLE’s first flagship store in Austin, Texas, about to unleash a new era of green beauty, one in which performance isn’t sacrificed for clean ingredients, and high-quality, luxurious products come without the health risks of conventional products. Their initial collection is small, but the impact of their healthy, multi-tasking products is immediate. Austin fell in love with  W3LL PEOPLE and knew they could trust the products to not only be safe, but to perform.  James, Shirley, and Renee couldn’t have anticipated back then that the three of them would be at the forefront of a revolution that would turn the beauty industry upside down.

Now we find ourselves in 2018, celebrating W3LL PEOPLE’s 10 Year Anniversary. Suffice to say, our green beauty dream team has come a long way since their days at the University of Texas at Austin (Hook ‘em Horns!). Today, you’ll find W3LL PEOPLE’s expansive collection of innovative cosmetics coast to coast, sitting on the shelves of prestigious stockists like Anthropologie, Credo and Detox Market, national giants like Target and Whole Foods, and in their own gallery-like Studio in Austin, Texas. At their central headquarters in Santa Fe, New Mexico, the W3LL PEOPLE team is developing powerful, non-toxic products with beautiful pigments, long-lasting wear, and organic plant-based formulas that their toxic competition can’t hold a fragrance-free soy candle to. We can’t wait to share more exciting innovations with you this year!

The past decade has been quite the trip, and the best is yet to come! We want to thank you, our fans and informed consumers, for all of your support. Please enjoy 10% off and FREE SHIPPING on all orders through the month of July! No code required. If you’re curious why so many people love us, check out the 7 Reasons So Many Women Switch to W3LL PEOPLE. Keep an eye on our blog and social media feeds for peeks at the past, interviews with our team, and some sneak peeks at new W3LL PEOPLE products!

3 Steps to Flawless Coverage

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Your time is precious and so is your counterspace. You have things to do and people to see and you need a morning routine that is fuss-free and fool-proof. Want to know how we achieve Flawless Coverage in Three Easy Steps using our nontoxic, all-natural cosmetics?

W3LL PEOPLE's plant-based, non-toxic Bio Tint Multi-Action Moisturizer

Prime, Perfect and Protect – Your skin is going to love the multi-tasking benefits of our Bio Tint Multi-Action Moisturizer. Simply blend 2-3 drops of our Bio Tint Multi-Action Moisturizer into skin to help even your skin tone, prime the skin for foundation, and add a layer of SPF 30 environmental protection. Bio Tint uses organic coconut oil, ginseng and algae to nourish skin and broccoli seed oil to smooth and prime your skin.

W3LL PEOPLE'S non-toxic, plant-based Bio Correct Multi-Action Concealer

Cover, Conceal and Correct – Our Bio-Correct Multi-Action Concealer is your secret weapon! Bio Correct provides instant and long-lasting coverage for existing blemishes, dark circles or hyper-pigmentation, while also depuffing, brightening and improving skin with a robust cocktail of organic algae, coffee, pomegranate and anti-aging peptides! Tap the whipped mousse formula into under eyes, onto sunspot and over any redness or discoloration for coverage that both covers and works to correct.  
W3LL PEOPLE'S non-toxic and plant-based Bio Brightener Invisible Powder

Buff, Beautify and Brighten – Finish by quickly buffing a light layer of our Bio Brightener Invisible Powder over your entire face using small, circular motions and a Kabuki Brush. The crushed freshwater pearl powder in our Bio Brightener Invisible Powder melts naturally into skin, creating a soft-focus finish that minimizes pores and softens fine lines while also helping create a naturally luminous glow.

