Author Archives: W3LL PEOPLE

About W3LL PEOPLE

W3LL PEOPLE (well people) an uncommonly beautiful trio: Makeup Guru, Cosmetic Dermatologist and Treehugger. Together we combine the best in artistry, technology and social responsibility. We handcraft premium quality, natural and organic makeup that's sexy as sin, but pure as a saint.

W3LL PEOPLE

How W3LL PEOPLE Is Pioneering Innovative, Plant-Based Cosmetics

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We were so honored by this recent interview shared by Thrive Market! If you’re curious about how W3LL PEOPLE came to fruition, what we identify as our mission, and what our ingredient standards are, read on! From the interview:

If you think “plant-based beauty” means sacrificing the staying power of traditional cosmetics in exchange for good-for-you ingredients, W3LL PEOPLE is about to change your mind. This green beauty brand is blazing a trail in the industry thanks to three founders—an entrepreneur, a makeup artist, and a dermatologist—who are committed to using nontoxic, renewable, and plant-based ingredients.

Click here to read the complete story over on the Thrive Market blog and #BEW3LL!

3 Green Beauty Products to Buy First

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3 Nontoxic Beauty Products to Buy First: switching to healthy makeup | W3LL PEOPLE

Why not kick off the New Year with a refreshed beauty routine that is healthy, non-toxic, and good-for-you? Removing toxic products from your beauty routine can seem a bit daunting at first, but our goal at W3LL PEOPLE is to make clean, healthy beauty simple and hassle-free. We recommend starting slow, and replacing the items that are used most frequently, are the most toxic, or come into the most contact with your skin or sensitive areas. When asked which products to swap out first, these are the four products our experts recommend replacing ASAP:

  1. Foundation – Our skin is our largest organ, and it can quickly absorb what we put on it. One of the first products you should swap for a clean alternative is your foundation, because it typically covers the most surface area, making you most prone to toxic absorption. W3LL PEOPLE offers you four options in foundation products so that you can select the product that provides the coverage and finish you desire (left to right): Altruist Foundation Powder, Bio Base Baked Foundation Powder, Bio Tint Multi-Action Moisturizer, and Narcissist Foundation Stick. For an in-depth look at each foundation’s benefits check out our Foundation Guide. For help selecting the perfect shade, visit our Foundation Selector.3 Nontoxic Beauty Products to Buy First: switching to healthy makeup | W3LL PEOPLE
  2. Mascara – Switching to a nontoxic mascara should be a high priority for all of us. Not only do most conventional mascaras contain coal tar, but they can also contain other nasty ingredients that are drying and damaging to your natural lashes. Our Expressionist Mascara not only comes with a clean ingredient deck, but it also comes with the added benefit of plant-based ingredients like castor seed oil and sunflower seed oil, which help promote lash health and growth. We’ve combined an incredible formula with a state-of-the-art rubble-bristled wand that helps lengthen, define and curl your lashes. You won’t miss your toxic mascara for a second, we promise!3 Nontoxic Beauty Products to Buy First: switching to healthy makeup | W3LL PEOPLE
  3. Lip Products – We don’t have to remind you of how much lipstick the average woman consumes in her lifetime, do we? Okay, we’re going to: it’s upwards of 4 pounds or more! Obviously, the products that go near our mouth should be nontoxic and as close to consumable as possible. W3LL PEOPLE offers four versatile lip products that provide you with varying levels of coverage, powerful pigments, and botanical formulas that outperform their toxic competition (left to right): Bio Extreme Lipgloss (Nude Rose), Optimist Lipstick (Om Yeah), Nudist Lip Butter (Cherry), Nudist Multi-Use Stick (Nude Rose).

If you’re feeling “stuck” on where to start with your green beauty transition, we hope that this post will give you a gentle nudge in the right direction. We know that you will be blown away not only by the performance of our nontoxic products but also by the way they nourish and improve your skin, that you’ll be happy to swap out each product in your makeup bag! Make sure you’re following along with us on Instagram, @W3LLPEOPLE, this month as we share more tips and tools for making the switch to clean beauty.

Nontoxic Holiday Makeup

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nontoxic-holiday-makeup-with-w3ll-people

Hi, Brave Beauties! Shirley here from W3LL PEOPLE and today I’m going to show you one of my favorite classic holiday looks using our safe, non-toxic, cruelty-free cosmetic. This look features a bold, festive lip coupled with natural, glowing skin. W3LL PEOPLE has several incredible new products debuting in 2019, and it’s my honor to preview a couple of our new innovations during today’s tutorial.

