Author Archives: W3LL PEOPLE


W3LL PEOPLE (well people) an uncommonly beautiful trio: Makeup Guru, Cosmetic Dermatologist and Treehugger. Together we combine the best in artistry, technology and social responsibility. We handcraft premium quality, natural and organic makeup that's sexy as sin, but pure as a saint.


The Best Skincare & Makeup Routines for Transitional Temps

It’s officially here. We’ve arrived at the time of year when it’s definitely not quite fall, yet little hints of cooler days have started to show themselves, only to be stamped out once again by a final, sweltering heat wave from our all too familiar friend, summer. You might have days that are dry and hovering around that *perfect* temperature, only to be met with a chilly cool front and days of rain. 

It’s the season of constantly transitional temperatures, and it’s also the season when your skin might be wondering just what the hell is going on. It’s not quite time to let go of that dewy summer bronzed look, but it’s also not quite time to usher in a warm-hued & autumn-tinged bronzed look, so where is your skin and makeup supposed to go while the weather takes it sweet time making up its mind?!

As many of us on the W3LL PEOPLE team travel often and find ourselves stationed all over the U.S., we wondered the same thing for our skin and makeup routines. We tried loads of different combinations of skincare products and makeup to find a routine and look that doesn’t necessarily evoke the full spirit of summer, but doesn’t suggest we’re about to curl up next to a fire on a crisp autumn day, either. Read on to learn about how we embraced the unpredictability of transitional temperatures and nailed the perfect routine for those  in-between seasons.

Cleansing & Toning
When we’re in the thick of summer trying to stay cool and keep our skin from looking like an oil slick, we look to clarifying cleansers and toners that go to work on unclogging pores and detoxifying skin. During the in-between seasons, however, we like to begin incorporating products that will transition us into months where we need more nourishing cleansers and calming toners. We love the Replenishing Oil Cleanser by Marie Veronique because it’s packed with Omega-6 oils and contains Superoxide Dismutase, an enzyme that destroys free radicals that can damage skin over time. We follow that up with Tata Harper’s Hydrating Floral Essence which contains moisture binding Hyaluronic Acid and is ideal for skin that’s dry or dull.


Maximize Your Moisturizer
Lightweight, water based moisturizers that absorb easily into the skin are great for summer temperatures when sweat is a non-negotiable– especially if you live in a more humid climate. But as the weather cools off and air becomes more drying, we want a product that isn’t a thick, protective cream, but isn’t so light that we don’t feel moisturized. On a daily basis, we rely on our Bio Tint Multi-Action Moisturizer which has SPF 30 and is perfect for summer days (AND winter: just because you might see drearier days during the coming colder months doesn’t mean you should skip on the SPF!) when you want something light but still want some sheer coverage. To make our Bio-Tint Moisturizer a little bit more hydrating as drier days approach, we like to include a few drops of our Bio Booster Facial Serum to give the slightest dewy glow and let our skin indulge in the benefits of jojoba, turmeric, and sea buckthorn.


The Glow Between
We can all agree that the pinnacle of a summer makeup look is the “Yes, I just got back from a week in Tulum where I didn’t burn once but rather came back with a perfect, moisturized, evenly bronzed, totally glowy complexion”. And since we’ve already covered how to get that look previously, we’re currently more concerned with finding the very best bronzers for fall, and more importantly how to get a look that fits nicely between the dewy summer glow and the deeper, terra-cotta hued bronze of autumn. 

For us, that means grabbing for our Bio Base Baked Foundation, which combines the utility of a pressed powder but the skincare benefits and coverage of a cream. After our moisturizer has completely dried, we’ll apply this with a kabuki brush and let the powder’s softness absorb into our skin much like a liquid cosmetic would. This baked foundation is never cakey and comes in a wide range of tones that nail the look of skin when summer tans begin to fade. 

Because the whole point here is to find a happy aesthetic balance between changing seasons, we like to use a combination of the Bio Brightener Stick and the Bio Bronzer stick to hold onto that last stretch of summer, but follow up with the slightest touch of the Nudist Multi-Use Cream Stick to add a hint of flushed color to cheeks. The cream base will incorporate a rich color with the healthiest of glows!


Get Versatile with Eye Shadow
Our favorite way to clearly delineate that summer is on its way out and we’re making room for the changing temps ahead is how we play up our eyes. We love that summer utilizes highlighter to spotlight cheek and brow bones and to suggest that a glowing halo of light just effortlessly catches you at all the right angles and it is absolutely not sweat, but as the seasons shift and the sweltering heat dies down and drier, crisp air begins to take its place, incorporating deeper, less dewy eye shadows is a welcome change.