W3LL PEOPLE's 7-in-1, plant-based, vegan, non-toxic Bio Booster Facial Serum

Hydrate, Heal and Highlight –  Want to work some plant-based skincare into this get-up and glow morning routine? Simply press 2-3 drops of our Bio Booster Facial Serum into skin either before or after finishing the above steps. Applying it first will help wake skin up, prime it and allow the serum to combine with the Bio Tint for a semi-sheer serum foundation. Pressing the oil into skin as a final step will help add a beautiful glow and finish to the overall look. Bio Booster has a powerful 7-in-1 botanical formula that is loaded with good-for-you ingredients that your skin will love, such as turmeric, sea buckthorn, rose hip, pomegranate, algae, jojoba, macadamia oil, olive oil, broccoli and carrot seed oils and more! 

These three products are all you need to achieve a smooth, glowing complexion in minutes, while simultaneously providing your skin with nourishing hydration and SPF 30 protection that will shield your skin from environmental stressors throughout the day. Head to our website to shop these classics and BE W3LL!

DISCOVER THE LATEST IN CHEMICAL FREE SPF BY W3LL PEOPLE

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Have Safe Sun: The latest in chemical free SPF by W3LL PEOPLE

Are you ready to get out there and enjoy the sun without the fear of sun damage, or sunburn? Time for you to get acquainted with our SPF Dream Team! The four products above were created fo yo glow, but have the added benefit of protecting you from environmental damage. Here’s why this good-for-you collection will quickly become your trusted regimen for sun protection and repair!

LAYER UP, BUTTERCUP

Did you know conventional sunscreens can contain harmful ingredients such as Avobenzone and Oxybenzone? Both of these seriously toxic ingredients have been linked to photoallergic reactions, endocrine disruption and bioaccumulation. Why battle one nasty with another nasty? No bueno. That’s why our products use the unbeatable defense power of zinc to provide a physical barrier between you and the sun.

We recommend applying our Bio Tint Multi-Action Moisturizer SPF 30 every morning. This award winning product protects your skin with SPF 30 broad spectrum protection thanks to the power of pure zinc and a host of antioxidant rich organic botanicals that hydrate, nourish and soothe.

If you want to double down on protection, add another dose of SPF by lightly buffing on a layer of our Altruist Foundation Powder SPF 15 over Bio Tint Multi-action Moisturizer. Give extra attention to areas that get targeted by the sun, such as the top of your forehead and your nose. It may also be used by itself for a solid SPF 15 which is typically plenty for work days when mainly indoors.

And don’t forget about your precious lips! They are so susceptible to sunburn and are often forgotten. Thankfully our clear Nudist Lip Butter 0 is the perfect way to look gorgeous and nourish your lips with organic rosehip oil while also shielding them from the sun with zinc’s natural, safe environmental protection.

TOUCH UP AND GO, GIRL

How about sun protection that not only shields you from environmental damage but also looks great!? Instead of reapplying a cream sunscreen to your face, which can wreak havoc on your makeup application, leaving skin oily and pores clogged, simply buff another layer of our Altruist Foundation Powder SPF 15 onto skin for a quick-touch up that will reinforce the SPF benefits! Pro tip: try putting Altruist Foundation Powder into your favorite refillable brush for SPF protection on the go!

REVERSE AND REPAIR

Protecting your skin from environmental damage doesn’t end when you leave the beach. Antioxidants are the secret to repairing damage that has already been done, and helping to prevent future sun damage.

Both of these products you’re wearing during the day are working triple duty. Bio Tint Multi-action Moisturizer SPF 30 and Altruist Foundation Powder SPF 15 both are chock full of anti-oxidant rich, plant-based ingredients to improve your skin quality for a flawless and radiant complexion, while defending against environmental damage.

Bio Tint is loaded with organic broccoli seed oil, rosehip oil, turmeric and bio -peptides that rejuvenate skin and boost collagen. Altruist soothes and nourishes skin with pearl powder, organic green tea, and organic aloe.