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First, I prep my skin. I’m going to start with our Bio Booster Serum and our Bio Tint Multi-Action Moisturizer. Those of you who have attended my master classes know how much I love the way these two products work together. I’m wearing Bio Tint in Medium. Typically I would match to Light, but I like to add a little color in the winter to warm my complexion. I combine about 1 1/2 pumps of Bio Tint with 2 nourishing drops of our Bio Booster Facial Serum, mix them together in my hand, and then press gently into my skin and blend.

What this creates is a custom serum foundation that delivers a really healthy finish on the skin. Slight imperfections still peek through (embrace them!), but it creates a gorgeous no-makeup makeup look that is radiant and glowy.

Next up is our Bio Correct Multi-Action Concealer, which is probably the most effective piece of makeup in my routine right now. Being a proud mom and business owner equates to some pretty hefty coverage needs! Less is more- a pea-sized amount is all I need to cover both eyes. What I love about this little guy is that A) It packs in a serious amount of coverage, and B) It’s loaded with organic coffee seed oil, which is going to stimulate the complexion, calming inflammation, and diminishing any puffiness around the eyes. For the record, our Bio Tint Multi-Action Moisturizer also contains this organic coffee seed oil and it has an SPF of 30, so you’re getting both your glow and your protection with this foundation look.

When applying your concealer, make sure not to skip your eyelids. Not only does this help to instantly open and brighten your gaze, but our Bio Correct Multi-action Concealer also acts as a great eyeshadow primer.

At this point, you could leave your skin as-is. That would be my basic everyday foundation look. But, since this is a holiday look, I’m going to add a bit of extra coverage to help my makeup last well into the night. I’m going to take our NEW Bio Base Baked Foundation in Shade 4 (medium neutral), load it up onto my W3LL PEOPLE Kabuki Brush, and press it into my skin. The coverage is light to medium. It is so silky that I will use it to set my concealer and to minimize shine in my T zone. I polish my complexion using downward strokes with the Kabuki Brush to help blend and set the entire foundation.

Time to warm it up! I’m going to use our Bio Baked Bronzer and Kabuki Brush to add some subtle contouring along the perimeter of my forehead and beneath my cheekbone, essentially creating a ‘C’ shape along the edge of my face. You’ll notice that this instantly adds warmth and dimension to your skin.

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Would you like a special preview into 2019 at W3LL PEOPLE? We’ve started the buzz already, but here’s your chance to get a peek at some of the products we’re releasing in the new year, starting with our Expressionist Brow Gel (launching in February 2019!).

Start by clearing off any excess product from the brush. Apply it to brows by brushing with short, upward strokes. This is a powerful pigmented gel that acts as a brow tint and brow gel all in one. It adds just a hint of color to help your brows look fuller, and it will hold them in place all day long.

Now that you’ve met the Expressionist Brow Gel, I am also going to tease you with one more thing, our Nudist Eyeshadow Palettes, which will also be launching in early 2019. Today we’re going to create a bright-eyed look using our Nudist Taupe Palette. Next week I will be creating a sultry deep smokey eye using our Nudist Plum Palette. If you’re interested in the palette you can get first dibs when it launches by joining the waitlist

‘Bone’, a matte ivory, will be my base color. I’m going to apply this all over my eyelid. I prefer to press my shadow in which helps place it exactly where you want it.

Now, let’s add some dimension by pressing ‘Saddle‘, a warm matte tan, into our crease. I’m going to apply it by deliberately placing it into the crease of my eye. After wiping the excess color from my brush, I blend it out. You an also smooth it out with the tip of your finger to get a really natural smudged look.

Let’s add a little glow with ‘Luminaria’, a glistening champagne. This is actually my favorite color in the entire palette, I love light shades on my eyes and the way this color pops. I’m applying this to my eyelids, focusing mostly on the center and blending to the edges. Blend what’s left on the brush underneath the brows creating a soft highlight.

To further add dimension I’m going to use this illuminating bronze tone in the palette called ‘Adobe‘, which has a slight glisten to it. Once the four eyeshadow colors are in place, I use my finger to softly blend everything together.

Time for our Expressionist Liquid Eyeliner! To properly apply a tight line start by wiping any excess product off on the edge of the felt tip applicator as you extract the wand, then use the fine-pointed applicator to gently stipple the liner into the base of your lashes. It’s almost like you’re trying to dot it in between each lash hair. This technique follows your natural eye shape, makes your lashes look thicker and fuller while defining the eye. This eyeliner is built on performance and longevity, and you’ll absolutely love the way it wears.

I’m going to finish my eyes by applying our Expressionist Mascara. I think that mascara is the most magical part of any beauty routine, it just opens up the eyes and finishes the look so beautifully. I have a memorable catchphrase that I say often in my workshops, “Jiggle and Twirl”. Just nestle that wand really tight into your lashes, and then jiggle and twirl the brush all the way up to separate the lashes while delivering the perfect amount of product. I apply two coats per eye, and you’ll notice that our mascara stays malleable for a few seconds, giving you enough time to work with your lashes and apply that second coat. It doesn’t get super dry, crunchy, spidery, or flakey.