Our go-to in-between seasons eye look uses the new Nudist Eyeshadow Palette which includes 5 neutral hues perfect for a day or night look. We like integrating a few different colors for a more vibrant aesthetic. So as not to abandon that summer glow entirely, we’ll take the Nudist Multi-Use Cream Stick in Nude Peach and do a light swipe across our lids as an homage to the warmer, dewier days of the past.


Before you know it, fall and winter will be here to greet us with chapped lips, dry skin, and a whole new slew of products to keep us hydrated and nourished through chillier months, so stay tuned for an update in the coming months on surviving winter skin!

Our Santa Fe Weekend Getaway

It seems like only weeks ago we were packing our bags for long vacations, layering on the SPF, and basking in the sweet, balmy days of summer with friends. We drifted off on the beach for what felt like only a second, opened our eyes and suddenly Labor Day was here! With fall patiently waiting around the corner, we’ve slowly started making space in our lives, wardrobes, and bathroom cabinets for all of the autumnal warmth and loveliness this season brings.

To usher in what might be our favorite season of the year (sorry summer lovers: we’ll take a crisp fall evening and cable knit sweaters over tank tops and a sunburn any day), a few of us on the W3LL PEOPLE team planned a quick staycation at the iconic motor lodge turned effortlessly cool weekender destination the El Rey Inn in Santa Fe, New Mexico. A unique destination for wellness (there is no shortage of luxury spas here), culture, and foodie seekers alike, Santa Fe is a subtle gem refined by its diverse landscapes, an abundant variety of cultures, and the rich history each one has contributed to the area, which is why W3LL PEOPLE’S hearts– and headquarters– are firmly stationed here. El Rey Inn boasts its own modern take on the traditional adobe-style architecture found in northern New Mexico, and on its property sits what is possibly the coolest Mezcal & Tequila bar along the infamous Route 66 where the El Rey is located. We let the dry, sunny afternoons and cooler evenings dictate what we packed along in our weekend bags to kick off the coming season. 

Though many are under the impression that New Mexico’s climate is solely an arid desert, Santa Fe is over a mile high and sits at the tail end of the pine covered rocky mountains, making for an ideal autumn climate with cool days and even cooler nights. We took that as a cue to put warmer hues on full display, and went for muted earth tones that perfectly blended with our local surroundings. We grabbed for our Narcissict foundation stick, which absorbs easily and wears well throughout the day so we could focus on enjoying Santa Fe without running to the bathroom for touch ups. 

untitled-design-6Jocelyn uses the Narcissist Foundation Stick ($28.99)

We arrived at El Rey Inn on a late Friday afternoon and after checking into our room– which featured a southwestern kiva fireplace and thoughtful design accents that pay homage to the spirit of Santa Fe, we got ready in our rooms for an evening at La Reina, the aforementioned tequila bar, and a dinner outing. Not one to delay a Mezcal tasting, we went for an easy evening look and freshened up with the Bio-Correct Multi-Action concealer, swiped with the Bio-Bronzer stick for a natural, high desert glow, and kept things simple with the NEW Expressionist Volumizing Mascara and Bio-Extreme Lip Gloss (we’re all obsessed with the shade ‘Afterglow’).

untitled-design-5Larissa preps for the evening using our new Expressionist Volumizing Mascara ($22.99)

If you’ve had the opportunity to visit El Rey before, then you know the property itself, which spans across five acres of classic Santa Fe scenery, is abound with outdoor spaces in which to hang with friends and relax. The next morning, we spent time lounging by the pool (yes it’s the beginning of fall, but it’s still New Mexico, people!) before heading out to see more of Santa Fe. We knew we’d be gone for most of the afternoon, and with the sun shining overhead we made sure to protect ourselves with some SPF. We grabbed for the Nudist Lip Butter, which is super hydrating against the dry Santa Fe air and also has SPF 15. We also went back in with the Narcissist Foundation Stick for light and easy coverage through the day. 