Feel like your skin could use an extra dose of antioxidant love? Meet our Bio Booster Facial Serum, which touts a 7-in-1 formula powered by organic botanicals that help repair and soothe your skin after a day in the sun! Organic Rose Hip and Pomegranate rejuvenate your skin while our powerful algae complex brightens and corrects. A long list of powerful plant-based ingredients, such as Sea Buckthorn, Broccoli Seed Oil, Jojoba and Red Raspberry further work to improve your skin’s appearance and combat breakouts. Press 2-3 drops into skin at the end of the day, remembering to treat your lips, neck and chest as well!

We know that our SPF Dream Team will have you ready for anything that summer sends your way! Share your sun-filled adventures with us on Instagram using @W3LLPEOPLE and #BEW3LL!

Why Black Clay is Your New BFF

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If you’ve been around here for a minute, then you already know that we are huge fans of Osmia Organics. Osmia is our go-to recommendation for people looking for clean, healthy skincare options and we’re thrilled to be partnering with Osmia for the entire month of June. We’ll be including a deluxe sample of Osmia’s Black Clay Facial Soap with all online and phone orders through June 30th!

We’re going to turn to turn it over to Team Osmia so they can tell you more about this fan favorite, which we know you’ll love as much as we do! Read through to learn more about this fan favorite product, then head to W3LLPEOPLE.COM and place your order to receive your free sample.

Hello W3LL beings! We’re thrilled to be working with W3LL PEOPLE and to tell you more about our hand-crafted Black Clay Facial Soap.

We grew up watching our moms lather their favorite bar soaps between their hands and scrub their faces diligently every day. Then, out of nowhere, facial bar soap got a bad rap! Actually, bar soaps were not only abandoned but actively scorned by dermatologists. You’ll hear that they’re drying, that they disrupt the acid mantle, that they strip the skin – you name it. But all those accusations apply to commercially-made soap that’s loaded with unnecessary chemicals and robbed of all the good stuff. We make a different kind of soap. And we think bar soap has worn the scarlet letter for too long. So, we’re here to restore your faith – and your complexion.

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First of all, a word about how we make our soap. If you’re interested in the nitty gritty, we have an entire post about our method of soap making – you’ll be a pro after reading it. But, if you want the short version, here it is. We combine organic plant oils and sodium hydroxide and stir them up with a mixer. The mixing causes the process of saponification to begin: molecules rearrange themselves in a soapy dance, and, over the course of about 72 hours, we are left with only soap molecules and glycerin.

Soap molecules have a water-loving end and a grease-loving end, a structure that explains soap’s efficacy as a cleanser. The grease-loving end grabs onto oil and dirt on the skin as you lather up, and the water-loving end pulls the soap and dirt off your skin when you rinse away the bubbles. The glycerin in the bar stays behind on the skin and draws moisture to your skin throughout the day.

Now that you know how soap works, let’s dive into the reasons we think you will fall in love with our Black Clay Facial Soap!

1) SUPER CLEAN INGREDIENT LIST

So many commercially made soaps have ingredient lists that make your brain hurt just trying to pronounce them. Not this little piece of black magic – it contains only the good stuff! Here’s the full list – an asterisk means it’s certified organic: saponified oils/butters of olive*, responsibly-sourced palm kernel*, mango*, coconut*, sweet almond*, castor*, avocado*; coconut milk*; Dead Sea mud; saponified jojoba oil*; Australian black midnight clay; proprietary blend of organic & wild-harvested essential oils; non-GMO mixed tocopherols; rosmarinus officinalis (rosemary) CO2 extract*. No fillers, no unnecessary chemicals, all nourishing to the skin.

2) SUPER CLEAN SKIN

When you use facial bar soap correctly, using warm water, and a 30-second, gentle lather with your fingertips, the dirt and germs go down the drain. When you rinse, your skin feels soft and clean, not dry and tight. It’s strong enough to remove makeup but nourishing enough for daily use.