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If you know me, you know that mascara and blush are my two most sacred products. I simply don’t feel alive without blush, and our Nudist Multi-Use Powder Duo delivers a gorgeous, universally flattering shade of warm coral along with a beautiful golden highlighter. I used our Flat Foundation Brush to apply the coral shade to the apples of my cheeks and then gently blend.

Now we’re going to highlight with the golden shade from the Nudist Multi-Use Powder Duo. This shade is super versatile…a good rule of thumb is to apply it where sunlight would naturally hit your face. I’m going to apply it onto the tops of my cheekbones, bridge of my nose, and center of my forehead. Then I wipe off my brush and use it to blend the glow right into my skin. Our highlighter is different from our Bio Brightener Cream. It’s a powder instead of a cream, but it’s also a little warmer and golden, versus Bio Brightener which is a little cooler. Depending on your complexion and which tones you prefer, you might want to highlight with the Bio Brightener Stick instead.

The final piece of our holiday look is our Optimist Lipstick in Retrograde. If this gorgeous shade of red isn’t enough to win you over, the locking, mirrored tube will surely impress you. Retrograde is the most neutral, wearable red. It has a blue, yet warm undertone and a lot of depth, almost like an oxblood. You can apply our Optimist Lipstick directly to lips for a classic, semi-matte lipstick look, or apply it with a Lipstick Brush and blot it off to wear it as a stain. This is really the finishing touch on this holiday look!

This holiday look that can be easily transformed from day to night. Follow this tutorial for the skin, eyes, and cheeks but use a neutral Optimist Lip Shade like Let it Go for daytime. When you are ready to take it up a notch, switch to Retrograde!

Thanks for spending the morning with me and following along as I created this nontoxic holiday look. Sending warm holiday wishes to you + yours from our entire team at W3LL PEOPLE!

before-and-after

This holiday look that can be easily transformed from day to night. Stop before the lipstick and you’ll have a great look for the office, then throw on your Optimist Lipstick before you head out to that holiday party and you’re ready to roll.

Thanks for following along as I created this nontoxic holiday look. Sending warm holiday wishes to you + yours from our entire team at W3LL PEOPLE!

Go Green for the Holidays with W3LL PEOPLE

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Green gift guide: nontoxic gifts for the holidays | W3LL PEOPLE

Join our team of green beauty gurus as we help you check off some of the people on your holiday shopping list! We’re picking out one item from our W3LL PEOPLE Collection and one item from our W3LL PEOPLE Studio in Austin, Texas, which carries over 50 of our most-loved green beauty brands, hand-selected by our team of experts.

We hope this little guide helps you discover some of the healthy, non-toxic, eco-conscious products that you can put under the tree this holiday season. Our W3LL PEOPLE products are available online, the other incredible brands mentioned can be purchased by calling our W3LL PEOPLE Studio (800-790-1563, ext. 1), where one of our green beauty pros will be happy to help you place your order.

To kick off your holiday shopping we’re offering 25% off your entire order, plus free shipping on all orders through November 26th, online and in store. Not code required. Read to get green gifting?! Let’s go.

Green gift guide: nontoxic gifts for the holidays | W3LL PEOPLE

01 | Inevitably one of the top people on most of our lists is our mama, and rightfully so. She deserves the very best, which is why this year we’re treating our leading ladies to a tube of our exceptionally gorgeous Optimist Lipsticks. Not only will she be pleased-as-punch by the powerful pigment, but the locking tube and mirrored cap will leave her quite impressed with your gift giving skills (you got ’em from your mama).

02 | Pair the lipstick with a product that is sure to make her feel extra-loved, such as Tata Harper’s Elixir Vitae. This supernatural treatment targets severe wrinkles to restore the look of youthful plumpness and will have your mom singing your praises whenever she catches a glimpse of her glow.

Elixir Vitae retails for $400 and is available for purchase at our W3LL PEOPLE Studio (800-790-1563, ext. 1).

Green gift guide: nontoxic gifts for the holidays | W3LL PEOPLE

03 | You spent your teenage years fighting and sharing nothing, but now you have plenty to share, like favorite beauty products and incredible skincare finds. Treat your sister to some of your favorites this holiday season. The W3LL PEOPLE Nudist Multi-Use Powder Duo ($24.99) offers a universally flattering blush + highlighter, for a lit-from-within glow that will last her all of 2019.

04 | Pair it with a good-for-you serum to help nourish and protect her skin, such as Marie Veronique’s Vitamins C + E + Ferulic Serum. This anti-oxidant rich serum helps promote a radiant complexion while providing environmental protection. Sisters don’t let sisters use crappy skincare, am I right?