Our Lip Butter comes in three different shades: Natural, Nude, & Wine ($13.99) 

After a day spent exploring the Santa Fe Plaza and the must-see art installations at Meow Wolf, a collective of artists that build immersive experiences and elaborate art installations for its visitors, we headed back to El Rey for evening R&R. As our weekend getaway came to a close, we spent the evening at the inn sipping tequila in the courtyard, meeting new friends and exchanging our favorite moments from the day. Sunkissed and satisfied, we kept things easy and reached into our bag for the High Vibrations Trio to play up the color we’d gotten that day, and added a little highlighter to our cheekbones for a slightly more dramatic look. We finished it off with a coat of mascara and a pop of color on the lips. 


Quite possibly one of our favorite things about Santa Fe is it’s laid back vibe and deep appreciation of natural beauty, which spills over into the aesthetic of both those that live there and visit. For most of our getaway we adopted a relaxed manner across our wardrobes and looks, which makes Santa Fe all the more enticing for a low key weekend with friends. Even those that sat at the very instagrammable bar, La Reina, assumed a cool and casual vibe which reinforced the same reasons W3LL PEOPLE decided to call Santa Fe home in the first place: its effortlessly hip and approachable attitude that celebrates individuality in all its unique and incredible forms. 

We Want You to Enjoy the Holiday Weekend, too! 

FREE SHIPPING on all online orders & W3LL PEOPLE Studio phone orders. 

Plus, receive the following bonus perks when you stock up on your favorite W3LL PEOPLE products! as well as the following site-wide and studio discount tiers *:

Spend $50, get 15% off your entire order

Spend $70, get 20% off your entire order

Spend $90, get 25% off your entire order

Happy Labor Day Weekend! BE W3LL. 

* valid Friday 8/30/19 – Monday 9/2/19 online and in store. Restrictions may apply. Cannot be combined with any other offer.

Eye Love You in the Nude


The rumors are true! You may have spotted our Nudist Eyeshadow Palettes floating around Instagram, or perhaps in the natural beauty aisle at your local Target — where they were available exclusively up until now!

Today we are launching our Nudist Eyeshadow Palettes on our own channels, and are so excited for you to experience first-hand all the love, innovation, and good-for-you ingredients that we have packed into each one of these dreamy hues.

What’s different about our palettes, and why should you make the switch to nontoxic eyeshadows? Conventional eyeshadows can contain harmful preservatives such as formaldehyde, or nasty ingredients like aluminum powder or talc. Our Nudist Eyeshadow Palettes are completely safe, healthy, and nontoxic, along with being vegan, gluten-free, GMO-free, and created using sustainable energy. They are formulated using a proprietary blend of beautiful botanicals and treat your sensitive eye area to a dose of organic grapeseed oil, organic jojoba seed oil, and organic rosemary oil. Their gorgeous, good-for-you formula goes on smooth, blends easily, and never looks chalky.

Inspired by the Rocky Mountains of Northern New Mexico, the collection currently offers two palettes featuring 5 plant-based, velvety shades that are rich in color while touting serious staying power and superior blendability.

The two palettes work together to create a dreamy collection of 10 shades that work for all eye colors and complexions, to provide you with a full range of shades that create a variety of subtle and dramatic looks — all without the use parabens, sulfates, crappy fillers, or harmful ingredients.


Our Taupe-Based Palette has gorgeous natural hues ranging from pale peach to a deep brown. The palette features the following shades: 1 -Bone, 2 – Luminaria, 3 -Saddle, 4 -Adobe, and 5 – Chile Chocolate.


See it in action with this step-by-step tutorial and video! Watch as Shirley uses our #1 Nudist Eyeshadow Palette to create a neutral eyed look suitable for any event. Pair it with our Optimist Lipstick for a bright, bold lip!

Shirley uses three shades from the Taupe Palette – Bone, Saddle, and Luminaria – and a simple application technique to create an everyday eye look.


Our #2 Violet-Based Palette is slightly more vibrant, with hues ranging from light blush to deep plum. The palette features the following shades: 6 -Rose Quartz, 7 – Aura, 8 – Ultraviolet, 9 – Smoky Plum, and 10 – Deep Amethyst.


See it in action with this step-by-step tutorial and video!  In this look, Shirley will show you how to use our #2 Nudist Eyeshadow Palette to create a smoky eye that can be turned up or down depending on your mood.

She uses three shades from the #2 Nudist Palette – Rose Quartz, Deep Amethyst, and Aura – and teaches you her effortless technique for a clean smoky eye that looks perfect every time.