3) NO NASTIES

If you’re trying to stay away from certain chemicals, facial bar soap is the way to go. Many liquid cleansers have antibiotics, surfactants, and preservatives that can shed toxins into our water supplies and septic systems and create resistant bacterial strains in our ecosystem. Plus, who wants to rub chemicals on their face, anyhow?

4) POWERFUL ACTIVES

Almost 800 reviews on our website tell the story of how this soap has helped people with sensitive-skin, perioral dermatitis, eczema, and acne issues. We think it’s because of these beautiful, natural healers.

Dead Sea Mud

Mud found in the Dead Sea (a giant salt lake surrounded by Israel, Jordan and the West Bank) has been a beauty secret for millennia. It’s rumored that glamorous Cleopatra spent time in the Dead Sea, soaking up all that the wondrous water had to offer. Today, thousands of hopeful tourists visit the Dead Sea each year to float and cover themselves with mud overflowing with sulfur, magnesium, sodium, phosphates, potassium, calcium, and bromides. Studies have shown that the high mineral and salt content can hydrate skin, reduce inflammation, and are full of anti-microbial properties, beneficial for acne, psoriasis, eczema, and dermatitis.

Organic Mango Butter

Cold-pressed from the mango seed, this uber-moisturizing, thick butter is packed with essential fatty acids. Soothing and rich in texture, mango butter is gentle enough for sensitive skin and helps protect skin from environmental stressors. It’s a natural source of vitamins A and C, giving a glowing and plump appearance to the skin.

Organic Avocado Oil

Pressed from the avocado seed, this thick green-hued oil is full of fatty acids, minerals, and antioxidants, conditioning the skin and leaving it soft and nourished. “The beta-carotene, protein, lecithin, fatty acids, and vitamins A, D, and E found in avocado oil help moisturize and protect your skin from damaging UV rays and increase collagen metabolism,” says Healthline.

Also studied for its antimicrobial benefits, avocado oil could assist in healing wounds, based on a 2013 study. One more cool fact? It contains chlorophyll, making it like a superfood for your face!

Organic Coconut Milk

Applied directly to the skin, coconut milk smoothes the surface and provides Vitamin C, improving the skin’s appearance and elasticity. Within the Black Clay Facial Soap, the coconut milk also helps produce a beautiful white lather, free of sulfates and chemicals.

Australian Black Clay

This mineral-rich clay detoxifies the skin, clearing congested pores of dirt and debris while replenishing and tightening the epidermis. Minerals help to plump the skin at a cellular level, allowing skin cells to retain moisture more effectively.

You don’t have to take our word for it, just read the 781+ reviews on our site and make your own decision. Men and women of all ages (from teens to seventies – seriously) love this beautiful bar, and we hope you will, too. Bar soap IS better – for our skin and our fragile planet.

With and love and a sincere belief in soap bubbles from us to you,

For a perfect Black Clay Facial Soap experience:

  • Wet your face and the bar, and lather up your hands with the soap until there’s a nice foam. Wash for 30 seconds, gently massaging your skin and keeping your eyes closed. Rinse thoroughly.
  • Keep soap on this soap saver between uses.
  • If you’re going away, take it with you! Use this soap travel bag, and take your soap saver with you. Just rinse the bag and let it dry when you get home.

What the people are saying:

“I love this soap! Has been amazing for the dermatitis on my face. Finally, it has cleared up and staying gone! I will purchase this again.”

-Sharry C, June 2018
“The Black Clay Facial Soap cleared my perioral dermatitis within two days. I have tried more products than you can imagine over the past year. Nothing worked until now. I cannot thank you enough. I’m now your biggest fan.”

-Allison M, May 2018

 

“This is a fantastic skin cleanser! I suffer from rosacea and perioral dermatitis and Black Clay Facial Soap has helped keep my symptoms under control. It will surely last a very long time. No heavy fragrance which is also ideal. I really love it and it has become my go-to face cleanser.”

-Rachel H., June 2018

YOU'RE PRETTY.

LET'S BE FRIENDS.

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