Vitamins C + E + Ferulic Serum retails for $90 and is available for purchase at our W3LL PEOPLE Studio (800-790-1563, ext. 1).

Green gift guide: nontoxic gifts for the holidays | W3LL PEOPLE

05 | She’s been there for you since before you knew what green beauty even was. Tell her you love her with any shade of our Bio Extreme Lipgloss! Just like your friendship, this gloss has two sides: a good-for-you formula that soothes and nourishes, and a sexy, state-of-the-art peptide complex that will plump up lips just-a-little-bit.

06 | Pair it with a signature scent that is nontoxic, vegan, and environmentally friendly such as Ellis Brooklyn’s Sci Fi. This incredible scent has hints of bergamot, bitter orange, green tea, freesia, cashmere and vanilla. A sophisticated scent for a sophisticated friendship!

Sci Fi retails for $100 and is available for purchase at our W3LL PEOPLE Studio (800-790-1563, ext. 1).

Green gift guide: nontoxic gifts for the holidays | W3LL PEOPLE

07 | What do you buy for the person who is already well-stocked with nontoxic products and knows it all when it comes to clean living? Our best-selling, award-winning Expressionist Mascara ($21.99) is the way to any green beauty snobs heart. If the EWG Verified formula isn’t enough to impress her, the rubber-bristled wand will surely put you at the top of her nice list.

08 | Pair it with another industry favorite with a cult following, such as The Honey Mud by May Lindstrom. This jar of magic combines raw honey, white halloysite clay, silver, and aromatic plant oil that will treat your health nut friend to an addictive ritual that she’ll forever thank you for.

The Honey Mud retails for $90 and is available for purchase at our W3LL PEOPLE Studio (800-790-1563, ext. 1).

Green gift guide: nontoxic gifts for the holidays | W3LL PEOPLE

09 | We have a green beauty product for everyone on your list, including the man in your life. Our Bio Booster Facial Serum ($28.99) will not only keep his skin fresh, hydrated, and glowing (hey, boys like to glow, too!) but also doubles as a fantastic beard or mustache oil with a light, unisex scent of jojoba, black cumin, and red raspberry.

10 | Cologne is sexier when it’s nontoxic! Cuddle up to Molecule’s 02 cologne, which has a sweet, earthy, musky scent that lingers and intoxicates with their signature aroma-molecule formula.

Molecule 02 retails for $150 and is available for purchase at our W3LL PEOPLE Studio (800-790-1563, ext. 1).

We’re hoping this green beauty gift guide gave you some inspiration as you begin your holiday shopping. Be sure to follow us on Instagram @W3LLPEOPLE for more holiday cheer, and share your holiday haul with us using #BEW3LL!

Optimist Lipstick Collection by W3LL PEOPLE

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A bold pop of lipstick is one of the most iconic looks in beauty. When paired with glowing skin and defined lashes there’s simply no stopping you from feeling like your fiercest self. W3LL PEOPLE has long dreamed of adding a good-for-you lipstick to our collection of nontoxic products, and this fall we officially launched our Optimist Lipstick Collection.

Over a series of months, our team tested and retested the formula to ensure that it could outlast it’s toxic competition, while still presenting you with the impressive ingredient deck that you’ve come to expect from our high-quality, nontoxic products.  When it comes to color, we wanted bold pigments that could wear like a long-lasting stain, while still looking and feeling like a luxe lipstick. Our Optimist Lipsticks are currently available in 6 iconic shades that were thoughtfully curated to provide you with a collection of equally loveable and wearable shades that flatter all skin tones.

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Optimist is a USDA certified organic lipstick that provides high-impact, long-lasting color, intense moisture, and a weightless semi-matte texture. Like all of our products, it has been formulated using beneficial botanical ingredients like organic aloe, organic shea, organic castor oil, organic capuacu butter, luxurious silk, and organic beeswax.

With such an incredible formula we couldn’t help but upgrade the packaging, as well. Our Optimist Lipsticks come in an innovative graphite tube that locks and opens with the press of a button, ensuring that you never end up with lipstick in your purse or makeup bag, and the mirrored end makes lipstick touch-ups on-the-go quick and effortless.

Take advantage of our Fall Beauty Box and get a full-size Optimist Lipstick in Choose Love for FREE! Spend $150 at W3LLPEOPLE.COM or at our W3LLPEOPLE Studio in Austin, Texas, and we’ll include all the products pictured below FREE with your order. No code required. Valid November 2-10, 2018 while supplies last.

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Are you ready to try a swipe of Optimist? Head over to W3LLPEOPLE.COM now to shop the entire collection and share your finished looks with us on Instagram using #BEW3LL and @W3LLPEOPLE.

YOU'RE PRETTY.

LET'S BE FRIENDS.

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