Pair these eye-catching palettes with our Expressionist Mascara, Expressionist Liquid Eyeliner, Expressionist Brow Gel, and Bio Correct-Multi-Action Concealer for a completely nontoxic eye look from start to finish, then share your finished looked with us on Instagram using @W3LLPEOPLE and #BEW3LL!

Practice Safe Sun! W3LL PEOPLE offers clean alternatives to toxic SPF

Summer is nearing and I am sure you’re eager to catch some ‘rays! But friends, before we slather on that sunscreen let’s grab a matcha and discuss the potentially toxic ingredients that lurk in conventional SPF products.

We’re sure you’re aware that conventional sunscreens contain a host of toxic ingredients such as avobenzone, oxybenzone, octocrylene, and ecamsule, but in a report released in early May, the peer-reviewed medical journal, JAMA, stated that “many of these active ingredients enter the bloodstream at levels that far exceed the FDA’s recommended threshold.” Wait. What?! Yuck!
Let’s take a closer look at why these four trouble-makers are so nasty:
  • Oxybenzone is a synthetic estrogen that can be absorbed through the skin. It can disrupt our hormone system, causing a severe reaction that manifests as rashes or skin sensitivities. Studies show that 96% of Americans have Oxybenzone circulating in their bodies! 
  • Avobenzone is an ingredient that becomes toxic in large doses – this is really worrisome in a product that we apply and reapply to our entire bodies! This ingredient is linked to skin rashes and allergies.
  • Octocrylene is not only toxic to our bodies but also our environment. Anything containing Octocrylene cannot be considered reef safe, and it has the potential to leech off your body and into the delicate eco-systems of our waterways. On the human body, octocrylene actually absorbs UV light and produces oxygen radicals that can cause cell damage and mutations. 
  • Ecamsule is an organic compound that was patented by the L’oreal Corporation in 1982 and is now found in many sunscreens. It was approved by the FDA in 2006, but in 2015 the FDA announced that Ecamsule in concentrations up to 10 percent is not “generally recognized as safe and effective” (a.k.a. GRASE) and is misbranded when used in over-the-counter (OTC) sunscreen products because the currently available data is insufficient to classify it as GRASE, and additional information is needed. That sounds…..suspicious at best
The study also states that all four of these ingredients were in extreme excess of the limit, and three of the ingredients remained “in the bloodstream for seven days. For oxybenzone, which has been found along with other sunscreen ingredients in breast milk, plasma concentrations reached the threshold within two hours after a single application and exceeded 20 ng/mL on day 7 of the study.” Alarming information when you consider that more than 60% of conventional sunscreens on the market contain at least one of these worrisome ingredients.
In fact, of the more than 1400 sunscreens that the EWG has tested, only 5% met their safety standards and more than 40% of sunscreens tested were recognized as potentially being linked to skin cancer. The EWG then rounded up the 16 most common ingredients in popular sunscreens, and of them, only 2 were proven safe: zinc and titanium dioxide. These two ingredients work to protect your skin from the sun by reflecting the sun’s rays through a physical or reflective barrier, and neither ingredient can be absorbed through the skin.

While we would love for you to take the time to clean up your entire personal care routine, sunscreen is an area deserving of immediate attention for a couple of reasons. First, because we apply it to such large areas of our body — typically head to toe and including some of our most sensitive areas. Second, because we tend to wear it all day and are encouraged to reapply it. Third, because it’s a product that we frequently use on our children.  And lastly, because we apply this product and then go into our oceans and waterways — allowing these toxic ingredients to seep into our environment, causing damage to reefs and aquatic life.

Our team at W3LL PEOPLE has worked hard to introduce innovative, nontoxic SPF protection into our good-for-you cosmetics. Our products are all oxybenzone and avobenzone free — making them reef safe, and won’t find find any octocrylene or ecamsule lurking in our formulas.  In fact, our selection of products provide natural environmental protection derived from non-micronized zinc providing physical, not chemical, broad spectrum SPF protection that you know is safe and healthy for the entire family.
As a reminder, W3LL PEOPLE products are also free of  GMOs, Gluten, Phthalates, Sulfates, Fragrance, Pheonoxyethanol, Dimethicone, Petrolatum, PEG, Propylene Glycol, Butylene Glycol, Mineral Oil, Talc, Nanoparticles and any crappy fillers!
Our ingredient standards says it all “NO potentially toxic chemicals, preservatives or petro ingredients, not even a little bit, ever. We hope this makes it easy for you to feel confident using our products. However, to further demonstrate our commitment to providing better beauty choices, we are a proud sponsor of the Environmental Working Group (EWG)’s Sun Safety campaign. This campaign grew out of a year-long series of meetings and discussions among EWG staff, independent scientists, researchers, dermatologists and companies with an interest in sun protection (that’s us!) and resulted in a united coalition determined to spread awareness and educate the public about this vital public health initiative.

We’d like to take a moment to tell you more about our Suncare Collection, and are looking forward to a gorgeous summer with you!

This multi-tasking product is truly a makeup and skincare hybrid. Bio Tint primes skin with broccoli seed oil, uses natural pigments to correct imperfections, utilizes an advanced bio-peptide complex to boost collagen production, has algae extracts to combat hyper-pigmentation and organic ginseng to revitalize, all while protecting your skin using the SPF 30 broad spectrum protection of pure zinc. To top it all off it is also vegan and EWG Verified for non-toxic health and safety. Shop Bio Tint here.

A powder SPF can be a total game-changer for your poolside routine — easy to apply and looks great swept over your makeup! Our Altruist Foundation Powder is a beautiful option. This titanium dioxide free powder instantly creates more radiant and healthy looking skin with weightless, flawless coverage, soothes skin with organic aloe, brightens skin with an algae complex, and provides SPF 15 through the power of pure zinc. Shop Altruist here.


It’s easy to forget to protect our sensitive lips with SPF, but paying attention to ingredients is even more important since it’s so easy for us to accidentally consume! Our Nudist Lip Butters are your beach BFF with SPF 15 broad-spectrum protection to accompany their nontoxic, plant-powered formula! These balmy butters are loaded with rich organic omega oils as well as aloe, to ensure your lips are hydrated and soothed. You can opt for the clear version, or try our Cherry or Nude options for a subtle hint of color. Shop Nudist Lip Butters here.

Bio Booster Serum 

Bonus! Boost your SPF routine with our Our Bio Booster Serum. Loaded powerful, plant-based ingredients like broccoli seed, red raspberry, black cumin and rose hip, this 7-in-1 everything serum fights free radicals, while nourishing and repairing your complexion. Add a few drops to your Bio Tint Multi-Action Moisturizer for added glow. Or, turn our Altruist Foundation is into creamy base by adding two drops of Bio Booster before applying. At the end of a sun filled day, finish your cleansing with a few drops of this powerful serum so your skin can rest good as it prepares for another fun filled summer day!

We want you to enjoy your time in the sunshine, without worrying about whether your sunscreen is causing you more harm than good! Hopefully, this post has been helpful in educating you about toxic SPF ingredients and selecting a clean SPF product that will work for you. Share your commitment to safe sun on Instagram and tag us at @W3LLPEOPLE and #BEW3LL!

Expressionist Brow Gel by W3LL PEOPLE

W3LL PEOPLE Expressionist Brow Gel

Are you ready to elevate your brow game, Brave Beauty? This week we unveiled our latest green beauty innovation, our collection of Expressionist Brow Gels!

A gorgeous, full, defined brow is the quickest way to accentuate your eyes, help your face appear more symmetrical, and quickly feel more polished and put together.  We dreamed of a brow product that did it all without being overly complicated, and this brow gel is the manifestation of every brow goal we’ve ever had.

It strengthens brows with cacao seed butter, conditions with shea butter, and nourishes with aloe, while simultaneously being a 3-in-1 grooming product that thickens, fills, and shapes your brows with just a few strokes. The plant-based, cream, wax formula delivers a boost of pigment and a soft, flexible hold that doesn’t get stiff, sticky, or flaky.

Of course, we didn’t stop with mind-blowing performance or plant-based power. This brow gel is also cruelty-free, vegan, EWG verified, gluten-free, GMO-free, and free of any crappy fillers or ingredients.

W3LL PEOPLE Expressionist Brow Gel

To apply:

  1. Remove the wand from the tube, removing any excess product from the bristles.
  2. Brush into brows using short, upward strokes and allow them to set for 15-30 seconds.
  3. Finally, use the bristled wand to gently shape brows into place.

W3LL PEOPLE Expressionist Brow Gel | W3LLPEOPLE.COM

Our Expressionist Brow Gel is currently available in three shades: dark brown, brown, and blonde and can be purchased on our website ($17.99).

Are you loving your new brow-game? Be sure to tag us on Instagram using @W3LLPEOPLE with #BrowGoals and #BEW3LL so we can share your gorgeous looks.



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